Incremental TrafficObjectiveDevelop high quality relationship with Medical Professionals in local community that translate to increased sales. Host medical professional night in Q1 and Q3 and reach 12-15 new medical practices.

Actions Required• Determine “gift” for attendees.• Set date• Prepare materials to promote medical night (invitation card).• Update presentation to make sure it contains most current material & determine who is presenting.• Distribute promotional materials to medical community contacts in Q1.• Have one-on-one meeting with each medical professional per week in Q1.• Two weeks before event follow up with e-mail inviting them to the event.• Monitor response & determine seating arrangements as necessary.

Measured Outcome• Measure performance through size of new contact list, number of attendees and sales volume• Track redemption of attendee gift (gift card or discount coupon).

Budget

• Food & Beverage ($50).

Timeframe• Host event in early March.• Distribute materials to medical community contact 2-3 weeks in advance (have materials ready by early-February).

Incremental TrafficObjectivePartner with Wellstar Health Network. Host fitting event at Wellstar Kennestone Hospital in Q1 and Q3

Actions Required• Attend Health Fair and Speak at Wellness for Community & Workplace event as promotion for future fitting• Set a date for fitting in Q1• Prepare materials to promote fitting and distribute promotional materials to medical community contacts in Q1.• Using promotional material pursue mass marketing effort across entire Kennestone Medical Facility.• Schedule guest advocates to assist in fitting.• Work with Wellness Director of Wellstar to fine tune details. • Follow up meeting to prepare for Q3 fitting.

Measured Outcome• Measure sales volume from event for those employees that order shoes. • Track redemption of attendee flyers that come to the store.

Budget

• None Anticipated

Timeframe

• Host event in late March.• Distribute materials to medical community contact 2-3 weeks in advance (have materials ready by early-March).

ObjectiveIncrease high school business by XX% .Actions Required• Create more excitement with high school athletes- - spike nights, pizza, guest vendors bringing giveaways with gift of purchase for

athletes.• Attend practices with high schools during the spring, summer and fall seasons• Creative and consistent promotion through social media and to high school coaches.• Reach out to middle schools and club programs in Cobb County.• Add one more summer XC program in conjunction with Etowah and Harrison.• Create a group run from the store for Harrison and Etowah on summer Saturdays to get their long runs in for base mileage and add more

excitement for their cross country season.• Contribute in putting together XC Race in Q3 with Saucony and high school cross country partners.• Work with other sports in high schools to sell team issued apparel Measured Outcome• Specifically track weekly group run size (record in spreadsheet to watch trends).• Track growth of sales volume for spike night.

Budget

Timeframe

• Develop calendar of activities for spike nights• Work with manufactures to schedule special activities around spike nights• Promote through e-mail and Facebook

Increase Visit & Purchase Frequency

• $250 for food and refreshments that vendors do not accommodate for.

Incremental TrafficObjectiveSell 100 shoes to Swift Kids and 50 shoes to coaches through active participation in their training runs and fittings in their 3 seasons.

Actions Required

• Attend open house and clinic events as promotion for future fitting• Set a date for fitting in Q1• Prepare materials to promote fitting and distribute promotional materials to parents of Swift Kids in Q1.• Using promotional material pursue mass marketing effort across Swift Kids participants• Schedule guest advocates to assist in fitting.• Work with Jeannette to fine tune details. • Follow up meeting to prepare for Q3 fitting.

Measured Outcome• Measure success through number of attendees and the sales volume• Track redemption of attendee gift flyers.

Budget• None Applicable.

Timeframe• Host event in late March.• Distribute materials and host clinic with SwiftKids 2-3 weeks in advance (have materials ready by mid-February).