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2016 Cathay Pacific International Chinese New Year Parade
Hotel Sponsorship Invitation
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Celebrating the Chinese New Year with citizens and visitors for
the 20th year
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2015 Parade
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13 brightly lit floats, 2,500 performers around the world,
entertaining 150,000 spectators along the Parade Route
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Live Broadcast on TVB Jade and HD Jade Channels received 21.7
TVR with a station share 96.4%.
The audience reach of the show is up to 2,064, 700 of the
population.
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Successfully engaged 13 floats, 10 international groups, 11
local groups and 11 pre-show groups
Total of 2,500 international & local performers
participated
Hosting all invited overseas group at one hotel in 169 rooms
Over 1000 KGs of props were delivered to Hong Kong for the
Parade
With the theme “Sweet 20．World Party ” the 20th staging of
Chinese New Year Parade was held on 19 Feb 2015, first day of
Chinese New Year
The Event
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Local and Overseas Publicity
Around HK$80m local publicity value was recorded for the 2015
Parade (Around HK$77m was recorded with 2014 parade)
Over 180 pcs of coverage mentioning/reporting 2015 ICNYP
Publicity value was contributed by press conference, media
pitching, float preview, performing groups rehearsal and event day
coverage
Electronic media: over HK$68m
Print media & major web news: over $11M
Over 47 reporters from 18 local media organizations have
attended the parade on 19 Feb 2015
Free to air internationally through 3 satellite feeds, namely
IS8C-Band, Aisasat 3S C-Band and Napa Teleport (IS9 KU-Band)
25 overseas journalists representing 12 media organizations from
8 countries and over 31 foreign correspondents attended the
parade
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Media Exposure – Pre-event
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Media Exposure – Pre-event
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Media Exposure – Post-event
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Media Exposure – Post-event
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Sponsor 50 complimentary room nights (twin room) with breakfast
arrangements and offer special rate for additional rooms with
breakfast arrangements for ALL international performing groups
during the period (tentatively 6-11 Feb 2016). Approx 150 rooms for
700 room nights are required. Sponsor a welcome lunch / reception
for the performers that will be held in your hotel on 8 February
2016.
Be Part of a High-value, Homegrown Event
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Publications 14
Event Guide
Enjoy Wide-ranging Exposure
Souvenir Programme
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Leading banners for each international performing group 15
Enjoy Wide-ranging Exposure
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Leading banners for each international performing group 16
Enjoy Wide-ranging Exposure
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Venue decoration with hotel logo 17
Enjoy Wide-ranging Exposure
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Banners along the parade route
Canton Road Nathan Road
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Enjoy Wide-ranging Exposure
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Official Hotel Sponsor Entitlement (all groups residing at same
hotel / hotel group with breakfast and complimentary rooms)
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PR Publicity Invitation to media function as one of the on-stage
guests
Invitation to the Parade Invitation to sponsor representatives
to attend the Parade at the VIP stand on 8 Feb 2016
Hospitality 20 complimentary admission tickets to grand stand
(worth $8,000)
Marketing and Promotion at Printed Materials & Website
1 ROP ad space in the Event Guide for distribution from end Jan
to mid Feb 2015 at HKTB’s channels such as Visitor Centres and
Ports of Entry for promotion of Hong Kong Chinese New Year
Celebrations (circulation: about 100,000cps)
1 ROP ad space in the Souvenir Programme (circulation: 5,000
cps)
Insertion of leaflets of official hotel sponsor into goodie bags
(3,500 pcs)
Acknowledgement listing as Official Hotel Sponsor on event
publication and website
Company logo and name on event website with hyperlink to
Sponsor’s website
Onsite Exposure Name and hotel logo on the leading banner of ALL
international performing groups during the Parade
5 complimentary greeting banners bearing hotel logo at the
entrance of the grand stand
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Thank You!
Ms Mona Lee Ms Ivy Fang Senior Executive, Event Management
Assistant Manager, Event Management Hong Kong Tourism Board Hong
Kong Tourism Board Email: [email protected] Email:
[email protected]
Tel: 2807 6466 Tel: 2807 6569
