2015 Literacy Week Simple Schedule...• TUESDAY, October 27, 2015: School Contact: Carol McMichen 8:00 Jenny Cote arrives at Free Home Elementary 8:20-9:10 Session 1 – Room 2 3rd

2015 Literacy Week Simple Schedule

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Authors’ Schedules Brian Lies

• MONDAY, October 26, 2015:

School Contact: Beth Finnegan

7:30 am Brian Lies arrives at Kennesaw Elementary

8:00-8:50 Session 1 – Cafeteria Kindergarten (200 students)

8:55-9:45 Session 2 – Cafeteria 1st Grade (225 students)

9:50-10:40 Session 3 – Cafeteria 2nd Grade (200 students)

11:00 Brian Lies departs Kennesaw Elementary 6:00 pm Kick-Off Dinner – Cobb EMC Community Room

• TUESDAY, October 27, 2015:

School Contact: Donna Stanley

7:15 Brian Lies arrives at Pitner Elementary

7:45-7:55 Morning News Broadcast

8:00-8:50 Session 1 – Media Center 4th Grade (180 students)

9:00-9:50 Session 2 – Media Center 3rd Grade (127 students)


11:00-12:00 Lunch Break 12:15-1:00 Session 4 – Media Center

1st & 2nd Grade (200 students) 1:00-1:50 Session 5 – Media Center

Kindergarten & 1st Grade (200 students)

2:00 Brian Lies departs Pitner Elementary

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• WEDNESDAY, October 28, 2015: School Contact: Dana Humphries

8:00 Brian Lies arrives at Russom Elementary


9:30-10:20 Session 2 – Media Center 4th & 5th Grades (100 students)


11:30 Brian Lies departs Russom Elementary

• THURSDAY, October 29, 2015:

School Contact: Barb Schmidt 7:30 Brian Lies arrives at Murdock Elementary

8:00-8:50 Session 1 – Media Center Kindergarten (88 students)

9:00-9:50 Session 2 – Media Center Kindergarten & 1st Graders (95 students)

10:00-10:50 Session 3 – Media Center 1st & 2nd Grades (93 students)

11:00-11:50 Lunch Break

12:00-12:50 Session 4 – Media Center 1st & 2nd Grade (91 students)

1:00-1:50 Session 5 – Media Center

2nd Grade (89 students)

2:00 Brian Lies departs Murdock Elementary

P a g e | 3 Danny Schnitzlein


School Contact: Julie Pszczola

7:45 Danny Schnitzlein arrives at Dowell Elementary


9:05-9:50 Session 2 – Media Center Kindergarten & 1st Grades (98 students)

9:55-10:40 Session 3 – Media Center 1st Grade (113 students)



Kindergarten (96 students) 12:45 Danny Schnitzlein departs Dowell Elementary

6:00 pm Kick-Off Dinner – Cobb EMC Community Room


School Contact: Geralyn Chabucos

8:15 Danny Schnitzlein arrives at Hollydale Elementary

8:45-9:30 Session 1 – Media Center Kindergarten & 2nd Grades (201 students)

9:45-10:30 Session 2 – Media Center 1st & 3rd Grades (199 students)


5th Grade (117 students)


2:30 Danny Schnitzlein departs Hollydale Elementary

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• WEDNESDAY, October 28, 2015: School Contact: Lemieda Jeter

8:00 Danny Schnitzlein arrives at Nickajack Elementary


9:30-10:15 Session 2 – Media Center 1st & 2nd Grades (138 students)

10:30-11:15 Session 3 – Media Center 2nd Grade (122 students)


12:30 Danny Schnitzlein departs Nickajack Elementary


School Contact: Jennifer Martin 7:30 Danny Schnitzlein arrives at Boston Elementary





12:00 Danny Schnitzlein departs Boston Elementary

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• FRIDAY, October 30, 2015: School Contact: Marla Buro

7:45 Danny Schnitzlein arrives at Cheatham Hill Elementary

8:15-9:00 Session 1 – Cafeteria Kindergarten (111 students)

9:00-9:45 Session 2 – Cafeteria 1st & 2nd Grades (130 students)

9:45-10:30 Session 3 – Media Center Kindergarten & 1st Grade (119 students)


12:00 Danny Schnitzlein departs Cheatham Hill Elementary

P a g e | 6 Diane Shore


School Contact: Lisa Messinger

7:45 Diane Shore arrives at Nicholson Elementary






4th Grade (87 students) 12:55-1:40 Session 6 – Media Center

5th Grade (74 students) 2:00 Diane Shore departs Nicholson Elementary



School Contact: Julie Pszczola

7:45 Diane Shore arrives at Dowell Elementary

8:15-9:00 Session 1 – Media Center 3rd Grade & Special Ed (98 students)

9:05-9:50 Session 2 – Media Center 2nd & 5th Grade (118 students)

9:55-10:40 Session 3 – Media Center 3rd & 5th Grade (97 students)




2:30 Diane Shore departs Dowell Elementary

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• WEDNESDAY, October 28, 2015: School Contact: Laurylyn Sanchez

7:45 Diane Shore arrives at Norton Park Elementary








1:00 Diane Shore departs Norton Park Elementary

• THURSDAY, October 29, 2015: School Contact: Shawn Kirby

7:45 Diane Shore arrives at Birney Elementary




10:45 Diane Shore departs Birney Elementary

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• FRIDAY, October 30, 2015: School Contact: Lemieda Jeter

8:00 Diane Shore arrives at Nickajack Elementary 8:30-9:15 Session 1 – Media Center

3rd Grade (94 students)






1:30 Diane Shore departs Nickajack Elementary

P a g e | 9 Gail Karwoski


School Contact: Jan Phillips

7:45 Gail Karwoski arrives at Chalker Elementary 8:10-8:55 Session 1 – Media Center

Kindergarten (90 students)





11:25-12:10 Lunch Break 12:10-12:55 Session 5 – Media Center 1st Grade (120 students) 1:00-1:45 Session 6 – Media Center 2nd Grade (110 students)

2:00 Gail Karwoski departs Chalker Elementary



School Contact: Tonya McCoy

7:30 Gail Karwoski arrives at Addison Elementary


8:55-9:40 Session 2 – Media Center 2nd & 3rd Grades (194 students)



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11:50-12:35 Session 4 – Media Center 4th Grade (90 students) 12:45 Gail Karwoski departs Addison Elementary

• WEDNESDAY, October 28, 2015: School Contact: Shirley Baker

7:45 Gail Karwoski arrives at Oak Grove Elementary




11:30 Gail Karwoski departs Oak Grove Elementary


School Contact: Jeanne Borders 8:00 Gail Karwoski arrives at Cornerstone Preparatory Academy

8:30-9:15 Session 1 – Meeting Room Kindergarten, 1st, 2nd, 3rd, & 4th Grades (100 students)

9:20-10:05 Session 2 – Meeting Room 5th & 6th Grades (85 students)

10:15 Gail Karwoski departs Cornerstone Preparatory Academy

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• FRIDAY, October 30, 2015: School Contact: Linda Johns

7:45 Gail Karwoski arrives at Milford Elementary 8:15-9:15 Session 1 – Cafeteria

4th & 5th Grades (135 students)

9:15-10:15 Session 2 – Cafeteria 1st & 2nd Grades (148 students)

10:30-11:15 Session 3 – Library 3rd Grade (79 students)

11:15-12:15 Lunch Break 12:15-12:45 Session 4 – Library


1:00 Gail Karwoski departs Milford Elementary

P a g e | 12 Jenny L. Cote


School Contact: Deborah Zigler

7:45 Jenny Cote arrives at Allatoona Elementary 8:15-9:00 Session 1 – Gym

3rd & 5th Grades (150 students)

9:15-10:00 Session 2 – Gym Kindergarten & 1st Grade (140 students)

10:15-11:00 Session 3 – Gym 2nd & 4th Grades (140 students) 11:30 Jenny Cote departs Allatoona Elementary



School Contact: Carol McMichen

8:00 Jenny Cote arrives at Free Home Elementary

8:20-9:10 Session 1 – Room 2 3rd Grade (47 students)

9:20-10:10 Session 2 – Room 2 5th Grade (43 students)

10:20-11:10 Session 3 – Room 2 4th Grade (61 students)

11:30 Jenny Cote departs Free Home Elementary

• WEDNESDAY, October 28, 2015:

School Contact: Jennifer Martin

9:45 Jenny Cote arrives at Boston Elementary 10:10-11:00 Session 1 – Media Center



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2:00 Jenny Cote departs Boston Elementary

• THURSDAY, October 29, 2015: School Contact: Karen Barboza

7:15 Jenny Cote arrives at Kemp Elementary

8:15-8:55 Session 1 – Gym Kindergarten & 2nd Grade (425 students)

9:00-9:45 Session 2 – Gym 3rd, 4th , & 5th Grade (550 students)

2:10 Jenny Cote departs Kemp Elementary

• FRIDAY, October 30, 2015: RESCHEDULE

School Contact: Jessica Airman

7:30 Jenny Cote arrives at Due West Elementary 7:45-7:55 Morning News Broadcast 8:00-8:40 Session 1 – Media Center

2nd & 3rd Grades (?? students)

9:35-10:15 Session 2 – Media Center 4th & 5th Grades (?? students)

11:30-12:10 Session 3 – Media Center Kindergarten & 1st Grade (?? students) 12:15-1:15 Lunch Break- with 5th Graders

1:30 Jenny Cote departs Due West Elementary

P a g e | 14 Kim Hardy


School Contact: Sue Klodnicki

9:00 Kim Hardy arrives at Dodgen Middle 9:25-10:10 Session 1 – Theater


10:30-1:15 Break

1:35-2:20 Session 2 – Theater 8th Grade (423 students)


3:30 Kim Hardy departs Dodgen Middle



School Contact: LeAnne Lupo

9:00 Kim Hardy arrives at Lovinggood Middle




4:20 Kim Hardy departs Lovinggood Middle

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• WEDNESDAY, October 28, 2015: School Contact: Valerie Agramonte

10:45 Kim Hardy arrives at Daniell Middle 11:10-12:00 Session 1 – Theater




2:30 Kim Hardy departs Daniell Middle

P a g e | 16 Kotina Hall


School Contact: Lauryl Sanchez

7:45 Kotina Hall arrives at Norton Park Elementary






12:15-1:00 Session 6 – Media Center 2nd Grade (79 students) 1:15 Kotina Hall departs Norton Park Elementary



School Contact: Tiffany Wheeler

8:15 Kotina Hall arrives at Heritage Academy






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2:00 Kotina Hall departs Heritage Academy

P a g e | 18 Michael White


School Contact: Amy Provano

7:45 Michael White arrives at Timber Ridge Elementary

8:05-8:50 Session 1 – Learning Commons 4th Grade (114 students)

9:00-9:45 Session 2 – Learning Commons 2nd Grade (95 students)

9:55-10:40 Session 3 – Learning Commons 5th Grade (103 students)

10:50-11:35 Session 4 – Learning Commons 3rd Grade (110 students)

11:35-12:00 Lunch Break 12:05-12:35 Session 5 – Learning Commons


1:00-1:45 Session 6 – Learning Commons 1st Grade (85 students) 2:30 Michael White departs Timber Ridge Elementary



School Contact: Barbara Lange

7:45 Michael White arrives at Russell Elementary

8:15-9:00 Session 1 – Gym

Kindergarten & 1st Grade (170 students)

9:15-10:00 Session 2 – Gym 2nd Grade (100 students)

10:15-11:00 Session 3 – Gym 5th Grade (107 students)

11:15-12:00 Session 4 – Gym 3rd Grade (100 students)

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12:00-1:00 Lunch Break 1:00-1:45 Session 5 – Gym


2:00 Michael White departs Russell Elementary • WEDNESDAY, October 28, 2015:

School Contact: Elsa Cheng

7:30 Michael White arrives at LaBelle Elementary 8:00-8:50 Session 1 – Media Center


9:00-9:50 Session 2 – Media Center Kindergarten & 1st Grade (90 students)




1:00 Michael White departs LaBelle Elementary


School Contact: Shirley Trammell 7:45 Michael White arrives at Ford Elementary





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1st Grade (103 students)


2:15 Michael White departs Ford Elementary

• FRIDAY, October 30, 2015:

School Contact: Cole Sproat

7:45 Michael White arrives at Lewis Elementary 8:10-8:55 Session 1 – Media Center








2:00 Michael White departs Lewis Elementary

P a g e | 21 Robyn Hood Black


School Contact: Beth Kuhn

8:00 Robyn Hood Black arrives at Vaughan Elementary





12:00-12:45 Session 4 – Media Center 5th Grade (55 students) 1:00 Robyn Hood Black departs Vaughan Elementary



School Contact: Shirley Baker

8:00 Robyn Hood Black arrives at Oak Grove Elementary

8:30-9:15 Session 1 – Lunchroom


9:35-10:20 Session 2 – Gym 5th Grade (95 students)

10:40-11:25 Session 3 – Performance Room 3rd Grade (93 students)

11:45 Robyn Hood Black departs Oak Grove Elementary

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• WEDNESDAY, October 28, 2015: School Contact: Terri White

7:45 Robyn Hood Black arrives at Bells Ferry Elementary


8:55-9:40 Break- briefly visit students in classrooms






2:00 Robyn Hood Black departs Bells Ferry Elementary


School Contact: Shawn Kirby 11:00 Robyn Hood Black arrives at Birney Elementary




2:00 Robyn Hood Black departs Birney Elementary

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• FRIDAY, October 30, 2015: School Contact: Kathy Culbertson

7:30 Robyn Hood Black arrives at Powers Ferry Elementary 7:50-8:00 Morning Announcements 8:00-8:43 Session 1 – Media Center

2nd Grade (?? students)

8:45-9:30 Session 2 – Media Center 5th Grade (?? students)

9:30-10:15 Session 3 – Media Center 4th Grade (?? students)

10:50-11:28 Session 4 – Media Center 3rd Grade (?? students)

11:45 Robyn Hood Black departs Powers Ferry Elementary

P a g e | 24 Terri Whitmire


School Contact: Gail Doss

7:45 Terri Whitmire arrives at North Cobb Christian School



10:05-10:50 Session 3 – Media Center 3rd Grade (48 students) 11:15 Terri Whitmire departs North Cobb Christian School


• WEDNESDAY, October 28, 2015: School Contact: Marla Buro

7:30 Terri Whitmire arrives at Cheatham Hill 8:00-8:45 Session 1 – Cafeteria


8:45-9:30 Session 2 – Cafeteria 3rd Grade (102 students)

9:30-10:15 Session 3 – Cafeteria 4th & 5th Grade (116 students)


11:15 Terri Whitmire departs Cheatham Hill

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• THURSDAY, October 29, 2015: School Contact: Peggy Clay

8:30 Terri Whitmire arrives at Acworth Elementary

9:00-10:00 Session 1 – Learning Commons 3rd Grade (?? students)

10:00-11:00 Session 2 – Learning Commons 3rd Grade (?? students)


12:00-1:00 Session 3 – Learning Commons 4th Grade (?? students)

1:00-2:00 Session 4 – Learning Commons 4th Grade (?? students)

2:15 Terri Whitmire departs Acworth Elementary

• FRIDAY, October 30, 2015:

School Contact: Candy Ward

8:00 Terri Whitmire arrives at Davis Elementary 8:15-9:00 Session 1 – Media Center






1:30 Terri Whitmire departs Davis Elementary

Promotional Materials: 3’ x 6’ outdoor vinyl banners were provided to each school to promote the author’s visit (2 examples below)

Promotional Materials: 2 retractable, portable banners were purchased for use throughout the week (pictured below at the kick-off dinner with all 10 authors)

Promotional Materials: 36” x 18” vinyl banners were printed, signed by the authors and given away at the kick-off dinner for media specialists

Promotional Materials: 2015 Literacy Week sweatshirt given to media specialists of participating schools

Promotional Materials: Literacy Week bookmarks and pencils handed out to students by Wattson, Cobb EMC’s safety mascot

Media Coverage

http://bit.ly/1WYLxV0

http://bit.ly/chambertweet

http://bit.ly/suptwoodstweet

http://bit.ly/1WYLxV0

http://bit.ly/chambertweet

http://bit.ly/suptwoodstweet

Media Coverage

http://bit.ly/cherokeeledger

http://bit.ly/cherokeeledger

Media Coverage

http://bit.ly/chtribune

http://bit.ly/chtribune

Event Photo: State Superintendent Richard Woods visits Literacy Week at Boston Elementary to see author/illustrator Brian Lies’ presentation.

Event Photo: Author Terri Whitmire Event Photo: Author Gail Karwoski

Event Photo: State Superintendent Richard Woods reads to students at LaBelle Elementary

Event Photo: Author/Illustrator Robyn Hood Black

#534Spotlight on Excellence Entry FormNRECA Voting MemberClassification *

Distribution Cooperative: more than 90,001 meters

Category * 16. Best Event

Entry Title * 6th Annual Literacy Week

I wish to receive Judges' commentson this entry

Yes

Contact's Name * Becca Duvall

Cooperative * Cobb EMC

Mailing Address PO Box 369 Marietta, GA 30061 United States

Contact's Email * [email protected]

Contact's Phone Number * (678) 409-3747

Name of entrant as it shouldappear on the award (if given)

Mark Justice

mailto:[email protected]

Is this the first time you've enteredthe Spotlight competition?

No

Entrant's Email [email protected]

Names of others (freelancers ororganizations) involved in theproject, if applicable

Mark Justice, Tiko Jones, Andrew Herdeg, Becca Duvall, Camille Fish

Describe your/the co-op's role in the project *

Mark Justice was in charge managing the entire week's events.

Mark Justice built relationships with 10 different authors and/or illustrators and booked them to visit 34 schoolsthroughout the week. Mark identified schools that could benefit from author visits, specifically, Title I schools.

Mark planned and executed a kick-off dinner for all of the participating schools' media specialists and the authors.Mark also facilitated a panel discussion at the dinner between four of the authors and the audience about the state ofliteracy in education today.

Andrew Herdeg, Cobb EMC creative design specialist, designed all promotional materials for the event, including acrewneck sweatshirt, pop-up banners, vinyl outdoor banners, and mini-banners the author signed for door prizes atthe kick-off dinner. Andrew Herdeg also video-recorded several of the authors' presentations throughout the weekand developed a short video recapping the events of the week.

Mark Justice, Tiko Jones and Becca Duvall coordinated transportation for three authors throughout the week, anddelivered promotional banners to schools prior to the week's events. Tiko and Becca also represented Cobb EMC atmany of the author presentations throughout the week at different schools.

Describe others’ role in the project (Reference outside sources of material, including templates; pre-existingWeb tools and apps; information from outside groups, such as Straight Talk or Touchstone Energy; stockphotos and music, etc.) *

Camille Fish was hired as an independent contractor to schedule each author visit throughout the week. Uponreceiving the list of participating schools, she matched schools with authors and made sure all of the authors’ needswere met (PowerPoint, projector, A/V equipment, easels, tables, etc.). Camille scheduled each author’s day from startto finish including any requests from the school, such as the author appearing on the school’s morningannouncements, eating lunch with students, signing books, etc. Camille also assisted with the transportation of oneauthor to and from the schools.

Circulation or Number of PeopleReached *

Number of Attendees * ~20,000

Project’s Budget * $44,341.16

Target Audience(s) * Elementary and middle schools within Cobb EMC’s service districts.Additionally, we sponsored an author visit to a school in Hapeville, GA.

Project's Objective *

Restrictions/Limitations *

Literacy Week was limited to October 26-30, 2015, so any pre-established scheduling conflicts with authors and/orschools had to be adjusted within the parameters of those dates.

mailto:[email protected]

Additionally, we originally booked author visits for 36 schools during the week but due to circumstances out of ourcontrol we had to reschedule two visits outside of the dates of the Literacy Week. One author had a death in theimmediate family and another’s child was hospitalized suddenly. Both appearances were rescheduled in the weeksfollowing Literacy Week and have already been made up.

School schedules were also a limitation for this event. Schools now have to meet seat-time requirements so asexcited as they are about Literacy Week, they are not as open to outside events as they were previously. It is difficultto schedule an event that impacts every single child at a school in one day. Specifically, at the Title I schools with1,000+ students, two authors were sent on two separate days to ensure every student was able to participate.

Describe why you chose this typeof social media and how you usedit *

Provide a brief summary that states the purpose of the event, how the program was implemented, and resultsand how they were measured *

Purpose: For the past six years, Cobb EMC has implemented the Literacy Week event to inspire and encourage a loveof reading and writing among students and reinforce the fact that literacy is the true foundation for a qualityeducation. This year, Cobb EMC sponsored visits from 10 different authors and/or illustrators to 34 different schoolsacross Bartow, Cobb, Cherokee, and Paulding counties. When: October 26-30, 2015 Implementation: In the early planning stages of Literacy Week, schools were selected for author visits based oninterest and need; schools with the Title I designation were at the top of the list. We wanted to reach students whomay not be given frequent opportunities for supplemental learning. After selecting schools, we carefully scheduledauthor visits for each school throughout the week, planned a kick-off dinner and developed/ordered promotionalmaterials for the week. Large banners featuring the Cobb EMC logo, author name and photo, were sent to eachparticipating school to get students/parents excited about the author visits. On Monday, October 26, 2015, Cobb EMC hosted a kick-off dinner on-site for all 10 authors/illustrators and themedia specialists from the 34 participating schools. Four of the authors participated in a panel discussion about thecurrent state of literacy and reading both in the classroom and culture at-large. The panel reignited everyone in theroom’s love of reading and many left with a renewed motivation to promote literacy. Each day, an author spent the entire day at one school, presenting and doing activities with three to six sessions ofstudents. Wattson, the Cobb EMC safety mascot, visited approximately 25 of 34 schools throughout the week to handout bookmarks, pencils and stickers. The Cobb EMC education and community relations team also visited as manyauthor presentations at different schools as possible; we believe in being hands-on with schools in an effort to buildbetter relationships with the community. Results/measurement: Literacy Week is a part of Cobb EMC’s strategic plan for the education and communityrelations department. The success of Literacy Week was established based on the number of authors, number ofschools, and number of students reached. The goal for Literacy Week 2015 was 7 authors, 25 schools and 13,000students impacted. We far exceeded our goal in all three of those categories. 10 authors and 36 schools participated(after two rescheduled visits due to unforeseen circumstances) and roughly 20,000 students were impacted. Another goal for Literacy Week was to secure attendance to one school’s author visit by State Superintendent RichardWoods. Once Woods learned of the great impact Literacy Week has on the schools, he was eager to visit not one, buttwo schools. Woods visited both LaBelle Elementary and Boston Elementary and event took the time to read hisfavorite children’s book, “The Day The Crayons Quit” to an entire grade level of students.

Provide a brief summary thatstates the purpose, how theprogram was implemented, andresults and how they weremeasured using the RACE

framework. Each component hasits own word limit noted below.

Research *

Action *

Communication *

Evaluation *

Upload Supporting Materials File#1

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2015 Literacy Week Simple Schedule...• TUESDAY, October 27, 2015: School Contact: Carol McMichen 8:00 Jenny Cote arrives at Free Home Elementary 8:20-9:10 Session 1 – Room 2 3rd