2014 Expo Presentation · 2014-10-15 · Data Breaches Statistics January 2014 survey: ... Hack of Community Health Systems Affect 4.5 Million Patients by Nicole Perlroth “The U.S

C.A.R. Expo 2014One Cool ExpoGet the Presentation:http://bit.ly/joshexpo2014

Josh Sharfman, Ph.D.Chief Technology OfficerCalifornia Association of REALTORS®[email protected]

Six in Sixty

Security1PasswordLifelockOnline Backup

FinancesTrans UnionTaxBot

Data Breaches Statistics

January 2014 survey: 18% of online adults have had

important personal information stolen. That’s an increase

from the 11% who reported personal information theft in

July 2013.

Pew Research Center

Total Number of Recorded Breaches = 4,695

Total Number of Records Exposed = 633,469,530

- August 5th 2014

Identity Theft Research Center

States probing massive data breach of social security numbersby Steve Johnson

“Federal prosecutors said an identity theft

service in Vietnam managed to obtain as

many as 200 million personal records

including social security numbers and bank

accounts from Court Ventures.”

- April 4th, 2014

“The company said that attackers had bypassed its security systems and

stolen data of patients that had

been treated by doctors affiliated with

the company over the past 5 years.”

– August 18th, 2014

Hack of Community Health Systems Affect 4.5 Million Patientsby Nicole Perlroth

“The U.S. Department of Health and Human

Services’ database of major breach reports

has tracked 944 incidents affecting personal

information from about 30.1 million people.”

– Analysis of HHS data

– August 19th, 2014

Health Care Data breaches have hit 30M patients and countingby Jason Millman

“If a breach is confirmed, Home Depot will be the latest

target in a recent string of hacking attacks against

major companies, after Target, Neiman Marcus,

Michaels, Sally Beauty, P.F. Chang’s and UPS”

– September 2nd, 2014

Home Depot Investigates a Possible Credit Card Breachby Bryan X. Chen

“In the recent string of hacking attacks against

major companies, the number of customers

affected by the breaches amounts to more than

one-third of the American population”

– September 2nd, 2014

Home Depot Investigates a Possible Credit Card Breachby Bryan X. Chen

“Because people tend to use the same passwords

for different sites, criminals test stolen credentials

on websites where valuable information can be

gleaned, like those of banks and brokerage firms.”

– August 5th , 2014

Russian Hackers Amass Over a Billion Internet Passwordsby Nicole Perlroth & David Gelles

1Password


LifeLock


© 2014 LifeLock, Inc. All Rights Reserved. LifeLock, the LockMan Icon and “Relentlessly Protecting Your Identity” are registered trademarks of LifeLock, Inc.

LifeLock®

& CARA Partnership Opportunity

© 2014 LifeLock, Inc. All Rights Reserved. LifeLock, the LockMan Icon and “Relentlessly Protecting Your Identity” are registered trademarks of LifeLock, Inc.

© 2014, LifeLock, Inc. 1-800-LifeLock LifeLock.com **Confidential**

Company Overview

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BACKGROUND

• LifeLock is an identity theft protection company founded in April 2005.

• LifeLock went public in October of 2012 and is publically traded on the NYSE (LOCK)

• LifeLock recently launched new product line that extends unique functionality and customer engagement unmatched today.


Key Performance and Satisfaction Metrics

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Established Product Offering: Publically traded on the NYSE: LOCK • >3.4 million + members • Avg. 20,000+ identity alerts on a weekly basis

Proven Track Record: Thirty-seven consecutive quarters of growth

Product Service Guarantee & “Victim” Expense Reimbursementin place from moment of enrollment confirmation

Net Promoter Score: Our NPS of 65 considered excellent

>3.4 Million Members

“Victim” Expense Reimbursement

Net Promoter Score of 65

20,000 Identity Alerts on a Weekly Basis


One of the Fastest Growing Crimes in the United States1

By 2015, more people will access the Internet from mobile devices than from desktop computers.2

Your customers are more connected – are they at risk?

Young people are at greater risk of identity theft than their parents and grandparents. This is because they are significantly more digitally active than older individuals.3

1 “Identity Theft And Your Social Security Number”, Social Security Administration, 20122 "Internet Trends", Morgan Stanley Research, 20103 “Privacy, Identity, And Security: The Growing Risks Of Failing To Protect Personal Identity” a commissioned survey conducted by Forrester Consulting on behalf of LifeLock. June 2014

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The impact of identity theft in todays’ always connected world

14.9MILLION

US victims of identity fraud in past 12

months2

$25BILLION

cost of identity fraudin US in 20123

146MILLION

average number of records

compromised by data breach 2008-

20124

2 in3data breach

notification recipients became a fraud victim2

Identity theft is the

#1COMPLAINTreported in the US for the last 14 years1

1. “‘Identity theft tops list of consumer complaints for 14th consecutive year”, Federal Trade Commission Email Scam Alerts, 20142. “Identity Theft Tracking Study”, a commissioned survey conducted July/August by Forrester Consulting on behalf of LifeLock, Q3 20133. “Victims of Identity Theft, 2012”, US Department of Justice Report, 20134. Verizon Data Breach Investigations Report, 2013


Fraud & Identity Theft Are Top Complaints in California

* Consumer Sentinel Network report for 2013, complaints per 100,000 population.


Of the top 50 Metro areas with the highest reported complaints for identity theft CA. is 2nd highest

* Consumer Sentinel Network report for 2013, complaints per 100,000 population.

46

45

31

27

23

16

14

0 10 20 30 40 50

Modesto

Sacramento‐Roseville‐Arden‐Arcade

Riverside ‐ San Bernadino ‐ Ontario

San Francisco ‐ Oakland ‐ Hayward‐…

Los Angeles – Long Beach – Anaheim‐…

Vallejo ‐Fairfield

Stockton ‐LodiRank

Jan 1 – Dec. 31 2013

9 CA. metro areas are on the list – Fla. # 1 with 17 metro areas


What does LifeLock do?

Weekly News www.lifelock.com/identitynews

For Customers: Relentlessly Protecting Your Identity®

For Public: Education on Identity TheftTeaches FBI on Identity Theft. 1,500 seminars for all 50 states

Network does not cover all transactions and is only provided in the US. Valid US SSN


Three Levels of Coverage

LifeLock Standard™LifeLock Standard™ identity theft protection helps keep your personal information safe with the patented LifeLock Identity Alert® system and a whole lot more.†

LifeLock Advantage™LifeLock Advantage™ membership adds bank account activity alerts, credit scores and even more protection.†

LifeLock Ultimate Plus™

LifeLock Ultimate Plus™ membership is the most comprehensive identity theft protection ever created.

† Network does not cover all transactions


Real-Time Updates - The ID Network is updated in near real-time the moment an event is received

51

The LifeLock Ecosystem


• Alerts are sent in near real-time as soon as LifeLock detects our member’s personal information being used within our extensive network

• Members respond immediately to confirm if the activity is fraudulent via our proprietary Not Me® verification technology

52

Patented Technology


Email Mobile App SMS Text IVR

Customers are alerted to possible fraudulent activity a number of ways

53


Through our Member Portal customers have access to helpful information

54


LIFELOCK is here at the Expo

• CAR members receive a 10% discount with LifeLock and a free 30 day trial period with Promotion Code “CAR”. - $8.99 basic service- $17.99 mid-level service- $26.99 plus service

• Visit LifeLock at Booth #161

• To learn more about identity theft, visit:http://www.car.org/members/memberbenefits/carmemberadvantage/

55

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Trans Union Credit Check


Discussion Topics

What is SmartMove?2014 Enhancements2015 EnhancementsThe Landlord & Renter Experience

SmartMove: tenant screening solution tailored to landlords and real estate agents

Powerful screening data Best‐in‐class credit, criminal, and eviction data is now available to landlords and real estate agents.

Patented consumer push process Enables the renter to push their reports to the landlord, which does not impact the renter’s credit score.

FCRA compliant Protects renters’ personal identifying information (masks SSN, DOB, and account #s).

All onlineSimple, online process offers immediate access and instant results

SmartMove currently supports257,000+ screeners, 1.1 million+ properties, & 1.2 million+ renters

The things real estate agents say they like most about SmartMoveThe process is all onlinePay only when used – no set‐up fees, no minimumsSpeed of results

SmartMove delivers objective data to help you make the right leasing decision

• Full Access to a Reformatted Credit Report– Masked SSN, birth date and account #’s to protect consumer’s personal information

• National Criminal Reports– Criminal matching including OFAC and sex offender search

• National Eviction Reports – Returns records from all 50 states, DC, and Puerto Rico.

• Tailored Credit Recommendation – Utilizes same expert scoring model that larger multi‐family companies use for

decisioning– Can be applied to one or more tenants– Suggested security deposit level included

• Product Bundle– Fraud warnings, address histories, applicant identity verification

SmartMove is proud to be a California Association of Realtors screening partner

• SmartMove is CAR tenant screening partner

• CAR members receive 20% off the SmartMove retail price

• Members benefit from:– Immediate online access

– No minimums

– No lengthy compliance process

– No costly onsite inspections

Current SmartMove users find the process simple…

The SmartMove Landlord’s Perspective

1

2

3

The reports & recommendation are delivered to your account, ready for review.

4

The tenant authorizes screening& verifies their identity.

Invite potential tenants to apply.Simply enter their email into the application.

Sign up for a FREE account & application online.

2014 SmartMove enhancements focused on data quality and compliance

Enhanced record matching for criminal reportsLeverages our credit bureau file (including known aliases and a history of up to 20 addresses) to match records with our criminal and evictions databases

Results in more accurate hits, fewer false positivesFewer false positives = less time, cost, and effort to review criminal records

Improved renter identity verificationVerifies the renter’s identity with a broader pool of questions Compliance upgrade to better detect fraudLeads to higher pass rates for legitimate applicants

Release of mobile-compatible website– New site offers stability & speed for better performance– Includes bug fixes for optimal functionality and user experience

Market & product research– Includes user surveys, online research panel & segmentation study– Delivers insights into which enhancements to build

Now offering eviction reports with one of the largest FCRA-compliant databases containing ~ 24MM records

Enhanced record matching enabled SmartMove to release eviction reports with best-in-class data

Offers highly accurate record matching based on name and address historyHighly accurate results mean less time and effort reviewing false positives

National eviction records cover all 50 states, DC, and Puerto Rico and include:

Court filingsMonetary judgmentsPossession judgments

SmartMove eviction reports are more inclusive than credit reporting of evictions

– Credit reporting of evictions only occurs when there is a monetary judgment

Several new enhancements are coming in 2015

New, mobile-optimized websiteNew website will feature a modern design optimized for mobile devices

Improved website testing and optimizationEnables better website testing to determine optimal website copy, images, etc.

An even better leasing recommendation To include past address verification & income estimation

Ongoing optimization Ensuring the best website performance

© 2014 TransUnion LLC All Rights Reserved77

Landlord logs into SmartMove to create a free account

© 2014 LLC All Rights Reserved

Landlords & real estate agents create a new account under Account Type: Landlord

Landlord creates a new property including rent amount and lease length

Landlord creates a new application and chooses either landlord or renter pay

The landlord can view their dashboard to see active applications and properties

After the landlord invites a renter, the renter will see they have a pending request when they create an account

The renter will create a new account by entering their personal information into the system

The renter then answers verification questions to confirm their identity and release the reports

After completing verification, the renter can see the status of their application on the dashboard

The landlord can login to their dashboard to see the renter’s reports and SmartMove recommendation

Clicking on the evictions report icon will show the evictions report details

Clicking on the criminal report icon will show the criminal report details

© 2014 TransUnion LLC All Rights Reserved89

Clicking on the credit report icon will show the credit report details

The landlord can send their decision of accept or decline to the renter

I Want It!

20% discount for CAR Members$20 for the full screening report$4 for the optional full credit report

Use https://car.mysmartmove.com and the discount will be applied automatically (you must use this link).

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Visit Booth #700

Thank YouGet the Presentationhttp://bit.ly/joshexpo2014


Documents

2014 Expo Presentation · 2014-10-15 · Data Breaches Statistics January 2014 survey: ... Hack of Community Health Systems Affect 4.5 Million Patients by Nicole Perlroth “The U.S