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CSA PRAYER
YOUR GENEROSITY IS CHANGING LIVES IN OUR DIOCESE AND IN YOUR PARISH BY:
Supporting ongoing needs of our seminarians, active and retired priests and deacons
Educating parish catechists and Catholic students
Putting faith into action by assisting those who are vulnerable and in need
Nourishing youth, college students and young adults
with the richness of our faith
Awakening the spirit in those seeking renewal
at the Cedarbrake Catholic Retreat Center
AGENDA
CSA 17 - 18 Review
CSA 17 – 18 Source of Pledges
Good Shepherd Society Review
CSA 18 - 19
CSA Allocation (Fund Recap)
Differences between CSA and the Capital Campaign
What’s New & What's Returning
CSA Campaign Overview
Return Procedures
CSA 17 – 18 REVIEW
Recap
Goal $5.8M – 105% (BEST YEAR EVER. THANK YOU!)
Challenge goal $6.1M – 100%
Pledged amount - $6.1M
Received amount - $5.9M (estimate through Dec.)
80 parishes surpassed their goal
63 parishes surpassed their challenge goal
YOY Comparisons
3% increase - pledged
8% increase – paid
5% increase – average gift amount
5% decrease- participation rate (trend today – less people are
giving more)
CSA 17 – 18 SOURCE OF PLEDGES
Breakdown
65% direct mail
79% letter one
16% letter two
5% letter three
31% in-pew
4% other (phone-in, stock, electronic checks and Reflections newsletter)
Electronic giving
26% of total appeal
80% credit cards
20% electronic funds transfer from bank account
95% of pledges are entered by donor services team
5% of pledges are donor-initiated online
1.3% of appeal is donor-initiated online
GOOD SHEPHERD SOCIETY REVIEW
Recognizes donors who give $2,500 or more a
year to CSA
Launched in 16 - 17
379 Members – 19% YOY increase
Average gift - $4,300
27% of the total appeal comes from this group
11% YOY increase
CSA 18 - 19
Goal - $5.8M (same as last year)
Challenge Goal - $6.1M (same as last year)
Parish Goals
Not mandatory
No parish rebates
Goals are based on 3-year historical data provided to you in
your folder
CSA ALLOCATION/TOTAL = $5.8M
Clergy Formation – 44% ($2.56M)
Catholic Education – 20% ($1.14M)
Life, Charity & Justice – 16% ($961,000)
Pastoral Ministries – 11% ($638,000)
Spirituality & Worship – 9% ($501,000)
CSA VS. CAPITAL CAMPAIGN
Focuses on our immediate needs as a
diocese and helps fund our ongoing
operational expenses
Provides annual services to more than
140,000 families in 123 parishes and
22 schools
Funds $2 million annually to educate
and form seminarians
Related to real-life family expenses;
you need to pay your monthly bills,
cover minor emergencies and go to
the movies
Looks to the future and goes beyond our
immediate needs
Takes place in each of our 123 parishes
over the next eighteen months and will
conclude with pledge redemption in
2023
Provides scholarships for Catholic
Schools, funding to expand parishes,
rural parishes, campus ministry,
Cedarbrake and John Paul II Retirement
Center. We can fully fund our priest
pension plan and provide ongoing funds
in forming our seminarians.
Related to real-life family expenses; you
may need a college fund for your
children, a house renovation or savings
for your retirement
CSA Capital Campaign
WHAT’S NEW & WHAT'S RETURNING
In-Pew Pledge Card – similar as last year with new design
Seminarian Prayer Card
Text to Give – text dollar amount to (512) 829-3826
Bishop Letter – Pastors to read letter at Masses on
Awareness & Education Weekend (October 20-21)
Pastor Follow-up Letter (December)
IN-PEW PLEDGE CARD
English on one side, Spanish on the other
Matte finish – easier to write on
Split into 3 sections (keep sections 1 & 2 and detach 3)
Section 1 – “Love Abides” theme
Section 2 – “Love Abides” Prayer and call to action to grow in holiness,
prayer and faith
Section 3 – In-Pew pledge card that is detached and put in the envelope
SEMINARIAN PRAYER CARD Will be included in the first mailing with the letter from Bishop – bilingual
Gives 140,000 parishioners the opportunity to pray for our seminarians
RETURN OF “TEXT TO GIVE”
Text to Give – text dollar amount to (512) 829-3826
Our culture has changed – people want an easier way to give
Traditional ways of giving can be a hassle. Allows donors to give
immediately without filling out a form
The text# is on the Case Support Brochure, Bulletin Insert & In-Pew
Pledge card
Donors can make a one-time or recurring gift
They receive an immediate thank you for the gift
LETTERS
Bishop Letter – Pastors to read letter at Masses on October 20 – 21
Wave One January Parishes – read letter at Masses January 19 - 20
Bilingual
Included in your packet
Posted on the website
Pastor Follow-up “Ask” Letter (December)
Pastor Follow-up “Ask” Letter Wave One January Parishes (March)
Last year was the first year we launched this approach for CSA
Utilized in the Capital Campaign
94% of the parishes that participated exceeded their goal
Not mandatory
NEED
Parish stationary
Pastor’s signature
May have on file from last year or capital campaign
You Pastor will be informed regarding the process
PARISH INCENTIVE PROGRAM Launch date – Began with CSA 16 - 17
Ends with parish & donor reception with the Bishops on October 13
at St. William in Round Rock
Measurements for 18 - 19
Achieve CSA 18 – 19 goal
Achieve CSA 18 - 19 challenge goal
Deanery achieves goal
YOY increase in the number of gifts
A priest from the parish attends a CSA training or the “Priest Luncheon”
on October 25
Show the CSA video at the parish
How the program works:
A parish receives one ticket for achieving any of the above measurements
All tickets will be gathered at the reception
The Bishop picks the winning tickets
One parish will be granted 10,000 for their parish operations
To qualify, the parish earned all six tickets
Eight parishes will be granted $5,000 for their parish operations
Parish must be present to win
Parishes will receive recognition for achieving their goals
CSA 16 – 17 PARISH INCENTIVE WINNERS Dolores Parish, Austin
St. Eugene Parish, McGregor
St. Joseph Parish, Mason
St. Mary of the Visitation Parish, Lockhart
St. Stephen Parish, Salado
CSA 17 – 18 PARISH INCENTIVE PROGRAM UPDATE Tickets Earned – Maximum = 6
7 parishes earned 6 tickets and have the chance to win $10,000!
Our Lady Guadalupe Parish, Taylor
Sacred Heart Parish, La Grange
San Jose Parish, Austin
Santa Cruz Parish, Buda
St. John Neumann Parish, Austin
St. Joseph Parish, Manor
St. Mary Parish, Wimberley
25 parishes earned 5 tickets
30 parishes earned 4 tickets
22 parishes earned 3 tickets
17 parishes earned 2 tickets
18 parishes earned 1 ticket
6 parishes did not receive any tickets
CSA CAMPAIGN OVERVIEW
Good leadership comes from stewardship (or parish) committee
Strong lay leadership is key to success
Consider dividing duties
Review checklist in resources
CSA CAMPAIGN OVERVIEW
Materials – all on website
Last Year’s Annual Report
Video (English & Spanish)
Brochure
Bookmark
Bulletin Insert
Bulletin company wrapper/pdf version
In-Pew Envelope with #9 envelope
Poster
Seminarian Prayer Card
Tyvek Envelope and Transmittal Form to send batches
CSA CAMPAIGN OVERVIEW –NOVEMBER IN-PEW
Important Dates
Receptions
Oct. 6 – St. Helen, Georgetown (Good Shepherd Society private Mass and
Dinner with both Bishops)
Oct. 13 – St. William, Round Rock (Parish & Donor Reception with both Bishops)
Oct. 25 – Pastoral Center (Priest Luncheon)
Oct. 17 - 21 – Letter and pledge card mailed
Oct. 20- 21 – Awareness and Education Weekend – Read Bishop letter at
all Masses
Oct. 27 - 28 – Announcement Weekend
Nov. 3 - 4 – Commitment Weekend
Nov. 5 (Monday) – Batch CSA envelopes, fill out transmittal form and send
to Letter Concepts in Return Mailer
Nov. 10 - 11 – Follow-up Weekend
Dec. – Follow-up letter from Bishop or Pastor to all families who have not
made a gift
Jan – Follow-up letter from Bishop to all donors who have not made a gift
but made one in previous years
Feb – Apr – Follow-up marketing efforts
CSA CAMPAIGN OVERVIEW
Tips for Success
Be prepared – read the materials
Start early – advance notice
Be positive and enthusiastic
Strive for 100% participation
See support as a sign of stewardship
Encourage pledging
CSA CAMPAIGN OVERVIEW
Tips for Success
Use all campaign materials
Passionate homily or pulpit talk
Display parish progress
Offer follow-up opportunities
Stress stewardship
Promote 3 weekends
CSA CAMPAIGN OVERVIEW
Commitment Weekend
Distribute cards to every family
Demonstrate how to complete the cards
Review each of the 3 sections of the pledge card
Give families time to complete the cards – silence is your friend
Collect cards separately from regular collection
A gift of prayers or a zero is still a pledge
RETURN PROCEDURES
Return Procedures
Letter Concepts is our third-party partner located in Connecticut that
processes our in-pew pledges
Letter Concepts handles the mailing of our direct pledge cards
Work with over 3,200 parishes nationwide
PCI and SAS-70 Type II compliant
Use a safe lock box method to receive payments
Parishes find the process quick and easy to complete
Have teams that are experienced in our processing methods
They will receive over 10,000 pieces of mail over the first two weeks after
commitment weekend
RETURN PROCEDURES 7-Step Easy Process – Complete the Transmittal Form
1) Count all sealed pledge envelopes and place them in the Return Mailer.
DO NOT OPEN THEM!
2) Count all loose checks and place them in the Return Mailer.
3) Collect all loose cash and change and put it into one pledge envelope. Write
“Anonymous,” your parish name, and parish ID number on the pledge envelope
and place it in the Return Mailer. This counts as one (1) pledge envelope in
your envelope total.
4) Total the number of pledge envelopes, the number of loose checks, and the
anonymous cash envelope, and write this number on the line “Total # of
Envelopes.”
5) Mail first two batches to the processing center. Send remaining batches to
the Stewardship and Development Office at the Diocese of Austin.
OBTAIN A TRACKING #
6) Include this completed form in the Return Mailer and mail to:
Letter Concepts, Inc.
ATTN: Diocese of Austin CSA Processing
33 Massirio Drive
Berlin, CT 06037-2322
7) Keep one copy of this form for your records and return one copy to the Diocese:
By Fax: (512) 949-2496, By E-mail: [email protected] or
By Mail: 6225 E US 290 HWY SVRD EB, Austin, TX 78723-1025
CATHOLIC SERVICES APPEAL
Catholic Services Appeal Transmittal Form
Parish Name Contact Name
Parish City Contact Phone #
Parish ID # Contact E-mail
Tracking #
# Pledge Envelopes = # of Loose Checks = # of Anonymous Cash =
Total # of Envelopes
Sent By Date Sent
SAMPLE - Completed Transmittal Form
CATHOLIC SERVICES APPEAL
Return Procedures – Tips
Review the Return Procedures in your folder. Follow the step-by-step
instructions.
Do NOT open pledge envelopes as Letter Concepts uses lockbox
technology. They need to be positive that the pledge envelope contains
exactly what the donor put in it. When the envelope reaches them already
opened, they can no longer make that guarantee.
Send completed batches to the Processing Center immediately.
If you want to write a check for the anonymous cash, do not delay your
envelope. You can send the check in the envelope the following week.
Send your first two batches to Letter Concepts in the Tyvek envelope.
Send remaining pledges to the Stewardship & Development office at the
Diocese of Austin.
OBTAIN A TRACKING # OBTAIN A TRACKING # OBTAIN A TRACKING #
CATHOLIC SERVICES APPEAL
www.austindiocese.org/csa
SPECIAL THANKS TO THE CSA COMMITTEE
Fr. David Leibham – Pastor, Santa Cruz Parish
Fr. Barry Cuba – Associate Pastor, St. Margaret Mary Parish
Margaret Kappel – Diocese of Austin, Stewardship & Development
Adrian Sanchez – Diocese of Austin, Vocations
Lily Morales – Diocese of Austin, Life, Charity & Justice
Gigi Bost – St. Margaret Mary Parish Donor
Charlene O’Connell – Diocese of Austin, Pastoral Plan
Emily Hurlimann – Diocese of Austin, Ethics & Integrity
Michelle Fontana – Development, St. Ignatius
