2015 ETN

EastErn trucking nEws 2015 MEdia kit 3

For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at [email protected], [email protected] or [email protected].

(1) Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer.

(2) Pricing is based on a 12 Month (insertions) commitment.

FREE Dynamite Dozen bonus:

a) FREE Vertical banner on the front page and all pages of our website (value of $450 per month or $5,400/year)

b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year)

c) FREE combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year)

d) FREE “aDVERtisERs” section ad Placement (value of $500 per month or $6,000/year)

e) FREE ad Placement in the on-line digital version of our publication with a link to your website address

f ) FREE Press Releases in our publication up to 500 words per month

ad size (standard) dynamite dozen Ratesfull page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .900 .00 (std rate 1,100.00)1⁄2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .600 .00 (std rate 800.00)1⁄3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500 .00 (std rate 700.00)1⁄4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400 .00 (std rate 600.00)

dynaMitE dozEn PackagE(per month)

EmPloymENt sEctioN: Advertise for drivers, owner operators or any other career in the trucking industry.

tiREs & WhEEls sEctioN: Monthly tips on tires and information from tire companies.

NEW PRoDucts & sERVicEs sEctioN: An excellent venue to introduce new products and/or services to the trucking market.

sEctioN FRaNçaisE: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

There are no extra charges for process colour, graphic design or special placement.Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

InsERtIons (per month)Ad sIzE 1 3 6 9 12

full page (premium) 1,250.00 1,200.00 1,150.00 1,100.00 1,050.00

full page (standard) 1,100.00 1,050.00 1,000.00 950.00 900.001⁄2 page 800.00 750.00 700.00 650.00 600.001⁄3 page 700.00 650.00 600.00 550.00 500.001⁄4 page 600.00 550.00 500.00 450.00 400.001⁄6 page 500.00 450.00 400.00 350.00 300.00

front page banner 600.00 575.00 550.00 525.00 500.00

front page earlug 400.00 375.00 350.00 325.00 300.00

Products & Services Directory: (cost per year for 12 months minimum) 300.00

Subscription: (cost per year plus tax, for 12 months) CDN 25.00

U.S. 35.00

* Rates include your ad in print and online in one publication.

2015 Print advErtising ratEs(per month)

EastErn trucking nEws 2015 MEdia kit 5


SaleS &ISSUe # MONTH eDITORIal PRINTeR DISTRIBUTION

80 January December 12 December 18 December 23

81 February January 16 January 23 January 28

82 March February 16 February 23 February 26

83 April March 16 March 23 March 26

84 May April 16 April 23 April 28

85 June May 18 May 25 May 28

86 July June 17 June 24 June 29

87 August July 17 July 24 July 29

88 September August 17 August 24 August 27

89 October September 17 September 24 September 29

90 November October 16 October 23 October 28

91 December November 16 November 23 November 26

2015 DEaDliNE schEDulE:

Month theMe

January LNG Products

February Engines (New Innovations)

March Oil & Lube Products

April New Rear Axle Rides

May Wireless Communications

June New Truck Innovations

July Healthy Products & Services

August Load Securement Products

September GPS Tracking Systems

October Brakes for Trucks & Trailers

November Transmissions: Automatic vs Manual

December Fleet Management Products & Services

2015 EDitoRial calENDaR:

subject or theme columnist

A Drive Back in Time Wendy Morgan-McBride

Business Insurance Matters Linda Colgan

Cross Border Services Dawn Truell

From the Driver’s Seat Carl McBride

Factoring Bruce Sayer

Health & Fitness Dr. George Traitses

Healthy Living Brenda Ricker

Healthy Trucker Melodie Champion

Keeping Your Vehicles Clean Jack Jackson

Legal Matters Mark Reynolds

Stretching Your Miles Peter Fitzgerald

The Complacency Coach Bruce Outridge

Tire Talk Harvey Brodsky

Transport for Christ Chaplain Len Reimer

Women in Trucking Ellen Voie

associating your advertisements with one of our monthly themes

or with one of our popular columnists or writers.

moNthly columNs:

targEt your advErtising:


6 EastErn trucking nEws 2015 MEdia kit

oVERViEWEastern Trucking News is printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27”

DEsigN & PRoDuctioN:If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

PRooFs:A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

comPutER ENViRoNmENt:Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers.

mEDia:If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD.

agENcy commissioN:Eastern Trucking News is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

If you have any questions contact us, we’d love to help because, after all, We Work for You!

Please ensure that all finished display advertisements are 300 dpi

(dots per inch), CMYK if possible and the correct size(see table at right).

We can work with most file formats but it would be appreciated if you could use one of the following file

formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

PRiNt DisPlay aD sizEs:

MEchanical sPEcifications:Ad size Cols Width (“) Height (“) Area Commentsfull page 6 91⁄4 121⁄2 Live

101⁄4 131⁄2 Trim111⁄4 141⁄2 4-side bleed OBC103⁄4 141⁄2 3-side bleed inside page

1⁄2 page 6 91⁄4 61⁄65 75⁄8 71⁄24 6 93⁄83 41⁄2 121⁄2

1⁄3 page 6 91⁄4 45 75⁄8 54 6 61⁄63 41⁄2 81⁄22 3 121⁄2

1⁄4 page 5 75⁄8 35⁄84 6 45⁄83 41⁄2 61⁄62 3 95⁄8

1⁄6 page 5 75⁄8 21⁄24 6 31⁄83 41⁄2 42 3 61⁄6

banner 6 91⁄4 11⁄4 OFC onlyearlug 2 3 11⁄4 OFC only

half-earlug 1 11⁄4 11⁄4 OFC only

* Contact us if you prefer dimensions in other units.

Documents

2015 ETN