Embed Size (px)
Citation preview
THE UNIVERSITY
OF THE
WEST INDIES
OPEN CAMPUS - JAMAICA
INTRODUCTION TO EVENTS MANAGEMENT MID SEMESTER EXAMINATION
2 HOURSINSTRUCTIONS:
There are five (5) sections. Answer all questions in each section.
LECTURER: -----------------------------------------------------------------------
CANDIDATE NAME: ----------------------------------------------------------
DATE: --------------------------------------------------------
Page 1 of 8
SECTION MARK
1 18
2 20
3 16
4 25
5 30
TOTAL 100
Section 1
1.a. What is Event Planning? (2 marks)
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
b. List the seven basic steps you need to consider when planning any event. (7 marks)
i. _________________________________________________________________
ii. _________________________________________________________________
iii. _________________________________________________________________
iv. _________________________________________________________________
v. _________________________________________________________________
vi. _________________________________________________________________
vii. _________________________________________________________________
c. Why are evaluation sessions after your event important and what future benefits you may derive from them? (5 marks)
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Page 2 of 8
________________________________________________________________________
________________________________________________________________________
d. List four (4) ways you may promote yourself as an event planner. (4 marks)
________________________________________________________________________
Section 2
1. You are asked to plan conferences for Moneague College for which they have asked you to identify supporting organizations to set up an exposition. Identify four (4) categories of support groups you would target (4 marks).
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
2. A budget serves as a valuable management tool for an Event Manager. List three advantages of budgeting? (3 marks)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
3. Record keeping is essential for good management. Give five (5) benefits of maintaining accurate and complete financial records? (5 marks)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. List and explain the four elements of communication. (4 marks)
Page 3 of 8
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Section 3
1.a. Your invitation states that the event is a black tie affair. Describe the dress code for
males and females. (4 marks)________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
b. How do you formally address the following persons:
Patrick Allen, ON, GCMG, CD, Governor General (2 marks)
_______________________________________________________________________
Andrew Holness, MP, Leader of Opposition (2 marks)
________________________________________________________________________
Portia Simpson-Miller, ON, MP, Prime Minister (2 marks}
________________________________________________________________________
c. Name three (3) persons who should be present at the airport whenever a Head of State visit? (3 marks)
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Page 4 of 8
________________________________________________________________________
________________________________________________________________________
2. List three (3) things that an Event Planner should ensure is on an invitation before dispatching to an invitee. (3 marks)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Section 4
For Questions 1 – 10 put TRUE or FALSE beside each statement. (10 marks)
1. There are two methods of communication. _________2. A telephone interview is an example of qualitative research. _________3. The ‘W’ in SWOT Analysis stands for ‘winning’. _________4. A team leader is never expected to use an autocratic style of leadership _________5. An Event Planner should conduct a site inspection before selecting a venue _________6. Some promotional tools are direct mailing and telemarketing _________7. Some events have financial goals, that is to make money and this may be achieved through
sponsorship. ---------------8. Birthdays and weddings are classified as personal events ---------------9. Deciding a date, time and venue are essential when planning a party --------------10. Electronic mail is an inappropriate means of communicating business information with external
customers. ---------------
For Questions 11 -15, select the best responses. (3 marks each)
11. When conducting a market research the first task is toa. Conduct primary research to gather informationb. Develop a questionnaire to gather factual informationc. Identify the tool to analyse the findingsd. Define the problem that needs to be solved.
12. A cost that remains constant despite changes in the volume of production output is referred to as
a. Mixedb. Variablec. Fixedd. Semi-variable
Page 5 of 8
13. When negotiating with an organization, it is important that all aspect of the event be specified in the
a. Contractb. Meetingc. Budgetd. Plan
14. A formal event setting is done in a a. Class room styleb. E shape stylec. Banquet styled. U shape style
15. A head count for an event includesa. the total number of people taking the shuttleb. the total number of people attending an eventc. the total number of people drivingd. the total number of people in a family
Section 5
1. The promoters of Mayhem Affairs are insistent that their party should take place in December, as they wish to introduce a new party experience for the season. You have reservations about this because of how crowded that period is for parties and also the type of entertainment may be a factor.
a. What type of research would you conduct, to ascertain if a change in date would be feasible? State why. (2 marks)________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
b. List and explain two (2) contingencies you would put in place to minimize losses should that the number of patrons attending your event is not enough. (4 marks) ________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Page 6 of 8
________________________________________________________________________
________________________________________________________________________
c. List four (4) uses of barriers at events. (4 marks)________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. Conic Promotions is hosting a music fiesta at Razzy Park. The police came and locked down the event at 3:00 am. The patrons attacked the police stating that it is a Saturday night and they should be allowed to continue until they say when. It was later discovered that Conic Promotions did not obtain a Places of Amusement License to host this event.
a. A number of laws may have been broken. List at least two. (4 marks)________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
b. List at least three agencies that should have been contacted for permits and licenses.(6 marks) ________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
c. Define a rider agreement and how explain any two (2) issues that may arise if not properly incorporated into the contract or an addendum to the contract. (5 marks)
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Page 7 of 8
END OF EXAMINATION
Page 8 of 8
