2015 AGRI-MARKETING CONFERENCE - NAMA AMC/Final Brochure.pdf · Secrets of the CEOs HANK MOORE Get a first look at emerging business trends. Learn to thrive ... business success at

2015AGRI-MARKETING

CONFERENCE

S H E R A T O N K A N S A S C I T Y H O T E L A T C R O W N C E N T E R

2 2015 AGRI-MARKETING CONFERENCE

PERSONAL BEST STARTS HERE

2015 CONFERENCE COMMITTEEChair Christine Hart-Nieland, Brighton Agency

Vice Chair Laura Svec, DuPont Crop Protection

Committee Members Katana Ewbank, Woodruff Sweitzer Keith Harrison, Tennessee Farmers Co-Op Emily Kay, Alltech Anthony Pingel, Cooperative Producers Inc. John Rozum, Association of Equipment

Manufacturers Rich Tiller, Ag Speakers Network Rachel Zwirlein, Colle+McVoy

Executive Committee Liaisons Amy Bugg, Verdesian Life SciencesScott McClure, Brighton Agency

WHO SHOULD BE HERE?AgenciesAccount ExecutivesCreativesPR SpecialistsProduct DevelopersProduct ManagersNew Hires

YOUR 2015 AGRI-MARKETING CONFERENCE

KEYNOTERS

REGISTER online at nama.org/amc/home

EXCELLENCE AWAITS. HEAD TO KC FOR:

n Ideas to capitalize on every bit of talent on your team

n The latest tools and strategies to gain new leads and new customers

n Thought provoking conversations about change and how to benefit from it

GROUNDWORK FOR GREATNESSTake a critical look at leadership styles … reframe your perception of change … and explore your impact on those around you in our three outstanding keynote sessions.

Deepen your skill set with all new breakout sessions on video content, consumer digital, personal branding, multi-sensory marketing and more.

Fantastic networking. Connect with clients, make new friends and learn from NAMA members from across the country.

GROWING GREATNESS WITH NAMAElevate Your Performance—Advance Your Career

Join NAMA in Kansas City for three fast-paced days guaranteed to grow your professionalism and widen your professional circle. You’ll walk away with ideas you can put to work in your organization immediately.

HANK MOORE Learn from one of the world’s leading business gurus

DR. JIM CRUPIGain insights to help you anticipate—and capitalize on—change

DR. JACKIE FREIBERGUpgrade your leadership style and unlock the power of teamwork

KENI THOMASIdentify your strengths and discover how they can make your organization stronger

2015 AGRI-MARKETING CONFERENCE 3

2015 CONFERENCE AT A GLANCESTUDENT SCHEDULE

Tues

day

Apri

l 14 Noon–5:00 p.m. Student Practice

5:30–6:15 p.m. Student Orientation

6:30–7:30 p.m. Judges’ Reception/Orientation

6:30–8:30 p.m. Student Practice

Wed

nesd

ay

Apri

l 15 7:30–11:00 a.m. Preliminary Heats

11:00 a.m.–12:15 p.m. Student Luncheon

12:30–3:00 p.m. Semi-Finals

3:00–4:00 p.m. Student Critiques

Thur

sday

Ap

ril 1

6 7:30–8:45 a.m. Omelet Feast

7:30 a.m.–Noon Student Finals Practice

9:00–10:30 a.m. Opening General Session

11:00 a.m.–12:30 p.m. Second General Session

Noon–1:30 p.m. Student Mentor Luncheon

1:30–5:30 p.m. Student Competition Finals

5:45–6:30 p.m. Student Awards

6:30–7:30 p.m. Student Advisors’ Reception

6:30–7:30 p.m. Outgoing & Incoming Student Chapter Presidents’ Reception

9:00 p.m.–Midnight Student Party

Midnight–2:00 a.m. The After the After Party Breakfast

WHO SHOULD BE HERE?AgenciesAccount ExecutivesCreativesPR SpecialistsProduct DevelopersProduct ManagersNew Hires

Tues

day

Apri

l 14 9:00–11:00 a.m. Executive Committee Meeting

11:30 a.m.–6:00 p.m. ABEF Golf Outing

6:00–8:00 p.m. Golf Reception

Wed

nesd

ay

Apri

l 15 9:00 a.m.–Noon Chapter Leaders’ Workshop

1:30–2:30 p.m. Board of Directors’ Meeting

1:30–3:00 p.m. Pre-Conference Workshop—Secrets of the CEOs with Hank Moore

3:00–4:00 p.m. Leader/First-Timer Reception

4:00–5:00 p.m. Best of NAMA Finalists’ Reception

5:00–6:00 p.m. Best of NAMA Awards Ceremony

6:00–7:30 p.m. Best of NAMA Celebration Reception in the Connection Point

Thur

sday

Ap

ril 1

6 7:30–8:45 a.m. Omelet Feast

9:00–10:30 a.m. Opening General Session—Forces Shaping the Future with Dr. Jim Crupi

10:30–11:00 a.m. Break

11:00 a.m.–12:30 p.m. Second General Session—Re-Imagine Your Leadership Brand with Dr. Jackie Freiberg

12:30–2:00 p.m. Connection Point Luncheon

1:30–5:30 p.m. Student Marketing Competition Finals

2:00–3:00 p.m. Breakout Sessions

Leadership: “If I Take Away Your Title, Will They Follow You?”

Bringing Consumer Digital to the Ag World

Video Content is King

Tapping Pivotal Talent to Stay Ahead of the Curve

3:00–4:00 p.m. Connection Point Break

4:00–5:00 p.m. Breakout Sessions

Brand You: 10 Strategies to Re-Image YOU

Growing Great Creative: Multisensory Marketing For Maximum Impact

DIY Video: Tips for Production

Going Native: Can Multi-Media Advertising Pass Media Ethics Sniff Test?

5:00–7:00 p.m. Connection Point Closing Reception/ABEF Silent Auction

Midnight–2:00 a.m. The After the After Party Breakfast

Frid

ay

Apri

l 17 8:00–8:45 a.m. Continental Breakfast

9:00–10:00 a.m. Breakout Sessions

The Drive to Feed the World

Busting Creativity Barriers—An Inspiring Dose of Brainzooming

Ads In Crosshairs: Editorial & Advertising in this New Multi-Media Age

10:30 a.m.–Noon Closing Session Brunch— Get It On! What It Means to Lead the Way with Keni Thomas

Follow NAMA on and on @officialNAMA


KEYNOTE SESSIONS AND WORKSHOPS

Scarcity, Technology, Information Proliferation, Conflict and Economic Integration. You’ll never look at the world the same way again.

Dr. Crupi is President and founder of Strategic Leadership Solutions, Inc. He is a recognized authority in international business, future trends and leadership development. Dr. Crupi has been featured on CNN, Fox Business Network with Neil Cavuto, National Public Radio, served as a TED speaker and quoted in many publications throughout the world.

He’s served as a consultant to the Office of the President of the United States and works for many Fortune 1000 corporations, including Coca-Cola, Turner Broadcasting Corporation, AT&T, HP, Siemens, Intel and IBM, among others.

THURSDAY, APRIL 16 | 9:00–10:30 A.M.

OPENING GENERAL SESSION

Forces Shaping the FutureDR. JIM CRUPI

The business world is advancing faster than ever before. How do you prepare for what’s ahead when the speed of change increases more and more each day?

Dr. Crupi will share how to identify important and understandable patterns that provide invaluable insights into the challenges of our rapidly evolving world.

He will reveal the key underlying forces shaping the future and discuss what they mean in a practical way for managing organizations and people. Forces he’ll discuss include Demographics, Resource

PRE-CONFERENCE WORKSHOP

Secrets of the CEOsHANK MOOREGet a first look at emerging business trends. Learn to thrive in the face of adversity. And take advantage of this inside perspective of today’s business world. Hank Moore, Futurist and Corporate Strategist™, will show you the way.

Mr. Moore advises top CEOs at companies like Disney, Marriott,

Hewlett-Packard, AT&T and Texaco, to name a few. But this April, he’s making a special trip to Kansas City to share his top five strategies for business success at the 2015 Agri-Marketing Conference.

This is a rare opportunity for you to get career and strategic advice from one of the world’s leading business gurus.

Hank Moore is recognized internationally as a high level advisor. His peers include world-renowned experts such as Peter Drucker, Tom Peters, Steven Covey, Peter Sengie and W. Edwards Deming. Drucker termed Hank Moore’s Business Tree™ the most original business model of the past 50 years. The Business Tree is his trademarked approach to growing, strengthening and evolving business, while mastering change.


SECOND GENERAL SESSION

Re-Imagine Your Leadership BrandDR. JACKIE FREIBERG

Today’s effective leaders know how to ask the right questions and generate the energy to inspire a movement. The modern leader knows how to look for the story behind the story and how to tap into a collection of varied talents for the best results. In her keynote presentation, Dr. Freiberg will reframe leadership in the agri-marketing industry for today and beyond.

As a bestselling author and leadership expert, Dr. Freiberg has dedicated her career to helping executives and managers practice

Moore advises companies about growth strategies, visioning, planning, leadership development, futurism and Big Picture issues which profoundly affect the business climate. He has presented Think Tanks for five U.S. Presidents and has spoken at six Economic Summits.

Mr. Moore has provided senior level advising services for more than 5,000 client organizations, companies in transition, public sector entities, professional associations and non-profit organizations.

the art of leadership and build great companies, where great people can do great work.

Dr. Freiberg has been recognized as one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation.

She was the Manager of Corporate and Professional Programs at the University of San Diego’s Executive Conference Center before joining Freibergs.com in 1993. During her tenure at USD, Dr. Freiberg co-founded the Family Business Institute, founded the Certificate


in International Business Program and was the Director of the Institute for Quality & Productivity.

Sponsored by Syngenta

THURSDAY, APRIL 16 11:00 A.M.–12:30 P.M.

WEDNESDAY, APRIL 15 1:30–3:00 P.M.


KEYNOTE SESSIONS AND WORKSHOPS

CLOSING GENERAL SESSION/BRUNCH

Get It On! What It Means to Lead the WayKENI THOMAS

Your presence is critical to everyone on your team. Each team is made up of personalities crucial to the success of your enterprise. But in the day-to-day of work and home life, it can be easy to lose perspective on your value to others. But make no mistake: your actions have an effect on every person you come in contact with.

When you raise your hand or assume a task, you have put on the “uniform.” Duty follows that responsibility. Good

is never enough because better is expected. Keni Thomas will help you see yourself in a new light. He’ll empower you to choose to have a positive impact on those around you every day.

On October 3, 1993, Keni and his fellow rangers distinguished themselves in an 18-hour firefight that would later be recounted in the highly successful book and movie “Blackhawk Down.” Nineteen Americans gave their lives, and 78 were wounded in the worst urban combat seen by U.S. troops since WWII.

Keni will command your attention from beginning to end as he tells the incredible story of extraordinary individuals and how they fought to bring each other home. Drawing from his experiences on the battlefield, Keni will inspire you to achieve greatness by stressing the importance of outstanding leadership on every level.

FRIDAY, APRIL 17 | 10:30 A.M.-NOON

Oversimplified? Maybe. But it gets to the point of our involvement in agriculture and the food system:

to connect people with what they need.

CO05138254

charlestonorwig.com


OUT AND ABOUT IN K.C.

Sheraton Kansas City Hotel at Crown Center

2345 McGee Street Kansas City, MO 64108 Phone: (816) 841-1000 Reservations: 1-800-325-3535

Reserve your room online atnama.org/amc/registration-hotel

Room Rates:Single $159.00

Double $159.00

Triple $184.00

Quad $209.00

HOTEL

The Sheraton Crown Center in Kansas City, MO is the hotel for the 2015 Agri-Marketing Conference. The hotel deadline for making reservations is March 19, 2015. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making reservations. All reservation requests will require a credit card guarantee or one night’s deposit. Deposits will be refunded by the hotel for rooms cancelled more than three (3) days prior to arrival.

CHOW DOWN

K.C. is a haven for the gourmand and the average Joe when dinnertime comes around. Grab your wet wipes and head to a BBQ joint. But don’t forget the more adventurous fare found at some of the city’s newest hot spots. Ask your concierge for some recommendations.

GOOGLE IT

These sites will help you plan your stay in K.C.

powerandlightdistrict.com

kcrestaurantguide.com

kccrossroads.org

countryclubplaza.com

nightlifekc.com

crowncenter.com

artskc.org

visitkc.com

RETAIL ADVENTURES

You’ll find a shopping experience to satisfy every yen in this city. 39th Street is lined with small boutiques and great vintage shops. For a more traditional outing, explore the big names and brands you’ll find in Crown Center and the Country Club Plaza.

GET MOVING

If there’s a balmy springtime breeze, strike out for a walk in Loose Park or a brisk jog along the Parkway. Check out an exhibit at the Nelson-Atkins Art Museum or head to Midtown for some people watching in the city’s up-and-coming arts district. Come 5:00 p.m., follow the crowds to Power & Light or the Crossroads for cocktails.


BREAKOUT SESSIONS

founded Scenic Road with his partner, Kevin Schwarzenberger. Today, the two of them tell stories for some of the world’s most exciting brands including Monsanto, Merial and J.P. Morgan.

Tapping Pivotal Talent to Stay Ahead of the CurveCHRISTOPHER FISCHER, Land O’Lakes, Inc.

Winning in the marketplace requires the foresight to identify gaps between

current actions and future needs. By taking cues from the science of human behavior, you can gain a competitive advantage when you ask the right questions of your organization’s strategic imperatives. Christopher Fischer can show you how the answers you uncover will help you align pivotal resources and invest for success.

Christopher Fischer is Director of Organizational Effectiveness within Business Development Services at Land O’ Lakes, Inc. He has several years of experience in Industrial Organizational

lies in bringing innovative C2C thinking to the world of agri-marketing.

Video Content is King DARREN MARK, Scenic Road Productions

It’s on virtually every top marketing trend list in the worldwide hunger for visual

content. In fact, online video consumption has skyrocketed by 800% since 2008. But simply having video isn’t enough. It needs to be effective.

Darren Mark, partner at Scenic Road Productions, will take you on a tour of video content and show you why video is taking the marketing industry by storm. You’ll learn what makes viewers keep watching and see examples of effective videos. He’ll share the pitfalls to avoid and fill you in on emerging video trends.

After graduating from NYU film school, Darren worked in producing capacities for HGTV and Hearst Television. His position as a network affiliate feature reporter took him through the next 10 years. He then co-

• Strategic Leadership

• Building High Performance Teams

• Why Decision Speed is Everything

Bringing Consumer Digital to the Ag World MAUREEN STREETT, SapientNitro

Consumer brands are historically first-to-market with innovative digital thinking and

tactics. In this session, Maureen Streett will explore how—and why—some of those tactics can be easily and effectively applied to agri-marketing.

Maureen Streett is currently with SapientNitro. She has been building and deploying integrated digital media strategies for the past eight years, and has spent time at agencies in Atlanta and San Francisco, with some of the nation’s most recognizable brands, including Coca-Cola, Delta, Taco Bell and eBay. Born on a farm, raised in 4-H, and surrounded by a family in agribusiness, Maureen’s passion

THURSDAY, APRIL 16 2:00–3:00 P.M.

Leadership: “If I Take Away Your Title, Will They Follow You?”DR. JIM CRUPI

Do you have what it takes to be a leader in the information age? Dr. Jim Crupi will help

you understand leadership in these quickly evolving times and explain the truth of a paradox: Your greatest strength is also your greatest weakness.

He’ll show you that in today’s world, people are substituting belief for knowledge and hope for expectation, and what implications this has for you as a leader. You’ll also learn six principles of leadership to secure your position as a knowledgeable and trusted leader:

• From Manager to Leader

• Six Attributes Needed by Leaders in the 21st Century

• Getting Peak Performance from People

REGISTER online atnama.org/amc/home


Sponsored by AgriLife Studios, Fastline Publications, FMC Agricultural Products and National Cotton Council of America

Psychology, Human Resources consulting and talent management.

Prior to joining Land O’ Lakes, Inc., Christopher worked as an industrial psychologist, operating his own consulting business. He has worked with many leaders from several organizations delivering executive coaching, facilitating leadership workshops and assessing top talent. Before starting his own business, Christopher worked as a consultant and manager in the global consulting firm Personnel Decisions International.

THURSDAY, APRIL 16 4:00–5:00 P.M.

Brand You: 10 Strategies to Re-Image YOUDR. JACKIE FREIBERG

This intensive workshop is a continuation of the information Dr.

Freiberg shared in her keynote presentation. If you’re ready to embrace a proven plan to improve your leadership skills and inspire

confidence in your abilties, you won’t want to miss this one.

In this drilled down breakout session, Dr. Freiberg builds on the concepts she shared in her keynote. Plus, she’ll challenge you to engage in a journey of personal and professional development by embracing 10 specific strategies to build a more intentional and memorable brand.

Growing Great Creative: Multisensory Marketing For Maximum ImpactPHILIP BUNTING, Americhip, Inc.

Want to “bond” your target customer to your brand at a deeply emotional level and in

entirely new ways? Join Philip Bunting, national account manager with Americhip, Inc., as he introduces you to technologies that employ sight, sound, touch, taste and smell to elevate your brand to an emotional connection and trigger customer responses that conventional communication methods simply cannot achieve.

Specializing in hybrid communications and specialty printing that marry the analog experience of print with the new frontiers of digital technology, Bunting will share with you new and original ways to capture, educate and influence your audience.

Americhip, Inc. is the global leader in the design, development and production of multisensory and digital solutions in marketing, advertising and communications. Americhip collaborates with leading companies in every vertical and their agencies to create high-impact campaigns that captivate audiences through expert integration of various technologies into print media, publishing, packaging and displays. Americhip is also the inventor of Video in Print, an innovative technology that incorporates live video into print communications and point of sale displays. On the technology innovation front, Americhip is now developing applications around RFID, NFC, BLE and Augmented Reality.

DIY Video: Tips for Production DARREN MARK AND KEVIN SCHWARZENBERGER, Scenic Road Productions

Video cameras are the new still cameras. They’re everywhere, they’re affordable and they’re easy to use.

This means marketing professionals have a growing responsibility

to develop in-house video content. But without training or experience, marketing directors turned videographers are producing work defined by shadowy lighting, hollow audio and questionable framing.

The principals at Scenic Road Productions draw from their experience in broadcast, cable and corporate video to lead you through tips for producing professional web videos. You’ll learn:• How to use a camera,

microphone and tripod• How to light an interview • How to frame the best shots• Zoom lens 101• And much more …


BREAKOUT SESSIONS

FRIDAY, APRIL 17 9:00–10:00 A.M.

The Drive to Feed the WorldRANDY SHANKS, Nutra Blend LLC

Why is public opinion of our industry headed in the wrong direction? We assume

people will research the facts ... WRONG! We have been fighting the war on the wrong front. Randy Shanks will show you how to get involved in a bold new movement to reshape public opinion and why our strategy is working. This battle is too important. We must win not only for the sake of our industry, but more importantly, for the millions of innocent children who will be affected if we don’t.

The first phase of this effort has been the Chew on This Tour (www.drivetofeed.com), a unique interactive road show traveling the nation to heighten awareness about one of the biggest problems facing our world, hunger. The tour has stopped at feed mills, universities, fairs, state capitols and civic events around the country.

During this formative time in new advertising regulation he facilitated interaction between the Commission and the advertising industry. In 1985, Snyder joined the American Advertising Federation as senior vice president, government affairs, where he represented and testified on behalf of 40,000 advertising professionals before Congress and state legislative bodies. Considered an advertising industry expert on public policy and law, Snyder has appeared on CNBC, CNN, Fox News, National Public Radio and NBC. He has written articles for publications including Advertising Age, Business & Professional Ethics Journal, the Advertising Journal and The Journal of Advertising Research. Snyder remains active in the business of advertising. In May of 2008, Snyder was named Distinguished Visiting Professor, Missouri School of Journalism. His current blogs on ethical advertising can be found on the University of Missouri Reynolds Journalism Institute website: www.rjionline.org.

handed sermon. But rather, a frank discussion of new methods and how the trend to combine digital, print and broadcast direct-delivery buys creates potential for ethical, ownership and legal conflicts for journalists, publishers, advertisers and agencies. Agency account managers, creative/design personnel, media buyers, ad sales reps and publishing staff will all benefit from this discussion about how to sharpen that blurry line between editorial content and advertising in new media.

Wally Snyder has devoted his professional career to establishing the importance of advertising to consumers and to the economy. A lawyer with a J.D. degree from the University of Iowa College of Law, Snyder spent 16 years at the Federal Trade Commission in the field of advertising law and policy. He litigated and argued on appeal national cases, and he then advanced to associate director for advertising practices becoming the Commission’s liaison to the advertising industry.

Darren Mark and Kevin Schwarzenberger are founding partners at Scenic Road Productions. Their company has established itself as a national leader in video storytelling, working on video projects for clients like Monsanto, Merial, Applebee’s and J.P. Morgan, among others.

Going Native: Can Multi-Media Advertising Pass Media Ethics Sniff Test?

WALLY SNYDER, American Advertising Federation

It’s a great time to be in advertising, with new trends popping up all over. But do

these trends conflict with American Business Media and American Agricultural Editors’ Association ethical guidelines in how they are created and disseminated to audiences? This session is not a heavy-

Check out the grid on page 3 for exact dates and times for all the conference activities.


concerns among editors. A panel of agency, company and editorial representatives will comment on the examples, offer their thoughts on the issue, and discuss the need for continued conversation between advertising and editorial groups on ever-changing multi-media advertising forms.

media. Additionally, Mike authors daily articles on strategy, creativity and innovation at http://Brainzooming.com/blog, where he’s been recognized as one of the top six innovation bloggers on the web.

Ads In Crosshairs: Editorial & Advertising in this New Multi-Media AgeMODERATOR:

Jeanne Bernick, American Agricultural Editors’ Association

PANELISTS:

Holly Martin, High Plains Journal; Scott McClure, Brighton Agency; and Doug Reynolds, Dupont Pioneer

Are you creating, selling or running ads that are unethical? Did you even know that was possible? Learn what’s right and wrong in this new, multi-media age. The session will kick off describing several examples of advertising that raised ethical

creative instigator means cultivating your own creativity, serving as an energy source to trigger it in others, and making sure all of your creative efforts support your team accomplishing its goals. Fan your creative sparks in this fun, highly interactive creativity event. You’ll learn tools and techniques to help you:

• Awaken and strengthen your creative talents and those of your team

• Incorporate Brainzooming to foster creativity in diverse aspects of your life

• More effectively battle internal and external forces that stifle creativity and accomplishment

Mike Brown is the founder of The Brainzooming™ Group. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning organizational objectives and implementation tactics for maximum impact.

He has extensive experience on the corporate level in research, market analysis, communications, strategic planning and digital

Phase two has been the production of a feature length movie, “Ivy League Farmer.” The movie tells the story of a young man returning home after finishing college and learning of the financial challenges facing the family farm. His journey exposes him to the importance of new, production enhancing technologies and the misconceptions that exist about modern farm practices. The goal of the movie is to reveal to the general public the challenges that face production animal agriculture in supplying enough food to a growing population.

Randy has been with Nutra Blend LLC for more than 12 years. He currently serves as National Director of Sales.

Busting Creativity Barriers—An Inspiring Dose of BrainzoomingMIKE BROWN, The Brainzooming Group

Creative instigators do more than simply suggest or encourage creativity. Being a

Sponsored by AgriLife Studios, Fastline Publications, FMC Agricultural Products and National Cotton Council of America

Follow NAMA on and on @officialNAMA

CONFERENCE ACTIVITIES

STUDENT MENTORING LUNCHEON

One of the most lucrative aspects of NAMA student membership is the chance to receive advice from experienced professionals who have been around the block a time or two. Take part in this luncheon and share your knowledge with students just beginning their careers.

ABEF SILENT AUCTION/STUDENT CAREERS PROGRAM

Check out the exhibits in the Connection Point and support future agri-business professionals at the same time. The exhibit hall is the bidding area for the Agri-Business Educational Foundation (ABEF) Silent Auction and Raffle that benefit NAMA’s Student Careers Program and the ABEF respectively.

Make your auction bids and buy your raffle tickets as you chat with exhibitors. To donate items to the auction, contact Jenny Pickett at [email protected], (913) 491-6500.

BEST OF NAMA

The conference kicks off with the Best of NAMA Awards. You’ll be wowed by 60 categories of agri-marketing creativity and excellence. It’s the perfect way to begin a fun evening that still leaves you plenty of time to wine and dine your clients and customers.

The accolades don’t stop there ... Awards for Agribusiness Leader of the Year, NAMA Marketer of the Year and NAMA Leadership Award winners will all be presented during the General Sessions.


NETWORKING NEVER TASTED BETTERTHURSDAY, APRIL 16

Omelet Feast7:30–8:45 A.M.

Sponsored by High Plains/ Midwest Ag Journal

The After the After Party BreakfastMIDNIGHT–2:00 A.M.

Sponsored by Rhea + Kaiser


ABEF GOLF OUTINGTUESDAY, APRIL 14, 2015

Gather your foursome and enjoy a relaxing day of golf. The Agri-Business Educational Foundation (ABEF) Golf Outing will take place at The Duece at the National Golf Club. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens.

$195 per golfer

Register online at nama.org/amc/activities

THE CONNECTION POINT


GET NEW IDEAS AT THE CONNECTION POINTThe social epicenter of the conference, the Connection Point is the place to meet new faces, reconnect with old friends and forge new relationships. Schedule plenty of time in your conference plan to visit over 50 exhibiting companies and mingle with industry leaders. You’ll get a first look at the latest products and services entering the industry. Plus, most booths host drawings for door prizes and other giveaways. Expand your network, peruse new technology and services and win cool stuff—see you there.

EXHIBIT BOOTHS AT THE CONNECTION POINTStand out in Kansas City. With over 1,000 in attendance, there’s no better way to get noticed. Influencers and decision-makers will take note when you purchase booth space on this tradeshow floor. Lunch, refreshment breaks, and receptions are scheduled to maximize traffic and draw the clients and customers you want to meet!

CONNECTION POINT PRICINGBooth space cost (10’ x 10’ space) = $550 (includes one Exhibit Hall Only pass). Trade your Exhibit Hall Only pass for a full conference registration and receive $100 off the full cost. Additional trade show floor passes are $250 with a maximum of two per booth space.

Multiple Space Discount: 2 spaces = 10% off the single booth price for a total of $990

3 spaces = 15% off the single booth price for a total of $1,405

4 spaces = 20% off the single booth price for a total of $1,760

5 or more spaces—call for price

Exhibitor Fees Include: • One 10’ x 10’ exhibit space

• Uniform back wall and side rails (both draped)

• One-line company identification sign

Visit www.nama.org to secure your spot in the Connection Point!

TRADE SHOW HOURSWednesday, April 15 6:00–7:30 p.m. Best of NAMA Reception/Trade Show Grand Opening

Thursday, April 16 12:30–2:00 p.m. Luncheon 3:00–4:00 p.m. Break 5:00–7:00 p.m. Closing Reception/ABEF Silent Auction

14

Conference logo design courtesy of Brighton.Sponsorship opportunities are still available. Call Jenny Pickett at (913) 491-6500 or email [email protected] for details.

SPONSORS as of January 1, 2015

PLATINUM SPONSORSiNet Solutions Group, Inc. – Technology Services

Readex – Producer’s Choice Tabulations

GOLD SPONSORSAg Speakers Network – Keynote Speakers

AgriLife Studios – Breakout Sessions, Opening Session Video

Farm Journal Media – Best of NAMA Opening Video

Natl. Cattlemen’s Beef Assn. – Trade Show Services

Western Producer Media – Registration Bags

SILVER SPONSORSBicMedia – Best of NAMA Video Production

Boelte-Hall – Sign Printing

Charleston|Orwig, Inc. – Registration Brochure

DTN/The Progressive Farmer – Key Cards, Entry Signage

New Holland North America – Program Guide

This Week in AgriBusiness – E-Newsletter, Program Booklet Ad

WNAX Radio – Full-Page Ad

BRONZE SPONSORSAgriculture Future of America – Welcome Banner

American Ag Network – Conference Registration Desk

Association of Equipment Manufacturers – Thursday Morning Break

Blasdel Cleaver Schwalbe – Registration List

Colle+McVoy – Lanyards

Compass Minerals – Welcome Banner

DuPont Pioneer – BON National Judges’ Luncheon

Farm Business Communications – Name Badges

Farm Market iD – Registration Envelopes

Fastline Publications – Breakout Sessions

FMC Agricultural Products – Breakout Sessions

Hoard’s Dairyman – Regional BON Judges’ Break

John Deere Financial – Banner Ad on AMC Website

Learfield – General Conference Support

MustangRED Marketing Communications – Thursday Morning Break

Natl. Cotton Council of America – Breakout Sessions

Progressive Ag Safety Day – Program Booklet Ad

Western Farm Show – Welcome Banner

Zoetis – Thursday Afternoon Break

ABEF CONFERENCE SPONSORSBader Rutter

Bayer CropScience

FMC

Growmark

Land O’Lakes

Monsanto

New Holland North America

Penton Farm Progress


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Phone_________________________________ Fax ______________________________________

Email ___________________________________________________________________________

First Name for Badge _______________________________________________________________

Spouse’s Name (if registering) _______________________________________________________

Check fees that applyFull Registration On/Before March 19 After March 19

Members $585 $640 ________________

Non-Members* $700 $770 ________________

Thursday & Friday Only

Members $465 $510 ________________

Non-Members $555 $605 ________________

Friday Only

Members $210 $225 ________________

Non-Members $250 $270 ________________

Spouse

Full Registration $185 $210 ________________

Student/Advisor $125 $125 ________________

Total ________________

* Includes one year of NAMA Membership. This membership offer is only available to non-members. Current members may not register at the non-member rate to receive free membership.

PAYMENT METHOD

Check

Visa MasterCard American Express

Card No. ______________________________________________________________ Exp. Date _______________

Signature _____________________________________________________________________________________

Please check if this is your first Conference.

Please check if you were a Student NAMA member.

Please check if you have special ADA requirements.

Please check if you are a vegetarian or have other dietary needs.

Payment due upon registration. Fax, phone and online registrations are by credit card only. Students should register as a group through their advisor.

Send the registration form to the national office:

NAMA, 11020 King Street, Suite 205, Overland Park, KS 66210Phone: (913) 491-6500, Fax: (913) 491-6502 Online: www.nama.org/amc/home

REMEMBER, YOU CAN REGISTER ONLINE AT WWW.NAMA.ORG/AMC/HOME

TO REGISTER:Fill out the registration form below and mail, fax or phone it in to the NAMA office. You may also register securely online at www.nama.org/amc/home. Note that the early registration cutoff is March 19, 2015.

Send the registration form to:

NAMA 11020 King Street, Suite 205 Overland Park, KS 66210 Phone: (913) 491-6500 Fax: (913) 491-6502 Online: www.nama.org/amc/home

REGISTRATION INFORMATION

SPECIAL NOTE: If you register by fax or online, you should receive confirmation within 5-7 working days. If you do not, please call (913) 491-6500 to confirm receipt of registration.

CANCELLATION POLICY:Cancellations until March 19 are entitled to a full refund. Cancellations from March 20 to April 6 will receive a 50% refund. No refunds are given after April 6. All refunds will be subject to a $25 processing fee. No “Bill Me’s” will be accepted after April 3.

REGISTRATION

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National Agri-Marketing Association

11020 King Street, Suite 205

Overland Park, KS 66210

Growing Greatness with NAMA

S H E R A T O N K A N S A S C I T Y H O T E L A T C R O W N C E N T E R

THE CONFERENCE RETURNS TO KANSAS CITY

No matter which state we’re in, you can count on NAMA for the very best—and the very latest—in agri-marketing trends, innovations and career advancement.

Grow your understanding of the critical issues facing agriculture and agri-marketers today.

ENHANCE YOUR PERSPECTIVE

Check out the new breakout topics planned for 2015: video content, consumer digital, personal branding, multi-sensory marketing, advertising ethics and more

Brand new keynote speakers ready to help you take advantage of professional and leadership opportunities at every turn

Connect with peers, mentors and colleagues to widen your circle

Documents

2015 AGRI-MARKETING CONFERENCE - NAMA AMC/Final Brochure.pdf · Secrets of the CEOs HANK MOORE Get a first look at emerging business trends. Learn to thrive ... business success at