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INTRODUCTION
AEM® RATES
JCM® RATES
3
10
24
4
12
26
5
14
28
6
16
30
37
8
22
18
34
32
20
ONLINE ADVERTISING
CMR® RATES
JVI® RATES
ETOC SPONSORSHIPS
CVI® RATES
MBIO® RATES
PRINT ADVERTISING
EC® RATES
MMBR® RATES
ABOUT ASM
AAC® RATES
JB® RATES
IAI® RATES
MICROBE RATES
MCB® RATES
GENOMEA™ RATES
3INTRODUCTION
ASM Journals continue to advance the life sciences by disseminating
top fundamental and applied research to scientists around the globe.
About ASM Journals
Thomson Reuters reports the following data in the
2014 Release of the Journal Citation Reports®:
• ASM journals publish over 20% of all Microbiology articles,
while accounting for 34% of all Microbiology citations
• ASM publishes 3 journals in the Top 20 of Microbiology
ranked by Impact Factor
• ASM publishes 5 journals in the Top 20 most-cited journals
in Microbiology
• ASM has the top-cited journal in 5 categories
CONTENTS
4 ADVERTISING
Online advertising offers access to ASM’s global audience, reaching hundreds
of thousands of visitors each month. Through September 2014, journal
pages received over 9 million users and more than 25 million pageviews.
Journal readers continuously rely on ASM to publish the leading research in
microbiology. Premium positioning guarantees maximum impact. Weekly
reports supply impression and click-through data, providing measurable
results for advertisers. Online advertising options include 728x90 pixel and
120x600 pixel banner ads, as well as eTOC sponsorships on all 13 journals.
Online Ad Placement
Approval & Cancellation Policies
File Requirements
Mechanical Specifications
Dimension Size
728 x 90 pixels 100 KB limit
120 x 600 pixels 100 KB limit
JPG, GIF, Rich Media, 3rd Party Tag,
Click-through URL. All Rich Media is
accepted.
Limited to a maximum of three loops
per 30 seconds for animated creatives.
User enabled media is allowed.
All online ads must be received no later
than 5 business days prior to expected
live date to allow for approval,
programing and testing.
ASM reserves the right to approve all
ad creatives which will run on any ASM
websites and emails. ASM reserves the
right to reject any creative that does
not follow ASM’s specifications.
All cancellations must be signed by
a WTG representative in order to be
considered valid.
Advertisers can select which pages
they would like to target their
purchased number of impressions. Ads
may appear on the following pages:
• Journal site home page
• Table of Contents page
• Abstracts pages
• Ahead of Print pages
• Search pages
Print & Online Bundles
ASM offers special pricing for advertisers
seeking to bundle print and online
options. Bundling print and online
advertising will ensure your message
reaches the full extent of our readership.
Standard Website Rates
Quantity Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertising
Contact sales
representative
25k monthly
impressions
25% off net print
ad rate
50k monthly
impressions
30% off net print
ad rate
75k monthly
impressions
35% off net print
ad rate
Print & Online Bundling
* Not offered in conjunction with any other incentive
program.
* Ads must have at least a 1 pixel border
Online Advertising
eTOCSponsorships
ADVERTISING
eTOC (email Table of Contents) alerts are additional opportunities to reach
relevant, targeted audiences. These opt-in alerts are delivered when a journal
issue closes. With one ad space available on each alert, sponsoring an eTOC
alert guarantees maximum impact to your intended audience.
eTOC sponsorships are available for all 13 ASM journals.
Dimensions & File Size
728x90 pixels 100 KB limit. Ads must have at
least a 1 pixel border around it.
File Requirements
Banner Ad must be supplied without
animation (static only). No rich media can be
accepted.
AAC® 10,195
AEM® 11,195
CMR® 10,698
CVI® 5,665
EC® 4,231
genomeA™ 17,637
IAI® 10,350
JB® 11,727
JCM® 11,177
JVI® 10,281
mBio® 32,402
MMBR® 15,619
MCB® 12,649
Number of Opt-in Subscriptions by Title: Approval and Cancellation Policies
ASM reserves the right to approve
all ad creative, and may reject any
creative that does not follow ASM’s
specifications. All online ads must be
received no later than 5 business days
prior to expected live date to allow for
approval, programing and testing.
All cancellations must be signed by
a WTG representative in order to be
considered valid.
5
Journal Issues
Clinical Microbiology Reviews, July
Journal of Clinical Microbiology, September
**Interscience Conference on Antimicrobial Agents and
Chemotherapy, San Diego, September 18-21, 2015.
Earned Rate Discount Policy
Given to advertisers based on frequency within a 12 month
period. The earned rate is determined by the number of
insertions. Full pages and fractional pages count as single
insertions; each page of an insert counts as one insertion.
Rates are based on orders submitted. If the submitted rate
is not attained within the calendar year, clients will be
re-rated to the frequency rate which has been attained.
Clients will be required to remit the difference within
30 days of receipt of invoice. There are no cash rebates.
Should a greater frequency rate be attained over what has
been contracted for, credit will only be given on future
advertising placed.
Agency Commission
15%
Color charges and position charges are commissionable.
Insert charges are also commissionable (excluding back-up
charges). All extra charges are non-commissionable.
Paper Stock
50 lb. Gloss, excluding MCB (60 lb. Gloss).
Binding
Perfect.
Electronic Ad Submission
ASM Publications are produced digitally and printed
direct to plate (DTP). Below is the file format
submission information. Ads must be submitted as a
high-resolution PDF with advertiser name and issue
date in the filename. Upload a high-res PDF to the
Walchli Tauber Group FTP site at ftp2.wt-group.com;
user: wtgroupftp, password:sendfiles. Find the folder
for the correct ASM journal and the issue date for your
ad, and copy your high-res PDF into that file. Send an
email to the Print Production Manager, Karen Burkhardt,
at [email protected] saying that you
have uploaded the materials. You may also email the
PDF to Karen if the file is less than 10 MB. Ads may be
submitted on CD-ROM. WinZip® and StuffIt® are the
only acceptable compression techniques.
Insert Requirements
2-page insert: 8-3/8” x 11-3/16”
4-page insert: 16-3/4” x 11-3/16”
Trimming: 3/16” off top, 1/8” bottom, gutter and outside
edge; margin for live matter 1/2” from trim and bind.
Stock: 70 lb. minimum, 100 lb. text stock maximum.
Quantity: Contact sales representative.
Copy clearance: Subject to approval by editor.
Shipping
For inserts:
Cenveo Communications
Attn: Robin Scott (ASM Publications, Quantity)
2901 Byrdhill Road
Richmond, VA 23228
For all other material:
Walchli Tauber Group, Inc.
Attn: Karen Burkhardt (ASM Publications)
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
* Cancellation of space order forfeits right to position protection.
Cover/Preferred Position Rates*
2nd Cover Earned rate + 25%
3rd Cover Earned rate + 25%
4th Cover Earned rate + 50%
First Text Earned rate + 25%
Table of Contents Earned rate + 25%
Mechanical Specifications
Size Dimensions
Full (bleed) 8-3/8 x 11-1/8”
Full (non-bleed) 7 x 10”
1/2 (vertical) 3-1/4 x 10”
1/2 (horizontal) 7 x 4-3/4”
1/4 3-1/4 x 4-3/4”
6 ADVERTISING
The journals’ international readership consists of practicing physicians and
research scientists working in the fields of pharmacy and pharmacology,
immunology, virology, molecular and cellular biology, biochemistry,
pathology, bacteriology, and other fields related to the world of microbiology.
PrintAdvertising
ASM General Meeting Convention Issues*
With the purchase of a full page ad in one of the following
issues, 15,000 impressions on the open access journal mBio®
will be provided during the month of May.
Reservation and materials must be received by the journal’s
closing deadline.
Journal IssuesApplied and Environmental Microbiology, May
Clinical Microbiology Reviews, April
Infection and Immunity, May
Journal of Bacteriology, May
Journal of Clinical Microbiology, May
Microbiology and Molecular Biology Reviews, March
Molecular and Cellular Biology, May
*ASM General Meeting, New Orleans, LA, May 30-June 2, 2015
ICAAC Convention Issues**
ICAAC/ICC will Hold Joint Meeting in 2015
Join ASM and the International Society of Chemotherapy
(ISC) for the joint ICAAC/ICC Meeting, September 18-21, 2015
in San Diego, California.
With the purchase of a full page ad in one of the following
issues, 15,000 impressions on a second ASM title of your
choice will be provided at no additional cost during the
month of September. Reservation and materials must be
received by the journal’s closing deadline.
7ADVERTISING
8 ONLINE RATES Antimicrobial Agents and Chemotherapy® (AAC®)
Established: 1972 Impact Factor: 4.451# 1 Cited in Pharmacology & Pharmacy
Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies
that build our understanding of the underlying mechanisms and therapeutic
applications of antimicrobial and antiparasitic agents and chemotherapy. AAC
is a key resource for microbiologists, pharmaceutical researchers, biochemists,
pharmacologists, clinicians and other infectious disease practitioners.
Closing Dates**
Issue eTOC
Jan. 12/16
Feb. 1/16
March 2/6
April 3/9
May 4/6
June 5/11
July 6/8
Aug. 7/10
Sept. 8/10
Oct. 9/10
Nov. 10/7
Dec. 11/9
** Cancellations cannot be accepted later than one week
after space reservation.
*Source: Author Survey Demographics, 2014
9ONLINE RATES
Academic
Medical
Industry
Government
6%
11%
22%
61%
Professional
Postdoctoral Fellow
Graduate Student
4%
11%
85%
Researcher
Clinical Practioner
Lecturer/teacher
Information Professional
10%
1%
14%
75%
5 10 15 20 25 30 35
Other
Pharmacology
Molecular Biology
Virology
Bacteriology
Clinical Microbiology
Infectious Diseases
Antimicrobial Agents
Other
Pharmacology
Molecular Biology
Virology
Bacteriology
Clinical Microbiology
Infectious Diseases
Antimicrobial Agents
10%
32%
5%
6%
5%
3%
4%
22%
Which of the following best describes the sector you work in?
What is your professional status?
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey*
Antimicrobial Agents and Chemotherapy® (AAC®)
aac.asm.org
Online-Only Beginning January 2015
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
Average Monthly Website Performance*:
Int’l Impressions: 675,000
US Impressions: 275,000
Page views: 353,901
Users: 135,835
Time on site: 1:50 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Monthly (online only)
eTOC Rates
eTOC Subscriptions: 10,195
Position Cost
Leaderboard banner $ 1,000 per edition
*Source: Author Survey Demographics, 2014
Top categories:
10 PRINT RATES Applied and Environmental Microbiology® (AEM®)
Frequency: Twice Monthly Established: 1953 Impact Factor: 3.952# 1 Cited in Microbiology
Applied and Environmental Microbiology (AEM) publishes papers that make
significant contributions to the following fields: applied microbiology, including
biotechnology, protein engineering, bioremediation, and food microbiology;
microbial ecology, including environmental, organismic, and genomic microbiology;
interdisciplinary microbiology, including invertebrate microbiology, plant
microbiology, aquatic microbiology and geomicrobiology.
11ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 1,200,000
US Impressions: 300,000
Page views: 511,039
Users: 169,120
Time on site: 1:47 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Applied and Environmental Microbiology® (AEM®)
Color Rates (Per Page)
Standard $ 980
Matched $ 1,010
3/4 Color $ 1,970
Freq. 2 Page 4 Page
1x $ 3,050 $ 6,100
3x $ 2,960 $ 5,920
6x $ 2,890 $ 5,780
12x $ 2,780 $ 5,560
24x $ 2,730 $ 5,460
Insert Rates
Larger units, gate-folds, tip-ins, die
cuts: Rates upon request.
Business Reply Cards: 2x earned B/W
page rate.
Back-up Rates: One-half earned B/W
page rate. Larger units, gate-folds,
tip-ins, die cuts: rates upon request.
Special handling charges, etc., for
unusual insert handling, rates upon
request.
Closing Dates*
* Cancellations cannot be accepted later than one
week after space reservation. Issue date in bold will
be distributed at the ASM General Meeting (May).
Issue Space Material eTOC
Jan. 11/19 12/5 12/8
12/5 12/19 12/22
Feb. 12/22 1/8 1/9
1/9 1/23 1/26
March 1/22 2/5 2/6
2/5 2/20 2/23
April 2/20 3/6 3/9
3/6 3/20 3/23
May 3/20 4/3 4/6
4/3 4/17 4/20
June 4/16 4/30 5/1
4/30 5/14 5/15
July 5/14 5/29 6/1
5/29 6/12 6/15
Aug. 6/16 6/30 7/1
6/30 7/15 7/16
Sept. 7/17 7/31 8/3
. 7/31 8/14 8/17
Oct. 8/18 9/1 9/2
9/1 9/16 9/17
Nov. 9/15 9/29 9/30
9/28 10/13 10/14
Dec. 10/12 10/26 10/27
10/23 11/6 11/9
Freq. 1 Page 1/2 Page 1/4
Page
1x $ 1,525 $ 1,045 $ 725
3x $ 1,480 $ 1,030 $ 695
6x $ 1,445 $ 1,020 $ 675
12x $ 1,390 $ 985 $ 655
24x $ 1,365 $ 940 —
Run of Book (ROB) B/W Rates
eTOC Rates
Position Cost
Leaderboard banner $ 1,000 per edition
eTOC Subscriptions: 11,195
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner advertising Contact sales representative
Which of the following best describes your job function?
What is your main area of research?
Which of the following best describes the sector you work in?
What is your professional status?
Researcher16%
84%
Lecturer/teacher
Professional
7%
15%
78%
Postdoctoral Fellow
Graduate Student
Academic
2% 3%
11%
84%
Government
Industry
Medical
5 10 15 20 25
Antimicrobial Agents
Molecular Biology
Bacteriology
Biotechnology
Applied and Industrial Microbiology
Microbial Ecology
Food Microbiology
Environmental Microbiology
Antimicrobial Agents
Molecular Biology
Bacteriology
Biotechnology
Applied and Industrial Microbiology
Microbial Ecology
Food Microbiology
Environmental Microbiology
14%
23%
7%
10%
6%
5%
5%
15%
Demographic Survey**
aem.asm.org
**Source: Author Survey Demographics, 2014
Top categories:
12 PRINT RATES Clinical Microbiology Reviews® (CMR®)
Frequency: Quarterly Established: 1988 Impact Factor: 16.000#2 in Microbiology by Impact Factor
Closing Dates*
Issue Space Material eTOC
Jan. 12/12 12/30 12/31
April 3/13 3/27 3/30
July 6/11 6/25 6/26
Oct. 9/11 9/25 9/28
* Cancellations cannot be accepted later than one
week after space reservation. Issue dates in bold
will be distributed at the ASM General Meeting
(May) and ICAAC (September).
13ONLINE RATESClinical Microbiology Reviews® (CMR®)
Average Monthly Website Performance*:
Int’l Impressions: 300,000
US Impressions: 100,000
Page views: 511,039
Users: 88,106
Time on site: 1:22 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
eTOC Subscriptions: 10,698
Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical
microbiology and immunology. Clinical and medical microbiologists, immunologists,
epidemiologists, pathologists, public health workers, and infectious disease workers all
turn to the journal to discover not only the current state of knowledge in the field, but
also balanced, thought-provoking perspectives on controversial issues.
Freq. 1 Page 1/2 Page 1/4
Page
1x $ 1,465 $ 1,005 $ 680
4x $ 1,420 $ 995 $ 675
8x $ 1,395 $ 980 $ 660
16x $ 1,335 $ 935 $ 625
Run of Book (ROB) B/W Rates
Color Rates (Per Page)
Standard $ 935
Matched $ 975
3/4 Color $ 1,465
Freq. 2 Page 4 Page
1x $ 2,930 $ 5,860
4x $ 2,840 $ 5,680
8x $ 2,790 $ 5,580
16x $ 2,670 $ 5,340
Insert Rates
Larger units, gate-folds, tip-ins, die cuts:
Rates upon request.
Business Reply Cards: 2x earned B/W
page rate.
Back-up Rates: One-half earned B/W
page rate. Larger units, gate-folds, tip-
ins, die cuts: rates upon request. Special
handling charges, etc., for unusual insert
handling, rates upon request.
cmr.asm.org
eTOC Rates
Position Cost
Leaderboard banner $ 1,000 per edition
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner advertising Contact sales representative
Which of the following best describes
your job function?
What is your main area of research?
Researcher22%
56%
22%
Lecturer/teacher
Clinical Practioner
10 20 30 40 50
Virology
Clinical Microbiology
Antimicrobial Agents
Infectious Diseases
Virology
Clinical Microbiology
Antimicrobial Agents
Infectious Diseases
10%
50%
5%10%
5%
3%
30%
Demographic Survey**
**Source: Author Survey Demographics, 2014
Top categories:
1413 PRINT RATES 1414 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)
15ONLINE RATES
Clinical and Vaccine Immunology (CVI) enhances understanding of the
immune response in health and disease by showcasing discoveries in clinical,
laboratory, and vaccine immunology. Areas of focus include microbial
immunology, immune mechanisms, veterinary immunology, and all aspects of
vaccine research: development and evaluation of vaccines, immune responses
to vaccines, vaccine vectors, adjuvants and immunomodulators, assays of
vaccine efficacy and clinical trials.
eTOC Rates
eTOC Subscriptions: 5,665
Position Cost
Leaderboard banner $ 1,000 per edition
Monthly (online only)
Average Monthly Website Performance*:
Int’l Impressions: 100,000
US Impressions: 50,000
Page views: 59,825
Users: 31,616
Time on site: 1:15 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Closing Dates**
Issue eTOC
Jan. 12/26
Feb. 1/26
March 2/23
April 3/23
May 4/24
June 5/25
July 6/19
Aug. 7/27
Sept. 8/25
Oct. 9/21
Nov. 10/23
Dec. 11/19
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
* *Cancellations cannot be accepted later than one week after space
reservation.
Clinical and Vaccine Immunology® (CVI®)
Established: 1994 Impact Factor: 2.370 cvi.asm.org
Academic
5%
19%
26%
50%
Medical
Government
Industry
Professional
2%
10%
88%
Postdoctoral Fellow
Graduate Student
Researcher
7%
21%
72%
Clinical Practioner
Lecturer/teacher
5 10 15 20 25
Genetics/Genomics
Biochemistry
Other
Virology
Infectious Diseases
Clinical Microbiology
Vaccinology
Immunology
Genetics/Genomics
Biochemistry
Other
Virology
Infectious Diseases
Clinical Microbiology
Vaccinology
Immunology
14%
21%
12%
14%
9%
2%
2%
19%
Which of the following best describes the sector you work in?
What is your professional status?
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey*
*Source: Author Survey Demographics, 2014
Top categories:
141417ONLINE RATESEukaryotic Cell® (EC®)1316 ONLINE RATES Eukaryotic Cell® (EC®)
Eukaryotic Cell (EC) presents the latest findings from basic research studies
of simple eukaryotic microorganisms. Topics include basic biology, molecular
and cellular biology, developmental pathways, cellular architecture, structure
and form in basic biological processes, metabolic physiology, comparative
genomics, ecology and population dynamics.
eTOC Rates
eTOC Subscriptions: 4,231
Position Cost
Leaderboard banner $ 1,000 per edition
Monthly (online only)
Average Monthly Website Performance*:
Int’l Impressions: 90,000
US Impressions: 35,000
Page views: 46,437
Users: 20,010
Time on site: 1:23 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Closing Dates**
Issue eTOC
Jan. 12/26
Feb. 1/28
March 2/25
April 3/27
May 4/27
June 5/27
July 6/25
Aug. 7/27
Sept. 8/26
Oct. 9/23
Nov. 10/26
Dec. 11/23
** Cancellations cannot be accepted later than one week after space
reservation.
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
Established: 2002 Impact Factor: 3.179 ec.asm.orgAcademic
Government
Industry
4%
7%
89%
Professional
Postdoctoral Fellow
Graduate Student
4%
15%
81%
Researcher14%
86%
Lecturer/teacher
5 10 15 20 25
Immunology
Biotechnology
Food Microbiology
Infectious Diseases
Molecular Biology
Genetics/Genomics
Eukaryotic Microorganisms
Biochemistry
Immunology
Biotechnology
Food Microbiology
Infectious Diseases
Molecular Biology
Genetics/Genomics
Eukaryotic Microorganisms
Biochemistry
17%
21%
14%
17%
3%
3%
3%
17%
Which of the following best describes the sector you work in?
What is your professional status?
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey*
*Source: Author Survey Demographics, 2014
Top categories:
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
eTOC Rates
eTOC Subscriptions: 17,637
Position Cost
Leaderboard banner $ 1,000 per edition
Issue eTOC
Feb. 2/25
April 4/29
June 6/24
Aug. 8/26
Oct. 10/28
Dec. 12/30
Closing Dates**
Demographic Survey***
** Cancellations cannot be accepted later than one week after
space reservation.
Genome Announcements™ is a new online-only, fully open access journal
that publishes short manuscripts announcing the availability of recently
sequenced genomes of prokaryotic and eukaryotic microbes and viruses in
public databases. These announcements inform readers of the availability
of new genome sequences and provide the rationale for sequencing a
particular organism, as well as details of the methodologies and protocols
used in assembly of the genome sequence.
The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.
13
`
18 ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 35,000
US Impressions: 20,000
Page views: 29,792
Users: 8,947
Time on site: 2:12 minutes
* Source: Google Analytics report, averaged from Jan. to Sep. 2014
Established: 2013
New articles posted as they become available;
Issues batched bimonthly. (Online only)
141419ONLINE RATES
Top 20 Sequencing Instruments used by genomeA™ Authors:
Top 20 Assembly Software Programs used by genomeA™ Authors:
1. 454 GS FLX Titanium (Roche)
2. HiSeq (Illumina)
3. MiSeq (Illumina)
4. Ion PGM Sequencer (Life Tech)
5. Genome Analyzer IIx (Illumina)
6. Sanger dideoxy sequencing
7. Illumina
8. 3730/3730xl DNA Analyzer (ABI)
9. PacBio RS (Pacific Biosciences)
10. Primer Walking
11. 454 GS Junior (Roche)
12. 3130 Genetic Analyzer (ABI)
13. SOLiD 4 System
14. HiScanSQ (Illumina)
15. SOLiD 3 System
16. PRISM 3100 Genetic Analyzer (ABI)
17. Ion Proton (Life Tech)
18. PRISM 3700 Genetic Analyzer (ABI)
19. Solexa
20. Ion Torrent (Life Tech)
1. Newbler
2. Velvet
3. CLC Genomics Workbench
4. SOAPdenovo
5. MIRA
6. GS De Novo Assembler
7. GLIMMER
8. ABySS
9. SPPACE
10. SeqMan NGen
11. ALLPATHS-LG
12. Celera WGA Assembler / CABOG
13. SPAdes
14. DNAStar
15. Geneious
16. HGAP
17. Phrap
18. GapFiller
19. A5 pipeline
20. Bowtie
genomea.asm.org
Genome Announcements™ (genomeA™)
Genome Announcements™ (genomeA™)
Professional
Postdoctoral Fellow
Graduate Student
7%
17%
76%
5 10 15 20 25
Applied and Industrial Microbiology
Biotechnology
Microbial Ecology
Infectious Diseases
Bacteriology
Environmental Microbiology
Virology
Genetics/Genomics
Applied and Industrial Microbiology
Biotechnology
Microbial Ecology
Infectious Diseases
Bacteriology
Environmental Microbiology
Virology
Genetics/Genomics
17%
24%
7%
14%
7%
2%
5%
19%
Academic
Government
Medical
Industry
3%6%
9%
82%
Which of the following best describes the sector you work in?
What is your professional status?
Researcher
Lecturer/teacher
12%
88%
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey (continued)
***Source: Author Survey Demographics, 2014
Top categories:
20 PRINT RATES Infection and Immunity® (IAI®)
Frequency: Monthly Established: 1970 Impact Factor: 4.156#1 Cited in Infectious Diseases
Infection and Immunity (IAI) reports key discoveries that help microbiologists,
immunologists, epidemiologists, pathologists and clinicians to gain new insights
into the underlying mechanisms of host-pathogen interactions and develop novel
strategies to prevent or treat infectious diseases. Specific areas of interest include
mechanisms of molecular pathogenesis, virulence factors, cellular microbiology,
experimental models of infection, host resistance or susceptibility, and the
generation of innate and adaptive immune responses.
21ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 400,000
US Impressions: 175,000
Page views: 198,742
Users: 78,288
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Infection and Immunity® (IAI®)
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6x $ 1,395 $ 980 $ 660
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Jan. 11/24 12/10 12/11
Feb. 12/25 1/9 1/12
March 1/26 2/9 2/10
April 2/24 3/10 3/11
May 3/26 4/9 4/10
June 4/23 5/7 5/8
July 5/26 6/9 6/10
Aug. 6/18 7/3 7/6
Sept. 7/24 8/7 8/10
Oct. 8/20 9/3 9/7
Nov. 9/17 10/1 10/2
Dec. 10/22 11/5 11/6
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eTOC Rates
eTOC Subscriptions: 10,350
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Academic
Government
Medical
Industry
3%6%
10%
81%
Professional
Postdoctoral Fellow
Graduate Student
7%
17%
76%
Which of the following best describes your job function?
Researcher
Lecturer/teacher
Clinical Practioner
Information Professional
1% 5%
13%
81%
10 20 30 40 50
Epidemiology/Public Health
Genetics/Genomics
Vaccinology
Other
Molecular Biology
Bacteriology
Immunology
Infectious Diseases
Epidemiology/Public Health
Genetics/Genomics
Vaccinology
Other
Molecular Biology
Bacteriology
Immunology
Infectious Diseases
14%
47%
3%
3%
3%
2%
2%
17%
Demographic Survey***
***Source: Author Survey Demographics, 2014
Top categories:
22 PRINT RATES Journal of Bacteriology® (JB®)
Frequency: Twice Monthly Established: 1916 Impact Factor: 2.688#2 Cited in Microbiology
Journal of Bacteriology (JB) publishes research articles that probe fundamental
processes in bacteria, archaea and their viruses, and the molecular mechanisms by
which they interact with each other and with their hosts and their environments.
23ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 550,000
US Impressions: 250,000
Page views: 286,240
Users: 90,106
Time on site: 1:47 minutes
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Journal of Bacteriology® (JB®)
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Issue Space Material eTOC
Jan. 11/12 11/28 12/1
12/2 12/16 12/17
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1/14 1/16 1/19
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2/2 2/17 2/18
April 2/17 3/3 3/4
3/3 3/17 3/18
May 3/17 3/31 4/1
3/31 4/14 4/15
June 4/15 4/29 4/30
4/29 5/13 5/14
July 5/14 5/29 6/1
5/29 6/12 6/15
Aug. 6/15 6/29 6/30
6/29 7/14 7/15
Sept. 7/14 7/28 7/29
7/28 8/11 8/12
Oct. 8/13 8/27 8/28
8/27 9/11 9/14
Nov. 9/10 9/24 9/25
9/21 10/5 10/6
Dec. 10/8 10/23 10/26
10/22 11/5 11/6
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6x $ 1,355 $ 950 $ 640
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Academic
Government
Medical
Industry
1% 3%
92%
4%
Professional
Postdoctoral Fellow
Graduate Student
4%8%
88%
Which of the following best describes your job function?
Researcher
Lecturer/teacher
10%
90%
5 10 15 20 25 30 35
Biotechnology
Antimicrobial Agents
Other
Biochemistry
Infectious Diseases
Genetics/Genomics
Molecular Biology
Bacteriology
Biotechnology
Antimicrobial Agents
Other
Biochemistry
Infectious Diseases
Genetics/Genomics
Molecular Biology
Bacteriology
9%
35%
6%
7%
5%
3%
4%
22%
Demographic Survey**
**Source: Author Survey Demographics, 2014
Top categories:
24 PRINT RATES Journal of Clinical Microbiology® (JCM®)
Frequency: Monthly Established: 1975 Impact Factor: 4.232#3 Cited in Microbiology
Journal of Clinical Microbiology (JCM) publishes the most current research related
to the laboratory diagnosis of human and animal infections and the role of the
laboratory in both the management of infectious diseases and the elucidation of
the epidemiology of infections.
25ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 750,000
US Impressions: 250,000
Page views: 373,717
Users: 143,612
Time on site: 1:48 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Journal of Clinical Microbiology® (JCM®)
eTOC Subscriptions: 11,177
Freq. 1 Page 1/2 Page 1/4 Page
1x $ 2,225 $ 1,510 $ 1,060
3x $ 2,170 $ 1,490 $ 1,050
6x $ 2,140 $ 1,465 $ 1,040
12x $ 2,080 $ 1,425 $ 1,010
24x $ 2,010 $ 1,385 —
36x $ 1,955 $ 1,340 —
48x $ 1,875 $ 1,290 —
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1x $ 4,450 $ 8,900
3x $ 4,340 $ 8,680
6x $ 4,280 $ 8,560
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36x $ 3,910 $ 7,820
48x $ 3,750 $ 7,500
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Jan. 11/28 12/12 12/15
Feb. 12/30 1/14 1/15
March 1/27 2/10 2/11
April 2/26 3/12 3/13
May 3/27 4/10 4/13
June 4/24 5/8 5/11
July 5/28 6/11 6/12
Aug. 6/25 7/10 7/13
Sept. 7/29 8/12 8/13
Oct. 8/26 9/10 9/11
Nov. 9/24 10/8 10/12
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Medical
Academic
Government
Industry
4%
11%
42%
43%
Professional
Postdoctoral Fellow
Graduate Student
5%
8%
87%
Which of the following best describes your job function?
Researcher
Clinical Practioner
Lecturer/teacher
Information Professional
1%
9%
26%
64%
5 10 15 20 25 30 35 40
Molecular Biology
Other
Antimicrobial Agents
Epidemiology/Public Health
Bacteriology
Virology
Infectious Diseases
Clinical Microbiology
Molecular Biology
Other
Antimicrobial Agents
Epidemiology/Public Health
Bacteriology
Virology
Infectious Diseases
Clinical Microbiology
11%
38%
6%
7%
5%
4%
5%
15%
Demographic Survey**
**Source: Author Survey Demographics, 2014
Top categories:
ONLINE RATES Journal of Virology® (JVI®)
Established: 1967 Impact Factor: 4.648# 1 Cited in Virology
Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,
bacteria, fungi, plants, and protozoa, reporting important new discoveries and
pointing to new directions in research. Among the key issues investigated are virus
structure and assembly, viral genome replication and regulation of gene expression,
genetic diversity and evolution, virus-cell interactions, cellular responses to
infection, transformation and oncogenesis, gene delivery, viral pathogenesis and
immunity, and vaccines and antiviral agents.
Journal of Virology® (JVI®)
Closing Dates*
* Cancellations cannot be accepted later than one week after space
reservation.
Issue eTOC
Jan. 12/8
12/22
Feb. 1/7
1/19
March 2/2
2/16
April 3/2
3/16
May 4/1
4/16
June 4/29
5/13
July 5/29
6/12
Aug. 6/26
7/14
Sept. 7/29
8/14
Oct. 8/28
9/16
Nov. 9/30
10/15
Dec. 10/28
11/11
27ONLINE RATES26
jvi.asm.org
Online-Only Beginning January 2015
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Int’l Impressions: 700,000
US Impressions: 400,000
Page views: 386,573
Users: 110,247
Time on site: 2:09 minutes
* Source: Google Analytics report, averaged from Jan. to Sep. 2014
Academic
Government
Medical
Industry
87%
8%4%
1%
Professional
Postdoctoral Fellow
Graduate Student
82%
14%
4%
Researcher
Lecturer/teacher
Clinical Practioner
3%3%
94%
10 20 30 40 50 60 70 80
Molecular Biology
Biochemistry
Biotechnology
Vaccinology
Immunology
Infectious Diseases
Virology
Molecular Biology
Biochemistry
Biotechnology
Vaccinology
Immunology
Infectious Diseases
Virology
6%
75%
3%
3%
1%
1%
1%
9%
Which of the following best describes the sector you work in?
What is your professional status?
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey*
eTOC Subscriptions: 10,281
*Source: Author Survey Demographics, 2014
Top categories:
141429ONLINE RATESmBio® 13 ONLINE28 ONLINE RATES mBio®
mBio is ASM’s broad-scope, open-access journal. The journal focuses on
publishing cutting-edge research across all major areas of the microbial
sciences, including virology, bacteriology, parasitology, mycology, and
allied fields, which may include immunology, ecology, population biology,
computational biology, anti-infectives and vaccines, and public health.
Average Monthly Website Performance*:
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25k impressions $ 45.00 CPM
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75k impressions $ 35.00 CPM
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New articles posted weekly; Issues batched
bimonthly. (Online only)
Impact Factor: 6.875
Int’l Impressions: 150,000
US Impressions: 85,000
Page views: 94,245
Users: 33,772
Time on site: 1:46 minutes
eTOC Rates
eTOC Subscriptions: 32,402
Position Cost
Leaderboard banner $ 1,000 per edition
Issue eTOC
Feb. 2/26
April 4/30
June 5/29
Aug. 8/31
Oct. 10/29
Dec. 12/29
Closing Dates**
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reservation.
Established: 2010 mbio.asm.org
#12 in Microbiology by Impact Factor
Academic
Government
Industry
Medical81%
7%
6%
6%
Professional
Postdoctoral Fellow
94%
6%
Researcher
Lecturer/teacher
Clinical Practioner
3%4%
93%
5 10 15 20 25 30
Eukaryotic Microorganisms
Molecular Biology
Virology
Microbial Ecology
Clinical Microbiology
Genetics/Genomics
Bacteriology
Infectious Diseases
Eukaryotic Microorganisms
Molecular Biology
Virology
Microbial Ecology
Clinical Microbiology
Genetics/Genomics
Bacteriology
Infectious Diseases
11%
38%
6%
7%
5%
4%
5%
15%
Which of the following best describes the sector you work in?
What is your professional status?
Which of the following best describes your job function?
What is your main area of research?
Demographic Survey*
*Source: Author Survey Demographics, 2014
Top categories:
30 PRINT RATES Microbiology and Molecular Biology Reviews® (MMBR®)
Frequency: Quarterly Established: 1937 Impact Factor: 15.255
Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current
with the latest developments in microbiology as well as related fields such as
immunology and molecular and cellular biology. Review articles enable both
specialists and nonspecialists to build an understanding of bacteria, viruses,
parasites, fungi, and other higher eukaryotes.
31ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 75,000
US Impressions: 60,000
Page views: 83,493
Users: 42,396
Time on site: 1:19 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Microbiology and Molecular Biology Reviews® (MMBR®)
Freq. 1 Page 1/2
Page
1/4
Page
1x $ 1,840 $ 1,215 $ 850
4x $ 1,785 $ 1,175 $ 840
8x $ 1,750 $ 1,145 ---
16x $ 1,700 $ 1,095 ---
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Standard $ 840
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Freq. 1 Page 4 Page
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4x $ 3,570 $ 7,140
8x $ 3,500 $ 7,000
16x $ 3,400 $ 6,800
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Closing Dates
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week after space reservation. Issue date in bold
will be distributed at the ASM General Meeting
(May).
Issue Space Material eTOC
March 2/11 2/26 2/28
June 5/1 5/15 5/19
Sept. 8/12 8/26 8/28
Dec. 11/4 11/18 11/20
eTOC Subscriptions: 15,619
#3 in Microbiology by Impact Factor
mmbr.asm.org
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Academic
Medical
86%
14%
0
5 10 15 20 25 30
Virology
Bacteriology
Microbial Ecology
Biochemistry
Infectious Diseases
Virology
Bacteriology
Microbial Ecology
Biochemistry
Infectious Diseases
14%
29%
14%
14%
5%
4%
29%
Demographic Survey**
**Source: Author Survey Demographics, 2014
Top categories:
32 PRINT RATES Molecular and Cellular Biology® (MCB®)
Frequency: Twice Monthly Established: 1981 Impact Factor: 5.036#4 Cited in Cell Biology
Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular
morphology and function, genome organization, regulation of genetic expression,
morphogenesis, and somatic cell genetics. The journal also examines viral systems,
publishing papers that emphasize their impact on the cell.
33ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 475,000
US Impressions: 225,000
Page views: 236,466
Users: 82,514
Time on site: 1:29 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2014
Molecular and Cellular Biology® (MCB®)
eTOC Subscriptions: 12,649
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Matched $ 985
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Freq. 1 Page 4 Page
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6x $ 2,820 $ 5,640
12x $ 2,700 $ 5,400
24x $ 2,680 $ 5,360
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handling, rates upon request.
Closing Dates*
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week after space reservation. Issue date in bold
will be distributed at the ASM General Meeting
(May).
Issue Space Material eTOC
Jan. 11/17 12/3 12/4
12/2 12/16 12/17
Feb. 12/16 1/4 1/5
1/2 1/16 1/19
March 1/15 1/29 1/30
1/29 2/12 2/16
April 2/18 3/4 3/5
3/4 3/18 3/19
May 3/18 4/1 4/2
4/1 4/15 4/16
June 4/16 4/30 5/1
4/29 5/13 5/14
July 5/15 6/1 6/2
6/1 6/15 6/16
Aug. 6/15 6/29 6/30
6/30 7/15 7/16
Sept. 7/15 7/29 7/30
7/28 8/11 8/12
Oct. 8/17 8/31 9/1
8/27 9/11 9/14
Nov. 9/14 9/28 9/29
9/28 10/13 10/14
Dec. 10/13 10/27 10/28
10/27 11/10 11/11
Freq. 1 Page 1/2 Page 1/4
Page
1x $ 1,485 $ 1,010 $ 685
3x $ 1,430 $ 1,000 $ 680
6x $ 1,410 $ 990 $ 665
12x $ 1,350 $ 945 $ 635
24x $ 1,340 $ 915 —
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What is your main area of research?Top categories:
What is your professional status?
Which of the following best describes the sector you work in?
Academic
Government
Medical
93%
4%3%
Professional
Postdoctoral Fellow
94%
6%
Which of the following best describes your job function?
Researcher
Lecturer/teacher
Information Professional
95%
4%1%
10 20 30 40 50
Vaccinology
Genetics/Genomics
Infectious Diseases
Eukaryotic Microorganisms
Immunology
Other
Biochemistry
Molecular Biology
Vaccinology
Genetics/Genomics
Infectious Diseases
Eukaryotic Microorganisms
Immunology
Other
Biochemistry
Molecular Biology
14%
47%
4%
6%
1%
3%
3%
17%
Demographic Survey**
**Source: Author Survey Demographics, 2014
34 RATES
Microbe provides timely information on a broad range of scientific and
policy issues to the worldwide community of microbiologists. Each issue
contains in-depth features on the life sciences, updates on current topics,
ASM News, ASM meetings, products, and services.
Microbe Magazine
Frequency: Monthly Established: 1935 Print Circulation: 30,544
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Standard $ 1,040
Matched $ 1,085
3/4 Color $ 2,125
Freq. 1 Page 1/2
Page
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1x $ 3,095 $ 2,105 $ 1,430
3x $ 3,010 $ 2,060 $ 1,400
6x $ 2,965 $ 2,040 $ 1,375
12x $ 2,840 $ 1,935 $ 1,300
24x $ 2,710 $ 1,850 —
36x $ 2,595 $ 1,765 —
48x $ 2,450 $ 1,690 —
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Binding
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36x $ 5,190 $ 10,380
48x $ 4,900 $ 9,800
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Issue Space Material eTOCJan. 12/10 12/12 12/31
Feb. 1/10 1/14 1/29
March 2/6 2/10 2/26
April 3/10 3/12 3/27
May 4/7 4/9 4/24June 5/9 5/13 5/29
July 6/6 6/10 6/25
Aug. 7/11 7/15 7/30
Sept. 8/8 8/12 8/27Oct. 9/9 9/11 9/26
Nov. 10/8 10/10 10/28
Dec. 11/7 11/10 11/26
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Agency Commission
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Color charges and position charges are
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charges). All extra charges are non-
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Paper Stock
50 lb. Gloss.
Binding
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Electronic Ad Submission
Microbe is produced digitally and
printed direct to plate (DTP). Below is
the file format submission information.
Ads must be submitted as a high-
resolution PDF with advertiser name
and issue date in the file name.
Upload a high-res PDF to the Walchli
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Find the folder for Microbe and the
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You also may email the PDF to Karen
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gutter and outside edge; margin for live
matter 1/2” from trim and bind.
Stock: 70 lb. minimum, 100 lb. text stock
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Quantity: Contact sales representative.
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Given to advertisers based on advertising
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35RATESMicrobe Magazine
microbemagazine.org
36 RATES Microbe Magazine
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* Source: Google Analytics report, Jan-Oct 2014
Closing Dates*
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ABOUT ASM
• Support programs of education, training and public information;
• Publish journals and books; convene meetings, workshops and colloquia;
• Promote the contributions and promise of the microbiological sciences;
• Recognize achievement and distinction among its practitioners;
• Set standards of ethical and professional behavior.
To achieve our goals, ASM will:
The American Society for Microbiology is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 39,000 members today, with more than one third located outside the United States.
The mission of the American Society for Microbiology is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.
Members by Degree
PhD 50%BA/BS 14%MD 12%MA/MS 12%Other 12%
Members by Primary Employer
Graduate College 28%Professional School 13%Hospital Diagnostic Lab 9%Undergraduate Institution 9%Federal Government 8%Non-Profit Research 6%Pharmaceutical/Chemical 5%Biotechnology 4%Other 18%
Members by Job Activity
Research 56%Teaching 14%Diagnosis and Testing 11%Clinical Practice 6%Administration 6%Product Development 3%Consulting 3%Other 2%
37ABOUT ASM
Publishing Office
American Society for Microbiology1752 N Street, NWWashington, DC 20036Tel (202) 737-3600www.journals.asm.org
Advertising Office
The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015
Tel (443) 512-8899 | Fax (443) 512-8909www.wt-group.com
David BakerAdvertising Sales ManagerExt 105 | [email protected]
Steve TauberAdvertising Sales ManagerExt 103 | [email protected]
Karen Burkhardt Print Production ManagerExt 111 | [email protected]
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