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Agility & Innovation: Accelerating the Business
While Maintaining Compliance
Dolly Choi HLS Sales Engineer salesforce.com
Geoff Rothman Sales Engineer salesforce.com
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Episodic Continous
Siloed Connected
Agility and Innovation Solution Accelerating Growth and Time-to-Market
Targeted Solutions:
• Patient Services
• Global R&D
Collaboration
• Product Launch
• Clinical Trial Agility
• Compliance
Business Needs
• Scalable, lower TCO platform
• Fast development cycles
• Mobile customer and patient
engagement, easy UI
• Data aggregation, workflow,
analytics and reporting
Place
Customer or
Partner logo in
white area of
slide, centered
horizontally
Kristopher Wagner Vice President, Commercial Operations
Leveraging Unique Device Identification (UDI)
About Covidien
Leading global healthcare products
company that creates innovative
medical solutions for better patient
outcomes
• Medical Devices and Supplies
• 38,000 Employees Worldwide
• Products sold in over 150 countries
• $10.2B annual revenue in 2013
• HQ in Mansfield, MA
Our Deployment
• Single global instance
• Roll out began June, 2012
– Active Users: 6,000 Worldwide
– All divisions
• Centralized Database and Identifier
for Medical Devices
With a goal of…
• Improving Patient safety
• Improving Supply Chain Efficiency
What is Unique Device Identification (UDI)?
Challenge/Opportunity
Regulatory Driver
• FDA’s UDI regulation
– Every device label to have a barcode, UDI, and FDA registered meta-data
– Phased implementation Sept 2014 through Sept 2018
Business Driver
• Business opportunity
– Trusted data source combined with location data to improve key processes
– Removing human error and enabling discovery of greater insights using big data techniques
Why Salesforce?
• Further mobile enablement of those touching customer
• User community will help drive evolution
USDM Life Sciences
• Founded in 1999
• Salesforce Partner
– Global medical regulatory compliance
– Life Sciences business process support
– USDM Cloud Assurance
• Life Science Consultancy (exclusive)
– Business process consulting
– IT Consulting
• Covidien compliance partner
• Industry-leading UDI Consulting
• Bring the LS industry to the Cloud
Trunk Stock Use Cases
• Scrub in Procedure
• Consignment Inventory Mgmt
• Sample Tracking (Sunshine Act)
• Transfer Between Reps
UDI Barcode
Solution: UDI Connect for Managing Trunk Stock
Solution: UDI Connect for Managing Trunk Stock
UDI Connect: Other Use Cases
• Improved Product Tracking
• Improved Recall Processes
• Improved Adverse Event Management
• Improved Access to “Big Data” for Analysis
• Remove Transcription Errors From Records
• Limit Patient Harm by Use of Wrong Product
Next Steps
• Global UDI Data for Class 3 devices becomes publicly available
• Integrate UDI Data into Salesforce environment
– Service and device field upgrades
– Sales and marketing analysis
– Integration with post marketing surveillance applications
– Inventory and supply chain management
• Identify other companies to join us in this effort
Visit USDM Life Sciences at booth H7 in Moscone Center South
Place
Customer or
Partner logo in
white area of
slide, centered
horizontally
Gary Yantsos Senior Director of IT
Gaining Efficiencies in the Regulated Enterprise
About Topcon America Corporation
Topcon Quick Facts Industry: Opthalmic & Medical Devices
Revenue: $80+ Million
Size: 130+/40+ Service
HQ: Oakland, NJ
Website: www.topconmedical.com
My Philosophies
• Silos of data
• Poor visibility
• Lack of continuity between processes
• Redundancies
• Delays and major inefficiencies
The past: manual processes, silos & paper
Deciding which software is best
A Comprehensive Framework
PLATFORM
SALES
CLOUD
(CRM)
SERVICE
CLOUD
(CALL CENTER) PART 11: • Audit Trail
• E-Signatures
• WORKFLOW
• COMPLAINTS
• ADVERSE EVENTS
• Warranty
• CAPA
• AUDITS
• NC
• CC
Engineering
Applications
(Product Launch)
M2M
(Machine to
Machine)
VALIDATION
Level Playing Field
The Results
+30%
• Stronger Accountability
• Decreased Cycle Times
• Trend Identification
• First Time Fix Rates
Complete Visibility
Use to
introduce a
demo, video,
Q&A, etc.
Panel Discussion
Kristopher Wagner
VP, Commercial
Operations
@KrisW
Gary Yantsos
Director of IT
Jim Murray
CTO
Please Visit Our Amazing Healthcare & Life Sciences Partners in Industries Showcase!
Industries Zone Gateway Ballroom
•In Moscone South Lower Level
• Fullforce Industry Solutions & Demos – Accenture Connected Physician for Pharma
– Deloitte MedConnect for Pharma
– Deloitte Member Connect for Health Plans
– Magnet 360 Member Engage for Health Plans
– PwC Patient Digital Care for Providers / Pharma
• Meet Healthcare & Life Sciences Experts
• Connect your fitness data and find out how far your Dreamforce journey will take you!
• Register to earn badges at: www.DreamforceMoves.com
• Receive prizes throughout the week – those with the most miles will win a GRAND PRIZE!
• Visit Accenture in the Industry Success Showcase for a chance to win a FREE Jawbone UP!
Use to
introduce a
demo, video,
Q&A, etc.
We want to hear from YOU!
Please take a moment to complete our session
survey in Dreamforce app for this session