2014 RMAS A la Carte

Signature Ad VersionParticipate in Signature Version of

PreprintThis program gives you the ability to opt

in to the Signature Version of any ad. These versions provide more aggressive

sales, niches, and special events. Signature version details sent out to

retailers and posted on hub 1 week after regular sku lists.

Signature Ad Version This version features more live goods, and

some items which are only available drop ship. You should plan to bring these in for ads you are particiapting in.

These niches are Traeger, Big Green Egg, Scotts, Weber, 3M and Stihl.

There are also some misc. non stock items (Little Big Shot Nozzle, Wall of Water, American Heater coolers and heaters) which are only available via drop ship with no guaranteed sell through.

RMAS generates non stock SKUS for non RSC ad items. We are working to develop automatic POs for retailers when applicable.

Signature Ad VersionYou must opt in by the bulletin due date of

the ad in question.  You will be billed $300/month for this

program regardless of how many ads you opt in to in a given month. (Example: There are 4 Signature versions in April 2014, you will be billed $300 whether you opt in to a single ad, or all 4 within that month)

You will be billed at the end of the month by automatic payment to your credit card.

$300/month billed to credit card on file.

RMAS Dream & Send Program

Email blasts in alignment with RMAS ad plan as well as seasonal offers sent to your Ace Rewards customers each month. You must opt in or out of this program by the bulletin due date of the ad in question. You will be billed at the end of each month.

$50/month billed to credit card on file.

Social Media ManagementIncludes Facebook and other social media

channels TBD.Full content calendar available for review prior

to the month and participating retailers are opted into all promotions unless we hear from you by opt out deadline.

Regular content updates throughout the month in sync with RMAS ad plan.

1 fan contest per month.1 advertising campaign per month.$150/month billed to credit card on file.

◦ ($50 of this goes directly to paid digital advertising)

Social media BenefitsSaves YOU time!Provides creative and engaging content that is in sync

with RMAS regional advertising plan Provides correctly sized, sharp looking, royalty free

imagesDrives Facebook likes through contests and paid

advertisingAllows room for store level promotions for those that

choose to add promotional contentServes as a do-it-for-me solution for stores that do not

want to maintain a Facebook page in houseEngages users above and beyond the 5-10% of your

fan base who sees your postsProvides analytics and proof of performance

Example: Facebook Offer

Offer Claims 3,073 Clicks 8,262 Page Likes 381 Shares 168Pages 7

Example: Facebook CouponHalf Time Half Off

Redemptions: 84 Total Sales: $1,911.21 Avg Trans: $22.75 Stores: 13

Example: Event PromotionLadies Night

65 Likes 14 Shares6,560 Impressions 13 Comments2 Pages

Example: In Store Promotion Pictures With Santa

57 Page Likes

56 Post Likes42 Shares