2015 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who...
If you can't read please download the document
2015 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different
NAUGHTY WINES FOR NAUGHTY TIMES Lost Angels wines are for
people who appreciate bold, edgy and iconoclastic. They are as
different and exciting as youd like to be. As the old saying goes,
if you only live once, make it count. If you live more than once,
then who the hell cares?
Slide 3
What Were About Being different from the pack Unique,
eye-catching packaging Letting loose our rebel yell on occasion
Irreverent back copy Easy-going wine style Food-friendly varieties
Superior quality for the price Escape from the routine
Slide 4
What We Do Moscato Mischief Red Blend Cabernet Sauvignon Pinot
Noir Chardonnay
Slide 5
Focus Placement Targets National & regional restaurant and
hotel chains Neighborhood bistros, casual dining, comfort foods,
pubs National & regional grocery and drug chains Liquor stores
& club stores Sales Strategy Highlight the fun, unusual label
Play up the irreverent personality of the brand Focus on great
quality for the price point
Slide 6
Get Lost Promotion 9/1/2014 12/31/2015 Coupons $1 IRC off wine
Tiered MIR Case Card Case Glorifier Downloadable sell sheet
Slide 7
Anti-Social for 2015 Personality Quiz: Which Angel Are You? 2/1
2/15 Angels Weekly Blog Post 2/15 12/31 Photo Sharing (Instagram
& Facebook): Where Do You Get Lost? 2/15 12/31 Find the Lost
Angel Contest 4/1 - 9/30 Naughty or Nice Contest 11/1 12/31 Just
hit #78 on the Social Media Index of more than 2,500 wine
brands!!!