Stoli Yearly Review 2015- 2016[Thailand ]

• Stoli Brand Ambassador- K. Eddy

• Central Ambassy 1st Anniversary- Brand Awareness and we support to VIP and celebs

• Pool Party at Double Tree by Hilton- small monthly event. ( throughout 2015)

• TGIF Party at Hilton Hotel- small monthly event.

• POSM distribution

• Nigh at Party at Coca Group- Mango Tree Yodpiman new chic restaurant with great cocktails on the river for 6 months

• Relevant industry measures of Stoli brand performance e.g. % trade distribution, market share, import data, MAT sales:

• Stoli with Endem Fashion Show at Dusit Thani Hotel.

• 4; 1 deal to increase new outlets list in ,increased listed SKUs , increased market coverage – obtain new outlet about 130 new outlets with several SKUs

• Pool Party at Double Tree by Hilton- small monthly event. ( throughout 2015)

• TGIF Party at Hilton Hotel- small monthly event.

• POSM distribution

• Nigh at Party at Coca Group- Mango Tree Yodpiman new chic restaurant with great cocktails on the river for 6 months

• Relevant industry measures of Stoli brand performance e.g. % trade distribution, market share, import data, MAT sales:

• Pool Party at Double Tree by Hilton- small monthly event. ( throughout 2015)

• TGIF Party at Hilton Hotel- small monthly event ( 1 year).

• POSM distribution

• On trade sponsorship : outlet anniversary and staff party.

• Stoli Master Class Training 2015

• Stoli FB fanpage, before K. Edd joined it has about 200 likes now it has 921 likes.

• Nigh at Party at Coca Group- Mango Tree Yodpiman new chic restaurant with great cocktails on the river for 6 months

• 1 Major Big Event in 2015 – 2016 New Year eve and New Year

Stoli at Dracula-Blood is life12 and 18 Feb 2016.

Bangkok

Siam Square One Theatre.

300 pax

Stoli supported the worldclass play for the Gala and Press round to VIP, celeb

and Press.

Stoli Chocolat Razberi supported.

We supported Stoli Chocolat Razberi, 2 PGs, 1 back bartender.

Photos

Stoli at Major Cineplex Group

Work in process of this project as it is a big project and invloved with many

department at Italasia.

Photos

Night Party season 220 Feb 2016.

Bangkok

Mango Tree Yodpiman on the river

250 pax

Night party season 2 to use Stoli exclusively in the drink list.

Stoli full range of visibility

THB10,000/time for organization fee, 4 bottles of Wild Cherry & 4 bottles of

Blueberi

Stoli at The Oscars Award 2016Stoli at Oscars The Celebrity Party on 25

Feb 2016.

Bangkok

Siam Paragon.

Stoli served at VIP and celeb guests

Full range of Stoli visibility

High brand awareness , good image, visible to media and PR and

relationship w/ Major group.

Photos

5. Stoli at The Oscars Award 2016Stoli at Oscars The Celebrity Party on 25

Feb 2016.

Bangkok

Siam Paragon.

Stoli served at VIP and celeb guests

Full range of Stoli visibility

High brand awareness , good image, visible to media and PR and

relationship w/ Major group.

1st Exclusive deal at The Stranger Bar-LGBT ( 2016) • On trade account sponsorship

– outlet Anniversary or staff party .

• get 3 bottles) Stoli Indulgent  ( buy 6 bottles , get 1 bottle )

• 2 times of activities/year

• Outdoor Sign Co Branding for the exclusive outlet ( Stoli and The Stranger Bar).-THB8,000

• Incremental sale volume 60 bottles / month at least. Contract for 2 years exclusively for Stoli.

Photos

Stoli at Major Cineplex Group ( 2016)• Work in Process• Bangkok• The Emquatier, Paragon and

Central Ambassy.• Exclusive Outlet Deal• Stoli at VIP Lounge, VIP honey

moon seats in theaters and movie gala in a year also we aim to link with Elit too.

• Full range of Stoli visibility• Not finalized and will be

stated later once finally agreed….

Photos

Stoli at Major Cineplex Group ( 2016)- contined• Meeting Summary with Major Cineplex at Siam Paragon.1. Italasia will provide all

training to Major Cineplex Group for 4 venues.• Italasia will provide 6 events at least per year to Major Cineplex Group and Major

Cineplex Group will provide us the event line up for event planning.•  Italasia will provide the bottom line price of purchased products to Major Cineplex

Group.•  Italasia will assist in menu adjustment/creation to Major Cineplex Group.• Italasia will provide all FOC of products that need to be displayed at the bar of each

location (4 locations totally) to Major Cineplex Group.• Italasia will provide THB 200,000 to Major Cineplex Group representing Visual Display

Fee in return of Italasia logo appearred on the screens in theater media• The contract of Bowling and Karaoke with Pernod Ricard have expired for a while and

hence they want us to propose them with the best deal of our product mix: Monin, Spirit, Wine and Illy.

• The proposal of cinemas and bowling/karaoke should be presented to them separatedly with different budget too.

• For cinema contract , if we  have the budget about THB 1,000,000 we should be able to close the deal. (internally informed by K. Noom to us) - 4 locations.

• 10.  For bowling & karaoke contract , if we  have the budget about THB 1,500,000 we should be able to close the deal. (internally informed by K. Noom to us). - approximately 20+ locations.

Re-strategizing our brand plan 2016• In year 2015 our plan to focus on distribution and increasing market

coverage on outlet type B & C . We obtained new list in 130 outlets and the objective seems to be achieved.

• But there is more severely strong competition of the competitors in the market ie. Exclusive Outlets, Pouring deal blockage and etc and we have lost our top accounts such as Glow and Kudeta to Bacardi and as a resulted we lost big number of volume. So in the year 2016, at first our plan is still focusing on the same target which is numbers of outlets and coverage of B ( 5 cases / month) and C account ( less than 5 cases/month) – we have to re strategize our brand plan a few things . We will focus on B outlets more importantly we wont ignore C account . For A outlet type ( 10 cases/month) , if it is possible this is the add’l benefit.

• Dealing and discussing another pool party deal with Double Tree by Hilton now. WIP

• Try to obtain more pouring account 3-5 accounts / months• We obtained The Stanger Bar to be our 2 year exclsive outlet ( by

kicking out Sky Vodka )- appprox 720 bottles / year incremental.

Re-strategizing ( continued)• Since 2nd sales is very important for on premise so we will focus on

top 20 outlets and will activate this short list of potential clients that can impact our 2nd sales from the agent ( pull strategy)by giving them 4 : 1 deal we provided to the agent.

• New Pouring Account in March 2016 (agreed to use Stoli as pouring) : Bas Living Room, Smith , Marcel, The Stranger Bar, Quince , Sushi Mori .

• More list in of Elit- by new pricing 1 set to 1 outlet.

Top 42 outlets of Stoli ( need 4:1 activation plan ) • The Stranger Bar ( Stoli Exclusive Outlet)• Coca Holding International ( 3 branches ) : Yodpiman,Charoen Krung

and Silom soi 6• Viva Aviv, The River.• Viva 21 Thong Lor.• Viva 8 JJ Market.• Viva 26 JJ Market.• Oskar & Bistro.• Babylon, Bangkok.• Pintsman• M’s Pub• After Hour• Fork & Cork. • Peek A Boo.• Hyde & Seek Gastro Bar.• Scruffy Apron.• Wine Bibber.

Top outlets of Stoli • House 10• Revolucion Cocktail Bangkok• Sushi Mori• Thep Bar• Snobblish• Mejico• Siam Vintage Bar• Double Tree by Hilton – Pool Party dealing WIP• Hilton Hotel , Sukhumvit – Pool Party dealing WIP• Quince • Bas Living Room• Tapas• Smith• Marcel• Flan O’Brien ( 3 branches )- Impact, Silom, 8Thong Lor .• Black Market.

Top outlets of Stoli • Cosmos Patpong• Derby’s King Group• Black Pagoda• The Strip• Telephone Pub and Resturant.

THANK YOU