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2015 KEY FIGURES
Review and Outlook Domestic Market Western Europe Eastern Europe Global
Henkell & Co.-Gruppe Fiscal Year 2015
REVIEW AND OUTLOOK
Frank van FürdenDr Andreas Brokemper Eberhard Benz
The Henkell & Co.-Gruppe, headquartered in Wiesbaden,
Germany, with subsidiaries in 20 countries, exports its
sparkling wine, wine and spirits brands to more than 100
countries worldwide.
Fiscal year 2015The Henkell & Co.-Gruppe closed the past financial year
with a total turnover of 689.1 million euros, down slightly
year-on-year by 1.2 %. Domestic sales came to 284.3
million euros, international sales 404.8 million euros.
Despite a challenging market and competitive environment,
the corporation saw further organic, value-aligned growth
in fiscal year 2015.
Outlook for 2016
Our success is founded upon strong national and inter-
national brands, which we intend to further strengthen.
We will be concentrating particularly on the premium
segment, where our core competency lies.
The sparkling wine brands Henkell and Mionetto, in
combination with the successful i heart WINES assortment
of wines, are to propel our further international growth.
In the respective national markets the focus lies on the
further expansion of our strong domestic brands.
Our slogan Making Life Sparkle reflects our ongoing
mission to inspire even more people around the world with
the brands of Henkell & Co.
2014 2015 Year-on-year
Group turnover, in millions of euros 697.4 689.1 - 1.2 %
Domestic market 313.2 284.3 - 9.2 %
International 384.2 404.8 + 5.4 %
Western Europe 143.5 151.5 + 5.6 %
Eastern Europe 190.7 196.9 + 3.3 %
Global 50.0 56.4 + 12.8 %
North America
Sout
h Am
erica
Africa
Austra
lia
Asia
• The Henkell & Co.-Gruppe has subsidiaries operating in 20 countries,
and exports to more than 100 countries around the world.
• Sparkling wine, wine and spirits are produced at the company‘s three
production sites in Germany and 11 production sites around Western and
Eastern Europe.
• With very strong business results in both Western Europe (Italy, the UK and
Scandinavia) and the United States, Italian Prosecco producer Mionetto was
significantly responsible for the good international business results.
• Growth exceeding expectations: i heart WINES became established in the UK market
as one of the most successful wine brands in the past fiscal year.
ACTIVE WORLDWIDE
+ Henkell & Co. is represented in all segments of the German sparkling wine market.
Turnover up 5.6% overall for the
premium sparkling wine brands
Fürst von Metternich,
Menger-Krug, Mionetto and Alfred Gratien
Turnover in Germany:284.3 m EUR - 9,2 % year-on-year
Wodka Gorbatschow: Turnover even with the previous year
Price increases cause declines in the consumer segment.
Premium sparkling wine market share: + 3.9 % to 51.8 %
Domestic Market
+Wine business exceeding expectations, turnover of the successful brand i heart WINES up 54.6 %
Mionetto Prosecco leading growth
Double-digit growth in Italy, where it is produced
Western Europe business good: fiscal year 2015 successful, turnover up 12.5%. UK subsidiary Copestick Murray records above-average growth with the flourishing brands Mionetto Prosecco and i heart WINES.
i heart WINES contributed substantially to the company‘s solid overall results in the wine business.
Turnover in Western Europe:151.5 m EUR + 5.6 % year-on-year
Western Europe
++
+
+
+
Turnover in Eastern Europe: 196,9 m EUR + 3.3 % year-on-year
Bohemia Czech Republic
Törley Hungary
50 %
Hubert Slovakia
80 %70 %
Turnover up 3.3 %, led by:
Lubuski Gin leads the Polish gin market
Hungary BB, Szent Istvan
Karpatské Brandy leads the Slovakian brandy market
Czech RepublicHabánské Sklepy, Víno Mikulov
Angelli a strong vermouth brand in Romania
Slovakia Vitis
SPIRITS SUCCESSFUL WINE BRANDS
market share
market share
market share
Eastern Europe
+
Turnover global: 56.4 m EUR + 12.8 % year-on-year
Double-digit sales growth of 12.8% in the global business
Mionetto Prosecco a top seller in the USA, making a strong contribution
Export growth in:AustraliaKorea Japan
US turnover: Up by nearly a third (29 %)
Global
Henkell & Co. Sektkellerei KGBiebricher Allee 142, 65187 Wiesbaden – Germany
Postfach 30 40, 65020 Wiesbaden – Germany
Phone +49 611 63 - 0
Fax +49 611 63 - 351
www.henkell-gruppe.com