2014-2015: YEAR IN REVIEW

Olympic Peninsula Tourism Commission

OPTC Tourism SummitOctober 21, 2015

OPTC PARTNERS: 2015

Advertising

• 2015 Bus Ads - **NEW**

• Print – Fall Campaign

• Digital

• Print• Spring Campaign

Co-op Advertising

• WA Scenic ByWay Guide Co-op Ad

• WA State Visitor’s Guide – Co-op Ad

•Larger presence in annual publications and programs

•Cost-effective

• Get Off The Rock Campaign with Black Ball Ferry

Olympic Peninsula Travel Planner 2015-16

Distribution YTD September 2015Individuals 12,295Visitor Centers 12,130Certified /Bulk 63,396

113,368 unique visitors YTD September, 2015

WEBSITE

Social Media - Facebook

October 2015

1. Visit Seattle 458,832

2. Visit Rainier 110,316

3. Olympic Peninsula 41,976

4. Yakima Valley 24,097

5. Tri-Cities, Washington 18,193

WashingtonVisitor CentersFacebook Pages

Social Media - Pinterest

Consumer/Opt-in:23,625

Travel Industry Partners: 490

Concierge: 78

E-Newsletters

Familiarization Tours (Fams)

France

Fam Tour Results

Two-National Park Fam Tour

2014 Brand USA Fam

Fam Tour Results • One event: Forever Twilight in Forks

• One fam tour: our 2-Park National Park Fam

• One stop among dozens• 5 journalists – 1 German

syndicated writer who’d never heard of “Twilight”

• One resulting article and photos

• Published in 90 different daily newspapers, and 104 different on-line media outlets across German-speaking markets

• Media value: US$945,479

VISITOR INFORMATION CENTERSVISITOR COUNTSYTD SEPT. 2015 up 2.6%

Dung. Rvr. Audubon 4,559 Forks 33,520 Gateway VIC 7,455 Neah Bay 11,096 Port Angeles VIC 90,008 Port Townsend VIC 9,587 Quilcene/Brinnon 23,658 Quinault 33,871 Sequim 16,304 TOTAL 230,058

YTD August 20152,558,401

Olympic National Park Visits

Olympic Peninsula Lodging Tax (YTD Sept. ‘15)

$2,281,865+ 5.31%%

WA Dept. of Revenue, YTD Sept. 2014Clallam, Jefferson, Mason Counties

Clallam: $970,241 (+16.5%)

Jefferson: $548,750 (+25.2%)

Mason: $255,929 (+10.7%)

Olympic Peninsula Visitor Spending by Commodity Purchased

Accommodations18%

Food Service31%

Food Stores12%

Local Trans-portation & Gas

10%

Arts, Entertain-ment, Recreation

12%

Retail Sales13%

Other Travel4%

Dean Runyan Assoc. / WA State Travel Impacts and Visitor Volume, 1991-2014p

Community Revenue- Overnight Visitors(Estimated, YTD September 2015)

Lodging TaxRoom Revenue

Accom. Pct. Total Spend

Total Visitor Spending (Estimated)

Clallam Co. (Unincorp.) $ 327,357 $ 8,183,929 0.18 $ 45,466,272

Forks $ 91,161 $ 2,279,018 0.18 $ 12,661,211

Port Angeles $ 370,643 $ 9,266,074 0.18 $ 51,478,189

Sequim $ 181,080 $ 4,527,007 0.18 $ 25,150,039

Jefferson Co. (Unincorp.) $ 252,285 $ 6,307,135 0.18 $ 35,039,636

Port Townsend $ 296,465 $ 7,411,623 0.18 $ 41,175,683

Washington Tourism Alliance• Support for the Washington

Tourism Marketing Act• Industry led• Industry funded• State-wide representation• State-wide marketing efforts

Individually, we are one drop. Together, we are an ocean.

Ryunosuke Satoro