ITB W ORLD TRAVEL TRENDS REPORT IGLTA’s 31st Annual Global Convention Review

WWW.IGLTA.ORG WWW.IGLTACONVENTION.ORG

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Attendee ProfileComing from as far away as Japan and Vietnam, ĂƩĞŶĚĞĞƐ ƌĞƉƌĞƐĞŶƚĞĚ Ă ĚŝǀĞƌƐĞ ĂƌƌĂLJ ŽĨ ƐĞĐƚŽƌƐǁŝƚŚŝŶƚŚĞƚƌĂǀĞůŝŶĚƵƐƚƌLJ ŝŶĐůƵĚŝŶŐ ͻƐƐŽĐŝĂƟŽŶƐͻdŽƵƌKƉĞƌĂƚŽƌƐdƌĂǀĞůŐĞŶƚƐͻdŽƵƌŝƐŵƵƌĞĂƵͻDĂƌŬĞƟŶŐWZĚǀĞƌƟƐŝŶŐͻǀĞŶƚKƌŐĂŶŝnjĞƌƐͻDĞĚŝĂKƵƚůĞƚƐͻĐĐŽŵŵŽĚĂƟŽŶƐ

276 Total numbers of attendees Media: 17%Small Business: 53%Buyers: 11%11 Countries represented thru global journalists/media 32 total Countries represented

DestinationƌƚĂŶĚŚŝƐƚŽƌLJƉůĂLJĂŬĞLJƌŽůĞŝŶDĂĚƌŝĚΖƐĐƵůƚƵƌĂůůŝĨĞdŚĞ^ƉĂŶŝƐŚĐĂƉŝƚĂůŚĂƐŽǀĞƌϲϬŵƵƐĞƵŵƐǁŚŝĐŚĐŽǀĞƌĞǀĞƌLJĮĞůĚŽĨŚƵŵĂŶŬŶŽǁůĞĚŐĞƚƌƵĞŵĞůƟŶŐƉŽƚDĂĚƌŝĚǁĂƐĂŶŽƉĞŶĂŶĚǁĞůĐŽŵŝŶŐĐŝƚLJƚŽĚĞůĞŐĂƚĞƐĨŽƌ/'>d ƐϯϭƐƚŶŶƵĂů'ůŽďĂůŽŶǀĞŶƟŽŶdŚĞďĞĂƵƟĨƵůDĞůŝĂĂƐƟůůĂŽƵƌŚŽƐƚŚŽƚĞůǁĂƐĂůƐŽĂŚŝŐŚůŝŐŚƚĨŽƌĂƩĞŶĚĞĞƐdŚĞϯϭƐƚĞĚŝƟŽŶŽĨƚŚĞĐŽŶǀĞŶƟŽŶĐŽŶŶĞĐƚĞĚ>'dƚŽƵƌŝƐŵƐƵƉƉůŝĞƌƐĂŶĚďƵLJĞƌƐ ƚŚƌŽƵŐŚ ŝƚƐĂůůͲŶĞǁŚŽƐƚĞĚďƵLJĞƌĂŶĚƐĐŚĞĚƵůĞĚĂƉƉŽŝŶƚŵĞŶƚƉƌŽŐƌĂŵĂƐǁĞůůĂƐĞĚƵĐĂƟŽŶĂůǁŽƌŬƐŚŽƉƐĂŶĚŶĞƚǁŽƌŬŝŶŐƌĞĐĞƉƟŽŶƐ

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2014 IGLTA HonoreesƵƌŝŶŐƚŚĞϮϬϭϰŽŶǀĞŶƟŽŶŝŶDĂĚƌŝĚ ƉĂŝŶ/'>dŚŽŶŽƌĞĚĂƐƚĞůůĂƌŐƌŽƵƉǁŚŽŚĂƐďĞĞŶĂĐƟǀĞŝŶƚŚĞ>'dƐƉĂĐĞĨŽƌŵĂŶLJLJĞĂƌƐ/ƚ ƐĞƐƉĞĐŝĂůůLJƌĞǁĂƌĚŝŶŐƚŽƐĞĞƚŚĞĚŝǀĞƌƐŝƚLJŽĨǁŽƌŬƚŚĂƚƚŚĞƐĞŝŶĚŝǀŝĚƵĂůŽƌŽƌŐĂŶŝnjĂƟŽŶƐƌĞƉƌĞƐĞŶƚdŚĞŝƌĚĞĚŝĐĂƟŽŶŚĂƐŚĞůƉĞĚƐŚĂƉĞĂǁŽƌůĚ ƚŚĂƚ ŝƐŵŽƌĞ ĂĐĐĞƉƟŶŐ ĂŶĚǁĞůĐŽŵŝŶŐ ŽĨ >'d ƉĞŽƉůĞ ƐĂLJƐ /'>dŚĂŝƌĂŶDĞůĞƐƵƌŐŽ

Building Bridges ScholarshipsdŚĞ /'>d &ŽƵŶĚĂƟŽŶ ƐĞůĞĐƚĞĚĮǀĞǁŽƌƚŚLJ ƌĞĐŝƉŝĞŶƚƐ ĨŽƌ ŝƚƐ ƐĞĐŽŶĚĂŶŶƵĂůƵŝůĚŝŶŐƌŝĚŐĞƐ ^ĐŚŽůŽƌƐŚŝƉƐǁŚŝĐŚǁĂƐ ĐƌĞĂƚĞĚ ƚŽ ƐƵƉƉŽƌƚƚŚĞŶĞdžƚŐĞŶĞƌĂƟŽŶŽĨ>'dƚƌĂǀĞůƉƌŽĨĞƐƐŝŽŶĂůƐ

The Building Bridges Scholarship recipients are:

• Murilo Lima Araujo CostaĂĐŽůůĞŐĞƐƚƵĚĞŶƚŽĨŶŚĞŵďŝDŽƌƵŵďŝhŶŝǀĞƌƐŝƚLJŝŶ^ĂŽWĂƵůŽƌĂnjŝů • Ryan RomeroĂĂůŝĨŽƌŶŝĂŶĂƟǀĞƉƌĞƐĞŶƚůLJĂƩĞŶĚŝŶŐƚŚĞhŶŝǀĞƌƐŝƚLJŽĨEĞǀĂĚĂ>ĂƐsĞŐĂƐ • Marco JaramilloĂũŽƵƌŶĂůŝƐƚĨƌŽŵDĞĚĞůůŝŶŽůŽŵďŝĂĂŶĚKŽĨŐŽŝƚLJDĂŐĂnjŝŶĞĂŶĚ/ŶŶŽǀĂƌĂŶĚƐ • Janice Tjon Sien KiĐŽͲĨŽƵŶĚĞƌŽĨƚŚĞƵƌĂĐĂŽ'ĂLJƉůĂƐĂ&ŽƵŶĚĂƟŽŶ • Robet WashingtonĐŽͲĐŚĂŝƌŵĂŶŽĨƚŚĞĨƌŝĐĂdƌĂǀĞůƐƐŽĐŝĂƟŽŶzŽƵƚŚĚǀŝƐŽƌLJŽŵŵŝƩĞĞĂŶĚĐŽͲĨŽƵŶĚĞƌŽĨƚŚĞĨƌŝĐĂŶŝƌƚŚƌŝŐŚƚWƌŽŐƌĂŵ

IGLTA Foundation FundraisertĞĂƌĞƉƌŽƵĚƚŽĂŶŶŽƵŶĐĞƚŚĂƚ/'>dŚĂƐƌĂŝƐĞĚΨϲϰϬϬĂƚŝƚƐĮƌƐƚĨƵŶĚƌĂŝƐĞƌŝŶĐŽŶũƵŶĐƟŽŶǁŝƚŚƚŚĞŐůŽďĂůĐŽŶǀĞŶƟŽŶdŚĞZŝƚnjDĂĚƌŝĚďLJĞůŵŽŶĚƉůĂLJĞĚŚŽƐƚĨŽƌƚŚŝƐŝŶĂƵŐƵƌĂůĞǀĞŶƚƐƉŽŶƐŽƌŝŶŐĂůƵdžƵƌŝŽƵƐƌĞĐĞƉƟŽŶǁŝƚŚĨŽŽĚďĞǀĞƌĂŐĞƐĂŶĚĞŶƚĞƌƚĂŝŶŵĞŶƚ

dŚĞ/'>d&ŽƵŶĚĂƟŽŶǁŽƵůĚůŝŬĞƚŽƚŚĂŶŬĞůƚĂŝƌ>ŝŶĞƐĨŽƌŐĞŶĞƌŽƵƐůLJƉƌŽǀŝĚŝŶŐŇŝŐŚƚĂƐƐŝƐƚĂŶĐĞƚŽďƌŝŶŐŽƵƌƐĐŚŽůĂƌƐŚŝƉƌĞĐŝƉŝĞŶƚƐƚŽDĂĚƌŝĚ

dŚĞŚĂŝƌǁĂƌĚŽďtŝƚĞĐŬ

WŝŽŶĞĞƌ/>'

DĞĚŝĂ,ŽŶŽƌMerryn Johns

ŵďĂƐƐĂĚŽƌŽĨƚŚĞzĞĂƌůĞƐƐŝŽsŝƌŐŝůůŝ ŽŵŵƵŶŝƚLJ,ŽŶŽƌ

ůĨŽŶƐŽ>ůŽƉĂƌƚĂƐƚĞƌƌĂ

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Press Conference/'>d ƐWƌĞƐƐŽŶĨĞƌĞŶĐĞǁĂƐŚĞůĚŽŶDĂLJϴϮϬϭϰŽƚŚůŽĐĂůĂŶĚŝŶƚĞƌŶĂƟŽŶĂůŵĞĚŝĂǁĞƌĞŽŶŚĂŶĚ

Buyer/ Supplier Marketplace dŚŝƐ LJĞĂƌ ǁĞ ŝŶƚƌŽĚƵĐĞĚ ƚŚĞ ƵLJĞƌ^ƵƉƉůŝĞƌ DĂƌŬĞƚƉůĂĐĞ ǁŚŝĐŚ ǁĂƐ Ă ŚƵŐĞ ƐƵĐĐĞƐƐ /ƚ ǁĂƐ ŽƵƌĞŶĚĞĂǀŽƌƚŽĐŽŶŶĞĐƚŐůŽďĂůŝŶĚƵƐƚƌLJƐƵƉƉůŝĞƌƐǁŝƚŚƐĞůĞĐƚĞĚƉƌĞͲƋƵĂůŝĮĞĚďƵLJĞƌƐdŚĞDĂƌŬĞƚƉůĂĐĞǁĂƐĂŶĂƉƉŽŝŶƚŵĞŶƚͲŽŶůLJƚƌĂĚĞƐŚŽǁƚŚĂƚŵĂƚĐŚĞĚďƵLJĞƌƐĂŶĚƐƵƉƉůŝĞƌƐĨŽƌƚĞŶŵŝŶƵƚĞƐ

Annual Best Dressed Competition

Mobile App&ŽƌĂƐĞĐŽŶĚLJĞĂƌ ŽƵƌDŽďŝůĞƉƉŚĂƐďĞĞŶŵŽƐƚĞīĞĐƟǀĞĂŶĚŚĞůƉĨƵů ƚŽ ŽƵƌ ƩĞŶĚĞĞƐ tĞ ŚĂĚ ƌŽƵŐŚůLJ ϳϳй ŽĨ ƌĞŐŝƐƚĞƌĞĚĂƩĞŶĚĞĞƐ ĚŽǁŶůŽĂĚ ĂŶĚ ƵƐĞ ƚŚĞ ĂƉƉ dŚĂƚ ŝƐ Ă ŶĞŐůŝŐŝďůĞŝŶĐƌĞĂƐĞŽǀĞƌůĂƐƚLJĞĂƌ ,ŽǁĞǀĞƌ ƚŚĞƵƐĂŐĞ;ŵĞĂƐƵƌĞĚŝŶƉĂŐĞĐůŝĐŬƐďLJƵƐĞƌƐͿŝŶĐƌĞĂƐĞĚĂǁŚŽƉƉŝŶŐϵϮϬйŽǀĞƌůĂƐƚLJĞĂƌ dŚĞŵŽƐƚĂĐƟǀĞĂƌĞĂŽĨƚŚĞĂƉƉǁĂƐƚŚĞĂƩĞŶĚĞĞƐĞĐƟŽŶĂĐĐŽƵŶƟŶŐĨŽƌϮϮйŽĨĂůůƌĞƉŽƌƚĞĚĐůŝĐŬƐdŚĞƐĞĐŽŶĚŵŽƐƚĂĐƟǀĞďĞŝŶŐƚŚĞƐĐŚĞĚƵůĞǁŚŝĐŚƌĞƉƌĞƐĞŶƚĞĚϭϲй

ƌĞĂŬĚŽǁŶŽĨƵƐĞƌƐďLJƉůĂƞŽƌŵƚLJƉĞ • ƉƉůĞ;ŝWŚŽŶĞŝWĂĚͿϳϵй • ŶĚƌŽŝĚϭϵй • tĞďΘtŝŶĚŽǁĚĞǀŝĐĞƐϮй

/'>dĂŶĚŚŝĐKƵƚůĞƚ^ŚŽƉƉŝŶŐǁŽƵůĚůŝŬĞƚŽƚŚĂŶŬĂůůĐŽŶǀĞŶƟŽŶ ĚĞůĞŐĂƚĞƐ ĨŽƌ ƚŚĞŝƌ ƉĂƌƟĐŝƉĂƟŽŶ ŝŶ ƚŚĞ^ƉĂŶŝƐŚŚŝĐĞƐƚƌĞƐƐĞĚĐŽŵƉĞƟƟŽŶĂƚƚŚĞKƉĞŶŝŶŐWĂƌƚLJŚĞůĚĂƚ>ĂƐZŽnjĂƐsŝůůĂŐĞĚƵƌŝŶŐϯϭƐƚŶŶƵĂů/'>d'ůŽďĂůŽŶǀĞŶƟŽŶŝŶDĂĚƌŝĚŽŶŐƌĂƚƵůĂƟŽŶƐƚŽ&ĞůŝƉĞĂƌĚĞŶĂƐ'ŽŶnjĂůĞnjΘŶĚƌĠƐůďĞƌƚŽsĄƐƋƵĞnjDŽƌĞŶŽ;ƉŝĐƚƵƌĞĚŽŶƚŚĞůĞŌͿŽĨ'ĂLJ,ŝůůƐĐŽŵƚŚĞĮƌƐƚĐŽƵƉůĞƚŽ ǁŝŶ ƚŚĞ ĞƐƚ ƌĞƐƐĞĚ ĂǁĂƌĚ ĂŶĚ ƚŽ ŝŶĚŝǀŝĚƵĂůǁŝŶŶĞƌ ĚǁŝŶ ^ĞƚŚ ƌŽǁŶ ;ƉŝĐƚƵƌĞĚ ŽŶ ƚŚĞ ƌŝŐŚƚͿ ŽĨŝǀĞƌƐŝƚLJdŽƵƌŝƐŵh'

ŚƩƉǁǁǁĐĂƌŝďďĞĂŶŶĞǁƐĚŝŐŝƚĂůĐŽŵŶŽƟĐŝĂŵĂĚƌŝĚͲĚĞƐƟŶŽͲŐĂLJͲĨƌŝĞŶĚůLJ

ŚƩƉǁǁǁĞŵƉƌĞƐĂƐŐĂLJĨƌŝĞŶĚůLJĐŽŵŶŽƟĐŝĂƐŵĂĚƌŝĚͲƐĞƌĂͲĞƐͲƚĂͲƐĞŵĂŶĂͲĐĂƉŝƚĂůͲŵƵŶĚŝĂůͲĚĞůͲƚƵƌŝƐŵŽͲŐĂLJͲϬϬϬϭϭϮ

5

IGLTA 2014 Convention Participating Media

ƌŐĞŶƟŶĂ'DĂŐϯϲϬ'DĂƉƐϯϲϬd>DŶĞǁƐĂŐĞŶĐLJ

Brazil sŝĂ'D/yƌĂƐŝů

CanadaĂŝůLJyƚƌĂdƌĂǀĞů

FranceDLJ'ĂLJdƌŝƉ

GermanyƌĞĂŵƵƌŽůŽŐ^ƉĂƌƚĂĐƵƐdƌĂǀĞůĞƌdŽŵKŶdŽƵƌdƌĂǀĞůƐŽĨĚĂŵYƵĞĞƌdƌĂǀĞů

GreeceŶƟǀŝƌƵƐ

ItalyYDĂŐĂnjŝŶĞWƌŝĚĞWƌŝĚĞKŶůŝŶĞ

Netherlands tŝŶƋ

^ƉĂŝŶŽŶǀŽĐĂƚŽƌŝĂĚĞWƌĞŶƐĂŶŐůŝƐŚtĂƌĞŚŽƵƐĞdžĐĞůĞŶĐŝĂƐ'ƌŽƵƉĂƌŝďďĞĂŶND'ĂLJ>ĞƐdsKŶĚĂƌĐŽ/ƌŝƐZĂŐĂƉ^ŚĂŶŐĂLJdǁŽĂĚdŽƵƌŝƐƚƐůŽŐ'&ΘƚŚĞŝƚLJ

United KingdomMade KƵƚdŚĞƌĞ'ĂLJ^ƚĂƌEĞǁƐ

United StatesƵƌǀĞ'DĞĚŝĂEĞƚǁŽƌŬdŚĞ&ŽĐƵƐ'ƌŽƵƉ&ŽƌďĞƐĐŽŵ&ƵŶDĂƉƐ 'ĂLJŝƟĞƐ'ĂLJ&ĂŵŝůLJdƌŝƉƐ,ĞƌĞDĞĚŝĂĚǀŽĐĂƚĞKhdDĂŶďŽƵƚtŽƌůĚDŝĐŚĂĞů>ƵŽŶŐŽWĂƐƐƉŽƌƚ ^ĂŶ&ƌĂŶĐŝƐĐŽŚƌŽŶŝĐůĞhŶŝƚĞ'ĂLJŵďŝƟŽŶůŽŐ

6

Sampling of media coverage from the 31st IGLTA Annual Global Convention

WƌŝŶƚKŶůŝŶĞKƵƚůĞƚƐ

/ŶKƵƚWŽƐƚŚƩƉǁǁǁŝŶŽƵƚƉŽƐƚĐŽŵŶŽƟĐŝĂƐͲ>'dŝŐůƚĂͲĂŶĮƚƌŝͲŽŶͲĚĞͲůĂͲŵĂƐͲŐƌĂŶĚĞͲŵĂƐͲŐůŽďĂůͲLJͲŵĂƐͲĚŝǀĞƌƐĂͲĐŽŶǀĞŶĐŝŽŶͲĨƵĞƌĂͲĚĞͲŶŽƌƚĞͲĂŵĞƌŝĐĂͲϮϬϭϰϬϱϮϮϭϰϯϲϮϱŚƚŵů

ĂƌŝďďĞĂŶEĞǁƐŝŐŝƚĂů ŚƩƉǁǁǁĐĂƌŝďďĞĂŶŶĞǁƐĚŝŐŝƚĂůĐŽŵŶŽƟĐŝĂŵĂĚƌŝĚͲĚĞƐƟŶŽͲŐĂLJͲĨƌŝĞŶĚůLJ

ZĂŐĂƉh<ŚƩƉǁǁǁƌĂŐĂƉĐŽƵŬŶĞǁƐůĂƚĞƐƚͲŶĞǁƐŚŝƐƚŽƌŝĐĂůͲĚĂLJͲĂƚͲƚŚĞͲŝŐůƚĂͲĐŽŶǀĞŶƟŽŶϳϴϮϲϯϳ

ZĂŐĂƉ ŚƩƉǁǁǁƌĂŐĂƉĞƐĂĐƚƵĂůŝĚĂĚĞƐƉĂŶĂŝŐůƚĂͲϮϬϭϰͲĐƵĞŶƚĂͲĂƚͲƌĂƐͲƉĂƌĂͲůĂͲĐŽŶǀĞŶĐŝŽŶͲŵƵŶĚŝĂůͲĚĞͲƚƵƌŝƐŵŽͲůŐďƚͲĞŶͲŵĂĚƌŝĚϳϳϳϰϬϯ

dĠůĂŵŚƩƉǁǁǁƚĞůĂŵĐŽŵĂƌŶŽƚĂƐϮϬϭϰϬϱϲϮϲϳϴͲŶĞŐŽĐŝŽƐͲLJͲĐĂƉĂĐŝͲƚĂĐŝŽŶĞƐͲĞŶͲůĂͲϯϭͲĐŽŶǀĞŶĐŝŽŶͲŝŶƚĞƌŶĂĐŝŽŶĂůͲĚĞͲƚƵƌŝƐŵŽͲŐĂLJͲůĞƐďŝĐŽͲůŐƚďŚƚŵů

&dEEĞǁƐŚƩƉǁǁǁŌŶŶĞǁƐĐŽŵŵŝĐĞϮϯϵϳϰͲŝŐůƚĂͲŚŽƐƚƐͲŝƚƐͲůĂƌŐͲĞƐƚͲŵŽƐƚͲŐůŽďĂůůLJͲĚŝǀĞƌƐĞͲĐŽŶǀĞŶƟŽŶͲŽƵƚƐŝĚĞͲŽĨͲŶŽƌƚŚͲĂŵĞƌŝĐĂŚƚŵů

ŽŶǀŽĐĂƚŽƌŝĂĚĞWƌĞŶƐĂ ŚƩƉĐŽŶǀŽĐĂƚŽƌŝĂĚĞƉƌĞŶƐĂĐŽŵϮϬϭϰϬϱϭϭĂͲůĂͲĐĂnjĂͲĚĞůͲƚƵƌŝƐƚĂͲŐĂLJ

ŶŐůŝƐŚtĂƌĞŚŽƵƐĞŚƩƉǁǁǁĞŶŐůŝƐŚǁĂƌĞŚŽƵƐĞĐŽŵĂƌƟĐůĞͺĚĞƚĂŝůĂƐƉŝĚсϯϴϴΘĐĂƚсŶĞǁƐ

ϭϬdŝŵĞƐĐŽŵŚƩƉϭϬƟŵĞƐĐŽŵŝŐůƚĂͲĂŶŶƵĂůͲŐůŽďĂůͲĐŽŶǀĞŶƟŽŶ

dǁŽĂĚdŽƵƌŝƐƚƐŚƩƉǁǁǁƚǁŽďĂĚƚŽƵƌŝƐƚƐĐŽŵƐс/'>d

RadiodŚĞ&ŽĐƵƐ'ƌŽƵƉ^ŝƌŝƵƐyDKƵƚYϭϬϵ ,ŽƵƌϭŚƩƉƐĂƉƉďŽdžĐŽŵƐϴĚϵƐůϯũŐŚdžŝŽϴdžĞĚǀƵĞŬ,ŽƵƌϮŚƩƉƐĂƉƉďŽdžĐŽŵƐϮŬŝƋǁϭϮĞǁƚƵǁƌŚϰŐϱŵũĞ

KŶĚĂƌĐŽŝƌŝƐŚƩƉŽŶĚĂĂƌĐŽŝƌŝƐĐŽŵƉŽĚĐĂƐƚŚŽLJͲĞŶͲĞŶƚƌĞͲůĂͲŐĞŶƚĞͲƉƌŽŐƌĂŵĂͲĞƐƉĞĐŝĂůͲĚĞƐĚĞͲŝŐůƚĂͲŵĂĚƌŝĚͲϮϬϭϰ

sŝĚĞŽ'ĂLJ>ĞƐds;^ƉĂŝŶͿŚƩƉŐĂLJůĞƐƚǀĞŶůĂƐƚŝŐůƚĂͲĐŚŽŽƐĞƐͲŵĂĚƌŝĚͲĂŶŶƵĂůͲĐŽŶǀĞŶƟŽŶ

7

Social Media/'>d ƐWƌĞƐƐŽŶĨĞƌĞŶĐĞǁĂƐŚĞůĚŽŶDĂLJϴϮϬϭϰŽƚŚůŽĐĂůĂŶĚŝŶƚĞƌŶĂƟŽŶĂůŵĞĚŝĂǁĞƌĞŽŶŚĂŶĚ

In Partnership/'>dǁĂƐƉƌŽƵĚƚŽŚŽƐƚ ŝƚƐĐŽŶǀĞŶƟŽŶŝŶDĂĚƌŝĚŝŶƉĂƌƚŶĞƌƐŚŝƉǁŝƚŚƚŚĞtŽƌůĚdƌĂǀĞůΘdŽƵƌŝƐŵŽƵŶĐŝůƚŚĞƵƌŽƉĞĂŶdƌĂǀĞůŽŵŵŝƐƐŝŽŶWd ƚŚĞhŶŝƚĞĚEĂƟŽŶƐtŽƌůĚdŽƵƌŝƐŵKƌŐĂŶŝnjĂƟŽŶĂŶĚƚŚĞƵƌŽƉĞĂŶdŽƵƌKƉĞƌĂƚŽƌƐƐŽĐŝĂƟŽŶtĞĂůƐŽƌĞĐĞŝǀĞĚĂƉƌŽŵŽƟŽŶĂůŵĞŶƟŽŶĨƌŽŵdƚŚĞh< ƐůĞĂĚŝŶŐƚƌĂǀĞůĂƐƐŽĐŝĂƟŽŶ

&ĂĐĞŬƐŽĨDĂLJϯϭϮϬϭϰĐŽŶǀĞŶƟŽŶͲƌĞůĂƚĞĚ&ĂĐĞŬƉŽƐƚƐŚĂĚƌĞƐƵůƚĞĚŝŶŵŽƌĞƚŚĂŶϱϬϬϬϬŐƌŽƐƐŝŵƉƌĞƐƐŝŽŶƐĂŶĚϭϬϬϬϬůŝŬĞƐŽƌĂϮϬйƌĂƚĞŽĨĞŶŐĂŐĞŵĞŶƚ

>ŝǀĞdǁŝƩĞƌ&ĞĞĚWŝŶŬĂŶĂŶĂDĞĚŝĂƉƌŽǀŝĚĞĚĂ ůŝǀĞ ƚǁŝƩĞƌ ĨĞĞĚ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ĐŽŶǀĞŶƟŽŶĞůĞŐĂƚĞƐ ƐĞŶƚŵŽƌĞƚŚĂŶϯϬϬƚǁĞĞƚƐƵƐŝŶŐƚŚĞĐŽŶǀĞŶƟŽŶŚĂƐŚƚĂŐηŝŐůƚĂϮϬϭϰĂĐŚƚǁĞĞƚǁĂƐĂƵƚŽŵĂƟĐĂůůLJĚŝƐƉůĂLJĞĚŝŶƌĞĂůƟŵĞǀŝĂƚŚĞĨĞĞĚ

8

Noteworthy PresentersOpening Keynote:

ĂǀŝĚ^ĐŽǁƐŝůůPresident/CEO,

World Travel & Tourism Council

:ĂŵĞƐŽƐƚŽƐU.S. Ambassador

to the Kingdom of Spain and

Principality of Andorra

Isabel Borrego

Secretary of State for

Tourism/President of TURESPAÑA

;^ƉĂŝŶEĂƟŽŶĂůdŽƵƌŝƐŵŽĂƌĚͿ

dŚĞƌĞƐĂĞůƉƵůƐŝ, Vice President of Tourism,

ĞƐƟŶĂƟŽŶ

dĂŶLJĂŚƵƌĐŚŵƵĐŚƐƐŝƐƚĂŶƚŝƌĞĐƚŽƌŽĨ/ŶƚĞƌŶĂƟŽŶĂůMedia/Leisure Markets,

Tourism Montreal

^ƉƵĚ,ŝůƚŽŶTravel Editor,

The San Francisco Chronicle

ǀĂDĂƌŝĂdŚŽƌĂƌŝŶƐĚŽƫƌ>ĂŶŐĞ Managing Director/CoOwner,

Pink Iceland

^ƚĞǀĞZŽƚŚPresident/Founder,

OutThinkPartners

^ĞůŝƐƐĞĞƌƌLJ Founder/CEO,

Out & Equal Workplace

Advocates

:ŽĚLJŽůĞFounder,

Wild Rainbow African Safari

DĞƌƌLJŶ:ŽŚŶƐEditor in Chief,

Curve Magazine

ĂǀŝĚWĂŝƐůĞLJSenior Research Director,

ŽŵŵƵŶŝƚLJDĂƌŬĞƟŶŐ/ŶĐ

dŚŽŵĂƐZŽƚŚPresident/Founder

ŽŵŵƵŶŝƚLJDĂƌŬĞƟŶŐ/ŶĐ

:ŽĂƋƵŝŶĂƐƟůůŽGeneral Manager of Tourism

for the Region of Madrid

ĞƫŶĂ,ĂŐĞŶFounder,

AbsolutPublishing

ŝůůLJ<ŽůďĞƌFounder,

ManAboutWorld

zŽůĂŶĚĂWĞƌĚŽŵŽDirector of the UNWTO

ĸůŝĂƚĞDĞŵďĞƌƐWƌŽŐƌĂŵ

ŚĂƌůŝĞZŽƵŶĚƐBoard Chair,

/'>d&ŽƵŶĚĂƟŽŶ

9

ĚƵĂƌĚŽ^ĂŶƚĂŶĚĞƌ džĞĐƵƟǀĞŝƌĞĐƚŽƌ European Travel

Commission

DĂƩ^ŬĂůůĞƌƵĚPresident,

Pink Banana Media

ĂŶŝĞůĂtĂŐŶĞƌ ƵƌŽƉĞĂŶŝƌĞĐƚŽƌ WĂĐŝĮĐƐŝĂdƌĂǀĞůƐƐŽĐŝĂƟŽŶ

DŽŶŝĐĂƵĐĞWƌŽĚƵĐƟŽŶDĂŶĂŐĞƌ MADO/AEGAL

dŚĞ/'>dŶŶƵĂů'ůŽďĂůŽŶǀĞŶƟŽŶŝƐĂŶĞdžĐĞůůĞŶƚĨŽƌƵŵŝŶǁŚŝĐŚƚŽŶĞƚǁŽƌŬĂŵŽŶŐƐƚLJŽƵƌƉĞĞƌƐĂŶĚďƵƐŝŶĞƐƐŽƉƉŽƌƚƵŶŝƟĞƐƚƚŚĞϮϬϭϰ'ůŽďĂůŽŶǀĞŶƟŽŶ Ăůƚ>ĂŬĞŚĂĚƚŚĞŽƉƉŽƌƚƵŶŝƚLJƚŽĞdžŚŝďŝƚĂƐĂ hŶŝƋƵĞ

ĞƐƟŶĂƟŽŶ ǁŚŝĐŚŐĂǀĞƵƐĞdžĐĞƉƟŽŶĂůĐŽǀĞƌĂŐĞƚŚƌŽƵŐŚŽƵƚƚŚĞĞǀĞŶƚ

ͲĚĚŝĞĂŶĂĚĂLJ,^W ,DŝƌĞĐƚŽƌŽĨŽŶǀĞŶƟŽŶ^ĂůĞƐtĂƐŚŝŶŐƚŽŶƌĞĂ

Visit Salt Lake

Η/ƚǁĂƐƚĞƌƌŝĮĐŽƵƌƟŵĞǁŝƚŚ/'>dĂŶĚĂůůƚŚĞŝŶƚĞƌĞƐƟŶŐǁŽŵĞŶǁĞŚĂĚƚŚĞĐŚĂŶĐĞƚŽŵĞĞƚ>ĞƐtŽƌŬŝŶŐŝƐƐƵƉĞƌŚĂƉƉLJǁŝƚŚĂůůƚŚĞƐLJŶĞƌŐŝĞƐǁĞĐŽƵůĚƐƚĂƌƚǁŝƚŚŶĞǁĨƌŝĞŶĚƐĂŶĚƉŽƚĞŶƟĂůƉĂƌƚŶĞƌƐΗ

-Raquel Mora Fortaña

Business Development Manager,

LesWorking

KŶďĞŚĂůĨŽĨƚŚĞĞŶƟƌĞŽĚĞƐƚĂīǁĞǁŽƵůĚůŝŬĞƚŽƚŚĂŶŬLJŽƵĚĞĂƌůLJĨŽƌƚŚĞǁĂƌŵǁĞůĐŽŵĞĂŶĚƐƵƉƉŽƌƚLJŽŚĂǀĞĞdžƚĞŶĚĞĚƚŽŽƵƌŽƌŐĂŶŝnjĂƟŽŶĚƵƌŝŶŐƚŚĞ/'>dŽŶǀĞŶƟŽŶDŝŬĞĂŶĚ/ǁĞƌĞǀĞƌLJŝŵƉƌĞƐƐĞĚǁŝƚŚƚŚĞƐŽƉŚŝƐƟĐĂƟŽŶĚĞĚŝĐĂƟŽŶĂŶĚŵŽƟǀĂƟŽŶ /'>dĂŶĚ ŝƚƐŵĞŵďĞƌƐǁĞƌĞ ƌĞƉƌĞƐĞŶƚĞĚ ŝŶDĂĚƌŝĚtĞďŽƚŚĐŽŶƐŝĚĞƌŽƵƌƐĞůǀĞƐĨŽƌƚƵŶĂƚĞƚŽŚĂǀĞďĞĞŶƉĂƌƚŽĨƚŚŝƐƵŶŝƋƵĞĂŶĚĞdžĐĞƉƟŽŶĂůůLJǁĞůůŽƌŐĂŶŝnjĞĚĐŽŶĨĞƌĞŶĐĞdŚĞ /'>d ĐŽŶǀĞŶƟŽŶ ĚŝƐƟŶŐƵŝƐŚĞĚ ŝƚƐĞůĨ ƚŚƌŽƵŐŚ ŝƚƐ ĐŽŶƐŝƐƚĞŶƚůLJ ŚŝŐŚ ĐĂůŝďĞƌ ŽĨ ƐƉĞĂŬĞƌƐ ǁŽƌŬƐŚŽƉƐŶĞƚǁŽƌŬŝŶŐ ĂŶĚĞdžŚŝďŝƟŽŶĞǀĞŶƚƐ EŽƚŽŶůLJ ŚĂǀĞǁĞ ůĞĂƌŶĞĚĂ ůŽƚ ĂďŽƵƚ >'d ƚŽƵƌŝƐŵ ŝƚƐ ŐƌŽǁƚŚ ĂŶĚƉƌŽŐƌĞƐƐŝǀĞůLJƉŽǁĞƌĨƵůƉůĂĐĞŝŶƚŚĞƚŽƵƌŝƐŵŝŶĚƵƐƚƌLJ ďƵƚǁĞĂůƐŽŵĂĚĞŶĞǁĐŽŶƚĂĐƚƐĂŶĚŚĂĚƚŚĞŽƉƉŽƌƚƵŶŝͲƚLJƚŽŵĞĞƚƚŚĞŵŽǀĞƌƐĂŶĚƐŚĂŬĞƌƐŽĨƚŚĞ/'>dŵĞŵďĞƌƐŚŝƉďĂƐĞůůŽĨƚŚĞƐĞĨĂĐƚŽƌƐĐŽŵďŝŶĞĚƌĞƐƵůƚĞĚŝŶƵƐƌĞƚƵƌŶŝŶŐƚŽƚŚĞŽĸĐĞŬŶŽǁŝŶŐƚŚĂƚǁĞŚĂǀĞŐĂŝŶĞĚĂŐƌĞĂƚŶĞǁƉĂƌƚŶĞƌ ǁŚŽŵǁĞĂƌĞƉƌŽƵĚƚŽƐƵƉƉŽƌƚ

ĨƌŽŵŽƵƌĞŶĚtĞĂƌĞůŽŽŬŝŶŐĨŽƌǁĂƌĚƚŽĐŽŶƟŶƵĞŽƵƌĂůƌĞĂĚLJƉƌŽĚƵĐƟǀĞĂŶĚĨƌƵŝƞƵůƉĂƌƚŶĞƌƐŚŝƉ

ͲŶĚƌĞĂƐƐƚƌƵƉGeneral Manager of The Code

andreas@thecode.org

www.thecode.org

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Sponsors of our 31st Annual Global Convention

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