2015 is the............

Achieve more success & profit in selling seeds & plants in 2015!

What does the Campaign look like?

Who are the partners?

A joint initiative to boost sales of Sunflower seeds and plants

Some ideas on how to make the Campaign work for youSuppliers & Producers• Incorporate the “Year of the Sunflower” logo onto

all seed and plant packaging & labelling• Develop high impact POS for maximum consumer

visibility in store• Devise promotional activity to stimulate volume

sales• Tell your retailer customers about the Campaign

and how they can benefit from the national promotion of Sunflowers in 2015

Retailers• Create stunning displays of Sunflower plants and

use the campaign POS materials• Make Sunflower seed display features (ask your

supplier for help)• Incorporate the free Campaign resources to

drive sales through your own creative web marketing

• Create interest through local Press coverage• Run special Sunflower events and promotions

What are your benefits?

Free intensive, high profile PR campaign in all main European countries

What are your benefits?

Free Press release templates to use in your own marketing activities (6 language versions)

What are your benefits?

Free access to a superb library of Sunflower images

What are your benefits?

Free access to a superb library of Sunflower images

What are your benefits?

Free access to a superb library of Sunflower images

What are your benefits?

Free access to a superb library of Sunflower images

What are your benefits?

Free use of a range of Campaign promotional materials incl. Logo, website banners and advertising templates that you can customise to your own business

What are your benefits?Free access to QR Codes with additional information about Sunflowers and videos for you to incorporate into your own Web marketing activities

Plant info• Attractive image• Descriptive text with growing

information• Combination ideas for Sunflowers

What are your benefits?

Free access to QR Codes with additional information about Sunflowers and videos

Theme garden• Beautiful Sunflower garden

picture• Inspirational text• Plants highlighted from the garden

What are your benefits?

Availability of a range of specially designed, printed POS materials through Floramedia

What are your benefits?

Free access to a superb selection of Sunflower images for product packaging, labelling & POS

Practical example

POS Online Press

Sunflowers targeted at the end-consumer

Summary of Elements

Long lasting campaign on a pan-European level

2016 is the............

2016 is the............

What are our joint objectives from the “Year of the Sunflower” Campaign?

Sunflower Variety Sales 2013 Expected sales 2015

Double Dandy F 1 3.450 6.000

Full Sun F 1 4.970 7.500

Giant Single 12.345 15.000

Pacino Gold 8.988 10.000

Sunburst Lemon 7.667 10.000

Sunrich Orange 2.450 4.500

Total 39.870 53.000

Projected Increase in % 32 %

Example