2014 MEDIA KIT · Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-fl ight Magazine Readership Survey, upmagazine.com Online Survey – March 2011, QuantCast April

over 2.1 million guests every month over 3,000 fl ights per week 84+ destinations fl ights per week

2014 MEDIA KIT

Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca [email protected]

REV_SL-MAR2214

The Essential Travel Companion

up! is savoured by more than 2.1 million WestJet guests each month as an indispensable part

of their travel experience. Offering fresh perspectives on destinations, authoritative activity guides

and fun detours from the beaten path, up! embodies the joy of discovery.

A monthly print issue, a relevant digital resource and four hotly anticipated Ultimate Guides to

golf, skiing, spas and dining, up! connects with an international audience of adventurous, affluent

recreational and business travellers. It reaches WestJet guests everywhere they roam, leaving

them inspired, informed and ready to explore.

2014 media kit


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Destinations

Canada Abbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton

Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John’s

Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife

U.S.A.Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami

Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa

InternationalAntigua and Barbuda Aruba Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica

Cozumel, Mexico Curacao Dublin, Ireland Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico Kingston, Jamaica La

Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto

Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican

Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

over 2.1 million guests every month over 3,000 flights per week 84+ destinations

2014 media kit


REV_SL-MAR2214

up! Readers Are

58%42%

HAVE POSTSECONDARY EDUCATION

HAVE A HOUSEHOLD INCOME OF $120,000+

¾ARE HOME OWNERS

$40%

WILL TRAVEL FOR LEISURE

BETWEEN 34 – 54 YEARS OLD 43%

EDUCATED& AFFLUENT

INFLUENTIALTARGETMARKET

AVIDTRAVELLERS

INTERESTS

46%

OF VISITORS TO upmagazine.com ARE REFERRED BY SOCIAL MEDIA

WILL TRAVEL FOR BUSINESS

9/10

38% 43%43%43%43%43%WITHIN THE NEXT YEAR >>>

52%CULTURAL EVENTS & FESTIVALS

50%HEALTH & WELLNESS

46%RESTAURANTS & DINING

43%HOME & GARDEN

97%

2014 media kit

Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-fl ight Magazine Readership Survey, upmagazine.com Online Survey – March 2011, QuantCast April 2013


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Editorial Calendar

September ‘13Business/MCIT Travel Planner Ad close Ad due Available

Plus: The Business Traveller’s Dining Guide Jul 19 Jul 26 Sep 1

October ‘13Ultimate Eat + Drink Guide Ad close Ad due Available

Plus: Exploring Shipwrecks in the Bahamas Aug 16 Aug 23 Oct 1

November ‘13Tobago – Beyond Sun and Sand Ad close Ad due Available

Plus: Four Faces of Sedona, Arizona Sep 20 Sep 27 Nov 1

December ‘13Ultimate Ski Guide Ad close Ad due Available

Plus: Inside the Secret Walt Disney World Utilidors Oct 21 Oct 28 Dec 1

January ‘14WestJet Roundup – Warm Winter Getaways for Active Families Ad close Ad due Available

Plus: Four Tailored Trip Itineraries for Costa Rica Nov 18 Nov 25 Jan 1

February ‘14Ultimate Spa/Wellness Guide Ad close Ad due Available

Plus: Four Easy Spring Break Destinations Dec 11 Dec 18 Feb 1

March ‘14Exploring the New Palm Springs Ad close Ad due Available

Plus: The Salt Scene in Turks & Caicos Jan 20 Jan 27 Mar 1

April ‘14Ultimate Golf Guide Ad close Ad due Available

Plus: WestJet Roundup – Live Like a VIP Feb 14 Feb 21 Apr 1

2014 media kit


REV_SL-MAR2214

Editorial Calendar

2014 media kit

May ‘14The Experience Guide – Unusual and Unforgettable Ad close Ad due Available

Plus: WestJet Roundup – A Sports Fan’s Bucket List Mar 19 Mar 26 May 1

June ‘14The Family Guide – Kid-Friendly Cheat Sheet Ad close Ad due Available

Plus: Calgary Stampede and Alberta’s Cowboy Country Apr 17 Apr 25 Jun 1

July ‘14Urban Safaris in Vancouver, B.C. Ad close Ad due Available

Plus: North America’s Most Epic Icons and Monuments May 20 May 27 Jul 1

August ‘14A Cirque du Soleil Audition in Montreal, P.Q. Ad close Ad due Available

Plus: WestJet Roundup – Swim Tours and Mud Runs Jun 19 Jun 26 Aug 1

September ‘14The Business Guide Ad close Ad due Available

Plus: What Kind of Wine Lover Are You? Jul 18 Jul 25 Sep 1

October ‘14Ultimate Food Guide Ad close Ad due Available

Plus: Adrenaline Surfing in Sin City Aug 19 Aug 26 Oct 1

November ‘14The Shopping Guide Ad close Ad due Available

Plus: Memorable Birthdays in Memorable Locales Sep 18 Sep 25 Nov 1

December ‘14Ultimate Ski Guide Ad close Ad due Available

Plus: Find a City’s Hidden Gems in Only 48 Hours Oct 17 Oct 24 Dec 1


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Print: Rates and Deadlines

NET RATES ($ CDN) 1x 3x 6x 12x

Full Page 11,880 11,285 10,690 10,100

2/3 Page 8,250 7,840 7,425 7,015

1/2 Page 6,400 6,085 5,765 5,445

1/3 Page 4,290 4,125 3,860 3,645

1/6 Page 2,575 2,450 2,315 2,190

Outside Back 14,575 13,850 13,120 12,390

Inside Front/Back 13,670 12,985 12,305 11,615

Double Page Spread 20,000 19,000 18,000 17,000

1/2 Double Page Spread 13,000 11,500 10,750 10,500

ISSUE SPACE MATERIAL AVAILABLE

Mar 2014 Jan 20 Jan 27 Mar 1

Apr 2014 Feb 14 Feb 21 Apr 1

May 2014 Mar 19 Mar 26 May 1

Jun 2014 Apr 17 Apr 25 Jun 1

Jul 2014 May 20 May 26 Jul 1

Aug 2014 Jun 19 Jun 26 Aug 1

Sep 2014 Jul 18 Jul 25 Sep 1

Oct 2014 Aug 19 Aug 26 Oct 1

Nov 2014 Sep 18 Sep 25 Nov 1

Dec 2014 Oct 17 Oct 24 Dec 1

DEADLINES SUBJECT TO CHANGE.

Taxes not included. Inside double gate fold, select inserts and limited in-flight opportunities are available.

Double Page Spread (DPS)

Full Page(no bleed)

1/32/3

1/61/3

1/2

1/2 Double Page Spread

AD SHAPES

Spend an entire flight with your key audience in the pages of a magazine synonymous with inspiration and intelligence.

2014 media kit

For Rates ContactAdvertising Inquiries:[email protected]


REV_SL-MAR2214

Print: Production Specifications

Double Page Spread (DPS)

Full Page(no bleed)

1/32/3

1/61/3

1/12

1/2 Double Page Spread

TRIM AREA 8.25 x 10.75

LIVE AREA 7.25 x 9.75

BLEED AREA 8.75 x 11.25 1/4" each side, top and bottom

Full Page bleed 8.75 x 11.25

Trim area 8.25 x 10.75

Live area 7.25 x 9.75

Double Page Spread with bleed 17 x 11.25

Trim area 16.5 x 10.75

Live area: left hand 7.25 x 4.75

Live area: right hand 7.25 x 4.75

1/2 Horizontal 7.25 x 4.75

1/3 Vertical 2.25 x 9.75

1/3 Horizontal 7.25 x 3.17

1/6 Vertical 2.25 x 4.75

1/12 Square 2.3 x 2.3

REQUIREMENTS• Images 400 dpi at 100% for print• Images/graphics should not use any form of compression, including .jpeg compression, .jpeg encoding and LZW compression

• CMYK format• Only press-ready PDFX1-A accepted• Bleed must extend 1/4” on each side for FPC &

DPS. 1/2 DPS should have 1/4” bleed on sides and bottom only

• All other ads require a defining border

• Ink density levels must not exceed 300%• RedPoint cannot guarantee 100% colour accuracy• RedPoint is not responsible

for inaccurate information on advertisements

RECOMMENDED SPECIFICATIONS• Place live area a 1/2” in from the trim size• Use a “rich black” (except for text below 24 point) Suggested: C:20% – M:20% – Y:20% – K:100%

FILE DELIVERY• Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com• Must include company name, publication, and issue in the file name

CONTACTSales Traffic Coordinator T: 403-781-1782 [email protected]

Automatic confirmations will be sent to the sender and publisher.

TM

Upload.Check.Send

2014 media kit


REV_SL-MAR2214

Digital: Rates and Deadlines

Your target audience visits upmagazine.com everywhere they travel, whenever they need fresh ideas and dependable advice. Be there to greet them.

Website Material due datesCreative supplied with URL Creative support

Leaderboard 7 business days prior 10 business days prior

Big Box 7 business days prior 10 business days prior

Double Big Box 7 business days prior 10 business days prior

Companion Ads 7 business days prior 10 business days prior

Homepage Takeover 7 business days prior 10 business days prior

Featured Partner 7 business days prior 10 business days prior

Small Rectangle & Advertorial 7 business days prior 10 business days prior

Social Media (limited per inventory)

Sponsored Facebook Post 7 business days prior 10 business days prior

Sponsored Tweet (copy only) 7 business days prior 10 business days prior

2014 media kit


REV_SL-MAR2214

Digital: Production Specifi cations

REQUIREMENTS • Max fi le size 40kb, RGB, 72 dpi, .jpeg, .png, .gif or .swf• Third-party server accepted

• .swf ads need to have URL links in fi le• No sound• Please include URL separately with fi le submission if not .swf fi le

• Include a 1-point stroke around the edge of the ad• Software that monitors and sends information about computer usage to a remote computer or

server without the knowledge or approval of the user (i.e. spyware) is not permitted• Client must include fl ash

video (.fl v if built into

fl ash fi les)• Client is allowed to send

in working fi les (.fl s)• Client must ensure ‘click-

through tags’ are correctly built and working

RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leaderboard and big box ads

CONTACTWeb Traffi c CoordinatorT: 403-232-7717 [email protected]

STANDARD LEADERBOARDA large, prominent banner that runs the width of the page and typically sits between masthead and content. Expandable accepted. 728w x 90h pixels

STANDARD BIG BOXSometimes called a tile or super square, the Big Box offers prominence and creative potential. Expandable accepted.300w x 250h pixels

COMPANIONReinforce your message by occupying the top spot as well as a spacious Big Box. 1 Leaderboard, and 1 Big Box

HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. Leaderboard, Big Boxes, Small Rectangle (homepage only, 3 day duration), Featured Partner

FEATURED PARTNERPlace your story where up! readers’ eyes go fi rst — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:• Logo - 72 dpi, 198w x 155h pixels• Headline copy (maximum 60 characters) on landing page• Brief introductory summary (one sentence, maximum 75 characters)• Up to 3 images at 72 dpi (max), 400w x 260h pixels (min), acceptable formats: .jpeg, .png, .gif• Edited body copy (maximum 500 words) - copy should mimic the style and voice of editorial on site• Social media links, web URL, address, phone number, hours, pricing

ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:• 500 words of edited copy• 1 logo and up to 5 pictures • Additional copy and images quoted separately• HTML5 Video may be accommodated

Editorial guidelines require “Featured Partner” to be added.

2014 media kit

FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS PLEASE VISIT UPMAGAZINE.COM/ONLINE-ADVERTISING


REV_SL-MAR2214

National Account Executives

General Advertising Inquiries

up! magazinec/o RedPoint Media & Marketing Solutions100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2

T: 1-877-963-9333 ext 0 F: 403-240-9059 [email protected] upmagazine.com/advertise

Get In Touch

One of Canada’s greatest entrepreneurial success stories, WestJet Airlines took flight in 1996 and now carries travellers to

more than 84 destinations. RedPoint Media & Marketing Solutions partnered with WestJet in 2005 to create up!, an engaging

reading experience that expresses the famously fun and enthusiastic WestJet brand.

Lindy NeustaedterSpecializing in Eastern Canada, Southwest United States.T: [email protected]

Matthew WilsonSpecializing in Central Canada, Central & Southern United States, all sun destinations.T: [email protected]

Jasmine Croteau Specializing in Western Canada, Northern Territories, Alaska, Northwest United States and Hawaii.T: [email protected]

Editor of the Year 2010

TM

Upload.Check.Send

2014 media kit

Documents

2014 MEDIA KIT · Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-fl ight Magazine Readership Survey, upmagazine.com Online Survey – March 2011, QuantCast April