2015 IRP Media Kit hr - NIBACIRCULATION PRINT 5327 Period ending Sep ‘14 Campaign Monitor E-NEWSLETTER 10,619 IRP WEBSITE VISITS 37,500 Circulation at May 2013 DIGITAL 9738 Annual

CIRCULATIONPRINT

5327

Period ending Sep ‘14Campaign Monitor

E-NEWSLETTER

10,619

IRP WEBSITE VISITS

37,500

Circulation at May 2013

DIGITAL

9738

Annual Reader Survey 2013

READERSHIP

10,440

2015 Media Kit

JUN/JUL 2014

ON FOR

FSI • REINVENTING LIFE • TIME MANAGEMENT • FLEET • INDUSTRIAL SPECIAL RISKS

YOUTHFUL ENTHUSIASM & HARD-EARNED WISDOM:

WHAT THEY HAVE TO TEACH EACH OTHER IN A CHANGING WORLD

YOUNG & OLD

NIBA 2014 CONVENTION

SPECIAL

WHY IT'S A MUST FOR FUTURE-FOCUSED BROKERS

HOW TO CONVINCE YOUR BOSS TO SEND YOU ALONG

WHO’S IN THE RUNNING FOR YP OF THE YEAR

AUG/SEP 2014

AFFORDABILITY • WORKERS COMP • ASSOCIATIONS • SPORTING CLUBS

Broking’s bestWho’s in the running for the industry's most prestigious prizes?

Heat in the kitchenHow a major fi re made celebrity chef Neil Perry a broker advocate

NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD

ONWARD UPWARD

INSURANCE NEEDS MORE WOMEN IN SENIOR LEADERSHIP. HERE'S WHAT'S BEING DONE TO MAKE IT HAPPEN.

World-changers

How the insurance industry can lead the

way on climate change

Q&A:Tony Clark

NTI's chief shares his advice on creating

more engaged staff

OCT/NOV 2014

EXIT PLANNING • FINANCIAL SYSTEMS INQUIRY • MANAGEMENT LIABILITY • MAPPING TECH

A BROKER DIVIDEDIS BIZCOVER’S MICHAEL GOTTLIEB A THREAT TO BROKING OR ITS FUTURE?

Prepped ready

When to deploy specialist claims

preparers

Shake, rattle and toll

What would Sydney look like after an

earthquake?

Under pressureSaving your staff,

and yourself, from burning out

Bird’s-eye viewHow mapping technology is upending industry practices

THE ONLY AUDITED BROKER MAGAZINE IN AUSTRALIA

Insurance & Risk Professional

magazineWinner of the Gold Medal

in the Best Association Publication category at the 2012 Magnum Opus

Content Marketing Awards

Insurance & Risk Professional

magazineWinner of Bronze

in the Best Insurance Publication Category

at the 2013 CMA Content Marketing

Awards

Average Net DistributionPeriod ending March ‘14

2014 monthly average

INSURANCE& RISK PROFESSIONAL

Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.auAdvAdvAdAdvAdvAdvAAdvAdvAdvAdvAdvAdvAdvAdvAdAdAdAAdvdAdvAdvAdvAdvddvAdvAdAdvAdvvAdAdvAdvvAdvAdvAdvAdvvAAdvAAdvAdvAdvAdvAdvAAAAAdvdvdvdvddAdvdAdvdvAdvAdvAdAdvAdvAdvAdvAdvdvdvddddAdvAdvAdvAdvAdvAdAAdvAdvAdvAdAddvdvdvvdvdAdvvAAdvAdvAAdvAAAdvAdvAAAdAdvAddddddddAdvAdvAdvAAdvAAdvAdvAdvAAdvA vAdvvAAdAdvAdvAAdvAdAA vvvvAdvvAdvAAdvAdvAdvAdvdvvvvvAdvAAAdAdAAdvAAdvdvvAAdvAdvAAAAdvddddvdvAdvAdvvvAAAAAdvAddvvAdvvAAAAAAdA vAAdAAAAAAAdAddvAdvAAAdAdvAAddddvvAAAdvAdddvvvvAAAAdvAdvvAdvAAAdvAdvdvAdvAdvAAAAdvdvvvAdvdvAdvvAAAAAdvAAAdAdvdvAdvAdvAAAAAAdddvvvvvvdvAAAAAAAAAddvddvdvvvvAdvdvdvAAAAAAdvdddAdvdvAAAddAdvAdvAAAAAdvvvvverteertertertertertertertertertertererterertertertertertertertertertertertertterterteerertertertertttttertrtererterterterteerterereerrtertterttttertertererterterererterttrtttererteeeerererrtttrtterterterterertterteeertertterteertterttertertrteertrteeeeeertrtterterttrteeertertrttertttrtttertttrtttte ttrttte ttterrttttttrrttertrtttrttttttertttttteeertrrrttisiisii iisiisissisiisiisiisiisiisisiisiisisiisiissisiisiisiisisisssiisiisisiisiisisisiisisisssiisisiisiisiisiisiiisiissisiiiisiisisisissiissisisisisiisisisisisssiisiisisississisisiiisssississiississsssisisisiiisssssiiisisssisissssissisississssissssiisiisiiisisiisisisisiissssssisisssiississsiiiiiisiiiissiiii iinnnngnnnngngng ngngngngngngngngngnggggngngng ngg ngngnngnnngngng nggng ngng ngnggnggg gnnnngngnggngngng ng g nggngngngnnngnnngnng gngggggggnnnngng ngng gngggngnng nggg nggggngngng ngnnng ngnnngg gggggnngngggnngnggggnngnngnggggggggggngnnnggggggnnnnggnnnnnnggggg ggnnnnnngnnnnngngggng nnnnnnnngnnnngg g g nggnnnnnggnnnnnnnnnggnnnnnnnnnngnngggggggggggggggggggggggggggggggg enqeeeeeenqenqenqenqenqenqeenqnqenqnqenqnqnqnqenqenqenqenqnqnqnqeeeenenqenqenqnqenqenqeeenqnqenqenqenqeeneeenqqqenee qnqeeeenennenqenennqeeee qeeeee qeee qqqnqnqennqnqnqnnqqnnqnqqqquiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruiruirruiruiuiruiruiruiruiruiruirruirruirrruuu ru iesiesiesiesiesesiesiesieseiesessssiesiiesessssieseiesiesesiesesesieiesiieesesieeiesieieiesieeseesiesssieseesssieesieseseieeeiiiesiiee |||||||||||||||||||||||| LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLuciuciucuciuciuciuciuciuciuciuuciucuciuciucciiuciuciuciuciciuciciuciuciiuciiiucicciuciuuciiuciccuuuciuuciiu e Ce Ce Ce Ce Ce Ce Ce Ce Ce Ce Ce Ce CCe Ce CCe Ceeee Cee Ce Ce CCe CCe CCe Cee Crotrotrotrotrotrotototrotrrorororrotororrotrrotrorooottrrr trro wewelwelwelwewelwelwelwwwelwwele llllll ||| PPPPP 00000002020022222222222200000200200222222200000220222002022202222202020000000022020000022000222222200020000202222220222220022020022222202222020220220022202222 995959595959595959595959559595959595595959595559595959595995959595955955959595959599559595959559559995595959595595555959595955559559995559595595599595595595999995555959599995595999955955599599595959555595559595999959595556565565656565656565656556565656565656565656566656556556565655556565656566656656555655566665565566566565555565666655656565666556655556565666655556655565655555555555556666555555555556665555565556665556565555655566555556566 912912912912912912912912991291291291291291211212129129129122291291291291291291299129129129912912112121229122912912912912991291299121229129912221291299121212111229129129129129121229121222912999912112222212129112222229112221299912229122122912229 22291122222999119129 299121112221912999 29 299129 220 |00 |000 |000 0 |0 |0 |0 |0 |0000 |0 |000000 0000 |0 |0 |||000 |0000 |0 |00000 0 0 |00 |0 |00000000 | |00000 0 |0 |0 |000 0 |0 |000 0 0 0 |0 ||000 0 0 00 |00 |000 0000000 0 000 0 0 |000000000 0 00000000000 EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE lulululllulululululuulululululululululluulululululululluuluullulluluululuululuulluuluuuluuuuuulluulllluuuulluuuciecieciciecieciecieciciecieciecieeciecicieciciecieciecieciiciecieieciecciccicieciecieiecieieccccieccciciciccccccciccccciecieciccccciecciccieeeecie@m@m@@@ma@ma@m@m@@mama@@@@ hhhhlalabmebmeediadiadiadiadia.co.co.co.comm.am am.auu Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E [email protected]

?ARE WE WHO

Insurance & Risk Professionalis the official publication for the members of the National Insurance Brokers Association of Australia .

Insurance & Risk Professional is also distributed to the affiliated associations of:

The Insurance Brokers Association of New Zealand

The Australasian Institute of Chartered Loss Adjusters

WHO do we circulate to?Insurance & Risk Professional is published bi-monthly and provides advertisers with direct access to decision makers representing four core audiences:

• Insurance brokers who are among the most successful small business operators in Australasia.

• Top-level executives and managers at the major insurers, underwriters and financial companies in Australasia.

• Experts who service the insurance industry or rely on its products and expertise: corporate risk managers, risk engineers, loss adjusters and assessors, lawyers, accountants, premium financiers, financial advisers, students, journalists, politicians and legislators.

• International professionals. A growing number of readers work in the UK, US, Europe, South-East Asia and the Pacific.

• The average age of readers is 46.

*2009 reader survey

Insurance brokers

Loss adjusters

Other professionals*insurers, underwriters, agents, risk managers,

sales & marketing, premium funders.

41% of readers are Directors

6% are ChiefExecutives34% own theirown businessThe averageincome ofreaders is$130,000per annum

Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E [email protected]

WHAT 1

Create tailored solutionsWe can tailor your campaign to suit your needs including:

• Print campaigns with editorial integration and prime positioning.

• Online campaigns including website and e-newsletter advertising and sponsorships.

• Special advertising opportunities such as flysheets, gatefolds, bellybands, and promotions.

• Inserts targeting a specific profession, state, country or the entire circulation.

2 Provide a targeted audience We reach the decision makers of broking firms, insurers and underwriters, ensuring that your key messages are reaching the purchasers of your products.

• 73% of readers are interested in advertising around specific insurance policies.

• 79% of readers are interested in advertising around underwriting services.

• 70% read IRP to be informed about the latest insurance policies and products.

• 74% read IRP for practical case studies and technical features.

3 Reader engagementInsurance & Risk Professional magazine is a trusted source of information with a 22-year publishing history.

• 94% read IRP to stay up to speed with the latest industry and regulatory news.

• 84% of readers say they usually notice advertisements in IRP.

• 59% of readers read every issue with a further 30% saying they read most of them.

• Readers spend an average of 54 minutes reading each issue and your advertising messages*.

4Add credibility• As the official member

publication for three of the peak insurance industry associations, your brands are part of a respected and trusted environment – giving you valuable brand credibility.

can we do for your brands?can we do for your brands?

Why advertise in custom media?In world-first research, it has been shown that custom media is a powerful tool to reach a highly engaged audience who often use the content and adverts in further purchasing decisions.

• Custom magazines are rated as the most credible source of information about a brand.

• 75% of readers usually notice adverts.

• 64% of readers say they talked to someone about a product or service as a result of reading the magazine.

• 90% of readers think custom magazines are a good source of information.

• 39.7 minutes on average spent reading an issue. All results are from the Custom Magazines report prepared for Publishers Australia conducted by McNair Ingenuity Research 2011.

*2013 IRP reader survey



2015 Forward Features ListPlease note, this list is subject to change based on emerging areas of insurance. Please look out for our issue-by-issue features flyers for more detailed content.

Feb/Mar 2015 • Professional indemnity• Working with unauthorised foreign insurers• Cyber insurance

Apr/May 2015 • Business interruption• Major projects• Drones in insurance

Jun/Jul 2015 • Marine cargo• Mergers and acquisitions• Fighting insurance fraud

Aug/Sept 2015 • Public liability• Tourism• Healthcare

Oct/Nov 2015 • Aged care• Aviation• Entertainment industry

Dec/Jan 2016 • Emerging trends• Bloodstock

Regular featuresIndustry newsNew product launches and company news.

Business adviceTips to help brokers improve their businesses.

PeopleProfiles of industry leaders, young professionals and successful brokers.

Education Ideas for career development.

EventsIndustry occasions covered.

73

CLIMATE CHANGE LEADERSHIP TECHNICAL

Standing strong in a stormAustralia is one of the most vulnerable countries to climate change. The insurance industry will continue to play a vital role in helping communities withstand the threat of extreme weather but can also take a leadership role.BY BERNARD KELLERMAN

With a coast-dwelling populace, huge natural variability in rainfall and a heavy reliance on agriculture, Australia already feels the brunt of extreme weather more than most nations.

All but one of the 20 largest property losses in the country in the past four decades have been weather-related and even though it

accounts for just 2% of the global reinsurance market, Australia accounted for 6% of all losses in the five years to 2013.

There is near-universal consensus in the scientific community that climate change will cause more unpredictable and more extreme weather in the coming decades and that the process has already begun. In Australia, that means more intense storms and storm surges, rising sea levels, wetter and drier extremes and increased flooding.

Insurance policies are typically issued on an annual basis but that hasn’t stopped insurers thinking long and hard about its impact and what role they can play. In fact, Lloyd’s of London Head of Asia Pacific Kent Chaplin says: “The insurance industry sits at the forefront in helping to mitigate the impact of extreme weather.”

“Communities across Asia Pacific are highly exposed to these risks and catastrophe modelling firms and insurers need to account for surface sea level and air temperature rises in their modelling so we can better understand and prepare for their impact. Insurers can also help to strengthen defences against climate change by sharing our knowledge and expertise with the public sector to encourage climate change mitigation and adaptation strategies across the most vulnerable regions.”

Raising the stakes even higher is the fact demographic change keeps

72 Insurance & Risk Professional – www.niba.com.au


BUSINESS OVERWORK AND BURN-OUT

WORKERS AGED 35–44 ARE THE MOST

LIKELY TO WANT TO WORK FEWER HOURS.

WORKERS AGED 17–24 ARE THE MOST LIKELY

TO WANT TO WORK MORE HOURS.

By th

e numbers

Overw

ork a

nd burnout

45% HOW MANY AUSTRALIANS WORKED

UNPAID OVERTIME IN 2009.

60% HOW MANY AUSTRALIANS WORKED

UNPAID OVERTIME IN 2013.

$110 BILLION THE ESTIMATED VALUE OF THE UNPAID

OVERTIME AUSTRALIANS CONTRIBUTED TO THEIR EMPLOYERS.

HOW MANY DAYS TAKEN OFF

ANNUALLY PER WORKER FOR WORK-

RELATED STRESS

3.2

TAKING A LUNCH BREAK:

31% SAY THEY CAN

CONCENTRATE BETTER

26% SAY IT

MAKES WORK LESS STRESSFUL

30% ENJOY

THEIR WORK MORE

26% CONSIDER

THEMSELVES MORE

PRODUCTIVE

THOSE WHO SKIP LUNCH

ARE 23% MORE LIKELY TO FEEL

STRESSED.

1 IN 5 AUSTRALIAN

WORKERS DON’T TAKE A

LUNCH BREAK.

3 IN 4 OF THOSE WHO DO HAVE LUNCH CUT IT

SHORT OR WORK THROUGH.

EMPLOYEES WHO REPORT BEING HIGHLY ENGAGED WITH THEIR WORK:

AUS

18%UK

23%NZ

23%

CAN

25%USA

28%

CR

31%

PREVALENCE OF ANXIETY IN AUSTRALIAN INDUSTRIES:

MINING

17%

FINANCIAL AND INSURANCE

SERVICES

32%

ADMINISTRATIVE SERVICES

25%

HEALTHCARE AND SOCIAL ASSISTANCE

24%

INFORMATION MEDIA AND

TELECOMMUNICATIONS

27%

DERIVING MEANING AND SIGNIFICANCE FROM WORK MAKES

EMPLOYEES 3 TIMES MORE LIKELY TO STAY WITH THEIR ORGANISATION.

Display advertising


CancellationsCancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.

Position LOADINGS Outside back cover 40% Inside front cover 40% Double page spread 50% Inside back cover 30% First quarter right hand page 30% First half right hand page 20% All other preferred or guaranteed

positions 10%

Prices are exclusive of 10% GST

Inserts, bellybands, gatefolds, tip-ons and other special requirements are available on application.

Frequency Casual 3x 6x

DPS $6275 $5645 $5335

Full Page $3245 $2920 $2755

2/3 Page $2815 $2535 $2395

½ Page $2540 $2285 $2160

1/3 Page $2000 $1800 $1700

¼ Page $1785 $1605 $1515

Cover Booking Material Distribution

Feb/Mar 7th Jan 14th Jan 13th Feb

Apr/May 25th Feb 4th Mar 2nd May

Jun/Jul 29th Apr 6th May 4th June

Aug/Sep 24th Jun 1st Jul 30th July

Oct/Nov 26th Aug 2nd Sep 1st Oct

Dec/Jan 28th Oct 4th Nov 3rd Dec

Rate card

Deadlines

The details in this document are to be used as a point of reference and are not legally binding. Schedules may be subject to change at publisher’s discretion.

JUN/JUL 2014

ON FOR

FSI • REINVENTING LIFE • TIME MANAGEMENT • FLEET • INDUSTRIAL SPECIAL RISKS

YOUTHFUL ENTHUSIASM & HARD-EARNED WISDOM:

WHAT THEY HAVE TO TEACH EACH OTHER IN A CHANGING WORLD

YOUNG & OLD

NIBA 2014 CONVENTION

SPECIAL

WHY IT'S A MUST FOR FUTURE-FOCUSED BROKERS

HOW TO CONVINCE YOUR BOSS TO SEND YOU ALONG

WHO’S IN THE RUNNING FOR YP OF THE YEAR

AUG/SEP 2014




NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD

ONWARD UPWARD


World-changers



Q&A:Tony Clark


more engaged staff

OCT/NOV 2014



Prepped ready


preparers



earthquake?





CancellationsCancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.

Advertisment type Casual 3x 6x 12x

Home page, 100% share of voice $3935 $3545 $3345 $3145



Home page


News page, 100% share of voice $3150 $2835 $2675 $2520



News Page


100% share of voice $2000 $1800 $1700 $1600

50% share of voice $1400 $1260 $1190 $1120

25% share of voice $800 $720 $680 $640

Technical and other website sections

Advertisment type 3x 6x 12x

ROS (Run of site) $750 $650 $550

ROS (Run of site)

Please note: campaigns are only available for either three, six or twelve months at a time.

DeadlinesBooking deadline two weeks prior to the first of the month and material one week prior.

The Insurance & Risk Professional website provides a platform for insurance professionals and the wider community to access archived articles from the print publication, and also stay up to date with industry news.

75% of respondents to our survey find the content on the IRP website relevant and informative, and more than 50% notice the advertising.*

All prices ex GST *2011 reader survey

You may sponsor any of the following categories:

IRP website advertising

MINING &CONSTRUCTION

MARINEMANUFACTURINGFINANCIAL LINESDIRECTORS & OFFICERS

CATASTROPHEBUSINESS INTERRUPTION

AVIATIONMANAGEMENT LIABILITYMOTOR

NICHEACCIDENT &HEALTHWORKERSCOMPENSATIONTRANSPORTSPORT &LEISURESMALL BUSINESSPROFESSIONALINDUSTRIES

ADSPACE

ADSPACE

37,500PAGE VIEWS


Size Casual 4x 8x 16x

1st medium rectangle $1620 $1580 $1540 $1500

2nd medium rectangle $1320 $1285 $1250 $1215

3rd medium rectangle $1020 $995 $970 $945

Bottom banner $720 $700 $680 $660

E-newsletter rates

E-newsletter cancellationsCancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.

Sponsored post deadlinesBooking deadlines four weeks prior to the desired distribution date. Material and copy to be submitted 14 days prior to distribution date.

E-newsletter deadlines Distributed weekly every Wednesday. Material due on the Thursday prior to distribution.

Sponsored post rates Sponsored post inside the e-newsletter leading to a sponsored landing page on the IRP website: $4000.Sponsored post inside the e-newsletter leading to external URL: $3000.

E-newsletterBroker Buzz is a weekly e-newsletter delivered directly to more than 10,500 brokers, risk assessors, loss adjustors and other insurance industry professionals. It keeps readers up to date with NIBA news, as well as industry and product developments.

More than 75% of readers say that Broker Buzz makes for essential reading and over 87% find the stories interesting and relevant. (2013 reader survey)

Sponsored content can be inserted in an e-newsletter, taking readers to a landing page of your choice. Advertorial/press release-style content can also appear in the trusted environment of the Insurance & Risk Professional website.

All prices ex GST *CTR - Click-through rate

9738 unique viewersPeriod ending Oct ‘11

ABA Audited, Nielsen Online Market Intelligence

30%OPEN RATE

10, 549 SUBSCRIBERS

52% CTR*


Insurance & Risk Professional is also circulated digitally. In addition to the 5327 print readers, the digital magazine is sent to 10,549 insurers, underwriters, loss adjusters and other insurance professionals. Print advertisers are automatically included and any website or email addresses within the ads are linked, so your advertisement now has an even greater audience.

Digital channels

DIGITAL MAGAZINE

EDMsAn EDM is an email dedicated to the client’s message only. It is a great opportunity to promote any special offer, new product launch or event.

EDMs will be sent out to our 10,549 subscribers and have an average open rate of 35% and CTR of 23%.

EDMs are clickable and drive user traffic through to the nominated URL link.

EDMs are limited to only one per month and cannot be sent on Wednesday as it will conflict with the sending of the Broker Buzz e-newsletter. EDM RATEOne EDM: $4500. Two EDMs: $4000 each.

NIBATV has captured key figures in the insurance industry. It is mostly targeted for brokers, providing the latest updates and industry news. Videos are sent regularly to our 11,267 subscribers.

NIBATV

SponsorshipSponsorship of NIBATV will offer your brand the unique opportunity to be associated with the credibility of NIBA. New featuresSponsorship will now include a top banner advert on the initial EDM. This can be hyperlinked to desired URL. Each sponsored video begins with a title slide indicating who it is sponsored by, as well as having the sponsor’s logo displayed through the video. Sponsors also have the option of supplying a static image advertisement to be appended to the end of the video, as well as the opportunity to hyperlink to another YouTube video.

Sponsorship ratesOne sponsorship $2000

Two sponsorships $3500

Three sponsorships $5000

SPONSORSHIP ADVERTISMENT

11,500VIEWS

Cancellations

Deadlines

Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.

Material will need to be provided one week prior to the sending date.


Tip-on Barn door

Belly band Sponsored content

Advertorial – in print and online

20 Mortgage & Finance brief20 Mortgage & Finance brief

Our relationship with you is vitally important to us. Not only do you provide us with a large portion of our home loan book, but

you also bring us a significant number of new-to-bank customers,” says George Frazis, CEO of St.George Banking Group, via video link at its recent Strategies for Success National Seminar Series.

“Our strategy is built on having deep relationships with our customers and helping them achieve their dreams. We refer to customers with those deep relationships as ‘MyBank’ customers – as in: “St.George is MyBank”.

“There is a great opportunity for St.George to engage with the customers that brokers bring to the bank, and to deepen the relationships that brokers have already established. MyBank customers see and feel the value that’s provided and as a consequence are very loyal, which clearly has benefits for brokers in terms of a stronger commission trail,” Frazis says.

At the seminar, Clive Kirkpatrick, General Manager of Mortgage Broking for St.George, explained that the Mortgage Broking Team had launched a new process to support the bank’s MyBank strategy.

“We’ve been collaborating with branches and with brokers to help them to work together to successfully bring on- board broker-introduced customers to the bank,” he says.

What follows are the three key messages from the seminars, focusing on broker support, niche solutions and the St.George focus on innovation through technology.

Broker support – you call us, we’re thereWith broker support a very specific focus for St.George, it decided to structure the Mortgage Broking team so that all brokers have access to a BDM to help them provide great outcomes for customers.

Toward the end of 2012, they added a BDM Support team to ensure delivery of the best outcomes. Brokers have already seen the benefits of the BDM Support team, even though it’s still in its infancy.

St.George also listened when brokers said they wanted to speak directly with credit managers; that’s when the Mortgage Credit Hotline was born. From 9am-6.30pm (AEST) Monday to Friday, brokers can call 1300 360 419 and access experienced credit managers who provide dedicated support and advice on loan scenarios and credit policy.

Mortgage Central, the dedicated broker support call centre on 1300 137 532, still provides support in three key areas: • deal tracking, which aids the broker

who isn’t in the office or in front of the Partners Portal to track their deal through evaluation, approval, certification and all other stages;

• online lodgement. If a broker is dealing directly with St.George and has lodgement issues, they can contact the call centre and run through the issues while using St.George direct software; and

• post-settlements; an active feature for the past two years. Any post-settlement query on a loan introduced by that individual broker can be referred to the bank on behalf of the client, including loan balances and credit card ordering.

Niche solutions – creative, original, flexible

For brokers to provide the best solutions for their clients, they need access to competitive niche solutions. Whether they’re first home buyers, investors, business owners or looking toward retirement, St.George’s comprehensive product range and flexible niche solutions are hard to beat.

BDMs covered off some of the key features of the bank’s most popular niche products and policy.

A key niche is the Self Managed Super Fund loan where they will lend up to $2 million and up to 80% LVR. The outstanding feature of this product is that interest offset is available which enables the SMSF to accumulate funds in the offset account for future use.

One of the best line-of-credit products available is the Portfolio Loan; borrow up to 90% of the value of your secured property to purchase a home and make other investments. Open up to 10 sub-accounts for investment or lifestyle needs (eg. one for an investment property, one for shares etc.).

One product favoured by first home buyers is the Family Pledge Loan, which enables buyers to maximise the amount that can be borrowed against their own security, using a guarantee from a family member without any reliance on servicing from the guarantor. This helps first home buyers minimise costs by avoiding LMI premiums.

The team also highlighted some very unique policy niche solutions, such as:• non-genuine savings policy;

The team that backs your successSt.George Banking Group is home to three regional brands; St.George, BankSA and Bank of Melbourne. Each brand is managed locally with differentiated strategies to drive local markets and support local brokers in a way that no one else can.

PROMOTION

Mortgage & Finance brief 21

• common debt reducer;• multiple offset accounts;• redraw on fi xed rate loans; and

it encouraged brokers to call them to discuss these fantastic products and policy niches.

Technology – inspiration, innovation, utilisation It’s estimated that 90% of all mobiles will be smartphones by 2015. With this in mind, St.George Mortgage Broking has launched ATOMS Mobile which boasts features such as deal tracking, BDM connect, email approval in principal, and much more. Brokers logging on to partners.stgeorge.com.au, partners.bankofmelbourne.com.au or brokers.banksa.com.au via their smartphone will be automatically redirected to the new mobile site.

In late 2012, St.George won an Australian Mobile Award for its broker iPad app, Mobile Broker Toolkit. It was developed to support mortgage brokers and streamlines traditional selling paths, enabling brokers to jump from complex scenario analysis to answering diffi cult client questions on the spot.

Set to improve on the current features, a new version will soon be released which incorporates existing iPad contacts, calendar and the Domain Property Guide.

Further demonstrating leadership in technology, St.George announced a first-to-market redesigned user interface for its Serviceability Calculator which has some exciting new features, including:• expands use of colours to

indicate data that requires attention;

• highlights serviceability issues that may be outside policy;

• easy drill-down from serviceability calculations to full details;

• auto-saves assessment as you go; and

• an upgraded serviceability summary print form. While they focused on the

three key strategies of Support, Technology and Niches, the overall theme of the seminar was very much around providing brokers with tangible ‘Strategies for Success’.

Native digital advertising

Stand out from the crowd and ensure that NIBA members are fully engaged with your brand and are interested to hear more. By using the NIBA member platforms to reach potential customers, you have the opportunity to be seen in a trusted environment, sharing the NIBA ethos of educating members that will equip them in their businesses. Your marketing can be engaging, informative and exciting.

The team at Mahlab Media are experts in bespoke campaigns and once we have a better understanding of your objectives we can suggest options that will excite you and engage with NIBA members. To maximise your investment we can push your marketing out through a fully integrated campaign across the range of platforms.Another way we can help your brand stand out is by using the latest in print and online technology (native advertising) to demonstrate innovation and creativity thereby showing what a dynamic and leading company you are to do business with. Call us to discuss your marketing objectives.

Creative advertising options include

Engaging NIBA members with your brand and marketing


ArtworkAdvertising should be submitted as CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed on all sides where necessary. All images should be a minimum of 300 dpi at the size they’re used and all fonts should be embedded. PDF files can be supplied on disk or via email, and a proof should also be submitted. It is the responsibility of the advertiser to ensure that all PDF files are submitted to press-ready standard. Incorrect supplied material will incur a production charge of $80 per hour.

Artwork deliveryCourier/Post: Mahlab Media 369a Darling Street, Balmain, NSW, 2041

Advertisment type Type (mm) Trim (mm) Bleed (mm)

DPS 400 x 277 420 x 297 430 x 307

Full page 190 x 277 210 x 297 220 x 307

2/3 page vertical N/A 117 x 262 N/A

2/3 page horizontal N/A 180 x 170 N/A

1/2 page horizontal only N/A 180 x 135 N/A

1/3 page vertical N/A 56 x 262 N/A

1/3 page horizontal N/A 180 x 85 N/A

1/4 page horizontal only N/A 180 x 75 N/A

Material specifications

Display specifications

ART WORK REQUIREMENTSSnapshot( COLOUR SPACE: CMYK( SPOT/PMS COLOURS: NO( FORMAT: PDF( RESOLUTION: MIN 300DPI

aRT WORK?

GOT A QUESTION ABOUT

Contact Fiona Versey Production Co-ordinatorP 02 9556 9138E [email protected]

Trim area

Bleed area

Type area

PDF FILES SHOULD BE SUBMITTED WITH TRIM CROP MARKS AND 5MM BLEED ON ALL SIDES WHERE NECESSARY.

N.B All fractional ads do not require bleed as they sit within the margins of the page, therefore their is no specified type area.


E-newsletter specifications NIBA website specifications

IRP website specifications

Type Size

Banner 620w x 55h pixels

Medium rectangles 300w x 250h pixels

• Maximum file size 75kb• 72 DPI and web safe colours• The files can be animated GIFs if you wish• They cannot be flash files as these are too large for

an email newsletter• Outlook 2007 and Outlook 2010 display the first frame

of animated GIFs only. To avoid this being a problem, ensure your first frame works as a static image.

Digital magazine specificationsThe flash component needs to be supplied as a separate .swf (swf must be self contained).

Type Size

Skyscraper 160w x 600h pixels

Type Size

Medium rectangle 300w x 250h pixels

• Maximum initial download file weight of 40K.• Recommended animation length is 15 seconds.• It will need to be supplied as a fully finished file.

including links.• For the IRP website video hosting is included in the gold

package and when you book 12 months – please note all videos must be flash-encoded.

• New advertisers have the opportunity to upgrade to an interactive video booking for $500.

• The NIBA website does not support flash files.• Please include a static image (JPEG or GIF) to be used as

a safeguard for those who may not be able to view flash files. Ensure that all key information is included on this static image.

• Please note that hard coded URLs block the ability to track click rates through the Mahlab ad server.

Online specifications

EDMClient to provide:

• A completed HTML file,• Zipped images folder (containing all images used within the HTML file to correct size and 72dpi),• The width of the EDM must be 650 pixels (it can be as long as needed),• Any hyperlinks within the HTML file, properly linked and styled,• A subject line for the EDM, and• An ‘unsubscribe’ function included in the bottom disclaimer of the email.

Video sponsorship• Clients must provide a clear logo at 72dpi.


Further advertising opportunities are available in the Mahlab Media business magazine portfolioREACH OVER 2.4 MILLION PROFESSIONALS ANNUALLY

10 INDUSTRY SECTORS

SMES

HIGH INCOME EARNERS

AVERAGE AGE 35-60

Portfolio

Public Works ProfessionalCirculation: 3,372Demographic: Engineers, Technicians, Public Work Directors, Contractors, Consultants, Asset and Fleet Managers

MFAA Credit AdviserCirculation: 10,500+ Demographic: Mortgage and Finance Brokers

HRM MonthlyCirculation: 13,317Demographic: HR professionals

THE ROAD AHEADHolden’s HR director discusses the car company’s workforce challenges

hrmonline.com.au JULY

Q&A with Wayne F. CascioWhy HR practitioners need to be taking prudent risks

Claim a seat at the tableMaximising HR effectiveness for SMEs

Something for everyoneTop 10 things not to miss at AHRI’s National Convention

SEXUAL HARASSMENT LINK BETWEEN WORK CONTROL AND STRESS FOR OR AGAINST? GENDER QUOTA SETTING+

PROFESSIONALTHE OFFICIAL JOURNAL OF THE INSTITUTE OF PUBLIC WORKS ENGINEERING AUSTRALASIA

JUL-AUG 2014

OUTBACK TRACK

Sealing the Tanami Road

THOUGHT LEADER

Are buzzwords helping?

INTERVIEW

Rob Adams, City of

Melbourne

PLUS IPWEA DIVISION NEWS | PRODUCT NEWS | EDUCATION & EVENTS

SAFETY FIRSTTHE ART OF BUILDING BETTER ROADS FOR PEDESTRIANS, CYCLISTS AND DRIVERS

August – September 2014 • Volume 4 Issue 5 • $5.50

The vision of Probus

What you're really buying and how it impacts

the environment

Sabah, BorneoCruising Antarctica

Alice Springs

Travel

Do you know the signs?

HEALTH

Strokes

FINANCE

Save on fees by consolidating your

superannuation

ROLL YOUR SUPER

Real Estate JournalCirculation: 3,915 Demographic: Domestic and Commercial Real Estate - Principals, Agents and Property Managers

Fitness AustraliaCirculation: 29,000+ Demographic: Qualified fitness professionals, sole traders, fitness businesses and suppliers.

ConnexusCirculation: 2,500Demographic: Building Society and Credit Union Managers

Active RetireesTM

Circulation: 58,245Demographic: Active retirees, baby boomers, over 55s

Baby boom or bustIs the property market

prepared for an ageing population?

City lightsThe Newcastle revival

Introducing the new iPad and tablet edition

of the Journal

Caught on fi lmYour toolkit for real

estate videos

VOL 64/05JUN 2013

A guide to successfully navigating the fi nancial

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Connexu sISSUE 46 WINTER 2014The magazine for customer owned banking

CULTIVATING COMMON CENTSClever strategies are payingoff for customer-owned banking organisationsaround the world.

@ Directors: the onus is yours@ Co-operatives lead change in values@ An intranet gets its buzz back@ Clever new marketing campaigns

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M U S T K N O W

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H O W Y O U C A N H E L P Y O U R

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F I R S T H O M E F A S T E R

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‘PAYING IT FORWARD’ TO AT-RISK YOUTH

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Insurance and Risk Professional “THE ONLY AUDITED BROKER MAGAZINE IN AUSTRALIA”

1Insurance & Risk

Professional magazineCirculation 5327*/ bi-monthly

Readership 10,440 (publisher’s statement)

2IRP digital magazine

Avg. unique views per issue 909**

3Integrated editorial content

within IRP magazine

4 IRP website

37.500 visitors monthly

1

OCT/NOV 2014



Prepped ready


preparers



earthquake?




000-003+BC NIBA32_Covers.indd 1 12/09/14 2:02 PM

2

AUG/SEP 2014




NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD!

NOW ON iPAD

ONWARD UPWARD


World-changers



Q&A:Tony Clark


more engaged staff

000-003+BC IRP31_Covers.indd 1 11/07/14 4:59 PM

5Broker Buzz newsletter

10,619 subscribers with a 32% open rate EDMs

10,549 subscribers with a 23% open rate***

6

3

ROUND-UP

BIGGER AND BETTERIAG’s profits are up more than 10% on last financial year, leading to a $1.6 billion profit. Managing Director and CEO Mike Wilkins says it was a big year for the company, which has now integrated its recent Wesfarmers acquisitions.

SUNNY DAYS AHEADSuncorp made a $1.01 billion profit on their commercial insurance business this year, up 14% from last year. CEO Anthony Day says in a soft market, the growth was driven by customer acquisition.

MGA BRINGS RESULTSCalliden’s transition to a managing general agent model is bearing fruit, with the first financial results since the transition was completed showing a $2.8 million profit in the first six months of this year, up 37% from the same period last year.

Get company news direct to your inbox with the fortnightly Broker Buzz newsletter. Visit insuranceandrisk.com.au to sign up.

Already a broking behemoth, Steadfast is set to become one of the country’s largest agency groups, after announcing plans to acquire the Calliden Group.

Steadfast Managing Director and CEO Robert

Kelly announced the deal while updating the market on its strong

financial results for the year.Under the plan, Steadfast will pay

$105.4 million in cash and dividends for the listed insurer, before immediately selling the general insurance operations to Munich Re, while retaining most of the underwriting agencies.

Munich Holdings of Australasia will acquire the general insurance operations of Calliden Insurance Limited, as well as Calliden Group’s Business Package and Commercial agency operations.

Steadfast will retain ownership of ARGIS Farmpack, Builders’ Warranty, Calliden Home, Dawesmotor, IUA business interruption, Mansions and Accident and Health and 50% of strata specialist QUS. The transaction is expected to take place by the end of the

year and will increase Steadfast’s annual gross written premium from underwriting agencies by 50%.

“Calliden’s eight agencies complement our diverse mix of niche and specialised agencies,” Kelly says.

“On completion of the acquisition, Steadfast will become one of the largest agency groups in Australia with annual GWP of around $300 million.

“Currently more than half of Calliden’s agencies’ insurance sales are generated through Steadfast Network Brokers, which places us in a strong position to enhance their value. We will also endeavour to develop and strengthen their alliances with other distribution networks and non-aligned brokers as well as insurers.”

Kelly says the deal will also lead to a stronger partnership between Steadfast and Munich Re, giving the network’s brokers greater access to the global reinsurer’s products.

Meanwhile, Steadfast also announced that its financial performance has exceeded its pre-IPO forecast, with gross written premium up 4.7%.

Broker network confidence sky-highA ninth straight year of double-digit profit growth has Austbrokers confident about their future prospects, believing they have never been more attractive to potential business partners.

In the 2013/2014 financial year, the broker network posted a net profit of $35.5 million, up 11% year-on-year.

Acquisitions contributed 6% to that increase, with the rest coming from organic growth in a soft market.

Managing Director and CEO Mark Searles says the efficiencies of the shared-services model is allowing individual brokers to grow their profits.

“We have demonstrated that our group services model can significantly reduce partner back office administration and technology costs,” he says.

“The investment we have made in the overall Austbrokers value proposition has meant we are becoming an increasingly attractive proposition to potential business partners.

“This in turn is helping grow our acquisition pipeline.”

The group’s biggest percentage growth in revenue came from the Austagencies underwriting division, which lifted its profits by a full third.

Broker becomes major underwriting player

$105.4MILLION FOR

CALLIDEN GROUP

EIGHTAGENCIES

BROUGHT IN

GWP TO RISE TO

$300MILLION


Who we areInsurance & Risk Professional is the official source for industry news, events and information for members of the National Insurance Brokers Association.

Who we reachInsurance & Risk Professional represents four core audiences: insurance brokers; senior executive at major insurers; underwriters and financial services professionals; and loss assessors.

What we do for your brand Through integrated packaging we set your brand apart from the rest. We break through the clutter to provide you with prime positioning and special advertising opportunities, placing you directly in front of the NIBA Members.

NIBATV sponsorshipMore than 15,000 views

7

2012

Winner of the

Gold Medal

Best Association

Publication at the

Magnum Opus

awards in the

US

Average Net DistributionOctober ‘12- March ‘13* **

Period ending March ‘13ABA Audited, Nielsen Online Site Census

*** Average as at April ‘13

Contact

Advertising enquiriesLucie Crotwell Advertising Sales ManagerMahlab Media369a Darling Street,Balmain, NSW, 2041P 02 9556 9120 F 02 9818 6080M 0410 741 796E [email protected] mahlabmedia.com.au

Sara Lewis Sales DirectorMahlab Media369a Darling Street, Balmain NSW 2041P 02 9556 9105F 02 9818 6080M 0432 236 783E [email protected] mahlabmedia.com.au

Material enquiriesFiona Versey Production Co-ordinatorMahlab Media369a Darling Street, Balmain NSW 2041P 02 9556 9138F 02 9818 6080E [email protected] mahlabmedia.com.au

Subscription enquiriesNational Insurance Brokers Association of Australia (NIBA)PO Box 265, Brunswick, VIC, 3056P 1800 004 306 (Australia) or 02 9964 9400F 03 9386 2866E [email protected]

Australia: six issues - $A132 per year (inc GST)Overseas: six issues - $A150 per year (includes airmail)

Documents

2015 IRP Media Kit hr - NIBACIRCULATION PRINT 5327 Period ending Sep ‘14 Campaign Monitor E-NEWSLETTER 10,619 IRP WEBSITE VISITS 37,500 Circulation at May 2013 DIGITAL 9738 Annual