2014 Napa Sonoma - Diablo Mag Kits/2014 Media Kits/NS14 Media...2014 Napa Sonoma Editorial Overview Wine In this part of the world, wine is everyone’s business—and pleasure. Napa

Revised 1/29/14 AS

Diablo Publications: Diablo magazine | Diablo City Book Series | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides | Visit Tri-Valley Guide | Diablomag.com | Diablo Custom Publishing | DCPubs.com

Napa Sonoma magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com

2014 Napa Sonoma Editorial Overview

Wine In this part of the world, wine is

everyone’s business—and pleasure.

Napa Sonoma guides readers off the

beaten path, with insightful stories that

introduce lesser-known winemakers,

top spots for tasting, and the wide

variety of wines produced in the region.

People From the international

celebrity turned winemaker to the local

family-run operation and the creative

rogues, Napa Sonoma interviews the

fascinating personalities who color

the landscape and add spice to Wine

Country life.

Dining Wine Country is also food

country. Napa Sonoma traces the

region’s delicious foodstuffs to the

artisanal farmers, cheesemakers,

chocolatiers, and small businesses

who give the region its special flavor.

It also showcases the latest chefs and

restaurants that celebrate local bounty.

Arts and Culture The two wine

valleys share an eclectic artistic spirit,

reflected in the range of performances,

exhibitions, casual art installations,

and creative charitable events that

take place throughout the year. From

iconic outdoor sculptures to a fairytale

chateau wedding, Napa Sonoma

covers the scene.

Home and Design Tucked into

forested hills or surrounded by vines

on the valley floor, architectural gems

are hidden throughout the region.

Napa Sonoma uncovers some of the

best—from neo-Tuscan villas to ultra-

modern wineries.

Destinations Whether it’s blending

your own wine, discovering unique

boutiques, taking a cooking class, or

participating in a winemaker dinner,

Napa Sonoma shows visitors and

residents new ways to experience

Wine Country’s charms.

What to See and Do Handy maps, an

events calendar, and extensive listings

of restaurants, accommodations,

spas, outdoor activities, and arts and

culture venues, plus a comprehensive

winery guide, make Napa Sonoma the

premier resource for enjoying your

Wine Country visit.

Wine Country is more than a place—it’s a destination, a lifestyle, and a state of mind. Napa Sonoma magazine chronicles it all. With engaging stories, spectacular photography, and informative listings, it reaches, engages, and influences both residents and visitors.

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2014 Napa Sonoma Wine Country Living

Distribution Circulation, three times a year 20,000

Vintners and hotel concierge mailing list 600

Mailed to winecountry.com visitors by online request 100

Napa and Sonoma private air terminals 200

Distribution to the finest wineries/tasting rooms, restaurants, salons, boutiques, private clubs, Chambers of Commerce and Visitors’ Bureaus in Napa and Sonoma counties. 13,900

Luxury hotels, resorts, spas, and B&Bs in Napa and Sonoma 2,000

Signature events and festivals throughout the year 600

Newsstand sales throughout the Bay Area and national retailers 2,600

Special SavingsThree-time Napa Sonoma magazine advertisers who commit to Concierge in the same year receive a 25% discount in Concierge.

Two-time Napa Sonoma magazine advertisers who commit to Concierge in the same year receive a 15% discount in Concierge.

One-time Napa Sonoma magazine advertisers who commit to Concierge in the same year receive a 10% discount in Concierge.

DeadlinesSummer 2014 space deadline March 28, 2014

Last day production and camera-ready materials due April 4, 2014

In homes/on newsstands May 2014

Fall 2014 space deadline August 1, 2014

Last day production and camera-ready materials due August 8, 2014

In homes/on newsstands September 2014

Winter/Spring 2015 space deadline November 26, 2014

Last day production and camera-ready materials due December 5, 2014

In homes/on newsstands January 2015

Renowned as the finest regional luxury lifestyle magazine in California’s Wine Country,

Napa Sonoma magazine received Maggie Awards for Best Visitors’ Guide from the Western

Publication Association in 2003, 2004, 2005, and 2007. For travelers eager to explore Napa and

Sonoma counties like an insider, and locals looking for new ways to experience the place they

call home, Napa Sonoma magazine shares the Wine Country lifestyle through engaging stories,

informative resource listings, and awe-inspiring photography.

For more information, contact your Diablo Publications account

executive at (925) 943-1111

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2014 Napa Sonoma Distribution

Napa County

CaliStogaBennett Lane WineryCalistoga Chamber of CommerceCalistoga RanchCarlin Country CottagesCa’Toga Galleria D’ArteCopperfields Books*Dr. Wilkinson’s Hot SpringsEuroSpa & Inn Graeser WineryIndian Springs Spa & Resort Mount View Hotel & SpaSolage CalistogaSterling Vineyards

NaPaApex Aviation CorporationArtesa Vineyards & WineryAstrale e Terra Back Room WinesBalloons Above the ValleyBlack Stallion WineryBookends Bookstore* Bouchaine Vineyards Bounty Hunter Rare Wines Bridgeford Flying ServicesCalifornia Wine ToursThe Carneros Inn Carpe Diem Wine Bar Cobblestone Vineyards Copperfields Books*Darioush Winery Domaine Carneros EtudeFolio Fine Wine Partners Frank Howard Allen Realtors Freerun Technologies GemstoneGustavo ThraceHagafen CellarsHartwell VineyardsHawthorn Inn & Suites JV Spirits*La Residence Country Inn Lobo Winery Meritage Resort at NapaMilliken Creek Inn & SpaMorgan LaneNapa Premium Outlets Napa River InnNapa Valley Airport Napa Valley Coffee Roasting Napa Valley CVB Napa Valley JewelersNapa Valley Wine TrainOxbow Wine Merchant & Wine Bar* Pacific Union

Poetry Inn River Terrace Inn Riverfront ResidencesRiverpointe Napa ValleyRobert Craig Wine CellarsSequoia Grove VineyardsSilverado Napa Valley ResortVintner’s CollectiveWestin VerasaWhite House Inn & SpaWilliam Hill WineryWine Country HelicoptersWineries of Napa Valley

oakvilleFolie a Deux Napa Wine Co.

RUtHeRFoRDAuberge du SoleilBeaulieu Vineyard Elizabeth SpencerGrgich Hills Hall Rutherford WineryMumm PejuRancho Caymus InnRutherford Hill Winery

St. HeleNaA Dozen VintnersBeringer VineyardsCaldwell Snyder GalleryCharles KrugChristopher Hill GalleryCulinary Institute of AmericaDavid’s Fine JewelryFlora SpringsFrank Howard Allen Realtors Hall St. Helena Winery Harvest InnInn at Southbridge Lodgeworks AviaLouis Martini Winery Martin ShowroomMeadowood Napa ValleyMerryvale Vineyards & WineryMorgan Lane Napa Valley Coffee RoastingPacific Union Pennaluna Raymond VineyardsSt. Helena Chamber of CommerceSt. Helena MarketplaceSt. Helena Real EstateSt. Helena Wine MerchantsSunshine Foods*Sutter Home Family Vineyards

YoUNtvilleBardessono

Domaine ChandonHill Family EstatesHope & GraceHotel Luca MaisonryMorgan LaneRanch Market Too* RASgalleriesV MarketplaceVillagio Inn & SpaVintage Inn Yountville Inn

Sonoma County

CotatiOliver’s Market*

gleN elleNArrowood Vineyards & WineryB.R. Cohn Winery B.R. Cohn Olive OilBenziger Family Winery Gaige House Inn Imagery Estate Winery

FReeStoNe Osmosis Day Spa Sanctuary

gUeRNevilleKorbel

HealDSBURgAlexander Valley VineyardsChalk HillDutcher CrossingFamily Wineries of Dry Creek Ferrari-Carano Frank Howard Allen RealtorsHotel HealdsburgJ VineyardsLes Mars HotelPalette Art Café

keNWooDChateau St. Jean WineryFamily Wineries of Sonoma ValleyKenwood Inn and Spa Kunde Estate Winery VJB Vineyards & Cellars

PetalUMaCopperfields Books* Petaluma Municipal AirportPure Luxury Limousine Petaluma Village Premium Outlets

SaNta RoSaBennett Valley Jewelers Charles M. Schultz/Sonoma County Airport

Cokas-Diko Copperfields Books* Frank Howard Allen RealtorsMayacama Oliver’s Market*Sonoma County VintnersSonoma Jet CenterSt. Francis Winery & VineyardsVintners Inn

SeBaStoPolCopperfields Books*

SoNoMaBeau Wine ToursBuena Vista CarnerosCalifornia Wine ToursEl Dorado HotelFairmont Sonoma Mission Inn Frank Howard Allen RealtorsGloria Ferrer Caves & VineyardsThe Lodge at Sonoma MacArthur PlaceMorgan LaneSonoma Enoteca Sonoma Grocery*Sonoma Valley InnSonoma Valley Museum of ArtSonoma Valley Visitors BureauViansa Winery Vintage Aircraft Company

WiNDSoRBialla VineyardsCokas-Diko

Bay area

FaiRFielDHoliday Inn Express

oaklaNDDe Lauer’s Super Newsstand*Diesel-A-Booksore*

SaN FRaNCiSCoBorders* Cal-Mart*Fog City News*Juicy News*Smoke Signals*

Regional, State and Nationwide DistributionBarnes & Noble*Borders*Copperfield’s Books*Raley’s Supermarkets*

* Available for sale at newsstands

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2014 Napa Sonoma Dining Guides









added value for advertisersListing in dining service section.

RatesFour-color, formatted advertisementsSize (WxD) 1x 2x 3x

1/4-page 3 1∕2" x 4 5∕8" $625 $560 $470

Special pick-up opportunity: Run an annual dining guide in Napa Sonoma and menu guide in Concierge Wine Country, and receive a 1/6-page dining guide in Diablo magazine, the regional lifestyle magazine for the East Bay.

Rates are net and include space and color (photography not included).












Showcase your restaurant in Napa Sonoma, the visitors’ guide the locals read.

Napa Sonoma is a trusted resource for what to see and do in Wine Country, and the Dining Guide

directs travelers to local restaurants, where they can enjoy Wine Country’s finest dining experiences.

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2014 Napa Sonoma Wine Country Experience









added value for advertisersListing in service section—Wineries, Lodging, Shopping, Dining, and Spas.

RatesFour-color, formatted advertisementsSize (WxD) 1x 2x 3x

1/4-page 3 1∕2" x 4 5∕8" $625 $560 $470

Rates are net and include space and color (production and photography not included).










Limited to 8 advertisers per 2-page spread.



Napa Sonoma magazine shares the Wine Country lifestyle through engaging stories,

informative resource listings, and awe-inspiring photography. Napa Sonoma is a trusted resource

for what to see and do in Wine Country, and special advertising sections offer a cost-effective

way to promote your business. Each two-page spread showcases a specific category, including

restaurants, wineries, and spas in Napa and Sonoma, while highlighting individual businesses.



2014 Napa Sonoma Wine Country Weddings









added value for advertisersInclusion in wine country weddings online directory

RatesFour-color advertisementsSize (WxD)

1/4-page vertical 3 1∕2" x 4 5∕8" $750

1/2-page horizontal 7 1∕4” x 4 5∕8” $1,450

Full page 7 1∕4” x 9 1∕2” $2,500

Rates are net and include space and color. (Production and photography not included.)

DeadlinesWinter/Spring 2014 space deadline November 29, 2013



Limited to 8 advertisers per 2-page spread.



Napa Sonoma magazine will feature wine country weddings as the editorial focus in

our winter/spring 2014 issue. From special wedding venues to featured celebrations and listings,

we’ll give an inside look at why wine country is the place for one-of-a-kind weddings. Don’t miss

out on the magic of this issue. We’ll also be offering special ad units in our wine country weddings

section, with all advertisers included in an online directory.

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2014 Napa Sonoma Advertiser Added Value

Napa Sonoma advertisers

Advertise in Napa Sonoma and participate in Diablo

E-Coupons, a page of exclusive offers from our

advertisers posted on Diablomag.com which is promoted

on our home page and in Diablo magazine.

Sign Up for three issues

Receive a complimentary Premium Resource Listing

on the travel page of Diablomag.com for 12 months by

signing up for three issues. This is a $600 value!

early Bird Special by March 28, 2014

In addition to a Premium Resource Listing for a year,

advertisers who commit to three issues of Napa Sonoma

receive free inclusion in an edition of Diablo magazine’s

“A-List” e-newsletter which goes to 19,000 opt-in

subscribers, a $700 value!

Napa Sonoma advertisers can be promoted for months on end, as part of their overall

schedule. Beyond the circulation of 20,000 copies to affluent residents and visitors, Napa

Sonoma advertisers will receive ongoing promotion online, plus a special offer to extend their

campaigns with targeted e-mails.

For more information, contact your Account Executive

at (925) 943-1111



2014 Napa Sonoma Dining Guide Production Materials Specs

imageImages—Submit one color digital photo. Digital Images—Must be high-resolution (200-400 ppi at 100% of final image size used). We recommend that a hardcopy color proof accompany your image file—color match cannot be guaranteed without a high-resolution proof.Orientation of image—images in the Cornerstone Guide should have a horizontal or square orientation. Reference the Cornerstone Guide ad sample to the left when choosing an appropriate image. Size of image: 3 1∕2" x 3 5∕16"

Body CopyPlease submit copy to your ad coordinator or account executive via e-mail or as a Microsoft Word attachment.Copy should include: • company name• address • phone • web addressProofread your copy carefully. You will receive one composed proof to review for typographical errors. Additional text changes may incur additional production charges.Napa Sonoma magazine reserves the right to correct typographical and grammati-cal errors to maintain the quality and consistency standards of the publication.This is a formatted section. Individual font and style requests cannot be accom-modated.

Maximum Word Count–80 WordsThe maximum word count includes one address, one phone number, and one web address. A second address and phone number may be added; however, reduce the body copy maximum word count by 15 words for each listing. Reduce body copy maxi-mum word count by 10 words for each additional web address listed.Napa Sonoma magazine will assist in making editing decisions when copy submis-sions are longer than the stated maximum word counts.

logoSubmit ONE high resolution (200–400 ppi at 100%) black and white logo at 1 1∕4" x 5∕8"; Adobe Illustrator or Photoshop formats accepted.

Delivery and ContactSend materials to: Napa Sonoma magazine 2520 Camino Diablo, Walnut Creek, CA 94597Questions about production? Call (925) 943-1111 or fax (925) 943-1045

Materials submitted to Napa Sonoma magazine after the last due date are subject to late charges. Electronic media will not be returned unless requested.

STARK’S STEAKHOUSE Classic fare with a modern approach comes to downtown Santa Rosa’s Historic Railroad Square. The menu features the highest quality corn-fed, prime, in-house dry aged steaks, and all natural grass fed beef, as well as fresh seafood and house-made pastas. Classic charm and vintage details abound in the main dining room, lounge with piano, full bar, fireplace, banquet room and private wine cellar.

521 Adams Street (at 7th Street), Santa Rosa (707) 546-5100, www.starkssteakhouse.com

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Documents

2014 Napa Sonoma - Diablo Mag Kits/2014 Media Kits/NS14 Media...2014 Napa Sonoma Editorial Overview Wine In this part of the world, wine is everyone’s business—and pleasure. Napa