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This Sketchbook outlines the content for the 3rd edition of the Inside EMI magazine. The goal of the Sketchbook is to make gathering written and visual content as clear and simple as possible for everyone involved.
Citation preview
1st Edition2nd Edition
2015Sketchbook
for
[ ______________________ ]
3rd Edition subtitle TBD
INSIDE EMI“ ”
inside.emiworld.orgFEB.2015FOR PRODUCTION
WHAT IS THE SKETCHBOOK?
SKETCHBOOK ELEMENTS
1 - 2015 Sketchbook - Introduction
THE SKETCHES - Present each assignment and its corresponding elements. (Location, storyline, article type, photos/images and personnel details)
THE PHOTOS - Outline the importance and benefits of taking great quality photos for your assigned sketch and entering the EMI photo contest.
THE ARTICLES - Give guidelines and examples of the different article types specified in the sketches. (Overview, Testimony and Interview)
This Sketchbook outlines the content for the 3rd edition of the Inside EMI magazine. The goal of the Sketchbook is to make gathering written and visual content as clear and simple as possible for everyone involved. Please utilize previous editions of Inside EMI and inside.emiworld.org as references for your assignment. The objective of Inside EMI is to bring to light the beautifully diverse work God is doing in and through EMI in an ethical, modest, and personal way!
The Sketches - 2015 Sketchbook - 2
THE SKETCHESThe following article sketches will give you an idea of what’s ahead for Inside EMI 2015. There will certainly be a few additions or substitutions as we go along, and the final location of your article may shift (Magazine, Newsletter, Web) depending on the content that is submitted.
If a sketch has been assigned to you, please print the page and pin it up at your desk, and get it into your planner.
There are helpful references following the sketches, however if you get stuck, need help, or meet an unexpected obstacle, let us know at [email protected].
PHOTOS (to inside.emiworld.org/upload.php)
Existing Ministry Site
Newly Acquired Site
A family who hopes to enroll in the future school
Children/Families currently being served
Portrait of article author on site
3 - 2015 Sketchbook - Sketch One - Project No. 11018 - EMIUK
Tanzania
Sketch 1 - Deliverables
STORYLINE: In this article we will see how Kids4school, an existing flourishing ministry, is looking to expand their reach by launching a Christian Academy. (Possibly highlight the local community being involved in construction.)
ARTICLE (to [email protected])
Type: Testimony (500 words)Author: EMI-UK, Project Vol. [John Pillar]
Team list with titles & disciplines
Recent ministry service statistics
Short bio of author
Uganda
Sketch Two - EMI EA - 2015 Sketchbook - 4
PHOTOS (to inside.emiworld.org/upload.php)
Portrait of article author on site
5 Feature photos of the facility in use
2 Feature photos of an adult beneficiary of the OPD and a brief bio on them
Sketch 2 - Deliverables
STORYLINE: In this article we will visit the completed Cherish HIV outpatient clinic designed by EMI to learn about the impact it is having on people’s lives.
ARTICLE (to [email protected])
Type: Overview (800 words)Author: EMI EA, Intern [TBD]
Short bio of author
5 - 2015 Sketchbook - Sketch Three - Project No. 5644 - EMI GLOBAL
DRC
ARTICLE (to [email protected])
Type: Overview (800 words)Author: EMI Global, Jason Chandler
Team list with titles & disciplines
Relevant Statistics (Population, water shortages, people served...)
Short bio of author
Sketch 3 - DeliverablesPHOTOS (to inside.emiworld.org/upload.php)
1 photo of each of 3 current systems(Similar/comparable photos if possible)
Portrait of family using current system
Close-up/creative shots of water systems
Portrait of article author on site
STORYLINE: In this article we will see the ins and outs of a WASH project as a team assesses 3 partially designed and constructed water systems.
Sketch Four - Project No. 5635 - EMI USA and EMI AL - 2015 Sketchbook - 6
Nicaragua
PHOTOS (to inside.emiworld.org/upload.php)
Portraits of the authors on site
1 feature photo of YL youth (with brief bio)
1 feature photo of YL mentor (with brief bio)
Any unique campus elements
Planned, yet casual, group shots of YL youth
Sketch 4 - DeliverablesARTICLE (to [email protected])
Type: InterviewAuthors:Interviewee - YL Camp Staff MemberInterviewer - EMI AL, Jon Burgi
Audio file or transcript of interview
Team list with titles & disciplines
Short bio of authors
STORYLINE: In this article we will hear a Young Life/La Finca staff share what God is doing as he/she speaks with Jon Burgi.
7 - 2015 Sketchbook - Sketch Five - EMI SOUTH ASIA
PHOTOS (to inside.emiworld.org/upload.php)
5 Feature photos from completed project site visit
2 Feature photos of client
India
Sketch 5 - Deliverables
STORYLINE: In this article/infographic we will learn about the results of an impact assessment done by EMI South Asia over a segment of its projects, and visit a completed project.
ARTICLE (to [email protected])
Type: Overview (800 words)Author: EMI SA, Madhulika Baronia
Impact assessment data
Short bio of author
Sketch Six - Project No. 10051 - EMI CANADA - 2015 Sketchbook - 8
Uganda
PHOTOS (to inside.emiworld.org/upload.php)
Portrait of article authors (on site ideal)
Gallery of 2015 Survey practicum shots – (Laboratory & Field)
Sketch 6 - Deliverables
STORYLINE: In this article,a former student and survey trainer will share about what makes the EMI Survey Practicum unique.
ARTICLE (to [email protected])
Type: Two-way InterviewAuthors: Ben Craig – survey trainer,Martin Luganda – former student
Audio file and transcript of interview
Short bio of authors
9 - 2015 Sketchbook - Sketch Seven - Project No. 12048 - EMI MENA
PHOTOS (to inside.emiworld.org/upload.php)
Old/original photos of St. John’s from archives
3 Feature photos of church in use – indoor
3 Feature photos of church – outdoor
Morocco
Sketch 7 - Deliverables
STORYLINE: In this article we will learn about the historic St. John’s church and how EMI is helping it to expand.
ARTICLE (to [email protected])
Type: Overview (600 words)Author: EMI MENA Volunteer Architect
Design sketches & renderings
Short bio of author
Team list with disciplines
The Photos - 2015 Sketchbook - 10
THE PHOTOSI’m sure you agree that photos are the life of the magazine. I hope you also agree that we can continue to produce excellent photo content at EMI. This is not about turning everyone into a professional photographer. Instead, we are simply attempting to encourage, recognize, and reward photography at EMI. Will you join this effort?
On the next page, we make two requests:
11 - 2015 Sketchbook - The Photos
The Photos - 2015 Sketchbook - 12
Enter the photo contestWe ask ALL EMI PROJECT TEAMS to make (at least) one entry in the photo contest. See following page for more info.
Send your team the link to the inside.emiworld.org Galleries before the trip.Talk about the contest in your opening meeting.Have your intern(s) help you.
Schedule an on-site Photo ShootMake time for a PHOTO-SHOOT on site to collect ‘feature photos’. If you’ve been assigned a sketch, these are the specific, high quality photos assigned along with your article. You can do it!
Some Tips:Use the best camera available (Doesn’t have to be professional).Note down the credit details on the spot – especially if it’s a quote.Take photos outside during daylight hours and vary the camera perspective.We can sort through your photos for you - save time by sending us the link to the photo bank.
Once you leave the site, it’s virtually impossible to get good photos and credit information, and the golden opportunity is lost.
Upload all photos forContest & Sketchbook assignments at:
inside.emiworld.org/upload.php
Photo Credit Requirements:Photographer’s full name & emailEMI office and/or project no.Date & placeName of person(s) pictured (req’d for feature photos)Caption (no word limit, 50-100 words recommended)
1
2
EMI PHOTO CONTESTS13 - 2015 Sketchbook - The EMI Photo Contest
WEB GALLERY AWARDS (END OF EACH TERM)
Best in Gallery Photo
US$50
Best Story PhotoConcession Prize
US$50
Here’s how it works: This EMI-wide photo contest will be conducted in three rounds - one for each term. Each round, all entries will be judged* by a three-member panel to select ten finalists & gallery award winners. These ‘Top Ten’ photos will be presented in a gallery at inside.emiworld.org. Following are the awards & prizes for 2015…
THE FINE PRINT:1. You can see the Top Ten galleries from 2013 & 2014 at inside.emiworld.org
2. Any EMI participant may submit any number of photos to inside.emiworld.org/upload.php.
3. The deadlines for submitting a photo in each term are:
T1 – APRIL 30T2 – JULY 31T3 – OCTOBER 15
4. Photo entries must have been taken during the term of they are entered for, and must have full credit details to qualify.
5. Regarding Photoshop – doctor your image as much as you want, or not at all. Photography is a classic art which isn’t threatened by the computer. You may be asked to submit the original in addition.
The EMI Photo Contest - 2015 Sketchbook - 14
INSIDE EMI MAGAZINE AWARDS (END OF YEAR)
Magazine Cover Photo
US$150
Showcase Photo
US$75 (each)
‘14 Ben Craig
EMI PHOTO CONTESTS
‘14 Alex Mooney and Joshua Kim
Best Story PhotoConcession Prize
US$50
Best ‘This is EMI’ PhotoConcession Prize
US$50
‘14
Bern
ard
Kim
‘14
Rene
Siu
*Want to help judge a round of the contest? Write [email protected] to volunteer.
15 - 2015 Sketchbook - The Articles
THE ARTICLES000 words
At EMI, we write all the time. You do it for your project reports, for a support letter, on Facebook. Writing your article for Inside EMI is going to be easier than that because you already have the storyline. Now you just need to flesh it in. The following information will help make it simple & easy.
250 words
The Articles- 2015 Sketchbook - 16
about article draft lengths
Draft articles should be 500-800 words as a minimum. Your sketch gives a word count which is an indication of how long the final article will be. Once you get started writing it’s actually harder to meet a shorter word count. Writing more is just fine, so just exceed the target. If you’re conducting an Interview, the audio file or transcript is probably going to contain 3000+ words. Don’t worry – just send it across and the editor will work with the draft ‘as-is’ whether it is 800 words or 3500 words. Simple: No re-writing, no back & forth, no laboring to refine it. You’ll get a design draft of your article to look over before we finalize & go to press.
Also, in the sketch you’ve been given two important guides. These are the storyline & article type. Follow these if at all possible, let us know if it isn’t. The storyline gives you the main idea of what the article should tell the reader and what to focus on / emphasize. The article type is the way to convey the story to the reader. The next sections explain the article types and have been written to demonstrate the style they refer to.
Have another look at the storyline & article type information before you start writing or leave for the field. If you make time work on your article during the trip or shortly after – while the matter is still fresh – it should be easy to finish up in an hour or two at most. Finally, one of the articles will be selected for the ‘Editor’s Choice’ award. The author’s prize is US$150.
(If you discover a better story on site, feel free to gather extra content for it. However, you still need to collect the assigned content - it was planned for magazine balance.
We know unforeseen circumstances in the field may mean the assigned storyline needs to adjust. Knowing the original objective, try to deliver content as similar as possible under the circumstances.
If you already foresee a problem with your sketch, let us know ASAP at [email protected].)
THE OVERVIEW ARTICLE
500 words
17 - 2015 Sketchbook - The Overview Article
2nd Edition examples:
In this type of article the writer’s voice is impersonal. Generally, one is also being asked to cover a lot of ground in a short space. When years of history or the life of a project need to be explained, the use of broad strokes is perfectly fine.
‘...Because over 7 years of effort has paid off – from the first day we met Pastor Mathai with the design team until now. Of course there have been many challenges for us and for them along the way. But we forget them all when we see the completed student housing building and meet the first seminary students who are living on the campus...’
However, some amount of concrete / visual detail should be included. For instance, tell the reader about the African girl’s bright yellow dress that contrasted against the new floor of the hospital triage, and you will keep their interest. Many engineer / architect / technical writers tend to find this style natural due to its objectivity. The same objectivity which scored high marks in university and which gives reports their professional ring. However, if all the articles are written in this way, the magazine would quite certainly be very boring.
THE TESTIMONY ARTICLE
800 words
The Testimony Article- 2015 Sketchbook - 18
2nd Edition examples:
In a testimony I’m telling you a story about something I experienced personally or about someone I met on an EMI trip. Whatever the occasion, I’m introducing a person. I’m sharing what it felt like for me or for them when they went through this or that. I want to tell you how it changed them forever and why, if I can. Maybe it’s something about their life and its challenges, or their ministry and its hardships that God used to speak to me or encourage me.
‘...Like when I saw firsthand the kind of isolation Hmuni faces in this remote mountain town as a single woman. I can’t believe she made it through over 20 years of ministry in this place. But then, as I watched her kneel at the altar before all the children at Sunday night chapel, I realized how strong her prayer life was and how mine pales in comparison. She humbly presses into the Lord in deep and secret ways I can only guess at...’
But I’m concerned because you technical writers are trained not to write about subjective experiences that aren’t strictly factual, trained not to evoke emotion. So maybe you’ll find this style more difficult. Believe me though – many are going to be impacted when you put yourself into what you’ve written.
THE INTERVIEW ARTICLE
19 - 2015 Sketchbook - The Interview Article
1200 words
2nd Edition examples:
Q: What makes this article different? A: Well, one big difference is that I finally get the chance to speak for myself in an EMI publication, rather than you people talking about me or writing on my behalf... Now I’ll have a chance to tell my story in my own words.
Q: What should I tell you about this assignment? A: Of course you need to tell me what this is for, how it’s going to be used. Maybe I’m not comfortable with my name in print… don’t force me to explain or say exactly why. [Let’s agree to] certain boundaries that might make me comfortable if that’s the case. Here’s another tip. If I’m your client, don’t delegate this to someone half my age. Conduct the interview yourself.
Q: What about recording this – audio, video?A: If I’m happy to be interviewed, recording is probably fine. At least that way you’ll remember what I said. Interview me toward the end of our time together, after you’ve heard my testimony – we’ll have better rapport. And don’t surprise me with your questions. Write them down and let me have a look shortly before we start - so I can organize my thoughts, be coherent. Not too early or it won’t sound spontaneous...
Q: What are some questions I could ask?A: Obviously there’s no standard list - everybody has a different story. Ask questions to draw them out – what makes me tick, why I’ve made the choices I have. Don’t just ask about facts & data, though I know that’s important to you EMI guys. You’ll have limited space in print - so don’t prepare more than five questions. Let the editor work with the results.
Q: I’m stuck – can’t you give me any hint?A: If you insist. I hope these generic ones get you thinking creatively about your own set:
What gives you joy [in serving the Lord in this place]?
Tell me how you reacted to [a challenging time when you weren’t sure where God was leading].
Tell me about a break-through you are trusting in the Lord for right now. Why is it important?
What makes it hard to walk with Jesus here?
How did it feel when [you saw fruit from your labors]?
Thank You! - 2015 Sketchbook - 20
Thank you for continuing the effort to bring people Inside EMI. I hope you will enjoy seeing your work in print. May God bless you for being a part of spreading the word about EMI and helping others get the big, hopeful picture about what God is doing in the nations.
- Matthew J. Coffey Editor of Inside EMI
p.s. As we get started, why don’t you let us know what you thought about the 2nd edition? There’s a short feedback survey set up at inside.emiworld.org – I know everyone has ideas & critiques to contribute.
1200 words