A Paradigm Shift: Next Practices

Lynne M. Wester

UNC Charlotte

@donorguru

Involvement vs. Commitment

How Do We Stop Attrition?

We thank sincerely

We demonstrate the impact of their giving

Too Much Looks Like Everything Else

Why Not?

It’s Not About YOU

IT’S ABOUT THE DONOR!!

Who Are You?

FAILURE

Decision Time

WE NEED: More Imaginative Communications

All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and

inspire

LUST

Report Impact

Your Turn to Start a Movement

THANK YOU!

• Lynne M. Wester

• @donorguru

• Connect with me!

• www.donorrelationsguru.com

• lynne@donorrelationsguru.com