1

CSR

TA

E

2

3

CSR------------------------------------------ 4

-------------------------------------------5

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------------------------------------- 12

------------------------------------------17

------------------------------------- 24

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---------------------------------- 30

-----------------------------------37

---------------------------------------------41

4

CSR

1985

(1)

(2)

(3)

(4)

(5)

(2013/9~2014/2)

2014/2/25 228 2014/1/27 -I have a dream 2014/1/24 2014/1/23 2014/1/21 2013/12/25

5

2013/12/23 2013/12/23 2013/12/6 - 2013/12/1 2013/11/30 2013/11/19 2013/9/10 2013/9/9

:

:19861992

1992

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6

1. -

7

2.

8

3.

4. -

9

5.

:

:

10

2013/07/01~2014/03/31

215

1.

2.

11

3.

1.

:

,

/

12

45.50%

11.00%

34.00%

9.50%

2.

1.

2.

13

18-24

1 18-24

E-ICP

1

2 3

14

2 18-24

E-ICP

:

/

3 18-24 Top10

E-ICP

15

4 18-24

E-ICP

:

87%

30.9% 50.8%

1. :

16

33%

90%

2.

17

(/)

()

()

18

()

19

:

2014

2013

2014

Z

20

3 20

21

320

2014

:

2014

22

Yahoo

23

LINE

10 200

3cTim PO

facebook

:

24

LINE

LINE

3 LINE

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1 Line

3

25

Line

10 500

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facebook

26

27

1. Concept

2. Big idea

3. SloganE

1. 18~24

2.

3.

28

1.

29

7-5-1 18-24 Top5

E-ICP

7-5-2 18-24 Top5

E-ICP

7-5-1 7-5-2 Yahoo!

FacebookYoutube

YoutubePPS E-Mail/

7-5-3 18-24

30

E-ICP

7-5-4 18-24 Top5

E-ICP

7-5-3 7-5-418-24 88.1%

Facebook

31

2.

(1)FACEBOOK

(2)YOUTUBE

(3)

32

2014 7

()

33

1.

/

/

2014 9

/

/

2014/9/20~2014/11/20/ 3

2014/11/20~2015/1/20/

2015/1/20~2015/3/20 2015/2/14

2015/4/1~2015/5 2015/6/1

34

2014 9 20~2014 10 20

line

35

po

2.

2015 2 14

:

1. /

2.

3. /

4. /

36

3.

2015 6 6

2015 4~5() :

37

1.

2014 11 20~2015 3 20

()

1.

2.

3.

4.

5.

---

38

facebook

2.

2015 4 1~2015 5 30

/

/

39

1000

10,000

Whats

up

24,000

(

)50

35,000

3,000

3,000

2,000

40

15

4,0000

3,000

5,000

5,000

20,000

150,000

20,000

1200 6,600

12,600

2

12,800

20,000

9,000

6,0000

50,000

2,750

HDV

14,950

13,600

5,000

1,000

228,300

41

FACEBOOK 20,000

30,000

50,000

428,300

Duncan Design30,0002001

3

(30,000*4=120,000)1

30

(200*30=6,000)

facebook

126,000

&facebook 3

126,000*3=378,000

504,000

100 1

(504,000/100*30=151,200)

42

151,200

:655,200

(504,000+151,200)

50 1

126,000/50=2,520

:126,000/50=2,520

1000*4(1

3)*4=16,000

:16,000

:16,000

200/*3=600

: 126000*4(1

43

3)=50,4000

:1,000,000

:200

:1,504,000

:50*3=150

126,000*4(1 3)=504,000

:504,000

Whats

up

() 189,000 52,000 34,000 43,000 73,000 37,300

(%) 44% 12% 8% 10% 17% 9%

18,870

44

()

() 2,679,200

()

22.70

() 0.16

45

2014/7/1-2014/11/1

1.

2. TA

3. TA

()

1.

2.

3.

2014/11/1-2015/5/1

1.

2.

3.

()

1.

2.

3.

2015/5/1-2015/6/30

1.

2.

46

1.

2.

3.

()

1.

2.

3.