2015

Board of Directors

President

Sam Kelly

New Balance AC Inc

Vice President

Kerry Mohammadian

Master Air

Treasurer

Randy Fly

Fly Comfort

Secretary

Merle Aaron

Aaron Mechanical Services

Contractor Director

Bob Elolf

Environmental Air Systems Inc

Contractor Director

Jay Warren

A.J. Warren Service Co.

Contractor Director

Stephanie Marquard

Kingwood A/C & Heating

Chairman of the Board

Allyson Hoag

G & H A/C & Heating

Associate Director

Brandon Rincon

ACES Supply

Associate Director

John Martz

Hunton Distribution

Air Conditioning Contractors Association of Greater Houston

Volume 1 Issue 4 April 2015

1955. The Original

BE A PART OF THE CHANGE!

The Air Conditioning Council of Greater Houston started with its local roots in Houston in 1955. Our Chapter has seen many changes as we celebrate our 60th year as your premier HVAC/R Trade Association, including a recent name change to Air Conditioning Contractors Association of Greater Houston.

ACCA-GH is undergoing another change. As many of you are aware, ACCA at the National level has made a business decision to “de-federate” with all local and state chapters. What does this mean to you as a member. It means that we going back to our roots and you will no longer be required to join ACCA National. It also means that we are adopting our former name, Air Conditioning Contractors Association of Greater Houston. Further, as a member of Air Conditioning Contractors Association of Greater Houston, you will continue to retain all of the benefits of our affiliation with TACCA.

We are excited about this change. For many members who have not been able to join due to the high dues cost, NOW is the time to get involved. Please join me and make the deci-sion to keep it local!

As a local member, you will continue to enjoy the benefits at both the Local and State level. These benefits include:

Dinner and Networking Events

Local and State Lobbying and Legislative Efforts

Collaboration with Local Building Inspectors

Relationship with TDLR

Local and State Wesbite and Online Directory

Local and State Training Courses at reduced rates

Free Classroom Based Continuing Education

The CompPac Trust of Texas Workers Compensation Trust

If you have received an invoice from ACCA National to participate in their ”Join Now for a limited time offer”, please be aware that you are not joining at the local/state level. As your membership comes up for renewal, you will receive an invoice from TACCA. For prospec-tive members, please feel free to contact me (713) 781-4822 to join.

IN CLOSING, WHAT STAYS LOCAL, GROWS LOCAL IN 2015!

Jean S. Voitle

Executive Director

And your

Air Conditioning Contractors Association of Greater Houston Board of Directors

TDLR

Approved

State CE

FREE TO MEMBERS

April 18th 8am-5pm

@ Century AC Supply

HVAC and Home Performance:

The Contractors Cause for Home

Performance (#11776)

Tech Tip #4-15

“Rules of Thumb”

Seems like we all have and use a number of “Rules of Thumb” pertaining to HVAC. Have you ever asked or wondered where they

came from? If you did ask, you were proba-bly told that they have been around forever and possibly an accepted Industry Standard. Well as the industry has evolved with mod-ern technology, the Rules of Thumb are what

should now be called “Old Wives Tales or MYTHS of A/C.”

Just to name a few:

500 square foot per ton to size a/c sys-

tems now requires a ACCA Manual J load calculation.

Adding a 1/2 ton more when replacing a unit or system now requires using ACCA

Manual S to properly size the new equip-ment.

Using .1 inches of water column on our Duct Calculator to size duct work now re-

quires using ACCA Manual D to properly size our duct work.

And one square foot of filter surface is right for one ton of a/c.

These are just a few of the many we use daily

and some are not working well with the new equipment. The reason is the “Rules of Thumb” worked for a specific time period. We as an industry are way past those times.

Like the old rule of thumb for getting to Gal-veston “USED TO BE HOURS” but that was on horseback. How long does it take today?

Regards,

John Burg

“Do the right thing even when no one’s watching”

Sam Says:

Just as ACCA National is changing, as is the world around us, gone are the days solely of word of mouth recommendations. Welcome to the world of Yelp, Google, Angies List, Facebook, Twitter etc. What forms of social media do you participate in with your compa-ny? How can social media benefit you? There is a won-derful article on page 3, written by Sherry Zarske of Marketing Depot, Inc. that can go deeper into this top-ic. If that article doesn’t answer all your questions, we have a great social media and grass roots marketing speaker at this month’s meeting. We are incredibly lucky to have Russ Johns of Next Step Next speaking at this month’s meeting on April 21st. Don’t forget that this month we are at our new location at the Crowne Plaza at Reliant.

We are finishing up preparations for our annu-al Shoot Out on Friday April 10th, I hope to see many of

you there! Nationwide Insurance, Kathy & Terry Slater, are sponsoring the incredible camo Cooler Bags as our event awards. I have to say the office has secured some dynamic raffle prices, there is a Klein Tools backpack that I know I will have my eye on winning in the raffle!

Summer Gala tickets are officially on sale! Get yours while you can for your chance to win one of 6 gift card prizes available. This year’s theme is a Night in Wine Country. We are looking forward to offering some delicious wines for you to enjoy tasting. We will be opening the doors at 6pm on June 16th and the auction begins at 6:30. We are happy to be back at the SPJST Lodge this year and looking forward to a delicious meal and open bar. Hope to see everyone there supporting our largest non-dues revenue event.

Thanks, See you at our Shoot Out or April Monthly

Meeting.

- Sam Kelly

Voitle’s Voice:

Social Media Frenzy! Many of you may question, What

is Social Media? A simple explanation is social media is

a social instrument of communication. In other words,

it is a two-way street that gives you the ability to com-

municate and interact.

Many of you are already using many social media tools;

however, the market is constantly changing and rein-

venting itself. As a result of the content overload, I felt

it important to invite a speaker this month to dispel

some of the myths and offer some guidelines about

how to optimize and implement many social media

tools. Please mark your calendars, April 21st, and join

us for an exciting and interactive meeting.

As always, If you have any questions, please feel free to

contact our office (713) 781-4822.

-Jean Voitle

Join Us May 19th

Saint Arnold Brewery Tour

5:30pm To

8:00pm $50

Summer Gala

June 16th, 2015

Tickets on Sale

Beginner’s Guide To Social Media

Is Social Media For You?

Before we jump into our begin-

ners guide to social media, we

have to ask: is social media even

right for you? Are you the kind of

person who likes to “live out

loud?” Do you embrace technol-

ogy, have a dedicated IT person,

or do you want to hire a social media organi-

zation? If you answered yes to any of these

questions, then please continue reading.

Business owners are constantly getting over-

whelmed with the must-do marketing strate-

gies discussed on the internet. They also get

disillusioned by fact that the web is free, so

they think that they should be doing it. Noth-

ing in life is free; at the minimum it costs you

time and, well… time is money. Our advice to

business owners is this: just like you were se-

lective with your traditional media and mar-

keting, you should be equally selective with

online marketing. Social media is essentially

the equivalent to referral marketing. If you do

a good job with referral marketing, then social

media will be a natural fit for your company’s

marketing strategy.

Now that you’ve decided you do want to use

social media for marketing your business, here

are a few tips that should help you getting

started:

Be Selective

Only start what you can manage to comple-tion. Typically, we recommend only trying to maintain one or two social media accounts at a time, so you should never start more social media accounts than you can actively interact and engage. If you’re feeling brave, there are tools like Buffer or Evernote to help automate and manage multiple social media accounts.

Nothing says that you care less about your company than when a consum-er posts a relevant comment that goes unanswered. It would be the equivalent of not answering your phone – it’s just bad business! So only choose the number of platforms that you can main-tain actively. Consistency – Consistency –

Consistency

Start with the basics. Since the search engines

use an algorithm to display their results, it is

critically important for you to be consistent

and PRECISE.

Be intentional with your company details.

It is important that all of your business details

match exactly, everywhere. If you abbreviate

east as E., then stay true to that format. If you

spell street on a document, don’t abbreviate it

as St. – keep it consistent! Every business

document that you fill out has the potential to

end up in a database somewhere. Data gets

sold and transferred, which means it has the

potential to end up on the internet. So do

yourself a favor and make your data work for

you, and not against you. Since the smallest

discrepancy can hurt your online presence, we

recommend that our clients create a docu-

ment that has all of the information that you

usually provide such as:

Company Name(s)

Company Address(es)

Phone Number(s)

E-mail Address(es)

Services Offered

Service Areas

Company Bio and History

Hours and Availability

Payment Options Available

Along with any other information that is standard for your company

From that point forward, that document will be the go-to source for your company profile. Use this document when you set up all of your advertising contracts and social media ac-counts to ensure that you are consistent across every platform. To really make sure that it’s consistent, only copy and paste from that original document. Try to create your profile by not typing, except where absolutely necessary. For a sample form, please visit: http://marketingdepotinc.com/profile-form

Background Image At Setup:

Every social media platform is different, but

most of them will encourage you to brand

yourself with a photo and/or a background

cover image. Each platform has different rules

concerning sizes and formats, so you’ll want

to make sure that you have logos and images

that fit the guidelines set by each platform.

These profile photos and background covers

are the first things that people see when they

click on your account or see you pop up in

their news feed, so make sure you are putting

your best image forward. We’ve created a

handy guide to help you understand the right

sizing for each social media platform at:

http://marketingdepotinc.com/social-media-

image-sizes

Volumes have been written about marketing on social media, but this is just the beginner’s guide to social media setup. For more infor-mation on creating followers, generating likes, which platform is the best platform for your industry, please visit us at http://marketingdepotinc.com or friend us on Google+: http://plus.google.com/+Marketingdepotinc/ and like us on Facebook: http://www.facebook.com/

14 SEER

Insco Nationwide Insurance

Johnson Supply

18 SEER

Hunton Distribution

20 SEER

Century AC

25 SEER

Aces Lennox

Ferguson Carrier

Goodman

THANK YOU

2015 SEER SUPPORTERS

Throughout the seasons, Our wonderful SEER Supporters have helped bring the association success…

Air Conditioning Contractors Association of Greater Houston

9800 Centre Parkway Ste 100

Houston, TX 77036

ACCA-GH MISSION STATEMENT

The mission of the Air Conditioning Council of Greater Houston is to help its mem-

bers become more profitable, manage their company more efficiently, and increase

their credibility in the community.

Social Customer Relationship Management

7 Tools to STAY connected and get ahead

3 tools you HAVE to use

2 ways to enjoy the process

2 tips to make it easy

New Location– Crowne Plaza Reliant

8686 Kirby Dr Houston, TX 77054

April 21st

5:30pm Social Hour

6:30pm Meeting

Special Attendees:

Roel Garcia– City of Houston

John Lain– TDLR

Don’t Miss Out on Important Updates

Contractors:

GG&B Air Conditioning

Houston, TX

Residential Air Conditioning Services

Houston, TX

Houston Air Repair

Houston, TX

Milton Frank Heating & Cooling

Spring, TX