2014 Listing Presentation Landscape DorfnerTeam

CINDY DORFNER763-234-4661

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A GUIDE TO SELLING YOUR HOME

CINDY DORFNER| CALL: 763-234-4661| EMAIL: [email protected] | WEB:www.DorfnerTeam.com

We will make YOUR home stand out from the crowd to

Get it Sold!


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CommunicationYour needs always come first, our focus is on YOU! Listening closely to understand your goals, values & priorities. Working together we find solutions that are tailored just for YOU!We will communicate in the ways that work best for YOU, whether by phone, email or text message. YOU choose and that's how we'll do it. YOU will be kept in the loop; from listing to closing, you'll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We will guide YOU each step of the way.

Experience and ExpertiseReal Estate is ever changing and complex = YOU need an experienced agent with a track record of success. Your property will get maximum exposure with our cutting edge marketing systems maximize exposure to buyers and agents.We will work hard to educate YOU of all your Options and working diligently to insure that YOU make the decisions that are right for YOU. A skilled negotiator on your side who is trustworthy and determined to make a Win-Win for YOU.YOU can count on us to handle every step of the Real Estate process = the details are being taken care of for YOU.

PricingWe will show YOU the market statistics and comparable reports. This will guide YOU to price the property right, adjusted as needed and sell quickly. We have a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information we need is at our fingertips and we are eager to share with YOU.

StagingHomes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold and we will help YOU create a plan to succeed.

SatisfactionWe’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you're disappointed.


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My Mission… “While most agents spend the majority of their time hunting for the next “deal”, we work hard to dedicate our time and energy to focusing on serving YOU. We are committed to your important goals, values and priorities. Constantly striving to deliver “Outstanding Service” to YOU.Results…. Our valued clients gladly refer us to the people they care most about=YOU! Our Vision…. To build strong lifelong relationships, one person at a time.... starting with YOU.

Win-Win= it's all about YOUIntegrity- do the right thingCommitment- in all things

Communication- seek first to understandCreativity- ideas before resultsCustomer- always comes first

Teamwork- together everyone achieves moreTrust- starts with honest

Success- Result that are right for YOU

Because we care, assisting a buyer or seller is a responsibility that we don’t take lightly.


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The right team

for you!


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What’s Happening ?


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(In Millions)Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.

Source: National Association of REALTORS®

Home Sales Nation Wide Residential

89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.64.3 4.3

Last 8 Years Residential Sale Rochester, MN

4.7

2012


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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.

Source: National Association of REALTORS®

Home Prices National Residential (Annual Appreciation)

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

3.93%

8.41%

5.24% 4.48%

2.35%3.95%

(1.86%)(3.25%)

(6.85%)

1.04%0.00%

Home Prices Rochester, MN Residential (Annual Appreciation)1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%2.9%

5.5%2.7% 3.4% 4.0% 3.1%

4.8% 5.2% 5.4%3.8% 4.3%

6.3% 7.0% 7.5% 8.3%

12.2%

1.3%

(1.8%)

(9.8%)(12.5%)

0.6%

(2.7%)

6.3%

2.69%


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Source: National Association of REALTORS® Source: National Association of REALTORS®

Mortgage rates hit a record low for the year 2012 at 3.66%.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3%10.1%9.3%

8.4%7.3%

8.4% 7.9% 7.8% 7.6%6.9% 7.4%

8.1%7.0% 6.5%

5.8% 5.8% 5.9% 6.4% 6.3% 6.0%5.0% 4.7% 4.5%

Mortgage Rates (30-year fixed)

3.7

2012


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MArketing


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Importance of internet home search

90%

Home Buyers And Sellers

• 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date


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Why Realtor.com?

How will we showcase your home to the most buyers?

• We will help your home rise to the top of the search, above other homes, by adding more photos.

We place the cell phone number at multiple points to increase buyer calls for your property & make it easy for us to call them back quickly!


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Brokerage Websites

National Portals

Realtor.com Search Engines

Social Media

With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!


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Pricing


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Pricing vs. potential buyersProperly priced, you will have the possibility of many more buyers competing for your property.

Asking Price Compared to Market Value

Percentage of Potential Buyers who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%


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Critical weeks when listedPricing correctly helps you strike a deal when there is more competition for your home.


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The Process


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2 Sign Listing Agreement 3 Place The Sign

in Yard! 4 We Instantly Start Marketing your Home1 Market Research

5Schedule Open House6Receive

Showings7We follow up with Clients and

Realtors on Showings received and gain feedback

8Review feedback with you and see how its

going!


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9 Receive Offers 10 Counteroffer if needed!

11 Contract Accepted!!

12 Receive Earnest Money

13Inspection & Appraisal14Choose the

Title Company!15

Audit all Purchase

Documents!16The Closing Celebration !!!


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preparing your home to Sell


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Preparing Your Home for SaleCleanlinessMost people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do notadequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollarsmore. If you are planning on moving, get rid of the things you don’t need now so that your house will appear larger! Make more space. Odors mustbe eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyersdo!

ShowtimeWhen your home is being shown, please do the following:• Keep all lights on• Keep all drapes and shutters open wide- let the light in!• Keep all doors unlocked• Leave soft music playing• Leave the home with your children and pets• This will let the buyer be at ease and let the agents do their job. We want to buyer to envision themselves at home!• The agent showing the property will uses the lock box to enter your home –we will confirm they are a licensed agent.After each showing our listing coordinator will immediately email the agent a showing feedback sheet which will give ususeful information to use in marketing your home. We will immediately email you a copy too!

Paint & CarpetPaint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If yourhouse has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusualcolor, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have moremoney than you have to replace carpet. They don't. They simply buy elsewhere. Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen best. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal.

Remember if a buyer likes the outside, they may want to see the inside.


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F. A.Q.


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Will you be present at all showings?

At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?

Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. When you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home. No pressure -the final decisions will always be yours!

Do we have any responsibilities during the marketing of our home?

Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves presentation, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?

I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and oversee the entire sale.

I will guide you each and every step of the way!


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Receiving OffersPresentation of OffersWhen an offer is generated on your home, you can expect the following from us:1. Present the offer to you immediately along with an estimated sellers net sheet.2. I will contact the lender to verify buyers qualifications and develop a good working relationship.3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for.4. Discuss all offers with you in private, after listening to the other agent’s input.We will give you as much information as possible regarding:

1. Current market and finance activity.2. Other sales to date.3. Competition.4. Agent comments.

Negotiating the SaleWhen purchase contracts are negotiated, you will be kept informed every step of the way.Other items to expect during the selling process:1. Establish and explain guidelines2. Present all offers to you—as quickly as possible.3. Review the contract with you.4. Keep you up to date on current market activity, which may affect the strength of the offer.5. Ensure that all parties in all transactions are treated fairly and with honest consideration.6. Make certain that there is compliance with disclosure laws and ordinances.


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Commit to helping you succeed in reaching your important Real Estate goals!