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CREDENTIALS 2016

A GLOBAL LEADER IN CONTENT PRODUCTION AND DISTRIBUTION

The Lagardère group is a global leader in content production and distribution whose powerful brands leverage its virtual and physical

networks to attract and enjoy qualified audiences. The Group's business model relies on creating a lasting and exclusive relationship between

the content it offers and its customers. The Lagardère group is structured around four business divisions:

• Books

• e-Books

• Travel Essentials

• Duty Free & Luxury

• Foodservice

• Press

• Audiovisual

• Digital

• Advertising Sales Brokerage

• Sponsorship, Content, Consulting, Events, Athletes and Venues

• Shows, Venues and Artists

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LAGARDÈRE SPORTS: WHO WE ARE

We are a leading sports agency, with a global

network of local experts dedicated to delivering

innovative solutions that meet our clients’ needs.

We believe sport inspire emotions and passion that

are essential to enrich people’s lives and generate

powerful collective experiences.

We dedicate our expertise and passion to provide

our clients with privileged access to the infinite

opportunities of sports.

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A GLOBAL LEADER

EMPLOYEES

1600

WORLDWIDE

4

HAMBURG

PARIS GENEVABUDAPEST

WARSAW

TOKYO

HONG KONG

SINGAPORE

SYDNEY

BEYROUTH

DUBAI

CASABLANCA

SAN PAULO

DALLAS

NEW YORK

LOS ANGELES

LONDON

BRISBANE

KEY FIGURES

Partner to over

70EUROPEAN

FOOTBALL

CLUBS

and two FIFA confederationsKey player in football rights

management and marketing

services for more than

25 YEARSand Africa, having raised over

6IN EUROPE, ASIA

BILLION$for our clients over

the past 10 years

We manage

280ATHLETES

More than

50YEARSof presence

in sport

Whether producing, selling or

distributing, we provide broadcasters

with over

10 000OF PROGRAMMING HOURS

EACH YEAR

a portfolio of some of

the most successful

sporting talents

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OUR SERVICES

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Marketing, Sponsoring and

Hospitality Services

Content Creation, Media Rights,

Production and Distribution

Brand Consulting, Activation and

Digital Services

OUR SERVICES

Comprehensive Partnerships Development

Sponsorship Sales

Advertising Sales

Hospitality Product Development & Sales

Digital Activation Solutions

Rights Delivery

Client Servicing

Media rights sales

Host Broadcast Services

Content Production across multi-platforms

Post-production

Brand content production

Brand content, from conception to production

Offline and digital activation,

from conception to implementation

Promotions and retail

Return on investment measurement

Rights acquisition

Social media, mobile and digital strategies

Sponsorship strategy

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Athlete Management Event ManagementStadium and Arena Management

Solutions

OUR SERVICES

Appearances

Branding

Career management

Contract negotiations

Logistics

PR, digital platforms and community management

Conception and planning

Event logistics and production

Event sponsorship, procurement and execution

Marketing, ticket sales and corporate hospitality

Media production and distribution

PR and promotion

Commercial rights sales

Consulting services

Operations

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FOOTBALL

KEY FIGURES

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Partner to over

EUROPEAN

FOOTBALL

CLUBS70YEARS

Key player in football

Rights management and marketing

services for more than

25

Longterm partnership with

FIFAconfederations2BILLION $

For our clients over

the past 10 years6In Europe, Asia

and Africa, having raised over

FOOTBALL EUROPE

Comprehensive Partnerships, Panel Advertising, Activation,

Hospitality and Stadium Naming Rights

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Partner to over

EUROPEAN

FOOTBALL

CLUBS70and Stadium Management

United Kingdom, Germany, France, Italy, Spain, Turkey, Poland,

Netherlands, Hungary, Sweden

FOOTBALL EUROPE

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Comprehensive Partnerships,

Panel Advertising, Activation,

and Hospitality

U.E.F.A.2016European championship

Exclusive agent for corporate

Sales and qualifications game

panel advertising

FOOTBALL EUROPE

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Exclusive Pitchside Advertising

Rights in the Premier Leauge

x EPL Clubs12Exclusive Rights Pitchside Advertising

Largest rights holder in the most watched sporting

league in the world

FOOTBALL ASIA

Exclusive Media and Marketing Rights

We have been working with the Asian Football

Confederation (AFC) since 1993 and also at regional and

local level

14

YEARS22 of continuous partnership

with AFC

FOOTBALL AFRICA

Exclusive Media and Marketing Rights

We have been working with the Confederation Africaine de

Football (CAF) since 1994

15

YEARS21 of continuous partnership

with CAF

FOOTBALL WORLDWIDE

Comprehensive Partnerships, Panel Advertising, Activation,

Hospitality and Stadium Naming Rights

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in BRAZIL

ATLETICO MINEIRO

2 STADIUMS

1 TEAM

Stadium Management and Exclusive Marketing Rights

2 COMPETITIONSin Middle East

Exclusive rights for GCC Club Cup and Huawei 6th GCC U23

Championship

GOLF

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KEY FIGURES

MAJORCHAMPIONS7

Trust us to manage their

CAREERS

More than

12 GOLFTOURNAMENTS

6 in US

2 in EUROPE

4 in ASIA

and eventsATHLETES

From the

More than

PGA TOUR50

NumberATHLETES

management

1in Europe, Asia and the US

TALENT MANAGEMENT AND REPRESENTATION

The largest golf talent agency with a unique portfolio including

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PLAYERS92

43 PGA Tour1/5 players on the Tour

9 Web.com Tour

9 LPGA

31 Miscellaneous Tours

/ e.g. Phil Mickelson, Jordan Spieth, Keegan Bradley, Ben

Martin, Chris Kirk and Will MacKenzie

MEDIA RIGHTS AND GOLF TOURNAMENTS

US: 6 events including two Web.com Tour events

Europe: 2 events (Nordea Master, and Helsingborg

Open)

Asia: 4 events including the Emirates Australian

Open.

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GOLF Tournament12 or

EVENTS

TENNIS

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KEY FIGURES

6PROFESSIONAL

Tour Level

EVENTS

We currently either

own or manage

in Asia,

Europe

and the US

We represent

PROFESSIONAL

PLAYERS25

We distribute

MEDIA RIGTHS

to over

TOURNAMENTS45each YEAR

TALENT MANAGEMENT AND REPRESENTATION

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PLAYERS25

15 ATP

e.g. Murray, Gasquet, Chardy, Isner, Nishioka…

e.g. Wozniacki, Garcia, Radwanska…

73Legends

WTA

MEDIA RIGHTS AND TENNIS TOURNAMENTS

BNP Paribas WTA Finals in Singapore from 2014 to 2018

ATP 500 & WTA International Citi Open

ATP 250 If Stockholm Open (management contract)

ATP 250 SkiStar Swedish Open (owned license)

WTA International Collector Swedish Open (owned

license)

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TOURNAMENTS

6 across 3 continents

A DIVERSIFIED PORTFOLIO OF MEDIA RIGHTS

Content production and media rights sales

BNP Paribas WTA Finals (Worldwide excl. Singapore)

WTA Premier Series (Worldwide)

18 WTA International Series events (Worldwide)

Davis Cup & Fed Cup (Asia)

Roland Garros (Asia)

US Open (selected territories)

ATP 250 Series events (Worldwide)

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45+TOURNAMENTS

MAJOR EVENTS&MULTISPORTS

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KEY FIGURES

YEARSOF EXPERIENCE30

In multi-stakeholder environments

Work with more than

OLYMPICS

SPORTS20

200In Europe and Africa

we represent more than

SPORTSRIGHT HOLDERS

MAJOR EVENTS AND MULTISPORTS

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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement

IOC and International Federations media rights

OlympicsTeams representation and consulting

MAJOR EVENTS AND MULTISPORTS

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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement

20+ sports at national, regional and international level Olympic sports

MAJOR EVENTS AND MULTISPORTS

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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement

Major international multi-sports Events ExpertiseIn addition to developing the bid and Games commercial strategy through to delivery of the sponsorship marketing

program for the Sydney 2000 Olympic Games, we have been appointed on three continents by organising committees for

the third largest multi-sport event in the world, the Commonwealth Games since 2002.

Media Distribution deals with the IOC and more than 80

broadcasters across Europe regarding

MAJOR EVENTS AND MULTISPORTS

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6 ITU World Triathlon Series events

Auckland, London, Chicago, Hamburg, Cape Town, Stockholm

4 UCI-sanctioned cycling races

Velothon in Berlin, Vienna, Wales and Vattenfall Cyclassics in Hamburg

Event Management, ORGANISATION, Exclusive rights,…

MARKETING, SPONSORING AND HOSPITALITY SERVICES

1 across 5 continents

GLOBAL SALES AND SERVICES TEAM

Over

3B$ in revenue

raised for our clients

over the last

4 years

Lagardère Sports creates passionate connections

between fans and sports properties. Our expertise

in sponsorship and corporate hospitality ensures

maximum exposure for our partners and high

return-on-investment for their brands.

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MARKETING

World leader in marketing right management

A global network, local experts

Maximise revenues and exposure

SPONSORING

A global, regional and national sales network

Full-services digital specialists

HOSPITALITY SERVICES

The world’s largest sporting events

Premium access

360° hospitality services making sporting

events unforgettable

MARKETING, SPONSORING AND HOSPITALITY SERVICES

Privileged access to a full range of brand

profiles

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CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION

Whether producing, selling or

distributing, we provide

broadcasters with over

10 000OF PROGRAMMING HOURS

EACH YEAR

2in Singapore

and Stockholm

First-class PRODUCTION FACILITIES

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CONTENT CREATION

High quality content for all platforms

Two production facilities in Stockholm and

Singapore

Over 500 hours of programming

each year

MEDIA RIGHTS

Trading, acquisition and distribution

Sale across all platforms

PRODUCTION AND DISTRIBUTION

Live production

Post production

Brand content production

CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION

Sale of all type of media content

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BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES

We build brands strategies for some of the largest and most recognized

brands in the world.

SOLUTIONS

PRIVILEGED ACCESS

CREATIVE

INNOVATIVE

SPORTS

DIGITAL MARKETING

BRAND EXPERIENCE

ANALYSIS & IDENTIFICATION

STRATEGY & PLANNING

DELIVERY & IMPLEMENTATION

MEASUREMENT & OPTIMIZATION

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BRAND CONSULTING

Right acquisition is our historic expertise

Combining global expertise with local

market knowledge

Our network of consulting agencies: Akzio!

ajoint, Zaechel, Javelin and UFA Sports

ACTIVATION

Huge range of experience in creating,

managing and activating sponsorship and

talent campaign

Brand activations to engage with fans

DIGITAL SERVICES

Integrated, creative and innovative brand

solutions

Digital solutions for all platforms

BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES

A 360° strategy, from conception to

production

Full-services digital specialists

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STADIUM AND ARENA MANAGEMENT SOLUTIONS

BRASIL

EXCLUSIVE RIGHTS

Stadium Castelao-Fortaleza

Arena Independencia – Belo Horizonte

HUNGARY

COMPREHENSIVE

MARKETING RIGHTS

Groupama Arena

SWEDEN

COMPREHENSIVE

MARKETING RIGHTS

Friends Arena

SINGAPORE

EXCLUSIVE RIGHTS

Singapore Sports Hub

GERMANY

EXCLUSIVE RIGHTS

Commerzbank Arena

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MORE SPORTS

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MORE SPORTS

Winter sports

American Football Baseball

Formula 1

BasketballHandball

Rugby

Cricket

A Multisport Key Player - Media Rights, Talent Representation and Brand Services

OTHER SPORTS

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Media Rights, Talent Representation and Brand Services

RugbyExclusive marketing agent of European Professional Club Rugby (EPCR) - the Champions Cup and

Challenge Cup competitions

Non exclusive rights: France: Toulon, Perpignan, Montpellier, Stade Français, Bordeaux,

Scottish Union & HSBC Asian Five Nations

Today, we represent all levels of rugby in Australia: Australian Wallabies, Super, Rugby Australia

Conference

OTHER SPORTS

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Formula 1Exclusive rights Mercedes AMG Petronas

Winter sportsExclusive Partner with German Ski Federation, Ski Jump World cup, Ski Alpine and Ski cross

World cup

Media Rights, Talent Representation and Brand Services

CricketExclusive Rights for Gautham Gambhir and Sachin Tendulkar

OTHER SPORTS

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Media Rights, Talent Representation and Brand Services

BasketballExclusive rights NCAA and marketing services for the French national team

HandballExclusive Rights for German Men National Team, World cup 2019, German Woman National, Team

World cup 2017 and French National League

OTHER SPORTS

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Media Rights, Talent Representation and Brand Services

American FootballOver 100 drafted NFL players represented including exclusive Rights for Reggie Bush, Percy Harvin,

Chris Johnson, Patrick Peterson, Terrel Suggs and Michael Vick

BaseballExclusive Rights for 30 Major League Baseball players including Brock Holt

RIGHT-HOLDERS WE WORK WITH

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BRANDS WE WORK WITH

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BROADCASTERS WE WORK WITH

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© Lagardère Sports 2016