2015 LVSC Media Kit

MEDIA KITYour Style, Your Signature

DR. JOE WILLARDSEN

FASHION gives your body the paintbrushes to create STYLE

lVSTYLECOUTURE.COM

@lvstylecouture /lvstylecouture@lvstylecouture

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INTODUCTIONLV Style Couture is the brainchild of Laura Rubeli. After living in Las Vegas for 10 years, she realized that Las Vegas didn’t have a magazine dedicated to just fashion. As a regular ccontributor to other publications, in 2014, Ms. Rubeli set out to provide the city of lights with a magazine the shined a light on all the great style and fashion in the city. Under the direction of editor-in-chief, Joe Buda and Executive Director Justin Nelson, LV Style CCouture has become Las Vegas's first successful fashion magazine. While cover stories will sometimes feature national or international designers and models, LV Style Couture otherwise focuses largely on blending, at least a portion, of Las Vegas in its content and its role in international art, ffashion, and media. In addition to runway and street fashion from Las Vegas and abroad, the magazine covers music and entertainment, health and beauty, and feature stories relevant to any savvy fashion reader.

WHY ADVERTISEIN LV STYLE COUTUREIncreased Exposure for Your Brand• Thousands of consumers each month searching for information, products and services.• Brands showcased in context of search.

Extended Reach• Thousands of regional customers • Millions of annual vacationers.

DDirect Response• Customers can contact you 24/7.•Control and Expand Your Message with Premium/Featured Business Listings• Design a Premium Listing, creating a full page ad.• Update your info, description and photos every issue.

4 Ways to Advertise to advertise with LV Style Couture Magazine:• Coupons inserts in magazine • • Category Sponsorships• Online through our lvstylecouture.com website• Featured Business Listings

BRINGING THE WORLD OF FASHION HOMEFFrom the runways of New York, London, Milan and Paris, to the shops of Summerlin,

Townsquare, Forum Shops, and Crystals LV Style Couture brings the world of fashion

home to its style-conscious readers. With ahead-of-the-curve looks at international

trends, up-to-the-minute reports on what’s in stores now and expert takes on the

worlds of fashion, beauty and style, LV Style Couture delivers the content its readers

crave.

FROM OUR EXPERTS TO YOUR CUSTOMERSOOur editors and contributors travel to and live in the style capitals of the world. Every

issue is filled with up-to-the-minute news from the world’s top runways and

up-to-the-register details on Las Vegas’s best fashion and beauty shopping. LV Style

Couture’s editorial experts deliver the best finds nationallty, introduce readers to the

personalities behind Las Vegas’s fashion, beauty and retail scene, and celebrate the

designers, retailers, spa owners and hair stylists who make it all happen.

RREACHING LAS VEGAS’S FASHION AND BEAUTY OBSESSED READERSWant to reach Las Vegas’s label queens?, style junkies, and fashionistas. Do it

through the pages of LV Style Couture. LV Style Couture’s readers love to shop, and

they will soon turn LV Style Couture for the latest advice on where to indulge their

favourite pastime.

MORE SHOPPING THAN EVER!EEach issue of LV Style Couture includes a “Get the look”, “Style Thoughts”, and

Designer Showcase. In addition, there is always a special topic covering everything

from cosmetic surgeons, specialty sizes, spas, jewelery to designer boutiques from

coast to coast.

SHOW ME HOW! SHOW ME WHERE!FFrom insider secrets of what’s hot to expert takes on where to get the latest looks

now, LV Style Couture delivers what readers need to create their personal style

statements.

Female 62%Male 38%College Graduated 53%Employed 85.8%Median Age 33.8 yearsMedian HHI $73,465Single Single 68.3%Married 31.7%

Female 62%Male 38%College Graduated 53%Employed 85.8%Median Age 33.8 yearsMedian HHI $73,465Single Single 68.3%Married 31.7%

Purchased Item via internet 75.4%Dined at a restaurant in past 30 days 92.8%Consume alcoholic beverages in past 30 days 62.2%Purchase jewelry or watches 62%Brand in clothes is important 57%Attend live music venues or nightclubs 54%Attends theater Attends theater 62.%Spa & health centers 67.3%Plan to buy or lease automobiles 40%Travel 86%Sports 57%Own a personal computer 95.3%Own a cell phone or PDA 98.8%

Purchased Item via internet 75.4%Dined at a restaurant in past 30 days 92.8%Consume alcoholic beverages in past 30 days 62.2%Purchase jewelry or watches 62%Brand in clothes is important 57%Attend live music venues or nightclubs 54%Attends theater Attends theater 62.%Spa & health centers 67.3%Plan to buy or lease automobiles 40%Travel 86%Sports 57%Own a personal computer 95.3%Own a cell phone or PDA 98.8%

DEMOGRAPHICS

PUBLICATIONDATES2015

JAN.

APR.

JULY. ( ANNUAL SWIMSUIT ISSUE)

OCT

DEC .

TOTAL CIRCULATION 5,000 (Print) per issue 25,000 (Online/Digital Subrcriptions)

FREQUENCY: 5 ISSUES TOTAL READERS: (ANNUALLY) 125,000 GENDER SPLIT: Female 73% Male 27%AAVERAGE AGE: (females) 35 (male) 38 aged 12-17 4%

aged 18-24 24%

aged 25-34 28%

aged 35-49 32%

aged 50+ 10%

THE LV STYLE COUTURE READER IS:

4646% more likely to look for labels when shopping for clothes

14% more likely to try to keep abreast of changes in style and fashion

51% more likely to like to change their appearance with cosmetics

22% more likely to be the first to own new electronic products

29% more likely to spend $50+ on makeup in the past 30 days

1919% more likely to spend $50+ on perfume as a gift in the past 12 months

31% more likely to spend $100+ on face and body skincare in the past 30 days

31% more likely to spend $2,500+ on women’s clothing in the past 12 months

32% more likely to belong to the “Cultured And Active”

travel cluster

41% more likely to have spent $100+ on their last visit to the salon/spa

TOTAL CIRCULATION 5,000 (Print) per issue 25,000 (Online/Digital Subrcriptions)

FREQUENCY: 5 ISSUES TOTAL READERS: (ANNUALLY) 125,000 GENDER SPLIT: Female 73% Male 27%AAVERAGE AGE: (females) 35 (male) 38 aged 12-17 4%

aged 18-24 24%

aged 25-34 28%

aged 35-49 32%

aged 50+ 10%

THE LV STYLE COUTURE READER IS:

4646% more likely to look for labels when shopping for clothes

14% more likely to try to keep abreast of changes in style and fashion

51% more likely to like to change their appearance with cosmetics

22% more likely to be the first to own new electronic products

29% more likely to spend $50+ on makeup in the past 30 days

1919% more likely to spend $50+ on perfume as a gift in the past 12 months

31% more likely to spend $100+ on face and body skincare in the past 30 days

31% more likely to spend $2,500+ on women’s clothing in the past 12 months

32% more likely to belong to the “Cultured And Active”

travel cluster

41% more likely to have spent $100+ on their last visit to the salon/spa

CURRENTISSUE

DISTRIBUTION AND CIRCULATION2015LV Style Couture DISTRIBUTION & CIRCULATION

LLV Style Couture Magazine will be published 5 times a year with a projected base circulation of 10,000 free copies. Subscriptions will also be available. Up to 25,000 magazines will be sent via email through online subcriptions. We will also provide targeted delivery through news stand distribution and selected distribution reaching each target area.

2015LV Style Couture DISTRIBUTION & CIRCULATION


2015LV Style Couture DISTRIBUTION & CIRCULATION


Distributed to local businesses in each area

Retail Car RentalsRestaurants AttractionsMusic stores Fitness CentersHotelsBars and NightclubsCColleges & UniversitiesMcCarran International Airport

Fashion 87%

Trends 71%

Beauty 68%

Wellness 49%

Calendar of Events 44%

CONTENTDepartments - Arranged by specific magazine areaTrends - Up-to-date guide to newest fashion and beauty trends Beauty - Beauty tips, education, and products Events - Complete and current listings of fashion related events in Las Vegas area and around the worldFashion - Highlighting fashion trend stores and boutiques

Departments - Arranged by specific magazine areaTrends - Up-to-date guide to newest fashion and beauty trends Beauty - Beauty tips, education, and products Events - Complete and current listings of fashion related events in Las Vegas area and around the worldFashion - Highlighting fashion trend stores and boutiquesWellness - Advice, tips. and products givin by certified health and wellness experts

Readers Value Lifestyles|Magazine ContentFavorite advertising/editorial contentReaders Value Lifestyles|Magazine ContentFavorite advertising/editorial content

Better than ever!LVSTYLECOUTURE.COM is bigger and better, the site has a new design, more slideshows, videos, blogs and expanded newsletter offerings. We’re bringing even more of the world of fashion home than ever before. LVSTYLECOUTURE.COM offers the editorial strengths of the LV STYLE COUTURE brand,with additional benefits:• Ability to advertise time-sensitive promotions, offers, events • Ability to target ads geographically•• Interactive program development

PRINT ADSSUBMISSION SPECS

Back Page$3000 (1) x (5) $13,500 Inside Back page$2500 (1) xx (5) 11,250

Center Page$1500 (1) x (5) $6,750

Full Page $1300 (1) x (5) $5,850

11/2 Page$800 (1)x (5) $3600

Cover Feature $7,000

1/3 Page (vertical) Color $600x (5) $2,700

1/4 Page (vertical) $500 (1) x (5) $2250

1/8 Page $1500(can only be purchased for full year)

MAGAZINES TRIGGER ONLINE SEARCH

Magazine readers are more likely to start a search online after reading a magazine. Magazines are great sources of information about new products and services providing the catalyst and iinspiration to find out more.

PRICES

8.75 X 11.25

2.95 X 11.25

8.75 X 5.625

Full Page

2.25 X 11.25 8.75 X 2.25

DISCUSS WITH AD SPECIALIST

1/2 Page

1/3 Page

1/4 Page 1/4 page

1/8 page

1/16

KIARA BELEN

MULTIPLE PLATFORMS. GREATER ENGAGEMENT.Media habits have changed and consumers are constantly on the lookout for new ways to engage and interact with informa-tion that’s relevant to them. FASHION Magazine provides quality content to these users across multiple platforms, with a guiding principle to meet evolved consumer expectations with the most enhanced functionality available.Fashionmagazine.com is a fully responsive website meaning it looks great no matter what device you are using to view it. Mobile visits are currently growing at 10% month over month.For advertisers mobile offers an exclusive opportunity to show case their brands in unique advertising formats.

MAGAZINES TRIGGER ONLINE SEARCH

Magazine readers are more likely to start a search online after reading a magazine. Magazines are great sources of information about new products and services providing the catalyst and inspiration to find out more.

DOUBLE BIG BOX LEADERBOARD BILLBOARD PUSHDOWN UPPER BIG BOX LOWER BIG BBOX IN-BLOG BANNER FULL PAGE VIDEO

300 X 600 PIXELS728 X 90-360 PIXELS 970 X 250 PIXELS970 X 90-415 PIXELS 300-600 X 250 PIXELS 300-600 X 250 PIXELS 560560 X 90 PIXELS 640 X 360 PIXELS 300-600 X 250 PIXELS

OTHER ONLINE POSITIONS• E-Newsletter Insertion Target your message to a highly loyal and receptive audience. Our LV Stle Couture Magazine newsletter is distributed to an opt-in list of either weekly or monthly subscribers. Opportunities include a big box or leaeaderboard display ads, button ads or text links.

• E-blastCustomize your message to LV Style Couture Magazine’s opt-in subscriber list with an e-blast designed specifically for your event, promotion or product sampling offer.

• Custom Oppurtunities llvstylecouture.com offers many unique opportunities to capture the attention of our loyal audience. Examples of microsites, sponsored surveys, integrated content, slideshows, quizzes, video, custom or preroll video packages and more can be presented and customized to your specific marketing needs.

ADVERTISING AVAILABLE ON LVSTYLECOUTURE.COM ( COMING SUMMER 2015)

DIGITAL MEDIA

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2013 Print Measurement Bureau results tells us that fashion based or fashion themed magazines are growing 15% annually. But it’s hearing from individual voices from all parts of Las Vegas that is the most gratifying. Like the readers who have reached out to me on social media just to say that they love having a fashion mmagazine. The local models and photographers that we get the chance to spotlight their talents. And we were especially grateful to the fan who let us know she bought a new swim suit suit from an ad that she saw in the magazine! We value every one of our readers. And they are always in our minds when we are refining story angles and planning issue themes. In 2015, we will continue to bring the international world of fashion and beauty home in a way that makes sense.

ne of the joys of running a magazine is connecting with its readers. We know there are lots of them out there – data from the fall

o

Laura

FINAL THOUGHTS FROM THE PUBLISHER

JENNIFER MCCRAY

ADVERTISING

(702) 904-4902

[email protected]

WWW.LVSTYLECOUTURE.COM

JENNIFER MCCRAY

ADVERTISING

(702) 904-4902

[email protected]


OR

MINDY TATTI

ADVERTISING DIRECTOR

(702) 239-6636

[email protected]


MINDY TATTI

ADVERTISING DIRECTOR

(702) 239-6636

[email protected]


SPECIAL REQUESTS

• Regional edition rates available upon request.• Costs for tipping, binding, polybagging, inserting, five color or any other special production methods are available upon request. • Agency commissionable.

SPECIAL REQUESTS


SPECIAL REQUESTS


DIGITAL REQUIREMENTS FOR ADVERTISING MATERIAL

LV Style Couture will not assume any responsibility for advertising reproduc-tions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.

• All critical matter must be kept within 1/4”from bleed trim edges. • We will ONLY accept PDFx files (ensure that files are 300 dpi).• Include 1/8” bleed on all sides for pages built to bleed trim specs. • Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colors (Pantone) must be converted to CMYK.• Type should be a minimum of 8 point.• Reverse type less than 12 point is not suitable for reproduction.• Ink density for all four process colors must not exceed 300%. •• Please be sure to include trim, crop marks and bleed on your proof. • LV Style Couture reserves the right to add a keyline tofloating ads to differentiate them from editorial.• LV Style Couture reserves the right to refuse any or all copydeemed to be unsuitable.• Advertisers and/or advertising agencies assume fullresponsibility for all content of advertisements.•• Please do not apply trapping to PDF files.







JAN ---- DECEMBER 4APRIL---- FEBRUARY 12 SUMMER ---- APRIL 16 OCTOBER ---- AUGUST 13 WINTER ---- OCTOBER 15 *THESE DATES ARE TARGET DATES AND SUBJECT TO CHANGE

JAN ---- DECEMBER 4APRIL---- FEBRUARY 12 SUMMER ---- APRIL 16 OCTOBER ---- AUGUST 13 WINTER ---- OCTOBER 15 *THESE DATES ARE TARGET DATES AND SUBJECT TO CHANGE

2015 ADVERTISING SCHEDULE2015 ADVERTISING SCHEDULE

Coming Summer 2015 all new

LVSTYLECOUTURE.COM

Documents

2015 LVSC Media Kit