2016-17 ANNUAL REPORT - Canada Basketball · 2017-06-01 · 05 CANADA BASKETBALLCANADA BASKETBALL 2016-2017 ANNUAL REPORT 2015-2016 ANNUAL REPORT CANADA BASKETBALL 2016-2017 ANNUAL

CANADA BASKETBALL 2016-2017 ANNUAL REPORT

#WEARETEAMCANADA

2016-17 ANNUAL REPORT

CANADA BASKETBALL 2016-2017 ANNUAL REPORT

MORE THAN BASKET-BALL

PRESIDENT & CEO LETTER

2016-17 BY THE NUMBERS

WOMEN’S HIGH PERFORMANCE

MEN’S HIGH PERFORMANCE

COACHING EDUCATION

NATIONAL CHAMPIONSHIPS

STEVE NASH YOUTH BASKETBALL

3X3

MARKETING, COMMUNICATIONS & EVENTS

FINANCIALS

STAFF

BOARD OF DIRECTORS

PARTNERS & MEMBERS (PTSOS)

01030711151923272935373940

TABLE OF CONTENTS

CANADA BASKETBALL 2016-2017 ANNUAL REPORTCANADA BASKETBALL 2016-2017 ANNUAL REPORT

MICHELE O ’KEEFEPRESIDENT & CEO

PRESIDENT & CEO LETTER

2016-17 was another year of growth and development for Canada Basketball and I’m inspired by our continued determination and progress.

CBOC

In our first year, we created two sub-committees –

development/education and selection/evaluation,

and had numerous conversations via Skype. The

Super Clinic in May will be the first time the two

groups will meet in person. It’s an ideal situation to

host these meetings in tandem with the coaches for

key information sharing.

We have just completed our selection for FIBA-

carded officials as per the new FIBA system. As part

of the new FIBA process they have reduced the

number of cards in the world, but as a category “A”

nation, we have 14 cards – the most available. The

selection committee, as appointed by the CBOC,

accepted nominations from across the country. It

was a compressed yet rigorous process. We are

very excited about the 14 nominations.

COACH EDUCATION

The second annual Super Clinic was a great success.

Having David Blatt join our Canadian coaches as a

presenter made for dynamic conversations in the

class room and on the court. The 2017 edition is

promising to maintain the high standard.

We continue to provide incredible opportunities for

professional development via Coach Schools. The

feedback from participating coaches has been off

the charts. We continue to work with the Toronto

Raptors using their training camp and the D-League

Showcase as one-of-a-kind learning environments

for Canadian coaches.

TEAM SPORT COALITION

The Rio Olympics proved to be a pivotal Games

to demonstrate the impact that team sports have

in society. Canada had five teams competing in

Rio and came home with two bronze medals and

excellent finishes all around. For our women’s

basketball team, in particular, our broadcast ratings

were the highest of the team sports.

We have just begun conversations with Minister

Qualtrough on how team sport can assist with her

mandate letter, specifically increasing participation.

This will be interesting moving forward.

HIGH PERFORMANCE

The Canadian women had another top-eight finish

at the Rio Olympics. Strong momentum in the

strengthening of the program. The U17 girls’ team

finished 7th and the U17 boys’ team finished 5th at

the FIBA World Championships in Spain.

U18 teams both brought home the silver medal at

the FIBA Americas championships qualifying them

for the 2017 FIBA U19 World Championships.

We have forged an excellent relationship with

Own the Podium and are grateful for their financial

support, as well as their expertise in solidifying our

Gold Medal Profiles.

HOSTING

This summer will be the first big official push in the

world of 3x3. With our regular hosts, Ontario and

Alberta, we will also build Canada Quest events

in five other provinces that will lead to a national

championship in Edmonton, AB. The culmination

will be a FIBA World Tour stop to be played in

Saskatoon, SK.

As we have laid out our plans previously, we are

just entering the hosting pool. We will be hosting

the FIBA U18 Americas Championship 2018 n St.

Catharines, ON next June. This will be a strong

event played at the Meridian Centre, where the 2021

Canada Summer Games basketball competition will

be played.

THANKS

We continue to partner with the most committed

partners imaginable – Bell, BioSteel, the City of

Edmonton, MLSE, Molten, Nike, Tangerine and of

course the Government of Canada.

We are grateful for the continued enrichment of

our relationship with TwentyTen Group. They have

become a part of the CB family very quickly and our

relationship is burgeoning.

Our provincial and territorial partners are truly

committed to the growth of basketball in Canada.

As we continue our work towards accomplishing

our goals – capturing the hearts and minds of

Canadians, growing our participation to rival hockey

and soccer; and to have our teams consistently

on the podium – we know that we will only be

successful with the commitment across the country.

I also want to acknowledge four of our incredible

athletes who have recently hung up their national

team hats – Lizanne Murphy, Shona Thorburn,

Tamara Tatham and Levon Kendall. Combined,

they represented our nation in more than 500

games. We thank you for your time, passion and

commitment to Canada and we look forward to

supporting you in your future endeavors.

As we continue to build basketball in Canada,

it is imperative that the staff and the board of

directors believe. Our Board of Directors at Canada

Basketball are very supportive of our association

and our strategic priorities. And I know they believe

in our future because of the effort and passion they

bring to work every day, every meeting and every

conversation. I’m appreciative every day for our

incredible team at Canada Basketball. Their heart

inspires me to do better.

01 02


IN THE WORLD OVERALL FIBA BOYS WORLD

RANKING

IN THE WORLD OVERALL FIBA GIRLS WORLD

RANKING

IN THE WORLD OVERALL FIBA

COMBINED WORLD RANKING

IN THE WORLD OVERALL WOMEN’S

WORLD RANKING (UP FROM 9TH IN

2015-16)

2016-17 BY THE NUMBERS

04

6K+

ATTENDED

GAMES (EGIC)

11M+BROADCAST

VIEWS OF

WOMEN’S RIO

GAMES

1.5K+PRESS ARTICLES

4M+SOCIAL MEDIA

IMPRESSIONS

(TWITTER, FACEBOOK

& INSTAGRAM)

1.5MVIEWS ON

BASKETBALL.CA

M = MILLIONK = THOUSANDFAN ENGAGEMENTS

7TH

3RD

6TH

4TH

CANADA BASKETBALL 2016-2017 ANNUAL REPORTCANADA BASKETBALL 2016-2017 ANNUAL REPORT05 CANADA BASKETBALL 2015-2016 ANNUAL REPORT

PARTICIPATION BY ATHLETES & COACHES IN TOP INTERNATIONAL YOUTH EVENTS 2016 N ike Hoop Summit

2016 Jordan Brand Inv i tat ional

2017 B asketbal l Without Borders

PARTICIPATED IN & HOSTED 7 MAJOR EVENTSOrganizing partner – BioSteel All-Canadian (April 2016)

2016 Edmonton Grads (August)

NCCP Super Clinic (May 2016)

125th Anniversary of basketball event (December)

2016 National Championships (July/August)

06


2016 HIGHLIGHTS WOMEN’S NATIONAL TEAM

The squad finished with an 11W-6L record, against mostly Tier 1 opponents.

The 2016 Rio Olympics team had an overall record of 3-3 and a 3-2 record in a very challenging preliminary group. This was the most wins in an Olympics.

In preliminary round loss against the USA, the team kept the USA to the lowest points scored in last few Olympics.

Lost a very close quarterfinal game vs. France (who went on to place 4th)

In the 5th to 8th place ranking Canada was ranked 7th based on win-loss record and points for and against. Being in the stronger of the two pools had an impact on this final ranking.

08

WOMEN’S HIGH PERFORMANCEWomen’s High Performance had a busy 2016 season, culminating

with our senior women’s national team returning to the Olympic

stage at Rio 2016. Canada’s women’s FIBA ranking went up 3

positions to 6th in the world.

11W 6L


PROGRAMS /DEPARTMENT UPDATES

CONTINUED GROWTH AND APPLICATION OF THE GMP (ATHLETE AND COACH) INTO THE PTSOS

INTEGRATION OF A TALL PLAYER STRATEGY INTO PODIUM PATHWAY PROGRAMS

WITH ONTARIO PILOT

LAUNCH OF THE WOMEN’S ONTARIO SCHOLASTIC BASKETBALL ASSOCIATION (OSBA)

WHERE ATHLETES PLAY THE FIBA STYLE GAME THROUGHOUT THE YEAR IN A

PERIODIZED ENVIRONMENT.

ADDING TWO FULL TIME STAFF TO OUR DEPARTMENT – BASKETBALL SCIENTIST/

IST MANAGER AND PERFORMANCE ANALYSIS COORDINATOR, TO HELP SUPPORT AND

DRIVE YEAR-ROUND REQUIREMENTS IN KEY PERFORMANCE AND DEVELOPMENT AREAS.

10

DEVELOPMENT TEAM

The Development/Senior B team competed in a series of exhibition games in the Czech Republic, including playing against the full senior teams of the host Czech Republic and Japan.

Integration of our DWNT/Senior B has been key in the last quad –with 5 of our Dev athletes attending the 2016 SWNT phase 1 camp, and 2 staying on to compete with the Senior squad in Europe.

U18/19 TEAM

The U18 team finished with a 4-1 record and the silver medal at the 2016 FIBA Americas U18 Championships for Women held in Valdivia, Chile.

This qualified a Canadian team to a 7th consecutive FIBA U19 Women’s World Championship which will be held July 22-30, 2017 in Italy.

U16/U17

The U17 team played in 3 exhibition and 7 games at the 2016 FIBA U17 World Championships for Women held in Zaragoza, Spain.

The team finished with a 7-3 record overall and placed 7th at Worlds after a quarterfinal loss to Italy

who went on to win the silver medal.

PROGRAMMING

Held 4th annual Technical Summit with 22 national team coaches and technical leaders to continue to grow women’s staff and NextGen programming across the country as we build into the Tokyo quad.

Hosted three combined U16/U17/U18 age-group assessment camps working with a total of 125 athletes, 58 coaches, 13 performance analysts and 15 IST staff. Ten provinces were represented at these events held in both Toronto and Edmonton.

Gold Medal Profile (GMP) shared with all PTSOs who are key partners in the Podium Pathway. Integrated a provincial NextGen coach development component in March 2016 age-group camp to share new tools and curriculum.

Targeted Athlete Strategy programs continue to grow in Ontario and BC with enhanced targeted provincial high performance funding towards NextGen.

LOOKING FORWARD

FIBA WOMEN’S AMERICAS CHAMPIONSHIPS 2017– BUENOS AIRES, ARGENTINA

(AUGUST 7-13) Senior team will compete at the FIBA Women’s Americas Championships, looking to qualify for the 2018 FIBA

Women’s World Cup in Spain.

U23 WOMEN’S INTERNATIONAL TOURNAMENT AND 2017 FISU GAMES – JAPAN AND TAIWAN (AUGUST 10-30)

THE DEVELOPMENT TEAM WILL PLAY IN A U23 WOMEN’S INTERNATIONAL BASKETBALL TOURNAMENT IN TOKYO BEFORE HEADING

TO TAIPEI FOR THE 2017 FISU GAMES WHERE THEY LOOK TO IMPROVE ON THEIR SILVER MEDAL RESULT TWO YEARS AGO.

FIBA U16 WOMEN’S AMERICAS

CHAMPIONSHIP 2017 – BUENOS AIRES, ARGENTINA (JUNE 7-11)

THE U16 TEAM WILL COMPETE AT THE 2017 U16 FIBA AMERICAS CHAMPIONSHIPS FOR WOMEN; LOOKING TO QUALIFY FOR THEIR

FIFTH CONSECUTIVE FIBA U17 WOMEN’S BASKETBALL WORLD CUP.

FIBA U19 WOMEN’S BASKETBALL WORLD

CUP - UDINE / CIVIDALE DEL FRIULI, ITALY (JULY 22-30)

THE U19 TEAM WILL REPRESENT CANADA AT THE 2017 FIBA U19 WORLD CHAMPIONSHIPS

IN ITALY IN JULY, WHERE THEY LOOK TO IMPROVE ON THEIR EIGHTH PLACE FINISH

FROM TWO YEARS AGO.

09

OTHER HIGHLIGHTSUNIVERSITY OF CONNECTICUT AND KIA NURSE HAD AN HISTORIC 111-GAME RUN, WITH NURSE

TYING THE 3-PT TOURNAMENT RECORD.

OUR NATIONAL TEAM ATHLETES ARE MAKING AN IMPACT AND PLAYING IN SOME OF THE TOP PROFESSIONAL LEAGUES OVERSEAS —FRANCE

(7 ATHLETES), AUSTRALIA (2 ATHLETES), RUSSIA (2 ATHLETES), SOUTH KOREA (1

ATHLETE) AND TURKEY (1 ATHLETE).

FIVE WOMEN’S NATIONAL TEAM COACHES REPRESENTED IN THE 2017 USPORT NATIONAL CHAMPIONSHIP GAME – LISA THOMAIDIS AND

MEGAN PINSKE (SASKATCHEWAN), FABIAN MCKENZIE (CAPE BRETON), DANI SINCLAIR (VICTORIA) AND RYAN THORNE (MCGILL);

WHO LED HIS TEAM TO THEIR FIRST USPORT NATIONAL TITLE.


2016 HIGHLIGHTS MEN’S NATIONAL TEAM

At the Olympic Qualifying Tournament in Manila - the Men’s National Team beat Italy, Croatia, China, Puerto Rico, Turkey and New Zealand, all teams ranked ahead of Canada.

Unfortunately, Canada lost to France (World #6) in a fiercely competitive game in the tournament final. We did not have the services of many of our NBA players due to several factors including health, insurance and training decisions.

Though the team did not directly qualify for Rio in 2015, there are significant indications that they are forging the right path. 2015’s FIBA Americas performance was historic in the average points per game, average margin of victory, assists per game and overall offensive efficiency - all at top levels of performance globally.

12

MEN’S HIGH PERFORMANCEThe men’s high performance program had a productive

2016 season, seeing the red and white reaching the final of

the Olympic Qualifying Tournament and capturing a silver

medal and 5th place finish in international competition.

The world’s strongest pipeline of talent (next to the USA)

is evident in the continued success of age-group teams,

now with an historic third-place combined world-ranking.

FIBA AMERICAS PERFORMANCE WAS HISTORIC IN THE AVERAGE POINTS PER GAME, AVERAGE MARGIN OF VICTORY, ASSISTS PER GAME AND OVERALL OFFENSIVE EFFICIENCY

CANADA BASKETBALL 2016-2017 ANNUAL REPORTCANADA BASKETBALL 2016-2017 ANNUAL REPORT 14

U18/19 TEAM

The U18 team (4-1) won the second silver medal ever for Canada at the U18 level, qualifying them for the U19 Worlds. The silver medal and the closeness in proximity to beating the USA in the finals, continues to demonstrate the growth of our athletes and coaches, as well as the implementation of our new Canadian Style of Play.

U16/17 TEAM

The U17 (6-1) Team finished 5th at the World Championships after a close loss in the final minutes to the eventual silver medalists. The U17s mostly dominated the field, winning by an average of over 20 points per game in the majority of the games. In particular, 30 and 40 point wins versus Australia and France. Their performance is significant, as it marks the first group of athletes that were trained in the Junior Academy to play internationally for Canada.

PROGRAMS

Junior Academy (JRA) To ensure long term sustainability we must continue to focus on the development of our next generation of athletes. Junior Academy has proven results - 7 of the 12 athletes on the 2016 U17 squad were developed in the academy. After piloting the program in Ontario, the program has influenced the athlete development in British Columbia, Alberta and Quebec in 2016. In 2017 Nova Scotia will start the next Junior Academy.

Targeted Athlete Strategy (TAS) TAS provides specialized training to athletes from age 14 through to the professional ranks, who Canada Basketball believes have the opportunity to be high performance athletes for our national teams.

Tall Player Project (TPP) GMP research has identified that podium teams at the highest levels of competition have elite players that are 6’10 – 7’2”. In 2016, we introduced the Tall Player Project (TPP) to identify and develop athletes at an early age with specialized curriculum. 45 athletes between the ages of 15 and 19 were identified across Canada from 6’8” to 7” tall. We are currently working to attach all of the aforementioned athletes to Tall Player coaches.

High Performance Academies MHP has created performance standards for schools/academies that seek to house high performance athletes and field competitive teams, as well as an alternative to U.S. prep schools.

CB worked in conjunction with OBA in the formation of the Ontario Scholastic Basketball Association (OSBA) an 8-team league of schools that had a successful inaugural 2015 season. 2016 saw growth of two additional teams and we are working to increase the standards for high performance academies.

National Training Centre MHP is creating a NTC in 2017 that will operate from May 15th – Aug 18th each year to provide daily training for our athletes. Skills training, weight training and therapy will be provided for our athletes daily from Monday through Friday.

Gold Medal Profile (GMP) research has identified that the top countries in the world (excluding USA) begin development at an early age, therefore MHP will be introducing U13/14 age-group national teams.

LOOKING FORWARD

FIBA U16 AMERICAS - ARGENTINA (JUNE 14TH – JUNE 18TH)

THE FIBA AMERICAS WILL PROVIDE THE OPPORTUNITY TO DEVELOP THE NEXT

WAVE OF YOUNG ATHLETES, AND LOOK TO QUALIFY FOR THE U17 WORLDS IN 2018.

FIBA U19 WORLD CHAMPIONSHIPS -

CAIRO, EGYPT (JULY 1 – 9) THE U19 TEAM WILL HEAD TO EGYPT

FOR THE 6TH CONSECUTIVE APPEARANCE AT THE U19 FIBA WORLD CUP.

DEVELOPMENT TEAM – CHINA

(JULY 19TH – 23RD) THE DEVELOPMENT TEAM WILL WORK TO GROW IN OUR STYLE OF PLAY AND GAIN FIBA EXPERIENCE FOR OUR NCAA AND USPORTS ATHLETES IN TOURNAMENTS

VERSUS OTHER NATIONS IN CHINA. THIS GROUP WILL BE VITALLY IMPORTANT TO OUR FUTURE IN THE NEW COMPETITION

STRUCTURE.

MEN’S FIBA AMERICAS CUP -

SOUTH AMERICA (AUGUST 25TH – SEPTEMBER 3RD) THIS TEAM WILL BE FIELDED WITH

PROFESSIONAL PLAYERS FROM OVERSEAS AND POTENTIALLY USPORTS ATHLETES. WE WILL UTILIZE THIS COMPETITION TO

PREPARE OUR TEAM WHICH WILL COMPETE IN THE NEW COMPETITION STRUCTURE.

2017 NEW COMPETITION STRUCTURE

(NOVEMBER/FEBRUARY 2018) OUR TEAM WILL WORK TO GAIN ENOUGH

POINTS IN NOVEMBER, FEBRUARY 2018 AND EVENTUALLY AS WELL IN JUNE 2018, TO

QUALIFY FROM 16 TEAMS TO THE 12 TEAMS THAT WILL ADVANCE TO NEXT ROUND OF QUALIFICATION GAMES IN THE AMERICAS

STARTING IN SEPTEMBER OF 2018.

13

4W 1L

6W 1L

7 OF THE 12 ATHLETES ON THE 2015 U16 SQUAD

WERE DEVELOPED IN THE ACADEMY


NCCP SUPER CLINIC

Coach Education hosted the 2nd annual NCCP Super Clinic in May:

• 73 coaches attended• 31 coach developers were trained.

The event included headline presentations from David Blatt, Jay Triano and Bryan Gates. Other presentations included: Sefu Bernard, Aysim Altay, Terry Layton, Mano Watsa, Nadine Crowley and other National Team coaches.

Raptors playoff viewing party was added on the Saturday night.

GAME PLAN

Since launching in 2014, the educational coaching site has registered over 3,800 coaches and has been utilized by many PTSOs to offer their course registration; 1,681 of the registrations have been paid to date.

Major updates this fiscal including the addition of the SNYB coaching section and online NCCP evaluations.

COACH EDUCATION2016 HIGHLIGHTS

16


COACH SCHOOLS

Offered coaches an inside look at many of the top basketball events in Canada, including:

• Raptors Training Camp (Vancouver, BC)• Edmonton Grads (Edmonton, AB)• NBA D-League Showcase (Mississauga, ON)

Coaches received on-court and in-classroom presentations about various basketball topics, strategies and techniques.

COME ON IN

In 2016, coaches had the opportunity to observe three U18/19 women’s national team practices and participate in Q&As with the team coaching staff.

17

LOOKING FORWARD

THE 2017 NCCP SUPER CLINIC WILL TAKE PLACE IN TORONTO FROM MAY 19TH –

21ST, WHICH WILL SEE PRESENTATIONS FROM TOP COACHES AND FACILITATORS.

WE’LL BE ADDING DEVELOPMENTAL OPPORTUNITIES FOR CBOC AND A

WHEELCHAIR BASKETBALL CANADA NCCP COURSE.

MORE PROFILE FOR COACHES ON

BASKETBALL.CA WITH THE ADDITION OF NATIONAL COACH AND COACH DEVELOPER

PROFILES.

EXPAND ‘COME ON IN’ PROGRAM IN 2017

TO INCLUDE SOME OPPORTUNITIES AT THE SENIOR NATIONAL TEAM PRACTICES.

COACH DEVELOPER REFRESHERS

Used the sessions to up-skill and update national coach developers on content, teaching methods, and style of play.

Ran sessions in:

• West (Edmonton, AB) – 22 participants (BC, AB, ON, SK)

• East (Orangeville, ON) – 24 participants (AB, ON, QB, NS, NB, NL)

NCCP

Worked with master learning facilitator, Marg Barr, to help update and rewrite the FUNdamentals curriculum.

• New curriculum was used at Super Clinic, and facilitators across the country were trained with the new material.

Collaborated with Phys Ed Canada to create an in-class product - Move, Think, Learn - for teachers to use in introducing basketball.

16 Train-to-Compete courses were run across the country under directions of CB (increased from 10 in 2015-16).


HIGHLIGHTS

The championships had over 510K website hits and 73K game streams combined

Tangerine had a strong presence at both events, fans had the opportunity to visit a Tangerine Café, tattoo station and receive Tangerine giveaways including stress balls, buffs and water bottles.

At the girls’ championship a pilot program was run to educate coaches on the use of video and statistical analysis. Coaches and players were provided player videos that included every shot, assist, foul, rebound and turnover that players accumulated over the course of the tournament in one single movie.

The boys’ tournament served as a successful test event for the 2017 Canada Games in Winnipeg, preparing organizers and training table officials and volunteers.

2016 NATIONAL CHAMPIONSHIPSThe annual event showcases the best 15U & 17U male and

female talent from across the country.

WEBSITE HITS

GAME STREAMS COMBINED

510K

73K


Quebec

British Columbia

Ontario

Manitoba

Alberta

Nova Scotia

Saskatchewan

Newfoundland & Labrador

New Brunswick

Prince Edward Island

Nova Scotia

Quebec

Ontario

Saskatchewan

Manitoba

Alberta


New Brunswick

British Columbia


Territories

15U & 17U GIRLS NATIONAL CHAMPIONSHIPS U N I V E R S I T Y O F R E G I N A | R E G I N A , S A S K ATC H E WA N | J U LY 2 5 -3 0 , 2 0 1 6

15U & 17U BOYS NATIONAL CHAMPIONSHIPS U N I V E R S I T Y O F W I N N I P E G | W I N N I P E G , M A N I TO B A | A U G U S T 1 – 6 , 2 0 1 6

PLACE 15U GIRLS PLACE 15U BOYS

FINAL STANDINGS FINAL STANDINGS

PLACE 17U GIRLS PLACE 17U BOYS

Ontario

Quebec

Saskatchewan

Manitoba

Alberta

British Columbia

New Brunswick

Nova Scotia



Nova Scotia

Ontario

British Columbia

Manitoba

Quebec

Saskatchewan

Alberta


New Brunswick


Territories

21

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

THE 2017 15U BOYS’ & GIRLS’ NATIONAL CHAMPIONSHIPS WILL BE HELD IN REGINA,

SASKATCHEWAN FROM JULY 24-29

LOOKING FORWARD

THE 2017 17U BOYS’ & GIRLS’ TEAMS WILL BE ATTENDING

THE CANADA GAMES IN WINNIPEG, MANITOBA FROM

JULY 29-AUGUST 3


HIGHLIGHTS

175 Host Organizations in 110 Communities

220% growth in Manitoba (530 to 1700 players)

60% growth in Saskatchewan (2185 to 3510 players)

75% growth in Territories (89 to 158 players)

GROWTH OF SNYB

24

STEVE NASH YOUTH BASKETBALL

YEAR

14/15

15/16

16/17

# OF PROGRAMS

158

150

175

PARTICIPANTS

14,915

16,351

20,191

COACHES

1,271

1,492

1,650

GROWTH

n/a

10%

22%


SNYB CURRICULUM TO BE UPDATED

TO REFLECT CHANGES IN ALIGNMENT

WITH UPDATED LTAD AND NCCP

MATERIALS, EXPANDED MODELS

AND DESIGN AND FUNCTIONALITY

IMPROVEMENTS MAKING RESOURCES

EASIER TO UNDERSTAND AND USE

26

LOOKING FORWARD

TANGERINE

Tangerine’s partnership continues to bring additional value to the SNYB program, with extra swag appreciated by the kids and parents alike. The “Kid of the Week” recognition program is implemented nationally, recognizing participants who exemplify team work, leadership, respect and inclusiveness.

MARKETING

Launched a SNYB marketing campaign to raise awareness of the philosophy and values of the SNYB program, which generated more than 526K guaranteed impressions through paid Facebook and Spotify ads and a radio PSA.

SNYB Blog re-launched in summer 2016 with improved look and interface, streamlined content, and a combination of in-house and outsourced writership offering a range of perspective.

AMBASSADOR PROGRAM

Now in its second year, we have grown our Ambassador Program to seven individuals in targeted regions where we have identified the most potential for growth. Ambassadors are trained to promote and facilitate SNYB groups, and to train and certify SNYB coaches. The Ambassador program contributed significantly to overall SNYB growth.

SNYB Ambassadors• Bess Lennox (PTSO Staff) – Ontario• Ryan Dickison (PTSO Staff) – Nova Scotia• Ian Dickey (PTSO Staff) – Manitoba• Marg Barr (PTSO Staff) – Saskatchewan• Gerry Benoit – Ottawa Valley / Aboriginal

Communities• Terry Olaskey – Georgian Bay• Nate Horsman – New Brunswick

AMBASSADOR IMPACT

21 New Hosts/Programs

2642 New Players

232 New Coaches

SNYB GAMEPLAN

SNYB was integrated into GamePlan providing an online hub for coordinators and coaches - over 300 GamePlan registrations were prompted by this integration.

SNYB GamePlan also provided an opportunity to efficiently collect important program and participant insights, enabling us to continue improving program

delivery.

25

GUARANTEED IMPRESSIONS

526K


HIGHLIGHTS

In 2016, there were 3 Canada Quest tour stops:

• Edmonton, June 4-5 hosted by Basketball Alberta• Winnipeg, June 17-19 hosted by Fueled Evolution• Toronto, July 9, hosted by Ontario Basketball Winners from the Edmonton and Toronto tour stop earned a berth to represent Canada in the FIBA 3x3 World Tour Masters in Mexico City.

Team Saskatoon earned a berth to the FIBA World Tour Finals after winning the World Tour Masters in Lausanne.

Michael Linklater was the #1-ranked FIBA 3x3 points-earner in the Americas, earning Team Saskatoon a spot in the FIBA All-Stars event in Doha, Qatar.

Team UQAM also qualified for the FIBA All-Stars event after winning the 3x3 FISU World University tournament.

LOOKING FORWARD

IN 2017, THE 3X3 CANADA QUEST SERIES WILL INCREASE ITS COMPETITION NETWORK TO

INCLUDE SEVEN QUALIFYING EVENTS - CALGARY (AB),

SHAWINIGAN (QC), EDMONTON (AB), HAMILTON (ON), HALIFAX

(NS), WINNIPEG (MB), AND RICHMOND (BC).

THE ELITE OPEN DIVISION

WINNERS FROM THESE QUALIFYING EVENTS WILL PLAY TO A 3X3

CANADA QUEST NATIONAL FINALS IN EDMONTON, AB.

THE FINALISTS FROM THE

EDMONTON FINALS WILL THEN EARN A BERTH TO THE FIBA 3X3 WORLD TOUR MASTERS BEING

HELD IN SASKATOON – THE FIRST TIME CANADA HAS HOSTED THIS

EVENT.

A NEW STRATEGIC DIRECTION

TO FORM PARTNERSHIPS WITH MUNICIPALITIES, TOURISM

PARTNERS, UNIVERSITIES AND OTHER SPORTS AND RECREATION GROUPS TO GROW 3X3 CANADA QUEST ACROSS THE COUNTRY.

3X3 BASKETBALL


CB PLATFORMS WEBSTORE

We continue to innovate by adding new licenced products to the webstore inventory. In order to compete in a competitive retail space, we’ve begun more aggressive marketing tactics including free shipping weekends, seasonal discounts and specials as well as the creation of a clearance section that saw impressive traffic when launched. Everyone loves a sale!

MARKETING, COMMUNICATIONS & EVENTS

FACEBOOK2 0 1 5 - 1 6

27,532

I N C R E A S E

31%

I N C R E A S E

38%

I N C R E A S E

77%

I N C R E A S E

36%

2 0 1 6 - 1 7

35 ,942

TWITTER

INSTAGRAM

TOTAL

2 0 1 5 - 1 6

28 , 324

2 0 1 5 - 1 6

13 ,826

2 0 1 4 - 1 5

69 ,682

2 0 1 6 - 1 7

34 ,7 10

2 0 1 6 - 1 7

24 , 405

2 0 6 5 - 1 7

95 ,057


NIKE

Penthouse Gear-up

Crown League Rio 2016 Send-Off

Family & Friends BBQ

31

PARTNER ACTIVATIONS BELL

Women’s Rio 2016 team announcement

TANGERINE

Edmonton Grads 3-game series

Four Community Gyms – Calgary, Edmonton, Montreal, Vancouver

15U & 17U Nationals

SO SORRY PSA

More than 50 national team athletes participated in the project

612K+ YouTube Views

163K+ social media engagements

80+ Broadcast Views on TSN during men's Olympic qualifying tournament, along with over 20 national networks picking up the PSA

Displayed on the Bremner Board in Maple leaf square on the 125th anniversary

32


125TH ANNIVERSARY CELEBRATIONS CELEBRATION EVENT

100+ attendance

Government of Canada Representation

PHOTO SERIES

32 historic stories on 125th anniversary on basketball.ca

33 34


FINANCIALSCanada Basketball continued to develop its financial position

in 2016-17. Strong partnerships from both the corporate and

public sector, along with growing participation provided solid

financial support to Canada Basketball’s high performance and

development programs. Growth in revenue allowed additional

support to be allocated to both basketball development and

business development activities in 2016-17, while Own the

Podium and generous philanthropic contributions continued

to directly support Canada’s current and future national team

athletes.

USE OF REVENUESSOURCE OF REVENUES

7.5%

12.7%

1.9%

26.2%

51.7%

15%

1%1.2%

30.4%

31.4%

BASKETBALL DEVELOPMENT

BUSINESS DEVELOPMENT

HOSTING

OPERATIONS

HIGH PERFORMANCE & NATIONAL TEAMS

CORPORATE PARTNERSHIPS

EVENTS

OWN THE PODIUM

OTHER GOVERNMENT

PARTICIPATION

36

$6.6 MILLIONCANADA BASKETBALL’S 2016-17 BUDGET GREW BY 3% YEAR OVER YEAR TO A TOTAL OF

10.4% SPORT CANADA

6.6% PHILANTHROPY

1.4% MERCHANDISE

2.5% HOSTING

CANADA BASKETBALL 2016-2017 ANNUAL REPORTCANADA BASKETBALL 2016-2017 ANNUAL REPORT37

CANADA BASKETBALL STAFF MEMBERS

MICHELE O ’KEEFEPRESIDENT & CEO

GREG FRANCISMANAGER, MEN’S HIGH

PERFORMANCE

STEVE NASHGENERAL MANAGER,

SENIOR MEN’S TEAM

MARIA-LEENA CLARKEDIRECTOR, MARKETING &

PARTNERSHIPS

ALLON BROSSADVISOR, MEN’S HIGH PERFORMANCE

MIKE MACKAYPERFORMANCE MANAGER, WOMEN’S

HIGH PERFORMANCE

MICHAEL MEEKSMANAGER – YOUTH PLAYER

DEVELOPMENT, MEN’S HIGH

PERFORMANCE / ASSISTANT COACH,

MEN’S U16/17 TEAM

ROWAN BARRETT ASSISTANT GM/EXECUTIVE VP, MEN’S

HIGH PERFORMANCE

JENNIFER BONARDIRECTOR, FINANCE

BRYAN CRAWFORDDIRECTOR, OPERATIONS

DENISE DIGNARDDIRECTOR, WOMEN’S HIGH

PERFORMANCE

MAURIZ IO GHERARDINIMANAGING DIRECTOR, MEN’S HIGH

PERFORMANCE

38

STEVE BAURPERFORMANCE ANALYST – WOMEN’S

HIGH PERFORMANCE/ ASSISTANT

COACH, WOMEN’S NATIONAL TEAM

BAILEY WILL IAMSMANAGER, COMMUNICATIONS

AGNES BORGMANAGER, YOUTH PLAYER

DEVELOPMENT, WOMEN’S HIGH

PERFORMANCE

RON YEUNGMANAGER, DOMESTIC DEVELOPMENT

JUL IE ARONEMANAGER, EVENTS &

MERCHANDISING

DAVID GRUNDMANBASKETBALL OPERATIONS MANAGER,

MEN’S HIGH PERFORMANCE

KEL I CARNEIROEXECUTIVE ASSISTANT, MEN’S HIGH

PERFORMANCE

PHIL JEVTOVICPERFORMANCE ANALYST/

DATABASE MANAGER - MEN'S HIGH

PERFORMANCE PROGRAM

LAUREN BUSCHMANNBASKETBALL SPORT

SCIENTIST/IST MANAGER

MAX HIRSTCOORDINATOR, COACH EDUCATION

& OFFICIALS DEVELOPMENT

DAWN SMYTHMANAGER, COACH EDUCATION

ELAINE SUNBASKETBALL OPERATIONS

MANAGER, WOMEN’S HIGH

PERFORMANCE

CANADA BASKETBALL 2016-2017 ANNUAL REPORTCANADA BASKETBALL 2016-2017 ANNUAL REPORT39

BOARD OF DIRECTORS

BRIAN BIDULKATREASURER

DAVE HOPKINSONDIRECTOR

JOHN MILLSCO-CHAIR

BRIAN COOPERDIRECTOR

BASIL KAVANAGHDIRECTOR

ROB WRIGHTVICE-CHAIR

JOE DI CURZIODIRECTOR

NADINE CROWLEYDIRECTOR

MASAI UJ IR IDIRECTOR

WAYNE PARRISHCO-CHAIR

40

O U R PA R T N E R S I N S P O R T

THANK YOU FOR YOUR CONTINUED SUPPORT!

G O V E R N M E N T S U P P O R T

O F F I C I A L S P O N S O R S

S U P P L I E R S

M E M B E R S

BASKETBALL ALBERTABASKETBALL BC

BASKETBALL NEW BRUNSWICKNEWFOUND AND LABRADOR BASKETBALL ASSOCIATION

BASKETBALL NOVA SCOTIABASKETBALL NORTHWEST TERRITORIES

BASKETBALL NUNAVUTONTARIO BASKETBALL

BASKETBALL PRINCE EDWARD ISLANDBASKETBALL QUEBEC

BASKETBALL SASKATCHEWANBASKETBALL YUKON

#WEARETEAMCANADA

Documents

2016-17 ANNUAL REPORT - Canada Basketball · 2017-06-01 · 05 CANADA BASKETBALLCANADA BASKETBALL 2016-2017 ANNUAL REPORT 2015-2016 ANNUAL REPORT CANADA BASKETBALL 2016-2017 ANNUAL