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2015 Media KitMake: magazine • Makezine.com • Maker Faire
LEADING THE MAKER MOVEMENT
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Maker Media is a global platform for connecting makers with each other, with products and services, and with our partners. Through media, events and ecommerce, Maker Media serves a growing community of makers who bring a DIY mindset to technology. The launch of Make: Magazine in 2005, followed by Maker Faire in 2006, jumpstarted a worldwide Maker Movement, which is transforming innovation, culture and education.
Maker Media’s core media properties and ecommerce business are highly valued and respected brands in the maker community, where a cross-section of DIY enthusiasts from inventors and designers to hackers and tinkerers indulge their passions. Whether devouring Make: magazine from cover to cover (77% regularly read at least 3 of the last 4 issues), visiting makezine.com to check the latest blog post, shopping for the newest version of Arduino or Raspberry Pi, or planning a weekend at Maker Faire, makers depend on Maker Media brands to inform, inspire, unite and entertain them.
LEADING THE MAKER MOVEMENT
makezine.com - makerfaire.com - makershed.com
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Sales n 707.584.6741 n [email protected]
MakersMakers constitute an interesting and attractive profile that accounts for their broad purchasing plans across a number of endemic and non-endemic categories that relate to lifestyle. They are highly discriminating in their product and brand decisions and have the wherewithal and knowledge to invest in diverse areas that support their maker activities and their personal values. Their median age is 42 years and they are relatively affluent with an average HHI of $110,000.
Overwhelmingly male, they are “nesters” with a distinct family profile. The large majority of makers are married with a high incidence of home ownership: Over three-quarters own their home. 4 in 10 (39%) makers have children under 18.
■■ 8 in 10 are Male
■■ Average Household Income: $110,000
■■ 76% College Grads
■■ 27% Post Grads
■■ 77% Own Home
■■ One-third have technical staff job titles (scientific, engineering, R&D)
Source: 2014 Purchase Intentions and Attitudes Survey
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Sales n 707.584.6741 n [email protected]
Make: magazineMake: is the first magazine devoted to DIY technology projects. Make: has a devoted audience of tech-savvy, DIY enthusiasts who are shaping the future with their innovative projects and ideas.
>> Make:>magazine■■ Paid Circulation 125,000
■■ Total Readership* 300,000 *passalong 2.4 per issue
>> Make:>Readers>are>Dedicated■■ One-third of readers spend 3 or more hours
reading a typical issue, 63% spend 2 or more hours
■■ 86% of readers open 75% or more of the pages in a typical issue
■■ 91% file away their copies of Make: for future use
Make: is consumed at unprecedented levels with 95%* reporting that they have read or looked at any of Make:'s print formats, including the magazine, books, and special issues.
More Make:, More Often Serves the Growing Maker Community!
■■ Increased its frequency to bi-monthly and its trim size to a more traditional consumer magazine.
■■ Readers responded enthusiastically to more projects, broader integration with the website, how-to videos, maker profiles, and interactive content.
■■ The maker movement continues to grow in momentum: Makerspaces are proliferating in communities across the globe, providing access to tools, makers, and skill-building.
■■ STEM and STEAM initiatives are inspiring young makers to develop a love of making through project-based learning.
■■ Innovation/open-sourced product design is disrupting traditional business processes and practice.
“[The maker movement is] as significant as the shift from agriculture to the early industrial era”
– Jeremy Rikin, Wharton economist. Bloomberg Business Week, 2/16/12
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*Source: October 2013 Reader Survey
>> In>2014,>Make:
Sales n 707.584.6741 n [email protected]
Make: magazine
Frequency Full Page Half Page Cover 2 Cover 3 Cover 4 Special Section
Marketplace
1X $14,175 $8,552 $16,284 $15,581 $17,689 $15,309 $2,200
3X $13,608 $8,210 $15,632 $14,958 $16,982 $14,697 $2,112
6X (1 year) $13,041 $7,868 $14,981 $14,335 $16,274 $14,084 $2,024
2015 Editorial Calendar
Print Advertising Rates
5
Issue
V43
Electronics &
Wearables
V44 Robots & Drones
V45
Getting It Made
V46
Connected Cars
V47 Makers in
Space
V48
3D Printing &
CNC
Ad>close 11/19/14 1/21/15 3/25/15 5/20/15 7/22/15 9/23/15
Materials>Due
11/26/14 1/28/15 4/1/15 5/27/15 7/29/15 9/30/15
On>Sale 1/20/15 3/24/15 5/26/15 7/21/15 9/22/15 11/24/15
Sales n 707.584.6741 n [email protected]
Makezine.com
> Website Engagement■■ 7.3M monthly pageviews
■■ 2.9M monthly visitors
■■ 2.2M monthly unique visitors
> Social Media Reach■■ Over 2.3M followers on Google+
■■ 136K likes on Facebook
■■ 122K followers on Twitter
> Make: eNewsletter ■■ 120K - Make eNewsletter -- bi-weekly
■■ 25K - Maker Pro eNewsletter -- weekly
> YouTube Make: Channel■■ 734K subscribers
■■ 175M video views
For more information, contact:Sales > Tel 707.827.7272 > [email protected]
Banners■■ Standard Banners■■ Rich Media Banners■■ Target advertising to specific
categories (electronics, 3D Printing, etc.)
Sponsorships■■ Weekly Themes■■ eNewsletter Sponsorships
Custom Content■■ Product Giveaways■■ Advertorial Blog Posts■■ Videos■■ Contests ■■ Special programs (Maker
Camp, Maker Sessions, etc.)
93% of Make: subscribers have visited Makezine.comSource: MAKE Editorial Profile Study, 2013
Makezine.com is a popular DIY/Tech website. It provides makers and enthusiasts with real-time information and projects and is a thriving community of makers, designers, crafters, inventors, tinkerers, and citizen scientists.
Advertising>Opportunities
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Sales n 707.584.6741 n [email protected]
Standard Banner Units
Leaderboard 728x90 $25 CPM
Medium Rectangle 300x250 $25 CPM
Half Page 300x600 $40 CPM
Rich Media Branding Units - Inquire for specifications and examples
Film Strip 300x600 (scrolls through creative up to 3000 pixels tall) $50 CPM
Portrait 300x1050 (divided into three distinct modules) $55 CPM
Simple/Expandable Video Player Units $60 CPM
Category Sponsorship - Targeted Advertising
Leaderboard 728x90 $55 CPM
Medium Rectangle 300x250 $55 CPM
Half Page 300x600 $70 CPMCategories: Electronics, Workshop, Craft, Science, Home, Art & Design, Arduino, Raspberry Pi,
3D Printing, Robotics and more!
Display Advertising Rates
eNewsletter SponsorshipsMake eNewsletter (120k subscribers, 2 per month) $5,000 Standard* / $7,500 Custom** (per insertion)
Maker Pro eNewsletter (25k subscribers, weekly) $7,000 Standard* / $9,000 Custom** (per insertion)
* Standard Sponsorship: 500x150 ** Custom Sponsorship: 500 x 150 + Advertorial
Custom Campaigns Inquire about custom campaigns and special programs for your brand
Sponsored Advertorial Post starting at $8,500
Sponsored Advertorial Product Giveaway starting at $9,500
Video $12,000 Standard* / $22,000 Custom*** Standard: Includes PSA style intro or branded slide ** Custom: Includes PSA style intro or branded slide + custom content and
poduct placement
Makezine.com
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Sales n 707.584.6741 n [email protected]
Maker Faire is an award winning, family friendly event celebrating technology, education, science, arts, crafts, engineering, food, sustainability, and more. Maker Faire has become part of pop-culture, a place for experiential marketing, debuting new technologies and inventions, and celebrating geekdom.
Maker Media produces two annual flagship Maker Faires, partners with museums to produce Featured Maker Faires, and works with communities to license Mini Maker Faires around the world.
> 2014 Flagship Faires■■■9th>Annual>Maker>Faire>Bay>Area May 17-18, San Mateo Expo Center Attendance: 130K - NEW RECORD!■■■5th>Annual>World>Maker>Faire>New>York Sept 20-21, New York Hall of Science Attendance: 85K - NEW RECORD
> 2015 Flagship Faires■■■10th>Annual>Maker>Faire>Bay>Area
May 16-17, San Mateo Expo Center
■■■6th>Annual>World>Maker>Faire>New>York
Sept 26-27, New York Hall of Science
> Mini Maker Faires■■■Over>130>community>events>in>2014■■■45>International,>in>26>countries
Maker Faire Attendees■■68% Male, 32% female
■■Median age 37.5 yrs
■■HHI $125K
■■47% First-time attendees
■■91% Attend with family and friends
■■78% gave Maker Faire high praise either noting it was "the best event I've been to all year" or it was "pretty darn great"
Source: Maker Faire Bay Area Attendee Survey, 2014
Please>inquire>for>a>detailed>list>of>sponsorship>and>marketing>opportunities.
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> 2015 Featured Faires (TBD)■■■Kansas>City ■■■Detroit> ■■■Paris> ■■■Atlanta
■■■Shenzhen■■■Rome>■■■Tokyo>■■■+>many>more!
Maker Faire attendees are affluent, and more likely to
have children under 17 living at home.
Sales n 707.584.6741 n [email protected]
MakerCon is a Broader, More Inclusive Conference
MakerCon offers makers of all stripes-from hobbyists to pros, organizations, and municipal resources like libraries, educators, and communities-a chance to learn about new tools and technologies, available resources and services, and topical trends within the maker movement. MakerCon also presents an opportunity to meet and mix with other makers with similar initiatives, as well as individuals who can provide guidance and expertise.
Mission and Agenda ■■■Celebrate>makers>and>making
■■■Recognize>innovation>and>ingenuity>
■■■Meet>and>mix>with>makers
■■■Exchange>views>and>visions
■■■Explore>potential>of>tools>and>technology
■■■Visualize>the>future>with>robots>and>drones!
■■■Delve>into>emerging>market>trends
■■■Demo>exciting>new>products>
The BUZZ #makercon
"It's only 12 o'clock on day one and I'm happier than a kid on Christmas." @thanasi
"#MakerCon Displays Breadth and Depth of Maker Community including @localmotors, and @CornellEng!" @AmeriEntre_ship
"We really enjoyed MakerCon New York, great speakers and great topics and examples of innovation." @loosetheory
"Thrilled to be at MakerCon with an awesome health panel, including the medical maker who first taught me how to 3D print #makercon." @jfgm
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"Small>groups>of>people>are>doing>things>that>big>companies>can>only>dream>of>doing.">@carlbass>
> MakerCon Bay Area■■■2014>Attendance:>500+■■■Product>Announcements>by>these>innovative>brands:Autodesk, Inventables, Printrbot, FirstBuild, ■■2015>Event:>May>13>&>14,>2015
> MakerCon NY■■■Big>Themes:Tools of Innovation, Citizen Science, Making the Maker City, Business of Making, Wearables/Fashion & Design ■■■2014>Attendance:>400+■■■Product>Announcements>by>these>innovative>brands:Intel, littleBits, Inventables, FirstBuild, Arduino and Ultimaker■■2015>Event:>Week>of>Sept.>21,>2015
> MakerCon, the Nordic Edition■■■October>17-18,>2014Oslow,>Norway>■■■Expected>Attendance:>200+
Sales n 707.584.6741 n [email protected]
Make: MagazineAd Specs: PRINT
> MECHANICAL SPECIFICATIONSTrim Size: 8.375”×10.875”
Margins: Live areas should be kept 3/4” from
document edge on all four sides including gutter.
Crop marks:>None
Binding: Perfect
Inserts: Are accepted, contact your sales
representative for details.
> DIMENSIONSFull Page (no bleed): 7.25”×9.875”
Full Page (bleed): 8.625”×11.125”
Two Page Spread (bleed): 17”×11.125”
Half Page Horizontal: 7.25”× 4.875”
Marketplace, Quarter Page: 3.5”×4.875”
> MATERIAL SUBMISSIONInsertion orders should be submitted to:
Mara Lincoln at [email protected]: (707) 602-5101
fax: (866) 345-0802
> COLOR PROOFS (OPTIONAL)Color proofs should be a high-quality digital
proof that meets SWOP standards. Color
correctness cannot be guaranteed if color proof
is substandard, or no proof is provided.
> DIGITAL FILES->Digital files should be provided in high resolution
PDF format, using Acrobat Distiller 6.0 or similar
- Digital files should be CMYK
- Digital file sizes should be made exactly to the
specifications. We cannot be responsible for files
that do not adhere to these specs
- Any printing instructions (optional) should be
provided in a separate document
> FONTS AND IMAGES- All fonts and images must be embedded
- Any placed images should be at 100% size and
300dpi, CMYK
- Note that we cannot guarantee accurate
reproduction on fonts that are not Adobe
postscript fonts. To avoid any font trouble, you
can outline your fonts.
> COLOR DENSITY- Total 4-color density should not exceed 280%
with no more than one color solid. Please note
there is an expected press gain of 18–22% in the
50% range, and that ink coverage will vary slightly
during press run.
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Sales n 707.584.6741 n [email protected]
makezine.comAd Specs: ONLINE
Our sites accept static JPG (up to 50k file size) animated GIF (up to 50k file size) or Flash (version 10 or lower: up to 50k) provided animations are no longer than 15 seconds (ie: no endless looping). Any rich media DHTML must be user-initiated (click to expand, click to play video, etc.)
> AD SIZES AVAILABLE- 728 x 90
- 300 x 250
- Custom sizes available by request, contact your sales representative for details.
> AD TYPES ACCEPTED- Static jpg/gif
- Animated gif
- Flash (version 10 and lower)
- 3rd Party Rich Media
> FILE SIZE LIMITATIONS- Jpg/Gif = 50k
- Flash = 50k
- Expandable Units = 50k initial load, 100k maximum
> SPECIFIC GUIDELINES - Animation must end after 3 loops or 15 seconds, whichever is shorter (no endless looping) for ALL ad types
- All audio, video or interactivity MUST be user-initiated
> NEWSLETTER GUIDELINES:- 50 words or less, 9 words or less for title. Content written by Make: Editors
- 500x150 banner ad, must be static jpg or gif
- Third party tags are not accepted for newsletters. We will, however, accept a click tracking URL.
> SPONSORED BLOG POST GUIDELINES:- 300-500 words. Sponsor button with company logo linking to sponsor's website. Content written by Make: Editors
> MATERIAL SUBMISSIONInsertion orders should be submitted to:
Mara Lincoln at
[email protected]: (707) 602-5101 fax: (866) 345-0802
> FLASH GUIDELINES->Flash banners should be generated using AS2 (ActionScript 2) for best functionality- To track clicks in Flash, the following ActionScript MUST be used: on (release) { if (clickTAG.substr(0,5) = = “http:”) { getURL (clickTAG, “_blank”); } }- Do NOT embed the URL within the code, instead use the above ActionScript and provide the URL to us.- Only one click command can be tracked through the ad server. If more than one click command is desired, click tracking will have to be enabled on the client-side rather than through the ad server.
> EXPANDING AD UNIT GUIDELINES- All expansion MUST be user-generated on click. No auto-open or mouseover opening allowed. - Expansion rules:• 728×90 — expands down. Maximum size = 728×180• 300×250 — expands down or to the right. Maximum size = 300×600 (down) or 600×250 (right).- Control “Close X” must be visible in the upper right corner of all expanding ads. 16 point font is recommended. Mouse-off retraction is also recommended.- Auto close after 3 seconds of no user interaction- ALL expanding ads require notification and approval by Make Media prior to signing of the insertion order.
> DELIVERY OF CREATIVE- All creative should be received no less than three (3) business days prior to the start of the campaign in order to ensure a timely launch.- Flash creative should be received no less than five (5) business days prior to the start of the campaign to allow for testing of clicktag functionality.
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