ANDREA ELIZABETH HAYDON+ + + DESIGN PORTFOLIO + + +

ANDREAHAYDON@GMAIL.COM // WWW.ANDREAHAYDON.COM // 317.645.3657

WHO I AM.

DESIGNER. EDUCATOR. RESEARCHER. COLLABORATOR. THINKER. ILLUSTRATOR. PAINTER. CYCLIST. AMATEUR AERIALIST. BOARD GAME

ENTHUSIAST. FOUNTAIN SQUARIAN.

CURRENT

WORK.

CHICAGO’S PIZZA + RED LINE FROZEN YOGURT

Indianapolis based pizza restaurant, Chicago’s Pizza and its sister company, Red Line Frozen Yogurt (also its next door neighbor) information mailing piece.

8.5” x 11” front and back

Printed by Faulkenberg Printing in downtown Indianapolis, Indiana.

February 2013 - present

*In addition, hired a professional photographer for all design purposes as well as helped to hire a local fabricator to design the layout of the new Red Line Frozen Yogurt interior.

napkin insertmailing piece

informational piecefront + back

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IU SCHOOL OF MEDICINE

Rough Riders: An All Terrain ExperienceAssociate Professor of emergency medicine and pediatrics, Dr. Jennifer Wathall, MD, obtained a rural injury prevention grant to start her study on ATV related accidents. She turned to Herron for design expertise.

Design items that have been created thus far has been for the “Sullivan Community Night Out” event. This event was planned to help educate children and their families the importance of ATV safety and to recruit families for our study (still in progress).

June 2013 - Present

PAST

WORK.

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POLK STREET REVIEW 2013

Book design for the Polk Street Review 2013. Meant to be worn, the design is an ode to J.D. Salinger’s 1951, Catcher in the Rye.

The Polk Street Review is an annual literary review of Noblesville, Indiana writers.

Printed and bound by Image Builders in downtown Noblesville, Indiana.

October 2013

BIGGER PICTURE SHOW 2012 + 2013

Lodge Design and the Indy Film Fest present the Bigger Picture Show.

Some of Indy’s best local designers re-imagined “classic” movie posters that were then showcased at a cinematic shindig inside the Big Car Service Center on the city’s west side.

(2012 on left, 2013 on right)

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SUPER BOWL XLVI

In 2012, Super Bowl XLVI came to Indianapolis and Sports Graphics was chosen by the NFL to design, produce, and install a massive graphics package that would transform not just Lucas Oil Stadium, but all of downtown Indianapolis. I worked as a contract designer along with 15+ creatives to produce the NFL’s needs for Super Bowl week.

Duration: 4 months

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MAPLETON-FALL CREEK DEVELOPMENT CORPORATION

From vacant lots, to valued spaces, Mapleton-Fall Creek Development Corporation (MFCDC) is dedicated to working with the community to create welcoming and valued greenspace for families and residents from across Central Indiana to enjoy a valuable place to meet, reflect, play.

MFCDC has begun the process of building

3 pocket parks in their near north-side neighborhood. In order to do so, branding/informational pieces were needed in order to get the word out about this new development for awareness as well as fundraising opportunities.

Focusing first on their Ruckle Street Pocket Park, a simple post card was designed to bring out residents that live on the Ruckle Street block to begin brainstorming activities. Critical information was needed from the residents about what they wanted to see in their new park.

April 2012 - October 2012

WORK IN

PROGRESS.

FOUNTAIN SQUARE MUSIC FEST

2013 was the first inagural Fountain Square Music Fest on July 4th. This year is proving to be the beginning of something new. 2014 here we come!

February 2014 - present

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ART SQUARED

For the last 4 years, Art Squared has been ran by the Fountain Square Arts Council, a group of like minded resident’s of the area who want nothing than to donate their time and efforts to making this event bigger every year. 3 great art events all on one day: Fountain Square Art Fair, Masterpiece in a Day, and Fountain Square Art Parade.

Art Squared promoting + marketing.

January 2011 - present

FOR MORE OF MY WORK, CHECK OUT WWW.ANDREAHAYDON.COM