RED BULL BC ONE QUALIFIER

ACTIVATION PLAN June 7, 2014

4PM – MIDNIGHT Full Sail LIVE

WINGS TEAM SAMPLING

•  Market Blitz: May 20th – June 7th •  3 Minis/12 WTMS •  2 Missions Everyday •  5 Hour Missions •  240+ Cans/Mission

•  Examples of Targeted Sampling Opps Include: •  Rollins Dance School, UCF Dance School, Valencia Dance

School, UCF Elements Hip Hop Club, Studio K and Allure •  Upcoming Hip Hop Events: Mex and Illz

•  In addition Mex will have a street team promoting event locally and regionally

WINGS TEAM SAMPLING

•  Starting May 20th incorporate into following sampling occasions: –  Sports

•  Cyphers, Basketball leagues, Orlando Predators, Orlando City Soccer, Summer Soccer leagues

–  Stay Fit •  Gyms & alternative fitness centers, dance studios, dance troops, Orange Theory Fitness, Yoga Studios.

–  Party •  Downtown, Orlando, Thornton Park, College Park, Mills 50 District, Stardust/Red Light Red Light,

UCF, Waterford

–  At Work •  Agencies (creative, entertainment, sports, talent), Media (TV production, editors, journalists, bloggers),

Lifestyle Brand HQs & retail locations, High end barber shops, Trendy shopping districts / “Main Street”, Recording Studios, Photography Studios

•  ORL, TPA and JAX WT’s will be targeting every bboy jam, sneaker shop, record store and dance studio in the Florida from now until June 7th

FORBS/OLS

•  Local and National Twitter Personalities to include: •  Local - Culture Climax, Full Sail, Central Florida Top Five, Whats2hot,

Downtown Orlando, Awaken Magazine, La Palm, Dub Era, Mydailyblog, The Bboy Spot, Galactic G, Brims Skins, Orlando Style Magazine, La Loca, etc.

•  National - Full Sail, Campus Talk •  Bboys: Participants and Red Bull Athletes •  MC: Madd Illz (Grind Time Now) •  Our Show •  Fusik

•  Social Media Giveaways: BC One Gift Packs –  Red Bull BC One hat, t-shirt and draw string bag –  Add Brim Skins – Maddz Illz, Whats2hot, La Loca, The Bboy Spot, Red

Bull ORL, Conchus, Full Sail, Hercampus, DubEra, Anything from Mex??

MEDIA

•  Radio Opportunities: –  Our Show (live broadcast from BC One) –  WPKR – Reach out to Daniel –  SBK Live –  La Loca on 95.3

•  Print Opportunities: –  Axis Magazine –  Orlando Weekly

•  TV Opportunities: Jack and Casey (Full Sail) –  Daily Buzz –  Additional leads?

INDIRECT SAMPLING

•  Hotels activations – Does Full Sail have any hotels they always

use? Hilton Garden Inn •  Red Bull w/Bboy Spot Order online? •  Doorstep Delivery – BC Flyer with Four Pack •  Brim Skins and Bboy Spot Giveaway Package and/or BC 1 Flyer

and Red Bull Cans with everyone purchase •  @UCF_PartyTutor •  Are there any local endemic shops we could indirect sample for

Bboys? •  Mex – List of places your street team is reaching?

GUERRILLA MARKETING

Place large Eiffel Towers (think Air Drop style) as if they were public art installations. Have Bboy image in front with informational plaque or info on tower itself. Perhaps there’s a surprise for anyone who posts it on social media.

–  Downtown Orlando – Lake Eola •  High traffic after work and on weekends especially Sunday Farmer’s Market

–  UCF – Gym •  Target collegiate. Gym has consistent traffic even in the summer months.

–  Full Sail – Full Sail Live •  Place near Full Sail Live or other locations on campus

–  Winter Park – Park Ave •  High traffic during Happy Hours and weekends

RED BULL #WingsToWalls Mural Project Ed. 2: BC 1

#WINGSTOWALLS MURAL SERIES "   The goal of the #WingstoWalls mural series is to

provide a platform to showcase Orlando talent

"   Three part murals series

"   DJ (Red Bull Thre3Style) January

" Bboys (Red Bull BC One) May

"   Live Music (Red Bull Sound Select) September

"   Partnership with the Mills 50 District

LOCATION FOR MURAL

"   Located in the Mills 50 District (Close to the intersection of Mills and East Colonial)

"   Across from the new Snap! Gallery Space

"   Little Saigon: 1106 E Colonial Dr, Orlando, FL 32803-4636

"   National working muralist, illustrator and fine artist now residing in Orlando.

"   Voted 2013 Artist of the year by Orlando Weekly

"   His work has been seen in cities across the country, and has included commissioned work for clients such as MTV, Gibson Guitars, Hard Rock Hotel and Disney.

"   Follow @spearlife on Twitter and instagram

"   Visit www.spearlife.com

ARTIST: ANDREW SPEAR

TIMELINE

May 24th: Wall prepped and primed. May 26th: Andrew begins painting. May 27th: Bboy Meeting – Social Media Contest Breakdown. May 27th: Teaser #WingsToWalls photos – Andrew painting. May 27th: Bios/Photo/Facebook Event invite for Bboys participating

in battle are due for Instagram posts. May 28th: Introduce four Bboys and when voting begins. May 29th: Bboys will receive all needed materials via email at NOON

– Contest begins! May 29th: The voting begins NOON and will run thru June 2nd (5

days) June 2nd: Voting ends NOON – Winner will be relayed to Andrew

for final painting. During voting we will be pushing out through additional accounts: Snap/Patrick, Orlando Weekly/Art Director, Jai Gallery, Orange Studios, Colab, Central Florida Top 5, Axis, Dj WingsToWalls, Mills 50, Nike/Shoe Company

PRE COMPETITION

"   (5/22) #ThrowBack Thursdays - #TBT will highlight images from the past BC One qualifiers in Orlando.

"   (5/23) FlashbackFridays – Similar to #TBT will highlight images from the past #RBDC1 in Orlando.

"   (5/24) #SavetheDate Saturday: Full post on RB BC 1 going down one week from today.

"   (5/26) #MotivationMonday – Pull from quotes on @RBBC1 account.

"   (5/27) #TuesDoList Tuesday – Check out the Bboy Profiles and vote for your favorite for the #WingsToWalls Mural starting Thursday.

"   (5/28) – (6/2) - #WingsToWalls Competition Conversation

VOTING

"   Rules

•  Voting Beings – Thursday (Noon), May 29th as soon as you receive the email with your #WingsToWalls materials.

•  Voting Ends – Monday (Noon), June 2nd

"   How will people vote?

•  Headshots from previous photo shoot will be created for the purpose of sharing.

•  Voting will take place one platform Instagram.

•  Facebook/Twitter is strongly encouraged to get the word out about the competition but isn’t reliable enough to track the votes.

•  Each DJ photo posted and hashtagged with #WingsToWalls and @redbullORL will count as one vote.

•  Accounts started prior to May 22nd will not be included.

"   Approved hashtags

VOTING MATERIALS

"   Examples of resources we will make available for you:

"   Headshots

"   Press Release

"   Additional Photos to Share

" Prescripted Tweets and Instagrams as a guide. Creativity is strongly encouraged!

"   Gain the support of your community!

"   Work with your local, national or international blogs

"   Reach out to media outlets

"   Stop by and take a few pictures of the mural in progress

"   Get creative – The DJ that one the first mural spoke at his old high school --- if he won, he would play their senior prom for free!

EXAMPLE SCRIPT

"   ORLANDO I need your help! I have been selected as one of four Bboys to compete to see who is #407’s favorite. The winner will be painted by local legend @spearlife on a wall in the #Mills50District. Voting is easy, just follow the steps below:

"   1. Follow @redbullORL to stay updated as this competition comes to life!

"   2. Repost this photo (of your favorite #Orlando Bboys)

"   3. Hastag #WingsToWalls

"   4. That’s it!

"   Want to see this beautiful mug up on a wall in @Mills50? RT to support me in the #WingsToWalls Bboy competition! Details here: http://win.gs/1eYDzW8

VOTING

"   Facebook Link to include in Tweets that will provide details you cannot add on Instagram:

" http://win.gs/1eYDzW8

" https://www.facebook.com/events/521376937960649/

"   Simple breakdown for the rules in your post. Feel free to add you own personal style!

"   1. Follow @redbullORL to stay updated as this competition comes to life!

"   2. Repost this photo (of your favorite #Orlando BBoy.)

"   3. Hastag #WingsToWalls

"   4. That’s it!

BBOY SOCIAL MEDIA

YNot

@ (Twitter)

@ (Instgram)

Victor

@ (Twitter)

@ (instagram)

Keebz

@ (Twitter)

@ (Instagram)

The Bboy Spot

@TheBBoySpot(Twitter)

@TheBboySpot (Instagram)

Madd Illz

@ (Twitter)

@ (Instagram)

TungFu

@ (Twitter)

@ (Instagram)

BBOY IMAGES

TWITTER EXAMPLES

TWITTER EXAMPLES

INSTAGRAM EXAMPLES

INSTAGRAM EXAMPLES