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22 E Mifflin St., Suite 910 | Madison, WI 53703
DIANE EBNERAdvertising Director
[email protected] 800-722-8764 x109
608-729-4189 direct | 608-249-1153 faxadvertise.athleticbusiness.com
MICHAEL GAIOEastern Account Executive
[email protected] 800-722-8764 x113
608-729-4216 direct | 608-249-1153 faxadvertise.athleticbusiness.com
• Scoreboards
• Fitness Technology
• Fabric Structures/Pre-Engineered Enclosures
• Aquatics: Pool Renovation
• Safety & Security
SEPTEMBERAd Close: August 1Ads Due: August 5
SPOTLIGHTStadiums
and Outdoor Surfaces
• College Recreation
• Online Advanced Education
• Synthetic Turf
• Aquatics: Rehabilitation Pools/Spas
• Safety & Security
BONUS DISTRIBUTION: NIRSA
APRILAd Close: March 1 Ads Due: March 4
SPOTLIGHTGymnasium
Equipment and Components
• Strength Training
• Outdoor Courts
• Soccer Complexes
• Facility Acoustics
• Safety & Security
MAYAd Close: April 1 Ads Due: April 6
SPOTLIGHTAquatic
Components
NEW & IMPROVEDDetails on the latest products hitting the market.
PRODUCT SPOTLIGHTHighlighting products aligned with each issue’s designated topic.
LEGAL ACTIONOur legal experts break down pertinent cases affecting today’s facility leaders.
FORWARD PROGRESSThe scoop on athletic, fitness and recreation facility projects.
DESIGN DETAILSCelebrating the architectural touches that separate the very best facilities.
ROB & BARRYOur health club column from club owners, Rob Bishop & Barry Klein.
IN EVERY ISSUE...
AQUATIC DESIGN PORTFOLIO• Locker Rooms
• Club Management Software
• Athletic Field Maintenance
• Safety & Security
BONUS DISTRIBUTION: IHRSA, AOAP
JANUARY | FEBRUARYAd Close: December 1Ads Due: December 7
SPOTLIGHTCardio
Equipment
40TH ANNUAL BUYERS GUIDE• The purchasing resource: More than
2,000 companies and 5,000 listings
• Online featured vendor status
• Enhanced online listings for special package rate
• Boldfaced listings in the issue
BONUS DISTRIBUTION: All major 2016 shows
MARCHAd Close: February 1 Ads Due: February 5
29TH ANNUAL ARCHITECTURAL SHOWCASE
Featuring the newest and most innovative athletic, fitness and recreation facilities
BONUS DISTRIBUTION:All major 2016 shows
JUNEAd Close: May 2 Ads Due: May 5
FACILITIES OF MERIT® AWARD WINNERS
• Climbing Walls
• ABC Preview
• Aquatics: Pool Design
• Safety & Security
BONUS DISTRIBUTION: NRPA
OCTOBERAd Close: September 1 Ads Due: September 7
SPOTLIGHTWeight Rooms/
Strength Equipment
ABC SHOW ISSUE
• Military Fitness
• Bleachers/Seating
• Practice Facility Design
• Safety & Security
BONUS DISTRIBUTION: ABC, NFHS
NOVEMBER | DECEMBERAd Close: September 30
Ads Due: October 5
SPOTLIGHTIndoor Sports
Surfaces
• Sports Tourism
• Park Equipment/Outdoor Fitness
• Graphics and Signage
• Aquatics: Pool Maintenance
• Safety & Security
BONUS DISTRIBUTION: NCS4
JULY | AUGUSTAd Close: June 1 Ads Due: June 6
SPOTLIGHTLocker Rooms and Laundry
2016 EDIT CALENDAR
THE DESTINATION FOR FACILITY LEADERS
2016MEDIAGUIDE
THE ENTIRE MARKET. ONE TRUSTED SOURCE.
YOUR CONNECTION TO FACILITY LEADERS
The professionals who trust Athletic Business as their industry resource are united by their leadership of athletic, fitness and recreation facilities. And the only media brand covering the entire facility — from designing and funding, to programming and equipping them — is Athletic Business.
For 40 years, AB has built trusted relationships with professionals in this industry. Today the stats prove we’re more connected to those professionals than ever. Whether it’s in print, online or in person at the Athletic Business Conference & Expo, AB has the solutions to turn our audience of leaders into your audience of buyers.
AB Delivers…
READY TO CREATE AN EFFECTIVE MARKETING PACKAGE? Contact Diane or Patrick today or visit advertise.athleticbusiness.com to learn more.
How We Reach Them
E-NEWS
SPONSORED SPONSORED
SOCIALMEDIA
E-NEWS
SPONSORED SPONSORED
SPONSORED VIDEO
E-NEWS
SPONSORED SPONSORED
SPONSORED CONTENT
E-NEWS
SPONSORED SPONSORED
CUSTOM E-MAIL
E-NEWS
SPONSORED SPONSORED
E-NEWS
E-NEWS
SPONSORED SPONSOREDAPP
E-NEWS
SPONSORED SPONSORED
CONFERENCE & EXPOE-NEWS
SPONSORED SPONSORED
MAGAZINE &BUYERS GUIDE
E-NEWS
SPONSORED SPONSORED
WEB
DECISION MAKERS: 94% of AB’s 40,000 print readers are involved in purchasing decisions**
ENGAGEMENT: AB e-news averages a 33% open rate, adMails nearly 23%
INFLUENCE: 96% of business media users rely on trade media to make purchasing decisions**
QUALITY: 85% of AB’s print readers are “director” level or above
QUANTITY: 90,000 monthly unique visitors to athleticbusiness.com
**Martin Akel and Associates, Independent Study
Who We Reach*
* Percentages out of 69,559 Athletic Business print and digital connections.
29% College/University
27% High School
17% Parks & Rec
12% Health Club/Private Sports
5% Architects/Consultants
4% YMCA/JCC/Churches3% Corporate Fitness/Wellness Center/Hospital2% Military/Government
“I feel like I’m a member of Athletic Business. Yes, it’s a service and it’s a trade show and it’s a magazine, but most of all it’s a community.”
—Diane Dahlmann, Director, University of Missouri Student Recreation Complex
advertise.athleticbusiness.comLive Product Examples | Marketing Blog | Specs
Four Color1
issue3
issues6
issues7+
issues
Page $5,000 $4,880 $4,500 $4,380
2/3 4,500 4,380 4,000 3,880
1/2 island 4,300 4,180 3,800 3,680
1/2 horizontal or vertical 3,700 3,580 3,200 3,100
1/3 square or vertical 3,100 2,980 2,780 2,720
1/4 2,580 2,500 2,360 2,320
1/6 2,100 2,060 1,940 1,900
Spread 8,820 8,300 7,600 7,300Black and white rates available upon request
PRINT ADVERTISING
SHOW GUIDE ADVERTISINGAdvertisers in Nov. Issue Non-Advertisers
Page $800 $1,200
Enhanced Online Buyers Guide Annual: $2,500
Architect Portfolio Annual: $1,500
www.athleticbusiness.com
Banner Ads 1 Month 6 Months 12 Months
Welcome Ad $1,800 $1,700 $1,600
Top Leaderboard 1,500 1,400 1,300
Block 1 1,000 900 800
Block 2 800 700 600
Bottom Leaderboard 600 540 450
Mobile (exclusive) 1,800 1,700 1,600
Facility of the Week 1,800 1,700 1,600
Special Placement Full Year: $700
DIGITAL ADVERTISING
Professional Directory 1x 6x 9x
$335 $295 $280 Custom E-Mail
Targeted Send Base price + CPM — Call for pricing
Video Trade Show Video On-Location
$2,500 Call for pricing
E-News 1x 3x 6x +
1st Banner $1,300 $1,200 $1,100
2nd Banner 1,200 1,100 1,000
3rd Banner 900 800 700
4th Banner 800 700 600
Sponsored Video
One video $1,800
Sponsored Content
Print and/or Digital Call for pricing
Social Media Package
Add-on to current contract $500
SPONSORED CONTENT
inside back cover
RATE CARD All rates are gross, 15% agency discount applies
View print and digital specs at advertise.athleticbusiness.com
22 E Mifflin St., Suite 910 | Madison, WI 53703
DIANE EBNERAdvertising Director
[email protected] 800-722-8764 x109
608-729-4189 direct | 608-249-1153 faxadvertise.athleticbusiness.com
MICHAEL GAIOEastern Account Executive
[email protected] 800-722-8764 x113
608-729-4216 direct | 608-249-1153 faxadvertise.athleticbusiness.com
• Scoreboards
• Fitness Technology
• Fabric Structures/Pre-Engineered Enclosures
• Aquatics: Pool Renovation
• Safety & Security
SEPTEMBERAd Close: August 1Ads Due: August 5
SPOTLIGHTStadiums
and Outdoor Surfaces
• College Recreation
• Online Advanced Education
• Synthetic Turf
• Aquatics: Rehabilitation Pools/Spas
• Safety & Security
BONUS DISTRIBUTION: NIRSA
APRILAd Close: March 1 Ads Due: March 4
SPOTLIGHTGymnasium
Equipment and Components
• Strength Training
• Outdoor Courts
• Soccer Complexes
• Facility Acoustics
• Safety & Security
MAYAd Close: April 1 Ads Due: April 6
SPOTLIGHTAquatic
Components
NEW & IMPROVEDDetails on the latest products hitting the market.
PRODUCT SPOTLIGHTHighlighting products aligned with each issue’s designated topic.
LEGAL ACTIONOur legal experts break down pertinent cases affecting today’s facility leaders.
FORWARD PROGRESSThe scoop on athletic, fitness and recreation facility projects.
DESIGN DETAILSCelebrating the architectural touches that separate the very best facilities.
ROB & BARRYOur health club column from club owners, Rob Bishop & Barry Klein.
IN EVERY ISSUE...
AQUATIC DESIGN PORTFOLIO• Locker Rooms
• Club Management Software
• Athletic Field Maintenance
• Safety & Security
BONUS DISTRIBUTION: IHRSA, AOAP
JANUARY | FEBRUARYAd Close: December 1Ads Due: December 7
SPOTLIGHTCardio
Equipment
40TH ANNUAL BUYERS GUIDE• The purchasing resource: More than
2,000 companies and 5,000 listings
• Online featured vendor status
• Enhanced online listings for special package rate
• Boldfaced listings in the issue
BONUS DISTRIBUTION: All major 2016 shows
MARCHAd Close: February 1 Ads Due: February 5
29TH ANNUAL ARCHITECTURAL SHOWCASE
Featuring the newest and most innovative athletic, fitness and recreation facilities
BONUS DISTRIBUTION:All major 2016 shows
JUNEAd Close: May 2 Ads Due: May 5
FACILITIES OF MERIT® AWARD WINNERS
• Climbing Walls
• ABC Preview
• Aquatics: Pool Design
• Safety & Security
BONUS DISTRIBUTION: NRPA
OCTOBERAd Close: September 1 Ads Due: September 7
SPOTLIGHTWeight Rooms/
Strength Equipment
ABC SHOW ISSUE
• Military Fitness
• Bleachers/Seating
• Practice Facility Design
• Safety & Security
BONUS DISTRIBUTION: ABC, NFHS
NOVEMBER | DECEMBERAd Close: September 30
Ads Due: October 5
SPOTLIGHTIndoor Sports
Surfaces
• Sports Tourism
• Park Equipment/Outdoor Fitness
• Graphics and Signage
• Aquatics: Pool Maintenance
• Safety & Security
BONUS DISTRIBUTION: NCS4
JULY | AUGUSTAd Close: June 1 Ads Due: June 6
SPOTLIGHTLocker Rooms and Laundry
2016 EDIT CALENDAR
THE DESTINATION FOR FACILITY LEADERS
2016MEDIAGUIDE
THE ENTIRE MARKET. ONE TRUSTED SOURCE.
YOUR CONNECTION TO FACILITY LEADERS
The professionals who trust Athletic Business as their industry resource are united by their leadership of athletic, fitness and recreation facilities. And the only media brand covering the entire facility — from designing and funding, to programming and equipping them — is Athletic Business.
For 40 years, AB has built trusted relationships with professionals in this industry. Today the stats prove we’re more connected to those professionals than ever. Whether it’s in print, online or in person at the Athletic Business Conference & Expo, AB has the solutions to turn our audience of leaders into your audience of buyers.
AB Delivers…
READY TO CREATE AN EFFECTIVE MARKETING PACKAGE? Contact Diane or Patrick today or visit advertise.athleticbusiness.com to learn more.
How We Reach Them
E-NEWS
SPONSORED SPONSORED
SOCIALMEDIA
E-NEWS
SPONSORED SPONSORED
SPONSORED VIDEO
E-NEWS
SPONSORED SPONSORED
SPONSORED CONTENT
E-NEWS
SPONSORED SPONSORED
CUSTOM E-MAIL
E-NEWS
SPONSORED SPONSORED
E-NEWS
E-NEWS
SPONSORED SPONSOREDAPP
E-NEWS
SPONSORED SPONSORED
CONFERENCE & EXPOE-NEWS
SPONSORED SPONSORED
MAGAZINE &BUYERS GUIDE
E-NEWS
SPONSORED SPONSORED
WEB
DECISION MAKERS: 94% of AB’s 40,000 print readers are involved in purchasing decisions**
ENGAGEMENT: AB e-news averages a 33% open rate, adMails nearly 23%
INFLUENCE: 96% of business media users rely on trade media to make purchasing decisions**
QUALITY: 85% of AB’s print readers are “director” level or above
QUANTITY: 90,000 monthly unique visitors to athleticbusiness.com
**Martin Akel and Associates, Independent Study
Who We Reach*
* Percentages out of 69,559 Athletic Business print and digital connections.
29% College/University
27% High School
17% Parks & Rec
12% Health Club/Private Sports
5% Architects/Consultants
4% YMCA/JCC/Churches3% Corporate Fitness/Wellness Center/Hospital2% Military/Government
“I feel like I’m a member of Athletic Business. Yes, it’s a service and it’s a trade show and it’s a magazine, but most of all it’s a community.”
—Diane Dahlmann, Director, University of Missouri Student Recreation Complex
advertise.athleticbusiness.comLive Product Examples | Marketing Blog | Specs
Four Color1
issue3
issues6
issues7+
issues
Page $5,000 $4,880 $4,500 $4,380
2/3 4,500 4,380 4,000 3,880
1/2 island 4,300 4,180 3,800 3,680
1/2 horizontal or vertical 3,700 3,580 3,200 3,100
1/3 square or vertical 3,100 2,980 2,780 2,720
1/4 2,580 2,500 2,360 2,320
1/6 2,100 2,060 1,940 1,900
Spread 8,820 8,300 7,600 7,300Black and white rates available upon request
PRINT ADVERTISING
SHOW GUIDE ADVERTISINGAdvertisers in Nov. Issue Non-Advertisers
Page $800 $1,200
Enhanced Online Buyers Guide Annual: $2,500
Architect Portfolio Annual: $1,500
www.athleticbusiness.com
Banner Ads 1 Month 6 Months 12 Months
Welcome Ad $1,800 $1,700 $1,600
Top Leaderboard 1,500 1,400 1,300
Block 1 1,000 900 800
Block 2 800 700 600
Bottom Leaderboard 600 540 450
Mobile (exclusive) 1,800 1,700 1,600
Facility of the Week 1,800 1,700 1,600
Special Placement Full Year: $700
DIGITAL ADVERTISING
Professional Directory 1x 6x 9x
$335 $295 $280 Custom E-Mail
Targeted Send Base price + CPM — Call for pricing
Video Trade Show Video On-Location
$2,500 Call for pricing
E-News 1x 3x 6x +
1st Banner $1,300 $1,200 $1,100
2nd Banner 1,200 1,100 1,000
3rd Banner 900 800 700
4th Banner 800 700 600
Sponsored Video
One video $1,800
Sponsored Content
Print and/or Digital Call for pricing
Social Media Package
Add-on to current contract $500
SPONSORED CONTENT
inside back cover
RATE CARD All rates are gross, 15% agency discount applies
View print and digital specs at advertise.athleticbusiness.com
22 E Mifflin St. , Suite 910 | Madison, WI 53703
DIANE EBNERAdvertising Director
[email protected] 800-722-8764 x109
608-729-4189 direct | 608-249-1153 faxadvertise.athleticbusiness.com
MICHAEL GAIOEastern Account Executive
[email protected] 800-722-8764 x113
608-729-4216 direct | 608-249-1153 faxadvertise.athleticbusiness.com
• Scoreboards
• Fitness Technology
• Fabric Structures/Pre-Engineered Enclosures
• Aquatics: Pool Renovation
• Safety & Security
SEPTEMBERAd Close: August 1Ads Due: August 5
SPOTLIGHTStadiums
and Outdoor Surfaces
• College Recreation
• Online Advanced Education
• Synthetic Turf
• Aquatics: Rehabilitation Pools/Spas
• Safety & Security
BONUS DISTRIBUTION: NIRSA
APRILAd Close: March 1 Ads Due: March 4
SPOTLIGHTGymnasium
Equipment and Components
• Strength Training
• Outdoor Courts
• Soccer Complexes
• Facility Acoustics
• Safety & Security
MAYAd Close: April 1 Ads Due: April 6
SPOTLIGHTAquatic
Components
NEW & IMPROVEDDetails on the latest products hitting the market.
PRODUCT SPOTLIGHTHighlighting products aligned with each issue’s designated topic.
LEGAL ACTIONOur legal experts break down pertinent cases affecting today’s facility leaders.
FORWARD PROGRESSThe scoop on athletic, fitness and recreation facility projects.
DESIGN DETAILSCelebrating the architectural touches that separate the very best facilities.
ROB & BARRYOur health club column from club owners, Rob Bishop & Barry Klein.
IN EVERY ISSUE...
AQUATIC DESIGN PORTFOLIO• Locker Rooms
• Club Management Software
• Athletic Field Maintenance
• Safety & Security
BONUS DISTRIBUTION: IHRSA, AOAP
JANUARY | FEBRUARYAd Close: December 1Ads Due: December 7
SPOTLIGHTCardio
Equipment
40TH ANNUAL BUYERS GUIDE• The purchasing resource: More than
2,000 companies and 5,000 listings
• Online featured vendor status
• Enhanced online listings for special package rate
• Boldfaced listings in the issue
BONUS DISTRIBUTION: All major 2016 shows
MARCHAd Close: February 1 Ads Due: February 5
29TH ANNUAL ARCHITECTURAL SHOWCASE
Featuring the newest and most innovative athletic, fitness and recreation facilities
BONUS DISTRIBUTION:All major 2016 shows
JUNEAd Close: May 2 Ads Due: May 5
FACILITIES OF MERIT® AWARD WINNERS
• Climbing Walls
• ABC Preview
• Aquatics: Pool Design
• Safety & Security
BONUS DISTRIBUTION: NRPA
OCTOBERAd Close: September 1 Ads Due: September 7
SPOTLIGHTWeight Rooms/
Strength Equipment
ABC SHOW ISSUE
• Military Fitness
• Bleachers/Seating
• Practice Facility Design
• Safety & Security
BONUS DISTRIBUTION: ABC, NFHS
NOVEMBER | DECEMBERAd Close: September 30
Ads Due: October 5
SPOTLIGHTIndoor Sports
Surfaces
• Sports Tourism
• Park Equipment/Outdoor Fitness
• Graphics and Signage
• Aquatics: Pool Maintenance
• Safety & Security
BONUS DISTRIBUTION: NCS4
JULY | AUGUSTAd Close: June 1 Ads Due: June 6
SPOTLIGHTLocker Rooms and Laundry
2016 EDIT CALENDAR
THE DESTINATION FOR FACILITY LEADERS
2016MEDIAGUIDE
