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MADISONSTUDENT MEDIA

2016-2017

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More than 21,000 students attend JMU, and these students make up 40 percent of Harrisonburg’s population. When you include The Breeze in your media mix, you reach a large and highly desirable section of the city’s consumers. And these students consistently tell us The Breeze is their number-one source for news about JMU and Harrisonburg.

JMU students spend more than $130 million each year in Harrisonburg and Rockingham County, according to a JMU study of JMU’s economic impact. The same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID.

Studies show that student visitors pump $15 million a year into the local economy. These prospective students, alumni and parents read The Breeze to ind out more about JMU and the area. Additionally, nearly 6,000 JMU alumni live in Harrisonburg, adding to an already loyal readership in the city.

about usMadison Student Media provides numerous avenues for you to reach the 24,000 students, faculty and staff of JMU. Several state and national organizations have recognized us for excellence in news coverage and advertising practices.

A weekly print newspaper that has been named one of the best in the state and nation. See page 4.

Each year, we produce several publications focusing on speciic aspects of college life or speciic events on campus. Examples include off-campus living, a football preview and graduation. See page 4.

A dynamic website featuring news, sports and opinion, and videos and other exclusive content. See page 6.

Readers of our twice-weekly email newsletter receive Breeze headlines directly in their inboxes. The newsletter features all the latest Breeze news and provides links to our website. See page 6.

A lifestyles magazine that covers food, fashion, entertainment, student issues and more, all from a student perspective. It is produced twice a year. See page 7.

Each year, JMU welcomes more than 4,000 freshmen and transfers to campus, and this guide helps them with the transition. It is a guide to JMU for students and by students. See page 7.

OUR PUBLICATIONSThe Breeze

BreezeJMU.org

The Final Draft

Port & Main

Specialty Publications

Madison 101

A Targeted Audience

An Economic Powerhouse

An Expansive Network

WHY ADVERTISE WITH JMU STUDENT MEDIA?

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#1

JMU

reader data

students21,227

2,694faculty & staff

$132.5 millionstudents spend

during an academic yearnot including tuition or

room & board

87%

60%

40%

74%10,000+

20%are freshmen

$58,254

average JMU employee salary

Recent Madison Student Media Honors

female

male

$12.9 mil

$10.1 mil

$5.2 mil

$5.1 mil

$2.8 mil

$2.6 mil

gas & car maintenance

recreation

medical/dental

personal hygiene

laundry & householdneeds

clothing

of students are from Virginia

alumni live in Rockingham county or a surrounding area

Live off campus

In 2016, The Breeze was named the Best All-Around Non-Daily Student Newspaper in the nation by the Society of Professional Journalists, recognizing work done during the 2014-15 school year. Also in 2016, the website was named Best of its Size by the Virginia Press Association. And in 2013 and 2014, The Breeze won National Pacemaker awards, some of the top awards in student media.

All data from JMU Institutional Research

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THE BREEZEThe Breeze is a weekly print newspaper published 29 times during the academic year. It is delivered to almost 100 on- and off-campus locations. It is the No. 1 source of JMU and local news for students.

COMMON SIZESFull11.0” x 21”

Junior9.13” x 17”

Half Horizontal11.0” x 10.42”

Half Vertical5.42” x 21”

Quarter5.42” x 10.42”

Eighth5.42” x 5”

Open $10.80On-Campus $8.1590-159 CI $9.20160-299 CI $8.75300-474 CI $8.25475-699 CI $8.00700-999 CI $7.701,000+ CI $7.15

PRINT

6 columns x 1”: $475 • Includes full color • Sign up for 10: $395 each6 columns x 3”: $600 • Includes full color • Sign up for 10: $500 each

front page banner

page size

Paper size:12” x 22.75”

Printable area:11" x 21.5”

specialty publicationsFull $735 10.0” x 12.5”Front Banner $600 10.0” x 1.5”¾ page $615 7.47” x 12.5”Half $385 10.0” x 6.17” (horizontal) 4.87” x 12.5” (vertical)Quarter $205 4.87” x 6.17” (horizontal) 2.34” x 12.5” (vertical)Eighth $120 4.87” x 3.02”

*Specialty publications are complete tabloid-sized editions that focus on an event or topic of interest to JMU students. Look on next page for the specialty publication issues.

Finished Page Size: 11.375” x 13.75” Printable Area: 10.0” x 13”

Spot Color (one color): $95 Full Color: $375

color advertising

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1 column

2 columns

3 columns

4 columns

5 columns

6 columns

1.69”

3.56”

5.42”

7.27”

9.13”

11.0”

advertising policies Digital iles should be submitted in PDF iles, formatted so fonts and images are correctly embedded. We support Adobe programs such as Photoshop, InDesign, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to it. We are not responsible for quality of artwork submitted with low DPI or at incorrect size. For any questions, contact The Breeze at (540) 568-6127.

preprinted inserts

classifieds

Starting at $75 per thousand; frequency discounts available.Minimum inserts: 5,000 Maximum inserts: 7,000A sample insert must be submitted to The Breeze advertising ofice at the time the insertion order is made. After receiving approval, inserts must arrive at the printer ive working days prior to the publication date. Shipping address is Narrow Passage Press, 18084 Old Valley Pike, Edinburg, VA 22824.

The Breeze offers you exposure in print and online. Students and faculty use the Classiieds to ind: jobs, tutoring, merchandise, cars apartments and more. Placing your Classiied is simple with our online ad-taking feature. Just go to www.breezejmu.org/classifiedsand create your ad. Ads are free for the irst 10 words, and $10 for each additional 10 words.

Football Preview Published: Thursday, Sept. 1Deadline: Thursday, Aug. 25

Off-Campus LifePublished: Thursday, Sept. 22Deadline: Thursday, Sept. 15

Family Weekend Published: Thursday, Sept. 29Deadline: Thursday, Sept. 22

HomecomingPublished: Thursday, Oct. 27Deadline: Thursday, Oct. 20

Basketball PreviewPublished: Thursday, Nov. 17Deadline: Thursday, Dec. 1

Health & WellnessPublished: Thursday, Jan. 19Deadline: Thursday, Jan. 12

Best of the BurgPublished: Monday, Feb. 27Deadline: Thursday, Feb. 16

Spring in the ValleyPublished: Thursday, March 23Deadline: Thursday, March 16

Year-in-Review/GraduationPublished: Monday, May 1Deadline: Monday, April 24

specialty publications

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online BreezeJMU.org is a responsive website, so your ad reaches users whether they use a desktop, mobile phone or tablet.

Top Leaderboard (728x90)

Middle Leaderboard (728x90)

Top Rail(300x250)

Monthly Rates:Top Leaderboard (728x90) $630Middle Leaderboard (728x90) $475Top Rail (300x250) $630

Per-1,000 Impressions: Top Leaderboard (728x90) $24Middle Leaderboard (728x90) $15Top Rail (300x250) $24

*An impression is counted each time an ad is loaded on the site.

Sponsored ContentStarting this year, BreezeJMU.org will include sponsored content, or stories and photos written and created by advertisers. This content will be labeled as sponsored content and can include numerous formats, from a photo slideshow to a video to a traditional story. Pricing varies. Contact us and we’ll discuss how you can be featured as a sponsor on our website.

The Final DraftThe Breeze’s e-mail newsletter delivers JMU and local headlines directly to subscribers’ inboxes. A 500x100 pixel advertising spot is available at the top of the newsletter. We have several affordable sponsorship options available. Contact us if you are interested.

The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does use of mobile devices to reach the site. Our social-media engagement continues to grow, too. Digital advertising is an ideal complement to traditional ads.

1.05 millionpage views

44% increase from 2013-14

53,044monthly users

40% of Breeze trafic comes

from18-24 year olds

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magazines

port & mainPort & Main is a once-a-semester lifestyle magazine, featuring stories about living, dining, recreation, fashion and trends. It is distributed free across campus. It is a full-color, slick magazine. All ads include full color in the price.

Fall/Winter 2016 Nov. 1, 2016 (ad deadline Oct. 3)Spring 2017 March 20, 2017 (ad deadline Feb. 20)

Full (7.5” x10”) $995 1/2H (7.5x4.875”) $5501/2V (3.625”x10”) $550Quarter (3.625”x5”) $299Eighth (3.625” x 2.25") $170Centerspread (17.25” x 11.25”) $2,495Back Page $1,295Inside Covers Add 20%*Reserve both editions, and save 20%

madison 101Our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About 7,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. All ad prices include full color.

Full (7.5" x 10") $995 1/2H (7.5" x 4.875") $5501/2V (3.625" x 10”) $550Quarter (3.625" x 5") $299Eighth (3.625" x 2.25") $170Back Page $1,295Inside Covers Add 20%

*Entire centerspread available for $2,499

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submission guidelinesWhat is a Camera-Ready ad? A Camera-Ready ad is one that is created to the correct size exactly as it will appear in the newspaper; meets all of The Breeze’s technical requirements; and includes all support images, graphics and fonts needed to print.

What is the preferred file format for ad submissions?

PDF. The Breeze prefers that camera-ready ads be submit-ted as PDF iles with all fonts embedded. Artwork should be created in CMYK color or grayscale.

Can I submit native files?

Native iles created in the following applications are accept-ed: Adobe Illustrator (.ai), InDesign (.indd), Photoshop (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 200 dpi for The Breeze and 300 dpi for Port & Main. File formats not accepted: Microsoft Word, Microsoft Pub-lisher, Microsoft PowerPoint, Microsoft Excel, JPEG and GIF.

To ensure high-quality reproduction of photographs with-in ads, all photographs should be at minimum 200 dpi at the inal size they will appear in the newspaper. Photos must be CMYK or grayscale. For Port & Main and Madison 101, minimum dpi is 300.

How should I save my pictures?

How do I deliver my camera-ready ad?

E-mail ads to thebreezeads@gmail.com, including the advertiser’s name and publication date in the e-mail. You may also save the ad on a CD-ROM or USB flash drive and give it to your sales rep.

What are the preferred file formats for camera-ready ads for BreezeJMU.org?

JPEG, GIF, SWF. Gif iles may be animated or static. The Flash SWF should be created at a maximum of 12 frames per second. All online ad art must be saved in RGB or Indexed color and be less that 100 KB in size to ensure quick downloads and page refreshes.

Port & Main

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