2014 Signature Chef Auction Partnership Information

The Key Ingredient is You!

2014 Partnership Opportunities

The March of Dimes annual Signature Chefs Auction provides your company with a unique cause marketing opportunity to co-brand your company with the vital mission

of the March of Dimes.

Your company will shine in the eyes of approximately 600 affluent society members and business professionals who come to support our mission while enjoying an evening of

fine cuisine created by local celebrity chefs, flowing wine, spirits and exclusive, exciting custom-created auction packages.

2014 SIGNATURE CHEFS AUCTION1

WHY PARTNER WITH THE MARCH OF DIMES?

* Prominent brand visibility targeting high net worth individuals and businesses to identify and cultivate new clientele

* Measureable return on investment

* Connection to major non profit with a worthy cause that directly benefits the com munity in which you do business

WHY YOUR COMPANY NEEDS TO BE INVOLVED IN THE 2014 SIGNATURE CHEFS AUCTION:

* This is a unique event set apart from traditional sponsorship with an ideal platform for brand awareness to your target audience

* Prominent community visibility aligned with the #1 recognized charity by moms and a 98% positive approval rating nationwide

* Meaningful access to some of the county’s most affluent corporate and philan thropic leaders

Signature Chefs Auction

2014 SIGNATURE CHEFS AUCTION2

You and your company can be involved in this amazing event in a number of different ways: you can be a sponsor for the event, you can donate a live or silent auction prize

to the event, or you can “Fund the Mission” of the March of Dimes simply with a monetary donation of any value.

EVENT SPONSOR LEVELS:Presenting Sponsor

Silver “Silent” SponsorPlatinum “Live” Sponsor

Bronze “Gourmet” Sponsor Gold “Chefs” Sponsor

Table Sponsor

AUCTION DONOR LEVELS:Live Auction

Silent Auction

FUND THE MISSION

See details on all of the sponsor levels in this packet. For additional questions, please contact

Jill Faso, Development Manager, March of Dimes, Valley Division at 209.416.3304 office, 209.271.0225 cell.


The Key Ingredient is You!

AG SPANOS COMPANIESALLIED WASTEAMERIPRISE FINANCIALANNUNCIATION SCHOOL SEVENTH GRADE CLASSARRIGONE FARMSBANK OF AGRICULTURE & COMMERCEBANK OF STOCKTONBARKETT FAMILYBASKIN ROBBINSBERBERIAN EUROPEAN MOTORSBIG VALLEY FORDBIKRAM YOGABRASHER’S AUTO AUCTIONBROOKSIDE COUNTRY CLUBBROWN & BROWN INSURANCECALIFORNIA CLEARANCE CENTERCANEPA’S CAR WASHCARTER’S PET MARTCENTRAL VALLEY CHILDREN’S SYMPHONYCHEF ELIZABETH SACCONECHEMDRY OF STOCKTONCHRIS RICCI PRESENTSCOMBINE FITNESSCREATIVE VISION PRINTINGCROSSFIT 209 SPORTDAMERON HOSPITALDAVID GOEHRINGDBI BEVERAGE, INC.DELTA CRANESDELTA MARINE SALESDELTA MODEL A CAR CLUBDOHRMANN INSURANCE AGENCYDORFMAN-PACIFICDR. MEYEN TRAN, DDSDR. TIMOTHY YAODR. TOM PAIGE, CHIROPRACTIC DURAFLAMEECO-SMART FIREEM PEDRINI DESIGNSEMBELLISH FLORAL DESIGNEMPRESSO COFFEEHOUSEFARMERS INSURANCEFERNISA SISONFINANCIAL CENTER CREDIT UNIONFREEMAN FIRMFREMONT ACE HARDWAREFRITZ CHIN PHOTOGRAPHYG-FORCE PRODUCTIONSGARY J. LONG JEWELERSGOLDEN VALLEY INDUSTRIESGRUPE REAL ESTATEHAKEEM & ELLISHOUSEBOATS.COMIACOPI, LENZ & COMPANY ACCOUNTANCY CORPORATIONIMPACT PROMOTIONS J.D. HARDCASTLE

JACK & MARISA GRUNSKYJESUS MOUNTAIN COFFEE COMPANYJOE FASOJOHN HARRIS JUSTIN MORGANK&T LIGHTSKAMPS PROPANEKEVIN & SANDY HUBERKHARMA SPA & BOUTIQUELIFE’S FIRST IMPRESSIONSLINCOLN CENTERLINCOLN HIGH SCHOOL STUDENTSLODI BEER, COLOUIE AMBRIZ - SOCIALLY NOWLUCILLE’S BLOODY MARY MIXLYNN RICH PHOTOGRAPHYMARRIOTT HOTELSMEN’S WEARHOUSEMICHAEL’S PIZZAMIDTOWN OPTOMETRYMRS. CARRIE SASSNICOLE B. PROFESSIONAL MAKEUP ARTISTOG PACKINGPACIFIC ATHLETICSPACIFIC MEN’S BASKETBALLPACIFIC STUDENT-ATHLETE COUNCILPACIFIC TIGERS BASEBALL TEAMPALMER GOLF SCHOOLSPARTICK & SANDRA STOCKARPEDICURES BY LAURAPETE ROSSIPURE FORM PFTREE’ CLUBSALON WSAN JOAQUIN DELTA COLLEGE FASHION STUDENTSSERVICEMASTER BUILDING MAINTENACESEVEN CROWN RESORTS/ PARADISE POINT MARINAST. MARY’S HIGH SCHOOL CHEERLEADERSSTEPHANIE RODRIGUEZ AT SALON AVANTISTOCKTON BUILDERS EXCHANGESTOCKTON FIRE DEPARTMENTSTOCKTON GOLF & COUNTRY CLUBSTOCKTON SPORTS PERFORMANCESTOCKTON THUNDER HOCKEYSYSCOTHE GRUPE COMPANYTHE RECORDTHE RESERVE AT SPANOS PARK THEODORATIM ULMERUNITED WAYUNITY OF STOCKTONUNIVERSITY OF THE PACIFICVINOTEQUEVIRGINIA MONTANEZYOSEMITE MEATSZEITER EYE MEDICAL GROUP

3


2014 SIGNATURE CHEFS AUCTION

PRESENTING SPONSOR - $12,000

The Presenting Sponsor has an all access pass to the chefs, vintners, socialites and professionals lead-ing up to and at the event. Take advantage of these unique and prestigious activation opportunities to highlight your company as an integrated partner with March of Dimes throughout the entire event. Pre-Event Marketing • All pre-event marketing pieces featuring “March of Dimes Signature Chefs Auction, presented by

[your company]”• Event save-the-date cards• Event invitations• Event social media announcements (Facebook and Twitter)• Event emails• Event press releases• Event print ads/ radio ad or mentions • Use of marks and logo in mutually agreed upon co-branded custom promotions for Signature

Chefs Auction (March of Dimes final approval) At the Event Marketing• Full-page, 4-color ad in the event program *• Corporate logo featured as Presenting Sponsor in the event program *• Corporate logo featured as Presenting Sponsor on event signage and media screens• Corporate logo featured on attendees bid cards• Opportunity to give a “welcome address” to guests at event from stage (or emcee can give a

message for you). Limited time, messaging to be approved by March of Dimes. • Verbal recognition as Presenting Sponsor from stage at event Client Entertainment and Amenities• Twenty (20) invitations to the VIP party• Two (2) tables of ten with VIP placement at the event• Lead chef to visit your table(s)• Souvenir wine bottle(s) for your table. Quantity pending vintner participation at event. • Premium wines served at your tables • for you and your guests• One hotel room at venue for host of table• Complimentary Parking Pass Unique opportunities for in-depth event involvement• Opportunity to serve on event host committee• Opportunity to host a “Preview Party” • Experiential opportunity with a chef on day of event, pending chef approval• Opportunity to provide and present gifts to the chefs at the event• Opportunity to feature a Live Auction item (minimum value of 5,000) increasing your visibility at

the event. (examples: participation in your company’s golf tournament, dinner with your company’s CEO)• Opportunity to provide a product or premium as a gift to all event attendees

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(Deadline for high-resolution ads and logos for printed program: August 29, 2014. Complementary ad or logo creation available.)

PLATINUM “LIVE” SPONSOR - $10,000

As the Platinum Sponsor, your company gets additional sponsor recognition and can choose from one of the following: live auction, registration, silent auction, super silent auction, valet, or VIP reception. Exclusivity: Your choice is based on first-confirmed sponsor, first-choice of opportunity to sponsor. The date your signed sponsorship contract is received puts you in line for choosing your night of branding ownership opportunity. (NOTE this does not grant exclusivity at the level, but for an event night opportunity)

Pre-Event Marketing • Pre-event marketing pieces featuring your company as a Platinum Sponsor with logo/listing on:• Event invitations• Event social media announcements (Facebook and Twitter)• Event emails• Event press releases• Event print ads • Use of marks and logo in mutually agreed upon co-branded custom promotions for Signature

Chefs Auction (March of Dimes final approval)

At the Event Marketing• Full-page, black and white ad in the event attendee program• Corporate logo featured in event program• Corporate logo featured on event signage and media screens • Verbal recognition from stage at event

Client Entertainment and Amenities• Ten (10) invitations to the VIP party• One (1) table of ten with VIP placement at the event• Premium wines served at your table for you and your guests

Unique opportunities for in-depth event involvement• Opportunity to feature a Live Auction item (value minimum of $2,500) increasing your visibility at

the event (examples: participation in your company’s golf tournament, dinner with your company’s CEO). This may be bundled with another Live Auction package.

• Opportunity to give a gift to all event attendees

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GOLD “CHEFS” SPONSOR - $7,000

When you sponsor one of our signature chefs, you and your guests receive a unique VIP visit from the chef of your choice at the event, plus you receive pre-event marketing benefits and night of event recognition.

Exclusivity: Once all chefs are confirmed, your choice of chef to sponsor is based on the date that your signed sponsorship contract is received.

Pre-Event Marketing • Event Invitations• Social media announcements focused on the chef announcements (Facebook and Twitter)• Event emails

At the Event Marketing• Half-page, black and white ad in the event attendee program• Corporate logo on sponsored chef’s table sign• Corporate logo featured in event program page for your sponsored chef• Company name listed on event signage and media screens

Client Entertainment and Amenities• One (1) table of ten at the event• Ten (10) invitations to the VIP party• Your sponsored chef will visit your table during dessert and the live auction

Unique opportunities for in-depth event involvement• Opportunity to provide enhancements to your sponsored chef’s Live Auction package increasing

your visibility at the event (example: use of company’s private jet, use of company’s suite to a pro sporting event)

• Opportunity to present a gift to your sponsored chef – to be approved by March of Dimes

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SILVER “SILENT” SPONSOR - $5,000

Entertain your clients throughout the event, networking with chefs, vintners, socialites and professionals in a fun environment while supporting the March of Dimes mission Pre-Event Marketing • Pre-event marketing pieces featuring your company as a Silver Sponsor with listing on:• Event invitations• Event emails

At the Event Marketing• Half-page, black and white ad in the event attendee program• Company name listed on event signage and media screens• Company name listed in event program Client Entertainment and Amenities• One (1) table of ten at the event • Four (4) invitations to the VIP party

BRONZE “GOURMET” SPONSOR - $3,000

Entertain your clients throughout the event, networking with chefs, vintners, socialites and professionals in a fun environment while supporting the March of Dimes mission At the Event Marketing• Quarter-page, black and white ad in the event attendee program• Company name listed on event signage and media screens• Company name listed in event program Client Entertainment and Amenities• One (1) table of ten at the event • Two (2) invitations to the VIP party

TABLE SPONSOR - $1,500

Entertain your clients throughout the event, networking with chefs, vintners, socialites and professionals in a fun environment while supporting the March of Dimes mission At the Event Marketing• Company name listed on event signage and media screens• Company name listed in event program

Client Entertainment and Amenities• One (1) table of ten at the event

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SPONSOR LEVELS & BENEFITS PRESENTING SPONSOR

PLATINUM “LIVE” SPONSOR

GOLD “CHEFS” SPONSOR

SILVER “SILENT” SPONSOR

BRONZE “GOURMET” SPONSOR

TABLE SPONSOR

$12,000 $10,000 $7,000 $5,000 $3,000 $1,500

Pre-‐Event MarketingAll pre-‐event marketing pieces featuring March of Dimes Signature Chefs Auction

AS PRESENTING SPONSOR

As Platinum Sponsor As Silver Sponsor

Event save-‐the-‐date cards XEvent invitations X X X XEvent social media announcements (Facebook and Twitter)

X X X

Event emails X X X XEvent press releases X XEvent print ads X XRadio ad or mentions XUse of marks and logo in mutually agreed upon co-‐branded custom promotions for Signature Chefs Auction (March of Dimes final approval)

X X

At the Event Marketing

Ad in the event program FULL-‐PAGE COLOR Full-‐Page Black and White

Half-‐Page Black and White

Half-‐Page Black and White

Quarter Page Black and White

Featured in the event programCORPORATE LOGO AS PRESENTING

SPONSOR

Corporate Logo as Platinum Sponsor

Coorporate Logo On Page for Sponsored

Chef

Company Name Listed

Company Name Listed

Company Name Listed

On event signage and media screensCORPORATE LOGO AS PRESENTING

SPONSOR

Corporate Logo as Platinum Sponsor

Company Name Listed

Company Name Listed

Company Name Listed

Company Name Listed

Corporate logo featured on attendees bid cards

X

Opportunity to give a “welcome address” to guests at event from stage (or emcee can give a message for you). Limited time, messaging to be approved by March of Dimes.

X

Verbal recognition as Presenting Sponsor from stage at event

X X

Client Entertainment and AmenitiesIinvitations to the VIP party 20 10 10 4 2

Tables of ten with VIP placement at the event 2 1 1 1 1 1

Chef to visit your table(s) Lead Chef Sponsored ChefSouvenir wine bottle(s) for your table. Quantity pending vintner participation at event.

X

Premium wines served at your tables X Xfor you and your guests XOne hotel room at venue for host of table XComplimentary Parking Pass X

Unique opportunities for in-‐depth event involvementOpportunity to serve on event host committee

X X

Opportunity to host a “Preview Party” XExperiential opportunity with a chef on day of event, pending chef approval

X X

Opportunity to provide and present gifts to the chefs at the event

X

Opportunity to feature a Live Auction item (minimum value of 5,000) increasing your visibility at the event. (examples: participation in your company’s golf tournament, dinner with your company’s CEO)

X

Opportunity to provide a product or premium as a gift to all event attendees

X X

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March of Dimes is inspired by all babies - those born healthy and those who need our help to survive and thrive. Regarded as the leading health care organization for pregnancy and newborn health, March of Dimes is focused on ensuring that millions of babies are the beneficiaries of breakthrough, life saving discoveries in the area of genetics, neural tube defects and premature birth.

In One Year in California…

544,843 babies are born 54,158 babies are born prematurely 16,531 babies are born with a birth defect 2,873babiesdiebeforetheirfirstbirthday

!

!

! !

P L E A S E H E L P F U N D T H E M I S S I O N

H O P E F O R T H E F U T U R E

!

Give the Gift of Life!

March of Dimes is committed to changing these statistics by investing in programs of research, community service, education and advocacy in a bold attempt to find the causes of premature birth, birth defects and infant mortality.

Our success depends on generous community members like you!

We invite you to participate in the Signature Chefs Auction event’s FUND THE MISSION by donating a monetary gift to support ehw ork of the March of Dimes.

Presented as a live auction package, Fund the Mission gifts are 100% tax deductible and are critical to supporting the mission of March of Dimes and our efforts to reach the day when every baby is born healthy.

If you have questions and/or require additional information on the FUND THE MISSION program, please do not hesitate to contact:

Jill Faso with March of Dimes at: 209 416-3304 or [email protected].

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By participating in our Signature Chefs Auction you are investing in the health of ALL of California’s babies.



Stockton Signature Chefs Auction2014 Partnership Levels:

$12,000 PRESENTING SPONSOR $5,000 SILVER “SILENT” SPONSOR

$10,000 PLATINUM “LIVE” SPONSOR $3,000 BRONZE “GOURMET” SPONSOR

$7,000 GOLD “CHEFS” SPONSOR $1,500 TABLE SPONSOR

LIVE AUCTION DONATION SILENT AUCTION DONATION

For Live and Silent Auction - Please Complete Auction Form

“FUND THE MISSION” LEVELS $5,000 $2,500 $1,000 $500 $250 Other $ I plan to make my I am unable to attend I will be submitting Fund the Mission gift at the the Signature Chefs Auction this donation for a matching Signature Chefs Auction but would like to make a gift to Fund the Mission on October 9, 2014. Fund the Mission gift. through my corporation.

(“FUND THE MISSION” DONORS: You will receive a listing in the event program as a Fund The Mission)

I WOULD LIKE TO HELP GIVE EVERY BABY A HEALTHY START BY MAKINGA “FUND THE MISSION” DONATION.

100% of my gift supports the work of March of Dimes.

PLEASE COMPLETE THE FOLLOWING INFORMATION FOR ALL SPONSOR/DONATION LEVELS:

Company: Name: Title: Address:

City: State: Zip: Phone: Email:

Authorized Representative: Signature: Date:

March of DimesRepresentative: Signature: Date:

(Deadline for inclusion in printed program is August 29, 2014)© 2014 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue

Code section 501(c)(3). Federal Tax Id# 13-1846366.




Signature Chefs AuctionAuction Contribution Form

I would like to donate the following gift(s) to the March of Dimes:

Detailed item description:

Retail value: $ Is item exchangeable? Yes No Expiration date:

Special instructions and/or restrictions:

Please print company or individual name as you would like it to appear in the auction program:

(Deadline for inclusion in printed program is September 30, 2014

Item delivery method:

q I will messenger or mail gift to March of Dimes office by .

q I will have gift available for pick-up anytime after .

q I would like the March of Dimes to generate a certificate.

q Certificate/item is attached.

Donating company/individual:

Name:

Contact Person (if different from donor): Title:

Mailing Address: Email:

Phone Number: ( )

Signature: Date:

Please Return This Contract To:March of Dimes Foundation Attn: Signature Chefs Auction 301 Banner Ct., Suite 2 Modesto, CA 95356

Phone: (209) 522-5626 ● Fax: (209) 522-5636

Please make a copy of this contract for your records.

Thank you for your donation!Tax ID #13-1846366

Procurement #

Catalog #

Certificate ● Tangible(circle one)

Auction Contribution Form













Name:



Phone Number: ( )

Signature: Date:

Please Return This Contract To:March of Dimes FoundationAttn: Signature Chefs Auction301 Banner Ct., Suite 2Modesto, CA 95356

Phone: (209) 522-5626 ● Fax: (209) 522-5636

Please make a copy of this contract for yourrecords.


Procurement #

Catalog #

Certificate ● Tangible(circle one)Auction Contribution Form













Name:



Phone Number: ( )

Signature: Date:


Phone: (209) 522-5626 ● Fax: (209) 522-5636



Procurement #

Catalog #

Certificate ● Tangible (circle one)














Name:



Phone Number: ( )

Signature: Date:


Phone: (209) 522-5626 ● Fax: (209) 522-5636



Procurement #

Catalog #


(Deadline for inclusion in printed program is August 29, 2014)


© 2014 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3). Federal Tax Id# 13-1846366.

Signature Chefs AuctionAuction Contribution Form













Name:



Phone Number: ( )

Signature: Date:

Please Return This Contract To:March of Dimes Foundation Attn: Signature Chefs Auction 301 Banner Ct., Suite 2 Modesto, CA 95356

Phone: (209) 522-5626 ● Fax: (209) 522-5636

Please make a copy of this contract for your records.


Procurement #

Catalog #















Name:



Phone Number: ( )

Signature: Date:


Phone: (209) 522-5626 ● Fax: (209) 522-5636



Procurement #

Catalog #

Certificate ● Tangible(circle one)Auction Contribution Form













Name:



Phone Number: ( )

Signature: Date:


Phone: (209) 522-5626 ● Fax: (209) 522-5636



Procurement #

Catalog #

Certificate ● Tangible (circle one)














Name:



Phone Number: ( )

Signature: Date:


Phone: (209) 522-5626 ● Fax: (209) 522-5636



Procurement #

Catalog #


(Deadline for inclusion in printed program is August 29, 2014)


© 2014 March of Dimes Foundation. The March of Dimes is a non-profit organization recognized as tax-exempt under Internal Revenue Code section 501(c)(3). Federal Tax Id# 13-1846366.

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c a r e s

working together for stronger, healthier babies

Community

AdvocacyResearch

EducationSupport

We research the serious problems that threaten our babies and work on treating and preventing them.

Our websites provide the latest pregnancy health information in English and Span-ish. Health experts provide personal answers to moms’ questions.

Average medical cost for a

healthy baby:

Average medical cost for

a premature baby:

Number of disorders screened for is out of 31 conditions recommended by the Secretary’s Advisory Committee on Heritable Disorders in Newborns and Children.

Sources: Birth defects--Centers for Disease Control and Prevention estimate of 1 in 33 babies. Surfactant therapy--National Center for Health Statistics.

Average cost for healthy and premature baby--based on insured population, Truven Health Analytics, 2013. Annual savings—estimated based on Institute of Medicine report, 2007.

Our programs help moms-to-be in the Central Valley Division have full-term pregnancies and healthy babies.

Through our online community and in hospitals in the Central Valley Division, we offer information and comfort to families with a newborn in intensive care.

Preventing premature birth in the Central Valley Division could mean an annual savings up to:

$54,194$267million

We advocate for programs that help moms in the Central Valley Division get care and services to improve their health and the health of their babies.

$4,389

Almost every baby receives a polio vaccine developed with funding by the March of Dimes. Children in the Central Valley Division are vaccinated against 14 diseases.

Surfactant therapy, developed with funding from the March of Dimes, saves the lives of thousands of babies each year whose lungs are not fully developed.

Babies in the Central Valley Division receive screening for 31 inherited disorders. We funded the development of 4 of these tests and advocated for newborn screening for all babies.

marchofdimes.com/california

5,181 babies are born prematurely

1,440 babies are born with a birth defect

47,596 babies are born each year

In the Central Valley Division…

Central Valley Division, CA

Updated: April 2, 2014

© 2014 March of Dimes Foundation



brain

.

eyes

heart

smile

spine

lungs

heel

© 2013 March of Dimes Foundation

working together for stronger, healthier babies

your support helps babies Your generous gift to the March of Dimes funds important research and programs that

help babies begin healthy lives. Here are some of the ways you’ve already helped:


Under the March of Dimes Umbrella

Birth Defects

Premature Birth

Feingold System

Liver Disease

Childhood Leukemia

Mental Retardation

Cystic Fibrosis

Parkinson Disease

Miscarriage

Down Syndrome

Turner Syndrome

Klenefelter Syndrome

Infertility

Microcephaly

Rett Syndrome

Tay-Sachs Disease

Blood Clotting Disorders

Fetal Alcohol Syndrome

Surgical Scar Prevention

Immune Deficiencies

Kidney Malformation

Muscular Dystrophy

Heart Malformation

Brain Development

Muscular Atrophy

Neonatal Stroke

Craniosynostosis

Anencephaly

Preeclampsia

Iron Deficiency

Epilepsy

Wilms Tumor

Schizophrenia

Sickle Cell Anemia

Seizures

Autism

SIDS

Oral Clefts

Skin Disorders

Dyslexia

Cerebral Palsy

Kidney Disease

Spina Bifida

Hemophilia

Diabetes

Hearing Loss

Childhood Obesity

Fragile X Syndrome

Pediatric Heart Failure

Pulmonary Hypertension

Language Development

Cancer

Alzheimer Disease

Lung Development

Childhood Glaucoma

Lysosomal Storage Disease

Congenital Hypothyroidism

Congenital Heart Defects

Learning Disabilities

Limb Defects

Club Foot

Stillbirth

Paralysis

Many More

Information taken from the March of Dimes 2008 Research Grants List

our missionThe following is our corporate mission statement, approved by the Board of Trustees. When appropriate, it may be locked up with a photo of a baby in a NICU (as shown here).

our positioningThe following is our market positioning statement, approved by the Board of Trustees. It is not meant to be used verbatim, but serves as a reminder of the image we seek to create through all our communications.

For moms who are inspired by the miracle of birth, the March of Dimes is the champion for babies that works to increase the number of healthy babies through decades of Nobel Prize®-winning research and solutions.

Here’s how to talk about us — speaking points and key messages to help you communicate who we are and what we do.

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The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality.

our missionThe following is our corporate mission statement, approved by the Board of Trustees. When appropriate, it may be locked up with a photo of a baby in a NICU (as shown here).

our positioningThe following is our market positioning statement, approved by the Board of Trustees. It is not meant to be used verbatim, but serves as a reminder of the image we seek to create through all our communications.

For moms who are inspired by the miracle of birth, the March of Dimes is the champion for babies that works to increase the number of healthy babies through decades of Nobel Prize®-winning research and solutions.

Here’s how to talk about us — speaking points and key messages to help you communicate who we are and what we do.

38

The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality.



In one year in the Valley Division...* 19,502 babies are born

1,860 babies are born prematurely 9.5% of babies born in the Valley Division are preterm

4,382 pregnant women receive late or no prenatal care 1,261 babies are born at a low birth weight

591 babies are born with a birth defect 109 babies die before their first birthday 2011-12 Regional Cooperative Partnership March of Dimes Preterm Labor Assessment Toolkit (PLAT) California Health Collaborative (Serving Kern, Tulare and Tuolomne Counties) $12,562

The March of Dimes Preterm Labor Assessment Toolkit aims to standardize assessment and disposition of women who present at hospitals with the signs and symptoms of preterm labor in order to provide timely interventions for preterm labor when needed, reduce unnecessary treatment and improve birth outcomes. Through this cooperative partnership, we are implementing the Toolkit in Valley hospitals.

Statewide Preterm Labor Assessment Toolkit Activities The toolkit is implemented in over 40 hospitals statewide, and an evaluation in 18 hospitals

has demonstrated the positive impact of PLAT on clinicians’ assessment behaviors and decisions. Download a free copy of the toolkit at PrematurityPrevention.org. An enhanced, revised edition of PLAT will be released in 2013.

2012 Community Awards Mommy and Me Program $3,000 The Mommy and Me Program is a faith-based organization established to address racial and ethnic disparities in birth outcomes in San Joaquin County. Funding was used to purchase educational materials for the Breaking Generational Cycles class series. These classes provide education for pregnant and parenting African-American and Latino women on topics such as access to healthcare, how to have a healthy pregnancy and parenting skills.

San Joaquin County Black Infant Health Program $1,278 Funding supported the county’s group prenatal and parenting education classes serving pregnant and parenting African-American women. African-American women and their infants have higher preterm birth and infant mortality rates than other racial and ethnic groups, and the Black Infant Health Program aims to reduce this disparity through education, outreach and case management services.

In addition to serving over 2,500 families each year through our hospital-based sites, we also provide online information and support via the Share Your Story site for NICU families. Share Your Story can be accessed at ShareYourStory.org.

*The Valley Division is part of the March of Dimes California Chapter and includes Amador, Calaveras, San Joaquin, Stanislaus and Tuolumne Counties. Source: 2010 County Birth and Infant Mortality Data, California Department of Public Health (except birth defect data, which is an estimate.)
























Programs in the Valley Division March of Dimes NICU Family Support® The California Chapter has five NICU Family Support sites across California. Our NICU Family Support program provides comfort and information to families with a baby in neonatal intensive care.

Advocacy In 2012, March of Dimes co-sponsored Assembly Bill (AB) 1731, which was signed into law and requires hospitals to perform a simple test to screen all newborns for critical congenital heart disease (CCHD). Children with CCHD have a life-threatening condition that requires intervention, such as surgery, in the first few hours, days or months of life. This screening will save lives by identifying CCHD as soon as possible so infants can get the treatment they need. As a result of this legislation, all hospitals in California will be required to screen newborns for the 31 ‘core’ disorders that threaten newborn health, as recommended by the U.S. Department of Health & Human Services.

In 2011, March of Dimes successfully sponsored AB 395, which added Severe Combined Immunodeficiency (SCID), commonly known as “bubble boy disease”, to the California Newborn Screening Panel. For more information and to get involved in California advocacy initiatives, visit marchofdimes.com/ca/advocacy.

Research Funding • In California, there are 41 active research grants funded by the March of Dimes, totaling over $8 million.

• California receives more March of Dimes research funding than any other state. We fund cutting-edge research at California’s most prestigious institutions, including Caltech, Stanford, UCLA, UCSF and USC.

• Nationally, there are 334 active research grants funded by the March of Dimes, totaling over $71 million. The scientists that we fund are working on projects including: determining whether sufficient levels of vitamin D help to protect against infection-related preterm birth, identifying how gene regulation errors may lead to heart defects and developing a possible treatment for congenital bone defects.

March of Dimes Prematurity Research Center at Stanford University School of Medicine In 2011, March of Dimes and Stanford University launched the nation’s first trans-disciplinary research center dedicated to identifying the causes of premature birth. The center brings together specialists in disciplines ranging from neonatology and genetics to computer science and artificial intelligence. The March of Dimes contributed $2 million toward the project’s launch and will provide support through 2020. For more information about March of Dimes research funding, visit marchofdimes.com/research. Healthy Babies are Worth the Wait Babies aren’t fully developed until at least 39 weeks in the womb. During the last few weeks of pregnancy, a baby’s major organs, like the brain, lungs and liver are still growing. Babies born just a few weeks early have higher rates of hospitalization and illness compared to full-term infants. Healthy Babies are Worth the Wait is the March of Dimes public awareness campaign to let women and health care providers know that if a pregnancy is healthy, it is best to wait for labor to begin on its own, rather than schedule an induction of labor or a cesarean section. For professionals, we encourage participation in quality improvement initiatives, such as implementing the Elimination of Non-medically Indicated (Elective) Deliveries Before 39 Weeks Toolkit, which was developed by the California Chapter in collaboration with the California Maternal Quality Care Collaborative and the California Department of Public Health. Many hospitals in the Valley Division are implementing the Toolkit and receiving direct technical assistance from March of Dimes and our partners. For more information, visit marchofdimes.com/39weeks or PrematurityPrevention.org.



Documents

2014 Signature Chef Auction Partnership Information