2014_10 Overview Global Product Readiness

© 2013 Autodesk© 2013 Autodesk | Global Customer Support & Operations

Global Product Readiness - Organization, Objectives, RolesGTM GovernanceCatherine WolfDirector, Global Product Readiness

Nov 2014

© 2013 Autodesk | Global Customer Support & Operations

DivisionBusinessPartner

PMOManager


ProjectReadinessManager





Global Product Readiness – team and mission

Pooled ResourcesProject

ReadinessManager


Director (Me)

GPR influences business decisions with actionable insights into customer experience and operational impacts.

We prepare operations and support teams for product and business model change.


Business Partner

• Maintains alignment between GCSO and divisions for “go to market” strategy and roadmaps.

• Engages stakeholders to partner on solutions before there is a project

• Draws upon customer, operational and GTM insights to influence GTM strategy.

PMO Manager

• Works cross-divisionally to connect “readiness” teams.• Ensures corporate GTM project data quality• Collects and reports project KPIs• Determines project track (e.g. Fast Track, Tiger Team) and GPR

Assignments• Publish weekly GTM Key Developments• Facilitates Headline & Check-in, Prep for PPC Cheat Sheet and

Study Hall• Creates new projects, determines track and assigns Readiness

Manager• Drives GPR tool and process adoption

Global Product Readiness Roles

Readiness Manager

• Engages business owner of change from Concept to Retain• Assigned based on capacity, levels of experience and

competency• Guides offering designs to align with operating frameworks

and reports exceptions• Attends Preview & ORT for their projects


Go To Market Processes

producereleasable units

QAreleasable units

integrate withcloud services

producepackaged units

localize

arrange fulfillment

prepare tenantenvironments

developproducts

collect input forfuture development

retire product

update product

packagetest managedevelopmentp

rod

uct

d

evelo

pm

en

t&

deliv

ery

off

eri

ng

definit

ion

&la

un

ch m

an

agem

en

t

rele

ase

eol

unit

acc

epte

d

dev c

om

ple

te

fram

ew

ork

sele

cted

ort

/ppc

appro

val

launch

dis

conti

nue

retainreadinessdesignconcept

define offering

validate offering

preparesupport & operations

define BIC templates

review final offering

define BIC features

preparerenewals

monitor& report

optimizeoffering

develop conceptualoffering

review conceptualoffering

prepare BICsales offerings


concept design ready retain

PPCORTPreview

Product Divisions

ISM Marketing

ISM BMSEducation

Sales(Channel and

Ops)

Products

Bus Models

Platforms

Programs

Project List GCSO Headline

Visibility• Immediate listing• Multiple team input• Notifications• Link to Box• Link to Preview / ORT

presentations• SharePoint based

GCSO attendees:• BAR: Annaleis, Felice,

Stacey• PPS: Jen C.• CSS: none

GCSO attendees:• BAR: Catherine + • PPS: Marjan +• CSS: Harlan

GCSO attendees :• GCSO: Moonhie• BAR: Mark• PPS: Gregg• CSS: none

PPC Study Hall and

Cheat Sheet

Impacts and Handling• GPR presents overview of all

new projects• ISM NBM participation• Confirm impacted areas• Confirm Fast Track / Regular

Track

Preparation and Escalation

• GPR summary for all topics on PPC agenda

• Call-out framework alignment and concerns

GCSOReadiness



Product Divisions

ISM Marketing

ISM BMSEducation

Sales(Channel and

Ops)

Products

Bus Models

Platforms

Programs

GCSO Product

Readiness A360 Site

GCSO Readiness Check-in

Updates• Weekly update• Project key

developments

Weekly BMT Updates

Preparation and Escalation

• 2 weeks prior to launch• Review readiness by each

team

Visibility• Project Wiki• Team Members• Links back to Project

Site

Multiple core teams meet during execution phase

What visibility and / or oversight do we want at a cross-company level re: launch readiness?

GPR Project Spyglass: provide transparency and details about active and completed projects

GCSOReadiness

Launch

NPIReadiness FAST TRACK



What visibility and / or oversight do we want at a cross-company level re: offering outcomes?

Product Divisions

ISM Marketing

ISM BMSEducation

Sales(Channel and

Ops)

Products

Bus Models

Platforms

Programs

Project KPI Tracking and

ReportingPlanned

Post Launch Review

TBD

GCSOReadinessBusiness

Model Report Card

Planned

© 2013 Autodesk© 2013 Autodesk | Global Customer Support & Operations

• Scope and timing are not a concern.

• We want to go fast.• Relevant communities

and forums already exist.

• Self-service content without KCS category or page changes.

• Existing resources can handle expected new volume.

• No impact to EIS or AKP maintained systems.

• No training required

• May 2014 – First Fast Track projects led by NPI

• Aug 2014 – Formalized criteria and process

• Sep 2014 – 26 out of 77 projects (30%) have used Fast Track since May

• Oct 2014 – Expanding to include CSS

• Nov 2014 – Include promotions

• FY’16 – 50%+ projects can use Fast Track

Key D

evelo

pm

ents

Cri

teri

a

• NPI led; no GPR involvement

• Leverage repeatable processes to get ready

• No Readiness Check-in

• No post-launch project measurements

Fast Track - A streamlined process for text book readiness projects.


Business Model Report Card

Operational Strategy

Customer InsightsOperational Insights

Project KPIs

Top 10 Desired Improvements

Measurements

Agreements

Action


BMT / GTM Projects by Start Month and Track

Oct-1

2

Nov-1

2

Dec-1

2

Jan-

13

Feb-

13

Mar

-13

Apr-1

3

May

-13

Jun-

13

Jul-1

3

Aug-

13

Sep-

13

Oct-1

3

Nov-1

3

Dec-1

3

Jan-

14

Feb-

14

Mar

-14

Apr-1

4

May

-14

Jun-

14

Jul-1

4

Aug-

14

Sep-

14

Oct-1

40

5

10

15

20

25

Fast track GPR led M&A Pre-GPR

© 2013 Autodesk, Inc. All rights reserved.

Documents

2014_10 Overview Global Product Readiness