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Showcasing the most exclusive suppliers in the

wedding industry.

“

I N T R O D U C I N GBoutiquebridalconcepts.com is South Africa’s first wedding portal strategically positioned to promote and showcase only the most exclusive suppliers in the wedding industry. If you’ve been selected to advertise on boutiquebridalconcepts.com it’s because your reputation in the industry is that of a consummate professional. Our research has shown that engaged couples are more time-starved than ever before and that they do not have time to research and find individual suppliers.

They would like to get all the information they need to plan their wedding on one concise website.

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84%of couples spend 10-15 hours a week planning their wedding for up to 12 months in advance.

“I N T R O D U C I N G (cont.)

Boutiquebridalconcepts.com does just that. As a supplier, you get your own website within our website, so that your brand identity is maintained, but more importantly, engaged couples get all the information and inspirational images they are looking for in one place.

Our couples are discerning, affluent and know what they want. 80% will plan their own wedding, using a Wedding Planner only near the very end. 84% spend between 10 -15 hours a week for up to 12 months in advance planning their wedding.

Boutiquebridalconcepts.com provides these couples with all the resources they need to plan their wedding celebrations from engagement to saying “I do!” Our content is informative, aspirational, inspirational and up-to-date with the latest wedding trends.

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VA L U A B L EEngaged couples find boutiquebridalconcepts.com a valuable source of information and resources.

· Premium wedding portal featuring discerning, like-minded wedding professionals who offer excellent bespoke products and services.

· Guarantee that all suppliers featured adhere to stringent Service Level Agreements.

· A wedding portal featuring inspirational images and articles to make wedding planning that much easier and fun.

· Planning tools to help the busy bride and groom co-ordinate their big event:

o Budget plannero Wedding checklisto Guest list managero Table plannero Inspiration boardo On-line gift registry

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VA L U A B L E (cont.)

Engaged couples find boutiquebridalconcepts.com a valuable source of information and resources.

· Personalized wedding website capturing the journey from engagement to wedding day.

· Ongoing relationship with Boutique Concepts through our other soon to be launched brands, Boutique Baby Concepts, Boutique Travel Concepts & Boutique Interior Concepts.

· Complementary bridal services from a supplier directory to full wedding co-ordination services and expert wedding advice.

· Negotiated rates with preferred partners.

· Opportunity to interact with boutiquebridalconcepts.com on multiple Social Media platforms for additional wedding ideas, wedding trends and inspirational images.

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T A R G E T I N GOur target audience is well educated, employed & discerning – they use websites and blogs for both wedding planning and inspiration.

· Affluent brides in the UK, USA and SA who plan to have a destination wedding in South Africa.

· Couples renewing their vows to celebrate “nostalgic moments.”

· Honeymoon couples.

· Wedding guests.

· Wedding party, from bridesmaids to groomsmen.

Engaged couples are more time-starved than ever before.

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We do not believe in cluttering our

website with advertisements.

“A P P E A L I N GBoutiquebridalconcepts.com is a free inspirational website for couples to plan their wedding day. They need only register on our website if they would like to make use of our wedding planning tools. No user log-in is required to browse our site.

Our website is elegant, easy to navigate and visually appealing. Our images are

aspirational. We do not believe in cluttering our website with

advertisements which detract from showcasing your products and services to their maximum.

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M A R K E T I N GBoutiquebridalconcepts.com will distribute our marketing materials at key bridal exhibitions in South Africa: In Johannesburg at The Wedding Expo & Wedding Whizz and in Cape Town at The SA Wedding Show, The Bridal Fair, The Fab Bridal Fair, and the Winelands Bridal Fair.

Boutiquebridalconcepts.com will use our Social Media profiles to help promote your business on the following social media platforms: Pinterest, Facebook, Twitter, Google+, Linked In & Tumblr.

We will also initiate and host networking events and competitions, and which featured suppliers and retailers will be invited to participate.

Our on-line advertising strategy includes features and articles in both local and international publications.

We use our Social Media profiles to

help promote your business.

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D I S T R I B U T I O NOur search engine optimisation is world-class. Our knowledgeable and highly skilled team is up-to-date with the latest SEO best practice standards. In an ever-changing on-line environment we do the work and for you remain up-to-date on your behalf.

Our social media sites add value by providing useful content for wedding planning and carefully positioning our featured suppliers in order to build relationships with these engaged couples on many different tiers.

· Search Engine Optimisation with Google Adwords and paid for listings.

· Weekly direct marketing campaigns to local and international brides.

· Monthly on-line newsletter featuring top wedding trends and suppliers.

· Blog articles featuring latest trends and useful wedding planning tips and ideas from suppliers.

· On-line forums giving suppliers an opportunity to participate in discussions and build relationships with engaged couples directly.

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B E N E F I C I A L

· Boutiquebridalconcepts.com is the only bridal portal in South Africa offering wedding suppliers and retailers a fully customised mini-website with a Content Management System (CMS) that you control – your images, your content, your brand identity.

· You can easily update your content and images as often as you like to ensure your brand stays fresh and exciting.

· Suppliers who are proactive are rewarded with special featured pages via banner adverts and emails to our discerning couples.

· Boutiquebridalconcepts.com will host regular promotional / networking opportunities to help promote your individual services through networking workshops and presentations, bridal shoots, web community and specific services based forums, e-marketing and Social Media initiatives.

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B E N E F I C I A L (cont.)

· You are featured on a premium, bespoke wedding portal, targeting international and local affluent engaged couples.

· Only a handful of carefully chosen service providers are featured ensuring maximum exposure.

· Sponsorship opportunities through competitions and promotions giving you additional brand exposure.

· Monthly editorials featuring suppliers and the latest wedding trends and wedding planning ideas.

· Longevity of relationship through cross-marketing opportunities with our other soon to be launched Boutique Concept brands.

· Continued advertising exposure through our blog, direct marketing campaigns and banner adverts.

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· SA’s only tailor-made on-line Boutique for wedding suppliers.

· Your Boutique can be customised to ensure that your brand identity is maintained on our site.

· Unique press office facility to publish your latest press releases, specials and promotional offers and media coverage.

· Gallery pages include both image and video uploading capabilities.

· Your on-line Boutique includes links to all your social media pages.

U N I Q U EBoutiquebridalconcepts.com is not like any other website or blog in the South African market place. We have taken expertise and the best practices from around the world and combined what we love giving you – an on-line Boutique that is uniquely yours.

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U N I Q U E (cont.)

· Boutiquebridalconcepts.com is your one-stop marketing, branding and promotional company – we offer e-marketing, social media and media placement services.

· Free continuous additional marketing services through our Social Media Platforms and blog.

· Only on-line Boutique offering engaged couples Service Level Agreements.

· On-line availability calendar letting brides know if you are available for their wedding date (Coming soon).

· Additional on-line facilities to upload information through PDF’s.

· Full website analytics for your Boutique and Profile View (track visitors & conversions yourself).

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A D V E R T I S I N GSuppliers have the option of selecting a Boutique (Mini CMS) or a Profile View for advertising purposes. When a browser on boutiquebridalconcepts.com selects a specific wedding category suppliers will be featured in their specific product / services category.

To view samples click the buttons below:

(For Businesses)

(For Accommodation, Establishmentsand Venues)

PROFILE VIEW YOUR BOUTIQUE BANNER ADVERT

2-page company overview

6 fully customizable website pages

Size: 728 x 210

Customisable CMS with individual login ü üUpdate easily & as often as you would like to ü üLinks to Social Media Platforms ü üAdditional free marketing via our blog, newsletters & social media platforms

ü ü

Your own logo, branding & styling ü ü üFeatured in product specific category pages ü ü üFeatured on bridal planning pages üAbout Us Page ü üContact us Page with Google map, telephone no, email address ü üIndividual website stats ü ü

Services page üGallery page with 15 images & video’s üNewsroom page with PDF uploads ü

Testimonials page üAnnual fee R900 excl VAT R3000 excl VAT

Monthly debit order R110 excl VAT per month

R350 excl VAT per month

R500 excl VAT per month

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A D V E R T I S I N G (cont.)

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A D V E R T I S I N G (cont.)

** Services Pages: For venues and accommodation establishments the Services Page includes additional unique features:

o An accommodation legend detailing the venues main facilities and services available.

o A venue legend providing more details with regards to hiring your venue as a wedding venue.

o PDF uploads can include menu’s, floor plans and any other information pertaining to your venue.

** Testimonials pages: You are great at what you do! Use this page to let engaged couples know just how great you are. Suppliers with the most testimonials will be ranked higher on our website and will receive additional free branding and marketing exposure on our website.

Suppliers with the most testimonials will be ranked higher on our website.

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We would like you to think of us

as part of your marketing team.

“B O U T I Q U E M A R K E T I N G & P R P A C K A G E SBoutique Concepts is a fully-fledged marketing agency and can assist with all your Marketing, PR and promotional requirements.

Our passionate and experienced team wants to add value to your brand and deliver ROI through targeted brand exposure and bottom line results. Our aim is that our marketing and brand-building strategies further strengthen your company’s brand and value proposition.

Boutique Concepts would like to build your brand through association with other prestigious brands. We would like you to think of us as part of your marketing team who can create bespoke marketing and PR packages specifically to meet your individual requirements.

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S O C I A L M E D I A M A R K E T I N G S E RV I C E S

F Facebook

· Customizable company page

· Weekly objective: 3 posts, upload images & tailored responses

L Twitter

· Customizable company page

· Weekly objective: 2 tweets, 2 re-tweets

· Monthly objective: 10 followers

: Pinterest

· Customizable company page with 5 story boards

· Weekly objective: 1 pin per board

O Tumblr

· Customizable company page

· Monthly objective: 1 blog post

X YouTube

· Customizable company page

· Weekly objective: 1 video

H Google+

· Customizable company page

· Weekly objective: 2 posts

Cost is R500 per month per package. Should you require additional marketing and PR services and the above packages do not suit you, we are happy to devise a tailor-made package especially for you.

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M A X I M I S I N G Y O U R I N V E S T M E N T

· Highly optimised product specific web pages.

· Website analytics to increase Click Through Rates and Conversion ratios.

· Social media brand building through Facebook, Twitter, Tumblr, Linked In, Google+, Pinterest, and YouTube.

· Networking events advertised through social media platforms and other targeted websites.

· Mobile-friendly optimised mobi pages.

· Monthly newsletters and advertorial features.

· Featured articles and competitions in our newsletter.

· Providing community of experts as the authority in the wedding industry with highly targeted and specific forums you are invited to join.

· Digital marketing services to further promote your brand.

· Value- added brand placement opportunities through mini “productions”.

For advertising contact:

URSULA FORRESTE: ursula@boutiquebridalconcepts.com

M: +27 71 333 1111 T: +27 21 713 4270

KATARINA LAMBROUE: kat@boutiquebridalconcepts.com

M: +27 73 857 2328T: +27 21 713 4270