2016 - Digital Engineering · VIDEO MARKETING LIST RENTALS PEERLESS CONTENT CREATION PEERLESS RESEARCH GROUP ... Rapid Prototyping & Manufacturing Services Graphical Test Strategies

AUDIENCE PROFILE

EDITORIAL CALENDAR

SPECIAL OPPORTUNITIES

DESKENG.COM

ENEWSLETTERS

LEAD GENERATION

VIDEO MARKETING

LIST RENTALS

PEERLESS CONTENT CREATION

PEERLESS RESEARCH GROUP

AD RATES/SPECS/CONTACTS

2016MEDIA INFORMATION

deskeng.com

www.deskeng.com www.peerlessmedia.com2

2016 D E S K T O P E N G I N E E R I N G

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EDITORIAL TEAM Jamie J. Gooch

Editorial [email protected]

216-849-6402

Kenneth WongSenior Editor

[email protected]

Jess LulkaAssociate Editor

[email protected]

Anthony J. LockwoodEditor-at-Large

[email protected]

Sarah PetrieCopy Editor

[email protected]

CONTRIBUTING EDITORS Tony AbbeySimulation

[email protected]

Brian AlbrightTest & Measurement, HPC [email protected]

Mark ClarksonDesign, Modeling, Rendering

[email protected]

David CohnMCAD, [email protected]

John NewmanRapid Technologies

[email protected]

Michael [email protected]

Beth StackpoleDesign, Analysis, Workflow

[email protected]

Peter VarholEngineering IT, HPC,

[email protected]

Pamela J. WatermanAnalysis, Rapid [email protected]

Welcome to DE, the media outlet that caters to the design engineers and engineering managers who are creating tomor-row’s products using optimal design technologies.

As technology continues to advance at breakneck speeds, design engineers are challenged to get their products to market faster, with better features than their competition, while saving costs. Our editorial team is dedicated to reporting on advances in products and services, and educating the DE universe on the latest optimal design technologies available. DE helps steer

our audience to the best technology options for their particular circumstances, whether they are a design team at a small- to medium-size business, or at a major Fortune 500 company.

DE has an unduplicated audience of over 87,000 subscribers to our monthly print edi-tion and our five eNewsletters, all of whom are qualified as being involved in product design and development. They are represented in twelve highly sought after industries. In the following pages you will see the breakdown of our subscribers’ job functions, their specifying data, and the industries they represent as well as the top companies per industry. We believe in full transparency and providing you with as much informa-tion as possible about our audience so that you can make an informed decision on with whom to partner in this competitive market.

Our product offerings for marketers are extensive. We offer branding opportunities with our highly read print edition, website traffic, eNewsletters, audience extension and tradeshow targeting. We have an array of lead generation products that include webcasts, content syndication, custom eNewsletters, white papers and video distribution channels. Our custom content creation team can serve as an extension of your marketing department, creating special reports, case studies, custom research and thought leader-ship content.

We welcome the opportunity to partner with you and assist you in reaching this highly sought after, specialized audience. We look forward to helping you develop a relation-ship with our audience and ultimately winning customers.

Sincerely,

TOM [email protected]


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November 2015 / deskeng.com

The Latest Processors P.16

3D Printing Thinks Big P.44

Workstation Reviews P.28

AUTOMOTIVE NVH TESTING P.42HPC DEPLOYMENT TIPS P.20CAE CLOUD OPTIONS P.23

EngineeringComputingP.12

FOCUS ON:SimulationKeeps Quantum Chip Cool

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DELIVERING THE FRONT END DESIGN ENGINEERING AUDIENCE THROUGH OUR PRINT AND ONLINE MEDIA PRODUCTS

Publisher's own data, November 2015

60,000 MAGAZINE

TOTAL CIRCULATION

60,269 ENEWSLETTER

TOTAL CIRCULATION

49,645 AVERAGE

MONTHLY UNIQUE VISITORS



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60,000 BPA Qualified Subscribers. 100% Personal Direct Request.

37,352 Product or System Design Engineering 28,081 Research and Development25,616 Testing/Measurement/Quality Inspection25,902 Engineering Analysis 20,738 Engineering or IT Management16,986 Industrial Design 15,417 Corporate Management

22,977 Industrial Machinery and Products18,731 Electronic Products and Equipment 14,308 Research and Development 13,945 Government or Military 13,409 Automotive or Transportation13,090 Consumer Products 12,517 Power or Energy (Oil, Gas, Electric) 12,330 Communications Systems and Equipment 12,209 Aerospace 11,334 Medical Products and Equipment 10,662 Materials (Metals, Plastics, Chemicals) 8,416 Construction

63% CAD Software (3D, 2D, Rendering) 52% Test and Measurement Hardware and Software 48% Analysis, Simulation, Visualization and Math Software45% Workstations, Servers/Clusters and Storage 43% Components41% Peripherals (Boards, Monitors, Printers) 32% Additive Manufacturing (3D printing, services, 3D scanning)26% Servers/Clusters (including public and private cloud services)26% Storage/Interconnects25% Subtractive Manufacturing (CAM, benchtop milling,

CNC, services) 23% PLM and PDM Software

ENGINEERING FUNCTIONS PERFORMED

DESIGNING FOR THESE INDUSTRIES

PURCHASING INFLUENCE*

100% evaluate, recommend,

buy or authorize the

purchase of computer hardware or

software.

52%*have or are

currently evaluating a high-

performance computing

cluster

76%*currently use/plan to use

analysis and/or simulation

software

DE subscribers are

technology innovators

*Publisher's own data, June 2015

Audience Profile

June 2015 BPA

June 2015 BPA

June 2015 BPA



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TOP 5 DE SUBSCRIBER COMPANIES PER INDUSTRY

Electronic Products & Equipment

• Hewlett Packard

• Honeywell

• IBM

• Intel

• Seagate Technology

Communications Systems & Equipment

• AT&T

• Cisco

• General Dynamics

• Motorola

• Verizon Wireless

Industrial Machinery & Products

• 3M Corporation

• Caterpillar

• General Electric

• Parker Hannifin

• Rockwell Automation

Automotive or Transportation

• Chrysler

• Cummins

• Delphi

• Ford

• General Motors

Consumer Products• 3M Corporation

• Hewlett Packard

• IBM

• Proctor & Gamble

• Whirlpool

Medical Products• Abbot Laboratories

• Boston Scientific

• Ethicon

• Medtronics

• Philips Healthcare

Power or Energy• Duke Energy

• Entergy

• General Electric

• Haliburton Energy

• Siemens Energy

Materials• Arkema Inc.

• BASF Corporation

• Dow Chemical

• Dupont

• International Paper Company

Aerospace• Boeing Corporation

• Honeywell Aerospace

• Lockheed Martin Space Systems

• Northrop Grumman

• Raytheon Company

Government or Military• General Dynamics

• Lockheed Martin Corporation

• Northrop Grumman

• Raytheon Missile Systems

• U.S. Army Research Laboratory

Research & Development• Brookhaven National

Laboratory

• Honeywell

• IBM

• MIT

• Sandia National Laboratory

Construction• Aecom

• Bobcat Company

• Caterpillar

• Johnson Controls

• Professional Services Industries

Publisher’s own data, November 2015


ISSUE / TECHNOLOGY

DRIVERSDESIGN SIMULATE PROTOTYPE /

MANUFACTURETEST &

MEASUREENGINEERING COMPUTING

ENGINEERING WORKFLOWS

JANUARY AD CLOSE: 12/1/15

Lightweighting

Topology Optimization Tips Structural FEA Optimization and

3D Printing Aerodynamics Virtualization Systems Engineering

FEBRUARY AD CLOSE: 12/28/15

The Internet of ThingsElectronic CAD

Embedded System Simulation

Electronic 3D Printing Digital Twins Deep

LearningIoT Development Platforms

MARCH AD CLOSE: 2/1/16

Collaboration

Subscription Software Multiphysics Virtual

Prototyping MetrologyLarge-Format Printers & Scanners

Global Collaboration

APRIL AD CLOSE: 3/1/16

Democratization of Technology

Photorealistic Rendering

Simulation for SMBs

Rapid Prototyping & Manufacturing Services

Graphical Test Strategies

Cloud Computing

Product Lifecycle Management

MAY AD CLOSE: 3/29/16

3D Printing

Design Prep and Meshing

Simulation as a Service

3D Printing Material Guide Quality Control Display

Options

Design for Regulatory Compliance

JUNE AD CLOSE: 5/3/16

RoboticsConcept Design Mold Simulation 3D Printing

Composites

Noise, Vibration and Harshness Testing

Storage and Memory Options

Design for Manufacturability/ Assembly

JULY AD CLOSE: 5/31/16Advanced Materials

Materials Optimization

Simulating Nanotech 3D Scanning Fatigue Testing

Graphic Card Options

Design for Sustainability and Product Recovery

AUGUST AD CLOSE: 6/27/16

Big Data

Biomedical Modeling

Simulation Data Management

3D Printing Prosthetics Data Capture

HPC for Data Analysis IoT Security

SEPTEMBER AD CLOSE: 8/2/16

Mobility

Software Interoperability

Electromagnetic Simulation

Subtractive Options Antenna Testing

Mobile Workstations Mobile Workflows

OCTOBER AD CLOSE: 8/29/16Product Complexity

Reusing Models Mathematics Software

Computer-aided Manufacturing Software Testing HPC Clusters Simulation-led

Design

NOVEMBER AD CLOSE: 9/26/16High-Performance

Computing

Strategies for Complex Designs

Large-Scale Simulation

Digital Manufacturing Crash Testing

HPC Workstations HPC Workflows

DECEMBER AD CLOSE: 11/1

OUTLOOK ON OPTIMAL DESIGN TECHNOLOGIES SPECIAL ISSUE

Other Regular Coverage: DE also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


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ISSUE / TECHNOLOGY

DRIVERS

INDUSTRY FOCUS

SPECIAL SUPPLEMENT

WEBCASTS / ROUNDTABLES

VALUE ADD, CONFERENCE COVERAGE & SHOW DISTRIBUTION

JANUARY AD CLOSE: 12/1/15

LightweightingAerospace / Defense Algorithms and

Lightweight Design SOLIDWORKS World

FEBRUARY AD CLOSE: 12/28/15

The Internet of Things

Automotive / Transportation

MARCH AD CLOSE: 2/1/16

CollaborationManufacturing

Sensors & Communication Components

Harvey Ad Assessment Study

STAR Global Conference

APRIL AD CLOSE: 3/1/16Democratization of

Technology

Consumer Products

Democratization vs. Expert Collaboration

GPU Technology Conference

COFES

COE

MAY AD CLOSE: 3/29/16

3D PrintingMedical

3D Printing ProfilesSME RAPID Show IssueSIMULIA Community ConferenceIoT WorldSiemens PLM Connection

JUNE AD CLOSE: 5/3/16

RoboticsManufacturing Motion Control / Motors

International Supercomputing Conference (ISC)

NAFEMS Americas

Altair Technology Conference (ATC)

JULY AD CLOSE: 5/31/16Advanced Materials

Aerospace / Defense SIGGRAPH

AUGUST AD CLOSE: 6/27/16

Big DataMedical Sensors & Data Capture Don’t Drown in Data NI Week 2016

SEPTEMBER AD CLOSE: 8/2/16

Mobility

Consumer Products

Harvey Ad Assessment StudyInternational Manufacturing Technology (IMTS) Show Issue

OCTOBER AD CLOSE: 8/29/16Product Complexity

Aerospace / Defense Motion Control / ActuatorsCOMSOLSolid Edge University

NOVEMBER AD CLOSE: 9/26/16High-Performance /

Computing

Automotive / Transportation

Autodesk UniversitySupercomputing (SC16)ESTECO UM16

DECEMBER AD CLOSE: 11/1

Next-Gen Technologies Now

EuromoldCorporate Visionary Profiles


Other Regular Coverage: DE also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


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March Issue: Sensors & Communication ComponentsClose Date: 2/1/16We’ll explore advances in sensors that can help design engineers meet market demands for smaller, lighter, more connected products with longer battery life. Flexible sensors, miniaturization and wireless communication standards will be covered.

June Issue: Motion Control/MotorsClose Date: 5/3/16Different types of motors are best for different types of motion control products. We’ll provide a motor primer for design engineers to help them choose among DC, AC servo, stepper, linear, gear motors and more.

August Issue: Sensors & Data CaptureClose Date: 6/27/16We’ll show design engineers how they can increase the life of the sensors they specify by taking vibration, contaminants and moisture into account when designing sensor housings for products that capture data in challenging environments. We’ll also provide an overview of the various image sensors available for automotive applications.

October Issue: Motion Control/ActuatorsClose Date: 8/29/16We’ll help design engineers choose the best actuator technologies among pneumatics, electromechanical and hydraulics for applications with various cost, control, force, speed, environmental and safety requirements. We’ll also cover how manufacturers are adding remote sensing to collect actuator data.

Special Supplements In 2016, DE will add to its regular coverage of technologies for optimal design engineering with four special supplements that focus on sensors and motion control.

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Show Issue Sponsorship ProgramReach over 255,000 impressions of key buyers and specifiers to drive traffic to your exhibit and website prior, during and post event.

• Product Profile in a dedicated Pre-conference eNewsletter Preview with a reach of over 29,000 design engineers.

• Full page ad in DE’s Show/Conference issue with an estimated reach of 150,000.

• 25,000 impressions on deskeng.com in the month leading up to the show/conference (combination of 970x90, 300x600 and 300x250).

• Product Profile in a dedicated Post-conference Wrap-up eNewsletter with a reach of over 29,000 design engineers.

• Posting of eNewsletter Product Profiles on deskeng.com• One time email list rental of 10,000 audited specifiers of your

product category from DE’s database.

Contact your sales representative for pricing information.

Editorial Webcasts/RoundtablesDE’s 2016 series of online panel discussions will assemble some of the brightest minds in the industry to tackle controversial topics that affect design engineers. These lively virtual roundtable discussions, led by DE’s editors, will provide insights, inspiration and information to help design engineers make the most of technology.

Algorithms and Lightweight Design (January): Lighter products are pushing engi-neers toward new materials, organic shapes and new manufacturing methods. We’ll look at the advancement

of computer algorithms that promise to recommend optimized shapes design engineers can use to remove weight from their designs without losing product strength and durability.

Democratization vs. Expert Collaboration (April): The move to expand complex technologies to more users has resulted in two distinct approaches: 1. Making technologies like high-performance computing and computer-aided engineering simulation easy enough for anyone to use; or 2. Giving expert users the tools they need to create simplified portals to the technologies for non-expert users. We’ll look at the pros and cons of each approach.

Don’t Drown in Data (August): We’ve all heard the dire predictions of the deluge of data that more and more connected products will bring. We’ll discuss how enterprises plan to collect and filter end user data so that it can be introduced into the design cycle to help engineers improve the next generation of products.

Next-Gen Technologies Now (December): The stuff of yesterday’s science fiction is increasingly being hyped as the next generation of design engineering tools. We’ll discuss the advanced technologies that you didn’t know were already being used in engineering, whether they live up to their prom-ise, and what is needed to increase their adoption.

October 2015 / deskeng.com

Composite Tips P.12

Part Consolidation P.20

Traceability P.52

SUSTAINABILITY P.27

LARGE-FORMAT PRINTERS & SCANNERS P.44

Advanced MaterialsP.12

FOCUS ON:A Material Advantage

1015_Cover_Digital_Edition.indd 1

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June 2016

SPECIAL SUPPLEMENT

Motion Control/Motors


Composite Tips P.12


Traceability P.52

SUSTAINABILITY P.27





9/17/15 5:17 PM

Sensors & Communication Components

March 2016

SPECIAL SUPPLEMENT


Composite Tips P.12


Traceability P.52

SUSTAINABILITY P.27





9/17/15 5:17 PM

Motion Control/Actuators

October 2016

SPECIAL SUPPLEMENT


Composite Tips P.12


Traceability P.52

SUSTAINABILITY P.27





9/17/15 5:17 PM

Sensors & Data Capture

August 2016

SPECIAL SUPPLEMENT

TECHNOLOGY FOR DESIGN ENGINEERING

May 2015 / deskeng.com

Diagnostic Device Design P.19

Dynamic Response Analysis P.40

Hybrid 3D Printing P.28

MedicalIndustry

FOCUS ON:

ENTRY-LEVEL WORKSTATIONS P.36

3D SCANNING INNOVATIONS P.50

CONCEPTUAL DESIGN SOFTWARE P.46

3D PrintingMedical Miracles

P.14

de0515_Cover_Digital_Edition.indd 14/21/15 3:22 PM


Composite Tips P.12


Traceability P.52

SUSTAINABILITY P.27



FOCUS ON:

A Material Advantage

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SPECIALShow Issue

ExclusiveCoverage

September 2015 / deskeng.com

VALIDATE FEA MODELS P.445G AND THE IoT P.16BOXX & HP MOBILE WORKSTATION REVIEWS P.20

Simulation Software-as-a-Service P. 40Drop Testing P. 48Part Catalogs P. 30

TECHNOLOGY FOR DESIGN ENGINEERING

Engineering Gets Personal

MobilityP.14

FOCUS ON:

de0915_Cover.indd 1

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October 2015 / deskeng.comComposite Tips P.12Part Consolidation P.20Traceability P.52

SUSTAINABILITY P.27LARGE-FORMAT PRINTERS & SCANNERS P.44




9/17/15 5:17 PM

SPECIALShow IssueExclusiveCoverage November 2015 / deskeng.com

The Latest Processors P.163D Printing Thinks Big P.44

Workstation Reviews P.28

AUTOMOTIVE NVH TESTING P.42

HPC DEPLOYMENT TIPS P.20

CAE CLOUD OPTIONS P.23

EngineeringComputingP.12

FOCUS ON:

SimulationKeeps Quantum Chip Cool

de1115_Cover.indd 1

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October 2015 / deskeng.comComposite Tips P.12


Traceability P.52

SUSTAINABILITY P.27LARGE-FORMAT

PRINTERS & SCANNERS P.44


FOCUS ON:

A Material Advantage


9/17/15 5:17 PM

16Supercomputing

SPECIALShow IssueExclusiveCoverage

See page 12 for rates and more information.

SME Rapid

Supercomputing

IMTS



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For specifications, please see page 19

*All pricing is net

RUN OF SITE BANNER ADVERTISING (rates based on CPM basis)Ad Size 10K-19K 20K-59K 60K-119K 120K-239K 240K+Interstitial (640W x 480H) $187 $160 $150 $140 $129Super Leaderboard (970W x 90H) $85 $80 $74 $68 $62

Rectangle 1 (300W x 250H) $85 $80 $74 $68 $62Half Page (300W x 600H) $95 $89 $82 $76 $69Rectangle 2 (300W x 250H) $75 $70 $65 $60 $55Billboard (970W x 250H) $75 $70 $65 $60 $55

deskeng.com - Powerful Online AudiencePeople go to DE websites to get immediate access to a particular product review, application story or news item about design, engineering computing, simulation, testing, prototyping technologies or PLM.

Grab the attention of these highly targeted people with website advertising that builds brand awareness and produces quality leads.

Audience Extension Program

Benefits of Audience Extension

Peerless Media has partnered with hundreds of premium news, sports, entertainment and social media websites to provide the opportunity to showcase your banner ad to traffic from deskeng.com. Your company is guaranteed to reach the right audience (our readers), which allows you to significantly increase visibility and frequency.

• Guaranteed to reach your target audience• Provides more visibility and allows you to build frequency quicker• Extends awareness beyond the workday• Puts your sales message on high-traffic news, sports, entertainment and

social media websites

For additional information and pricing, contact your sales representative today

Trade Show Targeting

• We will create a 300 x 250, 320 x 50 and 300 x 50 ads with your logo, tagline and booth number to showcase on premium websites to attendees of the event.

• Your ad will be guaranteed a minimum of 60,000 impressions for theduration of the show (for a three day show). �is is a terrificopportunity to promote your booth and generate traffic.

• well.

• You will receive a full report of your impressions and click-throughs.

For additional information and pricing, contact your sales representative today.

Your Ad Here

2. ANONYMIZATION - Customer recordsare anonymized and personally identifiable information (PII) is removed.

3. MATCHING - Anonymized customer records arematched to devices or digital IDs

4. TARGETING - Data Segments are activated fortargeting

NEW - Data OnboardingAmplify the effectiveness of marketing campaignsLet us bring your offline data into the online world. We will collect, analyze and target your first-party audience data — website, mobile, email, offline, CRM — so you can expand your marketing reach for ad targeting.

Geotarget your message around key industry trade shows. Reach design engineering professionals at hotels and restaurants on the devices they’re using to get their news and information on the go — their phones and tablets.

NEW - Business Targeting

Onboarding Process1. UPLOAD - Customer data files areimported via secure process.

Use precise business demographics such as company names, NAICS code, industry and job function to ensure that your ads are only shown to the people that matter to your business.

Your Ad HereYour Ad Here



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Audience Extension Program

Benefits of Audience Extension

Peerless Media has partnered with hundreds of premium news, sports, entertainment and social media websites to provide the opportunity to showcase your banner ad to traffic from deskeng.com. Your company is guaranteed to reach the right audience (our readers), which allows you to significantly increase visibility and frequency.

• Guaranteed to reach your target audience• Provides more visibility and allows you to build frequency quicker• Extends awareness beyond the workday• Puts your sales message on high-traffic news, sports, entertainment and

social media websites

For additional information and pricing, contact your sales representative today

Trade Show Targeting

• We will create a 300 x 250, 320 x 50 and 300 x 50 ads with your logo, tagline and booth number to showcase on premium websites to attendees of the event.

• Your ad will be guaranteed a minimum of 60,000 impressions for theduration of the show (for a three day show). �is is a terrificopportunity to promote your booth and generate traffic.

• well.

• You will receive a full report of your impressions and click-throughs.

For additional information and pricing, contact your sales representative today.

Your Ad Here

2. ANONYMIZATION - Customer recordsare anonymized and personally identifiable information (PII) is removed.

3. MATCHING - Anonymized customer records arematched to devices or digital IDs

4. TARGETING - Data Segments are activated fortargeting

NEW - Data OnboardingAmplify the effectiveness of marketing campaignsLet us bring your offline data into the online world. We will collect, analyze and target your first-party audience data — website, mobile, email, offline, CRM — so you can expand your marketing reach for ad targeting.

Geotarget your message around key industry trade shows. Reach design engineering professionals at hotels and restaurants on the devices they’re using to get their news and information on the go — their phones and tablets.

NEW - Business Targeting

Onboarding Process1. UPLOAD - Customer data files areimported via secure process.

Use precise business demographics such as company names, NAICS code, industry and job function to ensure that your ads are only shown to the people that matter to your business.

Your Ad HereYour Ad Here

eNewslettersBANNER ADVERTISING ON HIGHLY ENGAGING CONTENT

Focus on Rapid TechnologiesCovers rapid prototying, rapid manufacturing and reverse engineering news and new product solutions that design and manufacturing engineers use now.Frequency: MonthlySubscribers: 28,000 Open Rate: 16.6%

Focus on Analysis and SimulationCovers what’s new across the range of software, hardware and applications for analysis, simulation and visualization.Frequency: Twice MonthlySubscribers: 28,000 Open Rate: 14.5%

Focus on CAD and PLMCAD media veteran Kenneth Wong takes a close look at product lifecycle components, including MCAD, PLM and collaborative technologies.Frequency: Twice MonthlySubscribers: 28,000 Open Rate: 17.2%

Focus on Engineering IT & ComputingNews and new product announcements on the latest workstations, HPC systems, peripherals and networking hardware and software for engineering environments.Frequency: MonthlySubscribers: 29,000 Open Rate: 16.2%

Focus on Test & MeasurementCovers new products and best practices for test and measurement activities performed by design teams.Frequency: MonthlySubscribers: 28,000 Open Rate: 16.0%

Focus On Newsletter - Case Study PlacementDE's Case Study Placement provides a unique and effective opportunity to build brand awareness and acquire qualified leads. Your case study, white paper, or other educational content is delivered directly to DE’s audience within one of our targeted enewsletters.NET INVESTMENT: $995• Sponsored by (your company name)• A brief story intro write-up and headline (no more than 65 words)• A 150 x 150 pixel image pulled from your case study• A link to the case study on your website

Text ads $650 for approx. 40 words with a 150 x 150 pixel image allowed.

Leaderboard

Leaderboard

Text Ad or

Case Study

Text Ad or

Case Study

Text Ad or

Case Study

Text Ad or

Case Study

eNewsletter RatesLocation Creative 1x 3x 6x 9x 12x 18x 24xPosition #1 728 x 90 $1,200 $1,150 $1,105 $1,060 $1,020 $975 $940Position #2 728 x 90 $1,100 $1,055 $1,015 $970 $930 $895 $860

Position# 1

Position# 2



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Webcasts

Be branded as an industry leader while generating qualified leads

Custom Webcast ProgramBy partnering with DE on your next webcast, your organization will connect with our audience of decision makers and influencers faster than ever before. A moderated webcast is an excellent way to educate our audience on the solutions you provide, highlight best practices or case studies, demonstrate your latest technology and much more.

Each Custom Webcast Sponsor will receive: • Logo recognition in one half-page, 4 color ad to promote your

webinar • Logo recognition on a minimum of four leaderboard banner

promotional ads (728 x 90) on applicable eNewsletters • Logo on banner ads on deskeng.com (minimum 25k impressions) • Email invitation to 20,000 audience (2x send)• Moderating by DE editor • Sponsor recognition at introduction and conclusion of webcast • Logo visibility on registration and lobby waiting room webcast

pages• Custom registration form with up to three buying intent/

qualifying questions • Real-time registration access for lead tracking • Opportunity to include white paper and other related resources• Three month archived webcast on deskeng.com TOTAL PROMOTIONAL VALUE: $31,546NET INVESTMENT: $12,500

Sponsorship Editorial Webcasts/RoundtablesDE’s 2016 series of online panel discussions will assemble some of the brightest minds in the industry to tackle controversial topics that affect design engineers. These lively virtual roundtable discussions, led by DE’s editors, will provide insights, inspiration and information to help design engineers make the most of technology.

(see page 8 for complete webcast descriptions)

Each Webcast Sponsor will receive: • Logo recognition in one half-page, 4 color ad promoting the

webcast • Logo on email invitations and all digital promotional ads • Sponsor recognition at introduction and conclusion of

webcast • Logo visibility on the registration and lobby waiting room

webcast pages • Real-time registration access for lead tracking • Three month archived webcast on deskeng.com • Maximum of four sponsors

TOTAL PROMATIONAL VALUE: $25,000NET INVESTMENT: $7,000

White Paper Program Prominent exposure to qualified prospects DE offers vendors and service providers a vehicle for directing customers to your white papers, video, or educational product information that results in generating qualified leads.• A dedicated email promotion featuring the sponsor’s

white paper or case study is sent to a selection of DE's targeted audience of decision makers.

• Custom registration page that includes up to three lead qualifying/buying-intent questions.

• Weekly lead reports for first 30 days.

Don't have a white paper? Peerless Content Creation can help, see page 16.

January: Algorithms and Lightweight Design April: Democratization vs. Expert Collaboration August: Don’t Drown in DataDecember: Next-Gen Technologies Now

White Paper Program Rates

Frequency Rate

1x $7,000

3x $6,720

6x $6,450

9x $6,063

12x $5,700

15+ $5,150



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Single Sponsor eNewsletter

Generate leads and build product awareness

Check It Out

Highly effective, affordable lead-generation program

• DE works with the sponsor to develop the content, theme and design of the newsletter.

• The sponsor provides actual content or suggestions for the newsletter. This sponsor-supplied content consists typically of case studies, new product announcements, user group news, white papers or other information relevant to design engineers and/or engineering management.

• DE will choose and edit the content items supplied for inclusion in the newsletter, and provide links to the full story on the sponsor’s website.

• Each newsletter is distributed as a special sponsored edition, with circulation determined by the sponsor’s demographic selections (up to 40,000 readers).

• Sponsors receive leads with contact information for all subscribers who access content in the newsletter.

Deliver your supplied white paper, video or other educational content directly to DE's audience• DE writes a summary of your

supplied content. This summary includes a link to the complete content.

• DE distributes the summary to approximately 40,000 email subscribers.

• DE also promotes the summary in our other weekly newsletters and in postings on deskeng.com for six months.

• DE provides the sponsor with the contact information from subscriber leads who click through for more information.

Spotlight eNewsletterGet full contact leads by promoting your new products and engineering services in DE’s Spotlight Newsletter.

• Spotlight is delivered monthly by email to more than 43,000 qualified subscribers. Each Spotlight has up to 12 product listing placements.

• Advertisers provide a 72 dpi, 200 x 200 pixel product image, 65-word product description and a linking URL.

• Subscribers receive immediate access to your product information — no registration page required!• Advertisers receive contact information for people who click through to your

product link.NET INVESTMENT: Top Row: $8952nd Row or 3rd Row: $595

Content SyndicationDE will work with you to distribute your white papers and case studies through deskeng.com and our popular eNewsletters based on a cost per lead basis. Your content will remain posted until you achieve your contracted lead total. Minimum program is 100 leads.

Contact your sales representative for pricing.

Check it out eNewsletters Rates

Frequency 1x 3x 6x 9x 12x 15+x

Rate $5,500 $5,280 $5,070 $4,765 $4,480 $4,068

Single Sponsored eNewsletters Rates

Frequency 1x 3x 6x 9x 12x 15+x

Rate $6,500 $6,240 $5,990 $5,630 $5,290 $4,975



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Lead Nurturing — Enhanced White Paper and Webinar Programs Effective Lead Generation ProcessTake your investment in white papers and webinars to the next level by enhancing your program with a custom lead nurturing campaign. With our multi-touch email strategy, we identify valid potential customers who are ready to buy and should be contacted by your sales team.

How it works:• The nurturing email series is triggered when our subscriber

completes the initial lead generation form from your white paper or webinar program.

• Those leads are automatically added to a series of three email messages.

• Each email in the series of three is a custom message focusing on your offer with your branding.

• The emails are designed to engage prospects about your company’s products and services with offers to further measure their interest.

• Leads are scored on their progression through the campaign.• Emails are automatically deployed over time (days, weeks).• You get the results — and add your leads to your sales funnel.


Lead Nurturing — Email #1• Message branding switches to the client.• First email message sent 24 hours after

initial lead generated.• Offer additional resources/white papers.

Lead Nurturing — Email #2• Sent 5 days after initial lead generated.• Offer video or case study.

Lead Nurturing — Email #3• Email message sent 7 days after initial

lead generated.• Customer contact direct to client.

The Friday 4 Video Marketing eNewsletter

ENGAGE DECISION MAKERS WITH YOUR PRODUCT AND COMPANY VIDEOSWith video being so easy to view, consume and share, our newest eNewsletter “The Friday 4” gives you a powerful medium to engage 35,000 design engineering decision makers.

The Friday 4 Video is emailed to 35,000 highly engaged design engineering professionals in North America

Landing Page

Net Investment: $2,500

• Engage prospects on your products and company.• Combines a targeted blast and custom landing page where the video plays.• Click-thru numbers provided for each video.• “Tell me more” button on each landing page. Prepopulated registration form makes it easy to generate requests for contact.• Only 4 videos per eNewsletter.

Your Video and Description



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Email List Rental

Your message to our targeted audience

DE offers a limited availability of customized emails to segments of our design engineering audience. DE will work with you to develop customized messages and/or select highly targeted segments of our engineering audience to deliver your promotional messaging.

TARGETED LIST SELECTION• Company type• Title• Industy• Specifier Data• State, Zip

Request-4-Contact Video Blasts

Your message to our targeted audience

Send a specialized email featuring a snapshot of your product video, description of your product or service, and a link to your video.• Each email includes a built-in, pre-populated registration page so

you can generate leads.• Reach the most influential buyers in design engineering and

produce responsive sales leads. • Target your message by demographic and geographic selections

including buying influences, job function, and industry selects.

NET INVESTMENT: $410 CPM base selections

Email List Rental RatesEmail deployment fees include: Minimum order 5,000 emails or $1,600 on all orders.Advertisers Rates(no additional demo or geo selection fees)5k-9.9k $320/M10K-29K $280/M30K-59K $245/M60K+ $185/MNon-Advertiser Rate$395/M + $20/M per demographic selection



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STRATEGIC CONTENT CREATION MARKETING PARTNER

Partner with the industry experts to engage, acquire, and retain customers through quality content.

Leverage DE's capabilities and trusted brand to deliver a targeted message to design engineers and engineering management.

SPONSORED REPORTSDE writers can produce a one- or two-page advertorial / sponsored report positioning your technologies’ capabilities and benefits. You own the content and could utilize it as trade show hand-outs, sales collateral and social media content.

One-Page Sponsored ReportNET INVESTMENT: $7,000

Two-Page Spread Sponsored ReportNET INVESTMENT: $13,000

CUSTOM CONTENT DIGITAL ISSUES (CCDI)Partner with the most respected team in the design engineering industry to attract and convert prospects into customers, and customers into repeat buyers, through high value content. Our team will create a custom digital magazine that offers an original cover story combined with your ads, video and/or other collateral.

• We will assemble custom content to showcase your brand and content assets.

• Designed to reach potential clients with an enhanced, interactive experience by embedding video, links, audio, white papers, demos and more.

• Your custom digital issue will be emailed to thousands of design engineering professionals.

• Sponsors will receive full lead and analytics reports.


WHITE PAPERS• Custom content written by our industry experts on a topic that

resonates with your audience.• Thought leader pieces that position your company

as a leader in the field.• Lead generation vehicle — ask us how we can help.


BOXX Technologies Sponsored Report /// Engineering Computing

deskeng.com /// October 2015 DE | Technology for Optimal Design Engineering 11

The push to pack more perfor-mance into smaller and lighter mobile devices marches on,

yet professional workstations have remained at heavy-weight status, com-manding ample desktop space and drawing significant power.

BOXX Technologies is committed to leveraging the latest innovations to meet the needs of its customers, including shrinking the footprint of professional workstations. Joining the BOXX lineup is the APEXX 1, the smallest overclocked liquid worksta-tion built to date, which in concert with a redesigned and size matched rendering companion, delivers a tur-bocharged workflow for engineering applications like SolidWorks, Key-Shot, and Autodesk 3DS Max.

Small Size, Big PerformanceWith a footprint that is 25% the size of the current offerings in the APEXX line, the APEXX 1 is a mini-ITX form-factor desktop workstation with a uni-body core that is available with over-clocked Intel Core i7 processors with up to 8 cores or Intel Xeon processors with up to 18 cores. Despite its compact form factor, the APEXX 1 doesn’t skimp on workstation-class features: The system can house a pair of 2.5-in. drives with an optional M.2 PCI-Express SSD for four times the punch of a standard SSD, an NVIDIA Quadro graphics card that can drive four 4K monitors, and the unique BOXX liquid cooling solution designed to ensure long-term workstation stabil-ity and performance.

Overclocking and offloading are

the keys to BOXX’s unique workflow and what sets its workstations apart from the competition. The panning, zooming, and opening and closing of large assemblies common to CAD software are single-threaded tasks, thus they benefit from higher fre-quency CPUs, not additional cores. On the other hand, performance of multithreaded tasks like simulation and rendering profit immensely from multiple CPU cores, but with the increase of cores comes a drop in frequency, impeding the performance of single-threaded tasks. Typically, professionals have to compromise, but that’s not the case with BOXX. The BOXX solution addresses both by pairing overclocked CPUs with the renderPRO desk-side rendering com-panion and orchestrating a seamless workflow between them.

BOXX has a long history of work-ing with chip makers like Intel to safely leverage overclocking technologies to achieve faster speeds over the base frequency of 3.7 GHz, translating into optimized engineering workflows, greater efficiencies, higher productivity, and a better overall user experience for those multithreaded applications.

“We strive to solve everyday work-flow bottlenecks for the creative profes-sional,” says Shoaib Mohammad, vice president of Marketing and Business at BOXX. “One of the ways we do that is by eliminating CPU bottlenecks found in single-threaded and multi-threaded applications through professional over-clocking. We’ve continuously set the bar for performance and reliability.”

An Optimized WorkflowThe APEXX 1’s small footprint is matched by the all new renderPRO 1, which allows up to 18 Xeon cores to be stacked on top of one another for space savings. This potent combina-tion delivers unbeatable performance for professional-grade design, render-ing and simulation applications with-out wholly consuming the desktop.

With this setup, BOXX worksta-tions shift computationally intensive tasks for rendering or simulation work to the renderPRO 1 node, which serves as a desktop render farm without the expense and without the computational-intensive workloads being a drain on the core system. The renderPRO 1 functions as a single machine and is configured as a network-connected device, making it accessible to anyone on the network.

To f i n d o u t m o r e a b o u t the streamlined APEXX 1 and BOXX’s unique workflow, go to www.boxxtech.com/apexx1.

Big Workstation Performance Comes in a Small PackageBOXX’s APEXX 1 and companion renderPRO 1 rendering solution boast a much smaller footprint than traditional professional workstations.



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“Making the Case” Thought Leadership Content

Expert testimonial presenting the case for your solution to multiple levels of decision makers.

Let the team from DE “Make the Case” for investment in your technology, platform, or service.

“Making the Case” is an expert testimonial written by our leading DE team that positions your technology, platform, or service as an essential business solution. We “Make the Case” for investment by giving the hard facts that your clients can use to argue for the money they need to invest in the tools and processes that allow them to stay competitive.

“Making the Case” addresses the decision makers’ pain points – ROI, real day-to-day benefits, and provides them with solid evidence to convince their company to invest. Our team will interview knowledgeable people on your team, pull information from company assets, industry research and our own expertise in order to put together a strong position paper “Making the Case” for your company. You will not find a stronger piece to use for lead generation, sales collateral, social media or trade events.

Co-branded “Making the Case:" • Co-branded with our industry leading publication.• “Top 5 Reasons Why” guide written to present

the case to multiple levels of decision makers.• Content infused with quotes and examples; references for

where to go for more good information.• Work with our team to develop unique thought leadership

topics.• Leverage our leading audiences to drive leads.• Clients will receive and maintain ownership of all content.

The report can be used for tradeshow or sales collateral as well as social media posts.

Deliverables:• 8-10 page Custom Content Guide.• 2 page Executive Summary.• Spread in DE.• Sponsor has topic exclusively for 12 months.• All creative for ads, eblasts and banners are produced by DE.

Push-marketing to our audiences:• Custom eblast promotional program to our industry leading

audience.• Custom registration page for downloading the guide.• Leads from downloaded “Making the Case” guide.• Inclusion in 4 eNewsletters.




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Visit www.peerlessresearch.com

Leverage Market Intelligence to Grow Your Business

Partner with the industry experts to engage, acquire and retain customers through quality content.

NEW Advertising Assessment Study

Validate and Test Creative BEFORE Market

Our Advertising Assessment studies are designed to assist in fine-tuning and focusing your advertising communication to help you better reach and communicate with your target audience. Before you launch a national ad campaign, Peerless Research Group can help you check your message, fine-tune the language and deter-mine which visual elements are most attention grabbing.

ADVANTAGES• Test your ads using Peerless Media’s highly targeted lists of

design engineers, engineering IT teams and executives.• Collect impressions/opinions of your ad(s) among purchase

influencers for your products and services.• Capture more information, and in greater detail than often

gathered by other ad readership studies.• Analyze data among a sizeable base.• Take advantage of PRG’s extensive market and media

research expertise.• PRG’s ad assessment studies are customized to best meet

your needs.Peerless Research Group presents solutions allowing for either a single ad to be evaluated or multiple ads to be tested to arrive at a "winner" or to understand best-of-breed features.

NET INVESTMENT: per project scope

Custom Market Executive Briefs

Combine original market intelligence with lead generation

PRG's Research Briefs are a turnkey so-lution offering an unique opportunity to convey critical information to your target audience on a brand, product or a solution, or market factors. Each brief is a custom-developed report created by the sponsor and PRG.

Turning your brief into qualified leads:• Your executive brief is posted on our publication's website and

promoted to key target segments to gain maximum exposure. • Customized registration page captures qualified leads. • Dedicated marketing to our publication subscriber lists will

generate numerous qualified leads. • The final PDF e-report will also be provided for client's own

handling and distribution. • Opportunity to present your brief as a market research

webcast where the results are delivered to a highly targeted audience and generate qualified leads.

NET INVESTMENT: $15,000

Brand Awareness Snapshot Studies

Make better business decisionsThese studies offer information on awareness of your brand, measurement of your ad campaign’s effectiveness, or a snapshot of a specific aspect of your industry. • Up to 10 survey questions • Obtain valuable information from DE's

leading audience • Quick turnaround

NET INVESTMENT: per project scope



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DE 2016 Print Rates (Net)

Spotlight Advertising RatesDE’s Spotlight delivers an inexpensive way to present our buying audience of 60,000 buyers, specifiers, and recommenders with a high-impact, 4-color 1/8 page (3.5 x 2.25) advertisement.

Website Artwork Specs

Frequency 1-6x >7x

Spotlight Rates (Net) $625 $500

• Preferred file format: PDFx1a version 1.3• Preferred method of submission: All images must be

hi-res 300 dpi, CMYK or grayscale and meet SWOP standards.

• Save in TIFF or EPS format without embedded ICC profiles.

• Embed all fonts. Use only Adobe fonts.• Files should be 100% of print size.• Standard trim, bleed and crop marks should

appear 1/4 inches outside trim.• PDFs should be created from Acrobat distiller.

Ad Size 1x 3x 6x 12x 18x

Full Page $5,733 $5,562 $5,395 $5,179 $4,9732/3 Page $4,412 $4,279 $4,151 $3,985 $3,8251/2 Page $3,440 $3,337 $3,237 $3,108 $2,9841/3 Page $2,525 $2,448 $2,375 $2,280 $2,1891/4 Page $2,006 $1,947 $1,888 $1,812 $1,740Cover 2 15% PremiumCover 3 10% PremiumCover 4 20% Premium

Guaranteed Positions: DE will gladly reserve premium positions on a first come first serve basis at no charge, however those positions will not be guaranteed. If an advertiser is willing to pay the position fee, they will have preference over a non-premium position advertiser.

CONTACT Darlene Sweeney

Art & Production Director [email protected]

Ad Units DimensionsInterstitial 640 x 480

Super Leaderboard 970 x 90

Rectangle 1 300 x 250Half Page 300 x 600

Rectangle 2 300 x 250Billboard 970 x 250Text Ad 60 chars. max.

ARTWORK DUE DATE FOR AD UNITS: 3 business days prior to ad(s) going live.FILE FORMATS: • GIF, Animated GIF, JPG and PNG. No limits on

animation looping. Include your click-through URL.• For Shockwave Flash 8: Submit SWF file. Do not

hard-code click URL. Video is limited to 15 seconds. Include back-up GIF (because some browsers do not support rich media). 40k maximum file size. Sound and pop-ups are not accepted.

• Ad Tags: Straight HTML, JavaScript and Non-iFrame (iFrame is not accepted).

SIZE: 72 dpi, 50 K maximum file size.COLOR: RGB color mode. Sound and pop-ups are not accepted.

Print Mechanical SpecsPublication Trim Size: 77⁄8 inches x 103⁄4 inches (It is essential that all live area be kept 1⁄4" from trim.)

eNewsletter SpecsFILE FORMATS: • GIF, Animated GIF, JPG and PNG. No limits on animation

looping. Sound & pop-ups are not accepted. Include your click-through URL.

SIZE: 72 dpi, 50 K maximum file size.COLOR: RGB color mode.• Microsoft Outlook 2007 and later will only display the first

frame of animated GIFs. It does not support animated GIFs the way other email clients do. If you would like to submit an animated GIF, we recommend your most important message be contained on the first frame.

• Shockwave/Flash will not work on newsletters.• Ad Tags will not work on newsletters, but 1 x 1 click trackers

are acceptable.

Ad Sizes Width Height

Magazine Trim Size 7.875” 10.75”Front Cover Leaderboard (live area) 7.375” 1.125”2-page Center Spread (live area) 15.25” 10.25”2-page Center Spread (w/bleed) 16” 11”Full Page (live area) 7.375” 10.25”Full Page (w/bleed) 8.125” 11”2/3 Vertical 4.625" 10"1/2 Horizontal 7" 4.75"1/2 Vertical 3.375" 10"1/2 Island 4.625" 7.5"1/3 Square 4.625" 4.75"1/3 Vertical 2.25" 10"1/4 Square 3.375” 4.75”1/4 Horizontal Spread 15” 2.4375”1/8 Spotlight 3.5” 2.25”

www.peerlessmedia.com20



EXECUTIVE CONTACTS PublisherTom [email protected]

President - Peerless MediaBrian [email protected] Route 79Morganville, NJ 07751732-970-1070Fax: 877-330-6649

Office ManagerLaurel [email protected] Speen Street, Suite 200Framingham, MA 01701508-663-1500, ext. 234Fax: 877-330-7427

SALESEastern Regional ManagerTim [email protected]

Midwest/Western Regional Manager Jim [email protected]

Peerless Media is the leading provider of independent business content and information serving the supply chain and design engineering industries. Through our flagship multi-media brands (Logistics Management, Supply Chain Management Review, Modern Materials Handling, Material Handling Product News and Desktop Engineering) we offer unparalleled B2B coverage via publications, websites, newsletters, conferences, and research. Peerless Research is an independent division that provides business intelligence and industry reports to the supply chain and design engineering B2B markets.

Director of Web OperationsClive [email protected]

Director of Client ServicesMary Ann [email protected], ext. 231

Director of MarketingKaren [email protected], ext. 309

Web Content ManagerGeorge [email protected], ext. 326

Webcast Project ManagerCheryl [email protected], ext. 311

Documents

2016 - Digital Engineering · VIDEO MARKETING LIST RENTALS PEERLESS CONTENT CREATION PEERLESS RESEARCH GROUP ... Rapid Prototyping & Manufacturing Services Graphical Test Strategies