Partnership Opportunities

ABOUT THE TOURISTS

A STAPLE IN THE COMMUNITY

Professional baseball in Asheville began in 1897, when a team known as the Moonshiners donned uniforms donated by Frank Loughran, owner of the Hotel Berkeley. The Moonshiners, who were managed by John A. Jobe, went 11-10 while playing in the Southeastern League that year. The nickname “Tourists” was first used in 1915.

A HISTORIC VENUE

McCormick Field opened in 1924 and was considered to be one of the best athletic complexes in the Southeast. Originally built with high school football in mind, the ballpark hosted its first official game on April 3, 1924 when the Asheville Skylanders defeated the Detroit Tigers 18-14 in an exhibition game. In 2013, McCormick Field was voted as the 8th best Minor League ballpark in the country by USA Today.

A MEMORABLE FRANCHISE

Asheville joined the Western Carolinas League, the current South Atlantic League, in 1976 as an affiliate of the Texas Rangers. The Houston Astros became the Tourists’ major league affiliate in the early 1980s before the expansion Colorado Rockies joined forces with Asheville in 1994. The Tourists continue to be the Single “A” Affiliate of the Rockies today.

MISSION STATEMENT

To provide families and residents of Western North Carolina a special and affordable place to make memories together experiencing America’s Past Time. To intertwine the Great Game of Baseball with the community through charitable

acts and community involvement. To pass the game onto the next generation and enhance the quality of life in the community, thus remembering why baseball is truly America’s Past Time

ABOUT DeWINE SEEDS SILVER DOLLAR BASEBALL

• The DeWine Family, under the name DeWine Seeds Silver Dollar Baseball, purchased Asheville’s proud baseball franchise in April 2010

• The team is now a family owned and operated business

• The fifth of eight children, Brian DeWine resides in Asheville and serves as the Tourists President

• The DeWine Family purchased the Tourists because they truly believe that baseball brings families and communities together

COMMUNITY INVOLVEMENT

ASHEVILLE TOURISTS CHILDREN’S FUND

The Asheville Tourists Children’s Fund was established in 1999 for the purpose of improving the lives of children by meeting their specific, individual needs. Over the past fourteen years we have assisted thousands of families in Buncombe County and worked with several organizations to benefit children in need. Funds raised by our organization go directly to aid children in our community.

COMMUNITY INVOLVEMENT

FUNDRAISERS - RAISING OVER $500,000 FOR LOCAL CHARITIES

• Cancer Awareness Night for the Hope Chest for Women• Special Olympics• United Way• Mountain Area Child and Family Centers• Local Youth Leagues• Meals-on-Wheels• ABCCM

• Pediatric Brain Tumor Foundation Night• Big Brothers/Big Sisters• Junior Achievement of Western Carolina• Manna Food Bank• Tools for Schools• Make-A-Wish• Mission Hospital

SCHOOL APPEARANCES

• Tourists Against Tobacco - Anti-smoking campaign where members of the Tourists visit local schools to discuss the dangers of tobacco use• Reading Program - Tourists players and staff read at local schools and encourage children to read• Stay in School Program - A program designed to help at-risk students remain in school through Tourists appearances andmotivational speeches

DEMOGRAPHICS

ATTENDANCE

SOURCE: Scarborough Sports Marketing

GENDER & AGE

EMPLOYMENT, EDUCATION &MARITAL STATUS

DEMOGRAPHICS

SOURCE: Scarborough Sports Marketing

INCOME & PRESENCE OF CHILDREN

HOME OWNERSHIP

FIELD SIGNAGE

OUTFIELD FENCE SIGN

• Our most popular item• Viewable from all vantage points• Strong branding opportunity• SIZES AVAILABLE: 14’x30’ or 14’x20’

SCOREBOARD SIGNS

• Backlits• Tri-Visions• Digital billboards, animations, and commercials

CONCOURSE SIGNAGE

BACKLIT SIGNS

• Signs are all located in high foot traffic areas• Signs are backlit so they stand out, especially for our numerous night games• SIZES AVAILABLE: 4’x8’ or 4’x4’

DAILY UPDATES

• SAL Standings Board• Line-up Board

GRANDSTAND SIGNAGE

GRANDSTAND SIGNS

• Viewable from all vantage points• A unique opportunity to showcase your business• SIZES AVAILABLE: 4’x16’, Full-Color

IN-GAME ENTERTAINMENT

ON-FIELD PROMOTIONS

• Reach our fan base by creating a memorable experience• Minor League baseball at its best!• Let us customize one for your business

PROMOTIONAL GIVEAWAYS

• Fan exclusives• Broad reach within our community• Focus on items that will be used for years to come• EXAMPLES: Bobbleheads, baseball caps, playground balls

PRINT ADVERTISEMENT

SCHEDULE MAGNET

• Distributed over the first homestand of the year• You can be one of three sponsors

POCKET SCHEDULE

• Full-Color Ad• 175,000 total schedules distributed• Placed in businesses all over town, and at McCormick Field

2013 SCHEDULE

www.theashevilletourists.com 828.258.0428

828.974.6147plumbsmarttech.com FIREWORKS NIGHT Presented by Asheville Savings Bank

(5/24, 6/14, 7/2, 7/26, 8/9, 9/1)

INDEPENDENCE DAY FIREWORKSPresented by ABCCM

EDUCATION DAYS 11:05AM Game Time(4/29, 5/15, 5/29)

DOGGIES AT THE DIAMONDPresented by Banfield Pet Hospital (5/28, 7/30)

TT THURSDAY - THIRSTY THURSDAY™$1 Beer and Soft Drinks, Presented by Wild Wing Cafe & 99.9 Kiss Country

FRIDAY - $1 HOT DOGS Presented by Mix 96.5

e SATURDAY - PREMIUM GIVEAWAYS

SUNDAY - FAMILY FUN DAYSKids Run the Bases and Autographs, Presented by Ingles

MONDAY - KIDS EAT FREE (Excluding 4/29)Presented by Acropolis Pizza

FIREWORKS NIGHT Presented by Asheville Savings Bank (5/24, 6/14, 7/2, 7/26, 8/9, 9/1)

INDEPENDENCE DAY FIREWORKSPresented by ABCCM

EDUCATION DAYS 11:05AM Game Time(4/29, 5/15, 5/29)

DOGGIES AT THE DIAMONDPresented by Banfield Pet Hospital (5/28, 7/30)

TT THURSDAY - THIRSTY THURSDAY™$1 Beer and Soft Drinks, Presented by Wild Wing Cafe & 99.9 Kiss Country

FRIDAY - $1 HOT DOGS Presented by Mix 96.5

e SATURDAY - PREMIUM GIVEAWAYS

SUNDAY - FAMILY FUN DAYSKids Run the Bases and Autographs, Presented by Ingles

MONDAY - KIDS EAT FREE (Excluding 4/29)Presented by Acropolis Pizza

How Longis YourTrout?

Come to Cherokee and find out in our weekly year-round contest!

Saturday - Sunday.Find out more at:fishcherokee.com

800-438-1601

PRINT ADVERTISEMENT

GAMEDAY PROGRAM

• 3 volumes printed each year• Distributed to all fans at no charge• Reaches approximately 165,000 fans• Full-Color Ad• Upgrade your advertisement with a Lucky Signature! All eyes will be drawn to your ad to see if one lucky fan has won a prize by having a Tourists player sign the ad.

HOSPITALITY

GROUPS

• Two separate picnic areas that can accommodate groups of 20-200 people• One Luxury Suite that can accommodate 20-50 people• Picnic menu includes hamburgers, hot dogs, BBQ chicken, potato salad,baked beans, cookies, water, and Coca-Cola products • Group discounts are offered for parties of 20 or more

LIVE BROADCAST

LIVE RADIO BROADCAST

• All 140 games are broadcast via 100.7 FM WRES• Live internet streaming• 30 second commercial spots and live in-game drops are available• 15 minute pre and post game shows

OUR PARTNERSHIP GOAL

• To leverage the marketing assets of McCormick Fieldand the Asheville Tourists in order to increasemarket share for your company

• To create positive partnership where both the Asheville Tourists and your business grow not only financially but also within our community

• To increase brand awareness for your business within the greater Asheville area