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2016 MEDIA PORTFOLIO
TABLE OF CONTENTSMEDIA KIT
1
Dealerscope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
Brand Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
E-Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9
List Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Technology Integrator . . . . . . . . . . . . . . . . . . . . 12Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Brand Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19
E-Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
List Rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Custom Publishing . . . . . . . . . . . . . . . . . . . . . . 23Official CES Publications . . . . . . . . . . . . . . . . . . . . . . . . .23
HTSA Insight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
ProSource Insider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Events/Marketing/Video Services . . . . . . . . . 26CEWeek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Marketing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
Video Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
TechConnect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
MEET THE STAFFEric Schwartz President/CRO215-238-5420 eschwartz@napco .com
Mailing AddressNAPCO MediaATTN: Consumer Technology Publishing Group1500 Spring Garden Street, Suite 1200Philadelphia, PA 19130
Sales ContactsCarol Campbell Vice President- Account Executive/Brand Director 323-871-1990 | ccampbell@napco .com
Tony Monteleone Associate Publisher/Brand Director 215-238-5364 | tmonteleone@napco .com
Maryellen Oswald Strategic and Business Development Director 951-677-9189 | moswald@napco .com
Editorial ContactsNancy Klosek Editor in Chief 718-381-5480 | nmklosek@napco .com
Joe Paone Director of Content 215-238-5310 | jpaone@napco .com
Brett Solomon Editor, Dealerscope’s In-Car Tech 516-521-3696 | bsolomon@technologytell .com
Rob Stott Content Editor 215-238-5449 | rstott@napco .com
Katie Nale Content Editor 215-238-5417 | knale@napco .com
dealerscope.com 2
MEDIA KIT
Nancy Klosek Editor-in-Chief P: 718-381-5480 nmklosek@napco .com
Product and Strategy For Consumer Technology Retailing
Our mission at Dealerscope is to provide CE retailers and e-tailers of all sizes with the business strategies, insight and news they need to increase profits, drive sales and bring more customers through the door and to the website . You’ll find all the information you need each day on www .Dealerscope .com or in the pages of our monthly magazine . And if you don’t find what you’re looking for, contact me at nmklosek@napco .com . We’ll make sure you get it .
ContentIn-depth feature stories, news analysis, and profiles highlight the people, strategies, and trends that move the industry .
• Pulse: Opinions that matter, from the Editor-in-Chief
• Pipeline: What's behind the latest industry headlines
• Consumerscope: Industry perspectives from CTA
• Accessorize: Insights on selling the profitable accessories category
• The Connected Home: Tracking the IoT trend and consumer uptake on "smart" devices
• The Connected Car: The latest trending 12-volt tech innovations
• Buying Power: Reports on buying groups and distributors
• Vendor View: Supplier initiatives that strengthen retail partnerships
• Checkout Counter: Tips for more effective sales
• Warranty Briefs: Information on these companies' profit-driving activities
• New SKUs: The latest and hottest products entering the marketplace
• Retailing: Profiles in professionalism
• Industry Square: Guest columns from important industry voices
Dealerscope.com/social
dealerscope.com 3
MEDIA KIT BRAND MAP
SOCIAL MEDIAJoin the conversation by engaging with us on Facebook, connecting on Linke-dIn and following us on Twitter.
DEALERSCOPE MAGAZINE The leading product and strategy magazine for Con-sumer Electronics retailers, distributors, buyers, and manufacturers with over 20,000+ readers.
CUSTOM-PRODUCED VIDEOS Put a professional spin on your product, technology or trade-show message using our video production and branding opportunities.
E-BLASTS & POSTAL LIST RENTAL Gain access to the largest collection of qualified email addresses in the CE industry.
DEALERSCOPE TODAY Wake up each business day to the news you need to know in an online, quick-read digest format.
TODAY IN CE We comb the web – so you don’t have to – and find news nuggets that impact the CE world in all aspects (product trends, technology, legislation, etc.)
FUTUREVISIONFall’s definitive “meeting of the top minds,” this new program brings CEOs and the top-tier names in the vendor community together to gain a fresh perspective on the future of the CE industry.
TECH CONNECTTechConnect is a first-of-its kind video-based platform designed to support your video strategy by deliver-ing engaging educational information and providing a content format that encourages an industry dialogue.
TOP RETAILER SUMMITDesigned for the industry’s elite, Dealerscope’s Top Re-tailer Summit is an exclusiverelationship-building event featuring pre-scheduled, one-on-one sessions between distributors and vendors.
CUSTOM PUBLICATIONS Avail yourself of the professional print production services at your disposal, as CTA already does for CES publications.
CE WEEK Our signature mid-year consumer electronics trade show in NYC. It’s the place the industry comes to unveil and to witness emerging technologies.
DEALERSCOPE.COM Our 24-hours-a-day, seven-days-a-week site designed with the focus squarely on issues of import to CE and appliance dealers, vendors, dis-tributors, buying groups and warranty companies – spotlighting evolving strategy, product and personnel news within their ranks.
TOP RETAILER SUMMIT
dealerscope.com 4
EDITORIAL CALENDARMEDIA KIT
Month Cover Story Features Supplemental Issues
Bonus Distribution
Closing Dates/ Materials Due
January The 2016 Dealerscope Hall of Fame Awards
Wearables: What to See at CES3D Printing Trends
Connected Home/IoT Supplement 2016 International CES
Ad Close: 12/9 Materials Due: 12/14
Supplement Ad Close: 11/27 Supplement Materials Due: 12/2
February 2016 CES Wrap-upToy Fair: Technologies & Trends
3D Printing RoundupDigital Imaging Products
Nationwide PrimeTime!D&H West Coast ShowBrandSource Summit
Ad Close: 1/22 Materials Due: 1/27
March Top 101 Retailers
Buying Group Executive Roundtable
Warranty Companies’ Future-Forward 2016 Plans
20th Annual HTSA Spring Conference
Ad Close: 3/2 Materials Due: 3/7
April Distributor RoundtableWhere Wearables Fit in
Your Product MixDistributor Listings Section
Connected Home/IoT Supplement
Ad Close: 3/25 Materials Due: 3/30
Supplement Ad Close: 3/16 Supplement Materials Due: 3/21
May Courting Millennial Shoppers
12-Volt/Mobile Electronics 3D Printing Trends – Show Wrap-up
Digital Imaging; Warranty BriefsD & H Mid-Atlantic Show Ad Close: 4/22
Materials Due: 4/27
June
40 Under 40 Executive Profiles CE Week Preview Connected Home/IoT
SupplementCE Week Exhibits and
ConferencesHTSA Summer Marketing
Summit
Ad Close: 5/23 Materials Due: 5/26
Supplement Ad Close: 5/15 Supplement Materials Due: 5/18
Summer Accessories Issue
Trends & Sales/Marketing: CTA Accessories Board Accessories Roundup
Accessories Issue Ad Close: 5/30
Accessories Issue Materials Due: 6/3
July TV Vendor RoundtableCE Week in Review
Warranty BriefsNationwide PrimeTime! Ad Close: 6/27
Materials Due: 6/30
August Retail Excellence AwardsDistributor Roundtable
Industry Statistical ReviewDigital Imaging Products
Headphones SupplementThe latest tech, design
& merchandising trends; product spotlights
BrandSource Summit
Ad Close: 7/13 Materials Due: 7/18
Supplement Ad Close: 7/6 Supplement Materials Due: 7/11
September
CE Leaders Who Rock
Products & Tech Trends in 3D Printing
CEDIA EXPO PreviewWarranty Briefs
CEDIA EXPO
Ad Close: 8/8 Materials Due: 8/11
Fall Accessories IssueTrends & Sales/Marketing:
CTA Accessories BoardHottest Fall Accessories
Accessories Issue Ad Close: 8/15
Accessories Issue Materials Due: 8/18
OctoberBuying Big: The
Industry’s Most Influential Buyers
CEDIA EXPO Show Wrap-upFocus: High-Resolution Audio
Connected Home/IoT Supplement
D&H Mid-Atlantic ShowHTSA Fall Conference
Ad Close: 9/15 Materials Due: 9/20
Supplement Ad Close: 8/3 Supplement Materials Due: 8/8
NovemberSelling Around the “Big
Game” – Sports Marketing
Dealers Forecast Black FridayDistributor Roundtable
Digital Imaging; Wearable Technology
Ad Close: 10/12 Materials Due: 10/17
December Top CE Innovations of 2016
2017 CES Preview; CTA Sales Forecasts
Regional Dealers Dish on 2017Appliances/Furniture Forum
Corporate ProfilesAd Close: 11/11
Materials Due: 11/16Corporate Profiles Due: 11/9
NOTE: Themes, events & due dates on this Calendar are subject to change.
dealerscope.com 5
MEDIA KIT CIRCULATION
Our Circulation is Comprised of 20,300 Subscribers*
17,9756494021,274
CLASSIFICATION BY
Title*
BREAKDOWN BY Total Annual Retail Sales*
Over $5 million
$1 - $5 million
$500,000 - $1 million
Under $500,000
Undisclosed
Retailers Consumer Electronics Stores including Audio/Video, Custom Installee with Home Theater Showroom, Major Household Appliance, Camera/Photographic, Video Software/ Music, Furniture, Hardware, Mobile Electronics/Autosound, Automotive, Computer/Office Super Stores and Communication Stores 15,657 = 77%
Mass Merchants Warehouse Clubs, Discount Stores, Mass Merchandisers, Military PX, Supermarkets, Drug Stores and Department Stores 2,249 = 11%
Mail Orders Direct Merchants and Catalogers 157 = .75%
e-Retailers Online and Virtual Merchants 138 = .75%
Distributors 1727 = 8.5%
Manufacturers’ Reps 372 = 2%
Owners, Presidents, Vice-Presidents, General Managers, Managers
Buyers
Merchandise Directors/Managers
Sales Managers, Sales Persons
*Source: Dealerscope's AAM Audit Report, June 2015
3,5454,289
3,8271,474
7,168
dealerscope.com 6
RATE CARDMEDIA KIT
2016 Display Advertising Rates*
*All rates are gross (15% allowable agency commission)
1X 6X 12X 24X
Full Page 4/C $12,500 $11,250 $10,863 $8,550
2/3 Page 4/C $11,000 $9,900 $8,910 $8,000
1/2 Page 4/C $7,200 $6,500 $5,850 $5,250
1/3 Page 4/C $5,450 $4,900 $4,450 $3,975
1/4 Page 4/C $4,750 $4,275 $3,850 $3,550
1/6 Pagel 4/C $3,200 $2,875 $2,600 $2,330
back cover 30% premiuminside front 25% premium
inside back 20% premiumcenter spread 15%
consecutive rights or lefts 10%other preferred positions 10%
PREMIUM POSITIONS
2/3 PAGE VERTICALLive Area: 5-3/8" W x 10-1/8" HBleed Size: 6-1/8" W x 11-1/8" HTrim Size: 6" W x 10-7/8" H
1/2 PAGE HORIZONTALLive Area: 7-7/8" W x 4-7/8" HBleed Size: 9-1/8" W x 5-1/2" HTrim Size: 8-7/8" W x 5-3/8" H
1/4 PAGE VERTICALLive Area: 3-7/8" W x 5" HBleed Size: 4-5/8" W x 5-5/8" HTrim Size: 4-1/2" W x 5-1/2" H
1/6 PAGE VERTICALLive Area: 2-1/8" W x 4-1/2" H
1/6 PAGE HORIZONTALLive Area: 4-1/2" W x 2-1/8" H
1/3 PAGE VERTICALLive Area: 2-1/2" W x 10-1/8" H Bleed Size: 3-1/8" W x 11-1/8" HTrim Size: 3" W x 10-7/8" H
1/2 PAGE VERTICALLive Area: 4" W x 10-1/2" HBleed Size: 4-9/16" W x 11-1/8" HTrim Size: 4-7/16" W x 10-7/8" H
FULL PAGELive Area: 8-1/8" W x 10-1/8" HBleed Size: 9-1/8" W x 11-1/8" HTrim Size: 8-7/8" W x 10-7/8" H
Page Trim Size: 8-7/8" W x 10-7/8" H
dealerscope.com 7
DEALERSCOPE.COMMEDIA KIT
Run-of-Site advertising is perfect for branding campaigns or for any company with a large product portfolio, while putting an ad on the Dealerscope .com homepage gets your message in front of thousands of visitors who come to the site for daily news updates and much more .
Homepage and Run-of-Site Advertising
(We follow all IAB guidelines.)
HOMEPAGE AND RUN-OF-SITE RATES 3 Months 6 Months 12 Months
A Pushdown (970 x 66) $17,255 $33,125 $60,000
B Homepage Billboard (970 x 250) $7,250 $13,750 $25,000
C Run-of-Site Super Leaderboard (970 x 90) $11,406 $21,450 $39,000
D Run-of-Site Leaderboard (728 x 90) $15,000 $22,000 $40,000
E Run-of-Site Medium Rectangles (300 x 250) $13,500 $19,800 $36,000
970x66
970x250
A
B
300x250E
970x66
970x66
970x90
728x90
A
A
C
D
300x250
300x250
E
E
dealerscope.com 8
E-NEWSLETTERSMEDIA KIT
SUBSCRIBE Smart appliance dealers and installers who sell appliances now have one source to get all the news and information they need from around the web . Weekly distribution.
9,728 SUBSCRIBERS*
SUBSCRIBE The latest CE retail industry news, new product announcements, show reports, and people news . Daily distribution.
13,254 SUBSCRIBERS*
SUBSCRIBE Aggregated content discussing the most recent and relevant A/V and home technology consumer electronics news for manufacturers, distributors, and integrators . Daily distribution.
13,061 SUBSCRIBERS*
BUSINESS & INDUSTRY:*
Retailers: 57%
Distributors: 9%
Manufacturers: 3%
Other: 10% (includes custom installers, system integrators, AV consultants)
SALES VOLUME:*
Over $1 Million: 54% $500,000 to $1 Million: 22%
Under $500,000: 24%
JOB TITLE:*Business Management: 78%Sales: 10%Buyers: 4%Marketing/Public Relations: 3%Other: 5%
*Distribution numbers as of 12/18/15
dealerscope.com 9
E-NEWSLETTERSMEDIA KIT
Rates
A
B
C
D
Reach your target audience Anytime, Anywhere.Sponsor Dealerscope content obtained through any type of mobile device . Your banner will be the only one on the initial screen and any subsequent screens . It’s a great way to get noticed!
Single Sponsorship: $995/month If needed, we can create a mobile opti-mized landing page for an additional fee .
Your Ad Here!
OTHER E-NEWSLETTERS Dealerscope Exclusive, Today in CE, Smart Home & Appliance Weekly
12 Months 6 Months 3 Months 1 Month
Leaderboard (728 x 90) $2,500 $2,885 $3,400 $3,8503:1 Top Rectangles $1,875 $2,160 $2,590 $2,880 (300 x 100; 2 positions)
Medium Rectangles $1,350 $1,575 $1,890 $2,100 (300 x 250; 2 positions)
3:1 Bottom Rectangles $700 $805 $965 $1,075 (300 x 100; 5 positions)
A
B
C
D
DEALERSCOPE TODAY (approx. 20 issues per month)
12 Months 6 Months 3 Months 1 Month
Leaderboard (728 x 90) $6,500 $7,225 $7,925 $8,8003:1 Top Rectangles $4,875 $5,005 $6,045 $6,965 (300 x 100; 2 positions)
Medium Rectangles $3,000 $3,485 $4,185 $4,650 (300 x 250; 2 positions)
3:1 Bottom Rectangles $2,000 $2,325 $2,775 $3,100 (300 x 100; 5 positions)
728x90A
300x100B
300x250C
300x100D
728x90A
300x100B
300x250C
300x100D
dealerscope.com 10
LIST RENTALMEDIA KIT
IMMEDIATERESULTS!
Generate Leads,Create New Business.Introducing the Dealerscope List Rental Opportunity
YOUR message . . . sent to over 17,000 manufacturers, distributors and service providers . We help you reach your audience more precisely . . . more effectively .E-MAIL SMART AND...
Use the Dealerscope Rental List to reach prospects that are genuinely interested in your product or service . This list has proven responsive for a variety of e-mail offers includ-ing manufacturers of consumer electronics, distributors and service providers to name a few .
You can create the most persuasive marketing campaign, but you need to reach the right people for it to be success-ful . Let Dealerscope satisfy that need .
Create new leads
Strengthen your brand
Help build your
database
Create relationships
Increase profit
Uncover NEW sales
Rate for Dealerscope e-blast: $4,500
THE MORE YOU ORDER THE BIGGER THE DISCOUNT!Frequency Discounts
4 - 12 times: 20% Savings13 - 26 times: 25% Savings27 - 52 times: 30% Savings
dealerscope.com 11
SPECSMEDIA KITGeneral Regulations and PoliciesAll copy subject to approval. The publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements which, in the publisher’s opinion, give the illusion of editorial material will carry the word “Advertisement.”
In consideration of Dealerscope acceptance of such adver-tisements for publication, the agency and the advertiser will indemnify and save harmless Dealerscope’s and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of it’s advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.
All insertion agreements (insertion orders) shall be gov-erned by the laws of the Commonwealth of Pennsylvania. Claims arising in connection with said agreement, or its performance by either party, may be decided by and in the state and federal courts sitting in the Commonwealth of Pennsylvania. The advertiser and the advertising agency are jointly and severally liable for payment. The advertiser agrees to submit to the personal jurisdiction of such courts as an inducement and consideration for the publisher’s acceptance of the order.
General Rate Policy: Orders are accepted subject to change in rates upon notice. Advertisers may cancel or amend schedules at the time any change in rate becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.
Position Policy: The Publisher guarantees no position request unless contracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Minimum rate holder: 1/4 page square.
Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at the Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094
Short Rates and Credits: Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.
Cancellations: No cancellations will be accepted after space reservation closing date.
Mechanical SpecificationsPrinted Web offset, SWOP standards, with saddle stitch binding. Trim size: 8 7/8” W x 10 7/8” HBleed: 9 1/8” W x 11 1/8” HSpread: 17 3/ 4” W x 10 7/8” HSpread w/bleed:18 1/4” W x 11 1/8” HAllow 3/8” safety for all live copy. Fractional ads should be supplied with crop marks at least 1/8” outside the image area.Issuance: 15th of the month of issue. Digital Specifications/PDF File Requirements PDF/X1-a is the required file format for Dealerscope. Sending your ad as a PDF/X1-a protects the integrity of your ad file and ensures that it will print properly. Dealerscope is now using a web based ad portal called SendMyAd for display ad submission. It is easy to use and can be accessed using a standard web browser on any computer, anywhere in the world. Just use one of the following browsers: Firefox 3.0 (or higher), Safari 3.0 (or higher), or Internet Explorer7 (or higher). You will also need Adobe Flash Player 9 (or higher).With SendMyAd your dis-play ad materials can be uploaded, preflighted, approved and delivered to us all within minutes. Advertisers can
access the portal by logging on to https://napco.sendmyad.com to setup your account. Upon logging in you will be asked to set up a username and password. This account can be used for any publication using the SendMyAd portal. Please send all display print ad materials to the SendMyAd portal, NOT to the publication production manager. Simply log on to https://napco.sendmyad.com to setup your account and upload/approve your print ad.
Please upload your ad to the SendMyAd portal as a PDF/X-1a file created with Acrobat Distiller 7.0 or higher. If you need assistance please do not hesitate to call the Production Manager at the number below. Please Note:• Scanned images for both display and marketplace ads
must be high resolution (minimum 200 dpi), saved as CMYK (no RGB or JPG graphics) as a TIFF or EPS.
• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250” outside trim• All PDFs must be high res/press optimized (PDF/X-1a Compliant)• Files must be Right Reading, Portrait Mode only 100% size, no rotations.• If color is critical please provide us with a composite
SWOP-certified color proof (with color bars) and send to the production manager at the address below. To see a list of SWOP-certified proofs we accept, please visit http://www.swop.org/certification/systemList.asp. We cannot grant makegoods for poor color reproduction unless a SWOP-certified color proof is supplied with your digital file.
• Ad files must be uploaded to the SendMyAd portal. Log on to https://napco.sendmyad.com.
Call the Production Manager if you have questions.
Please Note: Advertisers or Ad Agencies that do not comply with these specifications and/or procedures waive all claims to make-goods or refunds and hold harmless Dealerscope in any and all production disputes. Send contract proofs (pre-paid) to:
Production Manager, Dealerscope North American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094(215) 238-5300
InsertsPublication trim: 8 7/8” W x 10 7/8” H Minimum size insert: 3 1/2” W x 5” H (binding edge) Maximum size insert: 9 1/8” W x 11 1/8” H (which will trim down to 8 7/8” W x 10 7/8” H in the book)
NOTE: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the head and require an additional 1/8” head trim. Allow 3/8” safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Four-page inserts also require a 1/4” high pick-up lip on the high folio side. Review inserts greater than four pages or with unusual shapes or folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert. Quantity Required For Full Run Insertion Contact production manager for quantities needed for full run, regional or demographic inserts.
The USPS has set strict standards regarding size, weight, content and/or formatting of inserts, onserts and outserts that will qualify for periodicals rate postage with a peri-odicals-class magazine. Some examples of items that will not qualify include, but are not limited to, items that are consdered to be product samples or items that include the word “catalog”. Because of the scrutiny the USPS applies to every insert it is important that you supply us in advance with an actual sample of the item you wish to insert into our magazine so that we may have it evaluated for USPS compliance. If a printed sample is not available you may provide a dummy of the item.
Additional postage will be assessed and passed along to you if you do not provide a sample or dummy in advance for
USPS compliance evaluation and the insert is later deemed by the USPS to be non-compliant with periodicals-class requirements”.
Insert Shipping Instructions Send six insert samples to: Production Manager, Dealerscope, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094.
Ship Inserts Pre-Paid ToRR Donnelley-Kansas City, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Tiffany Jay, 816.792.6346.
Deliveries accepted 8:00 a.m. to 3:30 p.m. Monday through Friday.Inserts should be shipped pre-paid, in cartons, on skids, clearly marked Dealerscope*. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Only one version per skid should be sent. Affix a sample of the insert to the outside of each carton. Cartons may not exceed 40lbs. Cartons weighing over 40lbs could incur additional costs for repacking. Clearly indicate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons, facing the same direction. Four page inserts need to be supplied folded and within the sizes indicated above. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specified requirements. Please do not ship inserts more than 90 days in advance of issue.
Advertisers or Ad Agencies that do not comply with the above insert specifications and/or procedures waive all claims to make-goods or refunds and hold harmless Dealerscope in any and all production disputes. Advertisers or Agencies may also incur additional production charges if they do not comply with the above insert specifications and/or procedures.
*Inserts must arrive at the printer at least four days prior to publication bind date and a sample of the insert must be sent to the production manager no later than four days prior to publication bind date for postal compliance and machineability evaluation.
Website Advertising Specifications Accepted formats: GIF, JPG, HTML, Flash and other Rich MediaAll major third-party ad serving acceptedFrames and looping restrictions: Maximum four frames with three loopsAnimation length: Maximum 30 secondsFile size: Maximum 45 KBResolution: 72 dpiAn active click URL must be submitted with all creative filesAdditional Flash Specifications: Maximum 25 fps, maximum 100 KB file size, must include SWF with proper click tag that opens target URL in a new browser window Additonal Rich Media specifications: Audio must be user-initiated with pause/stop/play controls and sound on/off controls must be present, video must be FLV with a maximum 1.2 MB file size and it may auto-play or display via a user-initiated sub-load
E-Newsletter Advertising SpecificationsAccepted formats: GIF, JPG and Text (No Flash or Rich Media)Third-party ad server re-directs and 1x1 GIFs allowedFrames and looping restrictions: Maximum four frames with three loopsFile size: Maximum 45 KBResolution: 72 dpiAn active click URL must be submitted with all creative filesAdditional Text specifications: 50-75 words (approximately 350 characters including a 50-character bolded headline, 120x90 px logo (GIF or JPG) is optional, Arial font
Mobile Ad SpecificationsSize: 320 x 50 pixelsWeight: 25K or lessStatic or animated GIF/JPG accepted
TABLE OF CONTENTSMEDIA KIT
technologyintegrator.net 12
Carol Campbell Vice President, Brand Director Technology Integrator P: 323-871-1990 | F: 323-871-8131 | C: 323-309-7673 ccampbell@napco .com
A Strategic Approach For the Custom Electronics Professional
The Technology Integrator portfolio is the preeminent business strategy platform for residential/light commercial/security electronics professionals from the Custom Integration (CI) Channel .
TI Connects! Our community not only reads our legacy magazine, Technology Integrator (TI), our daily E-Newsletter, Technology Integrator Daily (TID), or visits our TechnologyIntegrator .net website, they engage with the TI brand through our live events, custom publications, social media and our professional video services .
Technology Integrator is about the business of doing business in an industry that is about change . Each touch point of the portfolio focuses on the CI Channel's issues from Profitability, Human Resources, Operations and Sales and Marketing .
Engage with us, join the conversation and be a part of building the Technology Integrator community .
I scan the daily emails from Technology Integrator and feel it keeps me current with new product launches, and industry news. Its seems like there is always one of our vendors featured every day.”
— Mike McMaster
Wilshire Home Entertainment
The Technology Integrator daily e-newsletter is my go to source for information on new products, especially ones that are not part of our current vendor mix. It’s a very quick and concise way to keep up with new developments with manufacturers, industry colleagues, buying groups, and our trade association.”
— Sean Weiner
Starr Systems
13
OVERVIEWMEDIA KIT
technologyintegrator.net
+ Buying Group Executive Roundtable+ In Case You Missed It+ IPIQ: A guide to IP networks+ In the Event: Where the industry gathers+ CEDIA View+ Guest Columnists and Industry Bloggers+ 5 Questions: Industry interview+ Product Spotlights
ISSUE THEMES AND FEATURES:
+ Training and Education+ Legislative Update+ Financial+ Human Resources+ Your Business+ Case Studies: Business profiles; Residential and
Commercial Installations+ Distributor Roundtables
Content
Technology Integrator EXC!TE Awards are given for excellence in custom-installed technologies and electronics. Each year, Technology Integrator invites nominations of products that stand out for being innovative, high-performing and solutions-oriented for the custom installation professional. The impact of the EXC!TE awards is truly amazing if you total up the amount of human ingenuity, time and money it takes to create and bring to market the thousands of products entered into the competition in the fourteen years that Technology Integrator has hosted the EXC!TE Awards. The value of these award-winning products can be measured by the installer’s productivity, profitability, the client’s satisfaction and the industry’s vitality. View past winners at exciteawards.technologyintegrator.net.
While I have both print and online subscriptions to a few industry magazines, I know I that my “go to” magazine is Technology Integrator for the latest and most relevant technology news. I mostly enjoy the ease of the daily e-newsletter where I find a quick update of articles relating to our industry. I find it helpful that they also keep me informed about industry trainings and events. It’s one thing to read an article about a new technology but it’s wonderful to have the opportunity to truly learn HOW to use the new technology if desired.”
— Andrea Reiner
Vice PresidentInnerspace Electronics, Inc.
14
TECH CONNECTTechConnect is a first-of-its kind video-based platform designed to support your video strategy by deliver-ing engaging educational information and providing a content format that encourages an industry dialogue.
BRAND MAPMEDIA KIT
technologyintegrator.net
TECHNOLOGY INTEGRATOR MAGAZINE The preeminent business strategy magazine for residential/light commercial/security electronics professionals.FAST STAT: Over 20,000 subscribers
E-BLASTS & POSTAL LIST RENTAL Gain access to the largest collection of qualified email addresses in the CI channel.FAST STAT: average e-mail open rate 13%
TECHNOLOGY INTEGRATOR DAILYWake up each business day to the news you need to know in an online, quick-read digest format featuring product, case-studies, technology trends, legislative issues and more. A great opportunity to syndicate your thought leadership. FAST STAT: 11,000+ opt-in subscribers
BUILD THE BUZZDrive traffic to your tradeshow booth with professionally produced video Buzz blasts in advance of CES®, ISE, InfoComm, CE Week and CEDIA EXPO.
CUSTOM-PRODUCED VIDEOS Bring your brand to life while interacting with customers in a whole new way. Our tailor-made professional videos can focus on your organization, products, events, custom content and more!
CUSTOM PUBLICATIONS We are the preferred professional print production experts. Custom publications have included: CTA’s Official CES® publications, CEDIA Electronic Lifestyles®, HTSA Insight and the ProSource Insider.
CE WEEK Our signature mid-year consumer electronics trade show in NYC. It’s the place the industry comes to unveil new products and to witness emerging technologies.
TECHNOLOGY INTEGRATOR.NET Our site is designed to focus squarely on issues of import to technology integrator professionals, vendors, distributors, buying groups and industry associations – spotlighting evolving strategy, product and issues facing the CI channel.
SOCIAL MEDIAJoin the conversation by engaging with us on Facebook, connecting on LinkedIn and following us on Twitter.
15
CIRCULATIONMEDIA KIT
technologyintegrator.net
15%20%
15%30.5%
19.5%
Our Circulation is Comprised of 20,500 Subscribers*
Business Management/Buying
Systems Design/Installation Management and Staff
Sales, Marketing Management and Staff
Contracting, Architecture, Project Management
and Consulting
*Source: Technology Integrator's Publishers Sworn Statement, September 2015 **Publishers Own Data
13,060
3,240
2,450
1,750
CIRCULATION FOR 2016
CLASSIFICATION BY
Title*
Reach INFLUENCERS & DECISION
MAKERS
Specialty Retailers, Custom Installers, System Integrators, Broadband Service Providers, Residential Security Installers
Distributor/Manufacturers’ Rep
Builder/Developer/Architect/ AV Consultant
BREAKDOWN BY Annual Custom Installation Sales Volume**
17,124
1,472
1,904
Over $5 million
$1 - $5 million
$500,000 - $1 million
Under $500,000
Undefined
16
EDITORIAL CALENDARMEDIA KIT
technologyintegrator.net
Month Issue Theme Features Supplements/ Special Sections
Bonus Distribution
Closing Dates/ Materials Due
January/February
Training and Education Issue
Your Business–P&L and Profitability
2016 CES Wrap-Up2016 ISE Sneak Peek
Product Spotlight–Hi-Res Audio
Connected Home/ IoT Supplement
ProSource Summit & Expo
Nationwide PrimeTime!
Ad Close: 1/27Materials Due: 2/1
Supplement Ad Close: 11/27Supplement Materials Due:
12/2
March/ April
The Legislative Update Issue
Your Business–Sales and Marketing
Distributor RoundtableBuying Group Executive
RoundtableISE Wrap-up
Product Spotlight–Outdoor Solutions
20th Annual HTSA Spring Conference
Azione Spring Conference
CEDIA Business Xchange
Ad Close: 3/23Materials Due: 3/28
May/ June
The Financial Issue
Your Business–Operations and Profitability
Pre-InfoComm Sneak PeekPre-CE Week Sneak PeekCommercial Case StudiesProduct Spotlight–Security
Connected Home/ IoT Supplement
InfoComm International 2016
CE Week 2016
Ad Close: 5/18Materials Due: 5/23
Supplement Ad Close: 3/16Supplement Materials Due:
3/21
July/ August
Pre-CEDIA 2016 Training/Education
Guide
Distributor RoundtableYour Business–Project
ManagementTop Integrators Under 40
Product Spotlight– Projectors and Screens
Connected Home/ IoT Supplement Nationwide PrimeTime!
Ad Close: 7/6Materials Due: 7/11
Supplement Ad Close: 5/15Supplement Materials Due:
5/18
September/October
CEDIA EXPO ISSUEThe Human Resources
Issue
CEDIA EXPO 2016Your Business–Social Media
Product Spotlight–Automation, Lighting and Shades
Connected Home/ IoT Supplement
CEDIA EXPOHTSA Fall ConferenceAzione Fall Conference
IPRO Conference
Ad Close: 8/18Materials Due: 8/23
Supplement Ad Close: 8/3Supplement Materials Due:
8/8
November/December
EXC!TE Awards Issue
CEDIA EXPO Wrap-UpDistributor Roundtable
Your Business–Strategy 2017Product Spotlight–Wired and Wireless Multi-Room Audio
Corporate ProfilesCEDIA Manufacturer
Awards2017 CES
Ad Close: 11/28Materials Due: 12/1
17
MEDIA KIT
technologyintegrator.net
RATE CARD
2016 Display Advertising Rates*
*All rates are gross (15% allowable agency commission)
1X 3X 6X 12X 24XFULL PAGE SPREAD B/W
4/C$14,830 $18,530
$14,385 $17,974
$13,950 $17,410
$12,280 $15,340
$11,530 $14,430
FULL PAGE B/W 4/C
$7,590 $9,540
$7,362 $9,254
$7,140 $8,970
$6,300 $7,890
$5,930 $7,420
2/3 PAGE B/W 4/C
$6,900 $7,450
$6,417 $6,929
$5,850 $6,340
$5,320 $5,700
$4,785 $5,150
1/2 PAGE SPREAD B/W 4/C
$11,090 $13,830
$10,757 $13,415
$10,430 $13,000
$9,190 $11,460
$8,640 $10,770
1/2 PAGE B/W 4/C
$4,910 $6,570
$4,763 $6,373
$4,630 $6,160
$4,070 $5,440
$3,830 $5,100
1/3 PAGE B/W 4/C
$4,750 $5,900
$4,418 $5,487
$4,040 $5,025
$3,650 $4,525
$3,275 $4,075
1/4 PAGE B/W 4/C
$2,110 $3,350
$2,047 $3,250
$2,010 $3,160
$1,750 $2,790
$1,640 $2,620
1/6 PAGE B/W 4/C
$1,775 $2,850
$1,651 $2,651
$1,500 $2,400
$1,350 $2,180
$1,225 $1,965
FULL PAGE SPREADLive Area: 17-1/8” W x 10-1/8” HBleed Size: 18-1/4” W x 11-1/8” HTrim Size: 17-3/4” W x 10-7/8” H
2/3 PAGE VERTICALLive Area: 5-3/8" W x 10-1/8" HBleed Size: 6-1/8" W x 11-1/8" HTrim Size: 6" W x 10-7/8" H
1/2 PAGE HORIZONTALLive Area: 7-7/8" W x 4-7/8" HBleed Size: 9-1/8" W x 5-1/2" HTrim Size: 8-7/8" W x 5-3/8" H
1/2 PAGE SPREADLive Area: 16-3/4" W x 4-7/8" HBleed Size: 18-1/4" W x 5-1/2" H
1/3 PAGE VERTICALLive Area: 2-1/2" W x 10-1/8" H Bleed Size: 3-1/8" W x 11-1/8" HTrim Size: 3" W x 10-7/8" H
1/4 PAGE VERTICALLive Area: 3-7/8" W x 5" HBleed Size: 4-5/8" W x 5-5/8" HTrim Size: 4-1/2" W x 5-1/2" H
1/6 PAGE VERTICALLive Area: 2-1/8" W x 4-1/2" H
1/6 PAGE HORIZONTALLive Area: 4-1/2" W x 2-1/8" H
1/2 PAGE VERTICALLive Area: 4" W x 10-1/2" HBleed Size: 4-9/16" W x 11-1/8" HTrim Size: 4-7/16" W x 10-7/8" H
FULL PAGELive Area: 8-1/8" W x 10-1/8" HBleed Size: 9-1/8" W x 11-1/8" HTrim Size: 8-7/8" W x 10-7/8" H
Page Trim Size: 8-7/8" W x 10-7/8" H
back cover 30% premiuminside front 25% premium
inside back 20% premiumcenter spread 15%
consecutive rights or lefts 10%other preferred positions 10%
PREMIUM POSITIONS
18
MEDIA KIT
technologyintegrator.net
TECHNOLOGYINTEGRATOR.NET
Run-of-Site advertising is perfect for branding campaigns or for any company with a large product portfolio, while putting an ad on the TechnologyIntegrator .net homepage gets your message in front of thousands of visitors who come to the site for daily news updates and much more .
HOMEPAGE AND RUN-OF-SITE RATES 3 Months 6 Months 12 Months
A Run-of-Site Billboard (970 x 250) $13,161 $24,750 $45,000
B Run-of-Site Super Leaderboard (970 x 90) $11,406 $21,450 $39,000
C Run-of-Site Leaderboard (728 x 90) $7,500 $11,000 $20,000
D Run-of-Site Medium Rectangles (300 x 250) $6,750 $9,900 $18,000
Homepage and Run-of-Site Advertising
(We follow all IAB guidelines.)
A
B
C
D
970x250
300x250
D
300x250
D
300x250
D
300x250
D
300x250
D
300x250
970x90
728x90
19
MEDIA KIT
technologyintegrator.net
Think beyond the banner and sponsor podcasts, videos, article controls (“Print This” and “E-mail This”) or get an exclusive website PRESTITIAL, which appears exclusively on TechnologyIntegrator .net once per seven days to each unique visitor .
PRESTITIAL RATES 1 Month
Prestitial (640 x 480) $1,750Impressions limited to once per seven days, per unique visitor.
Topic Sponsorship
Prestitial
A
Put your brand’s message in the proper context by aligning it with every pageview of topic-related content .
Every story, blog, slideshow, podcast and video is “tagged” personally by an editor with at least one of more than a dozen different topics .
TOPIC SPONSORSHIP RATES1 Month 3 Months 6 Months 12 Months
Topic Sponsorship $1,300 $3,610 $4,785 $8,700 ( A 728 x 90; B 88 x 31 on Homepage)
“ProSource prides itself as being innovative and on the forefront of emerging technologies and business trends. For us, Technology Integrator has been a key partner in helping us properly communicate our message to the custom integrator and specialty retailer community. We’ve also been fortunate enough to work with the TI team on special projects each with its own set of deadlines and budget. TI has always made this process easy and delivered excellent results.”
— Andy OrozcoDirector of Business Development
ProSource
TECHNOLOGYINTEGRATOR.NET
728x90A
88x31B
640x480A
20
MEDIA KIT
technologyintegrator.net
E-NEWSLETTERS
A
B
C
D
A combination of fresh and aggregated content that serves up perfectly portioned, interactive news you can use throughout the week . Daily distribution.
Reach your target audience Anytime, Anywhere.Sponsor Technology Integrator content obtained through any type of mobile device . Your banner will be the only one on the initial screen and any subsequent screens . It’s a great way to get noticed!
Single Sponsorship: $995/month If needed, we can create a mobile opti-mized landing page for an additional fee .
+ 76% of subscribers are custom
installers, retailers, and systems integrators**
+ 23% of subscribers have an annual sales volume of
over $1 million
Your Ad Here!
E-NEWSLETTER RATES 12 Months 6 Months 3 Months 1 Month
Leaderboard (728 x 90) $2,500 $2,885 $3,400 $3,8503:1 Top Rectangles $1,875 $2,160 $2,590 $2,880 (300 x 100; 2 positions)
Medium Rectangles $1,350 $1,575 $1,890 $2,100 (300 x 250; 2 positions)
3:1 Bottom Rectangles $700 $805 $965 $1,075 (300 x 100; 5 positions)
728x90A
300x100B
300x250C
300x100D
21
Uncover NEW sales
LIST RENTALMEDIA KIT
technologyintegrator.net
Use the Technology Integrator Rental List to reach prospects that are genuinely interested in your product or service . This list has proven responsive for a variety of e-mail offers including manufacturers of consumer elec-tronics, distributors and service providers to name a few .
You can create the most persuasive marketing campaign, but you need to reach the right people for it to be success-ful . Let Technology Integrator satisfy that need .
YOUR message . . . sent to over 13,000 qualified integrators, installers, and electronic systems contractors that buy products . We help you reach your audience more precisely . . . more effectively .
IMMEDIATERESULTS!
Generate Leads,Create New Business.Technology Integrator List Rental Opportunity
*Source: Publisher's own data, September 2013. E-mail counts subject to change.
Create new leads
Strengthen your brand
Help build your
database
Create relationships
Increase profit
Rate for Technology Integrator e-blast: $4,500
THE MORE YOU ORDER THE BIGGER THE DISCOUNT!Frequency Discounts
4 - 12 times: 20% Savings13 - 26 times: 25% Savings27 - 52 times: 30% Savings
22
MEDIA KIT SPECIFICATIONS
General Regulations and Policies All copy subject to approval. The publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements which, in the publisher’s opinion, give the illusion of editorial material will carry the word “Advertisement.”
In consideration of Technology Integrator acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless Technology Integrator's and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of it’s adver-tisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.
All insertion agreements (insertion orders) shall be gov-erned by the laws of the Commonwealth of Pennsylvania. Claims arising in connection with said agreement, or its performance by either party, may be decided by and in the state and federal courts sitting in the Commonwealth of Pennsylvania. The advertiser and the advertising agency are jointly and severally liable for payment. The advertiser agrees to submit to the personal jurisdiction of such courts as an inducement and consideration for the publisher's acceptance of the order.
General Rate Policy: Orders are accepted subject to change in rates upon notice. Advertisers may cancel or amend schedules at the time any change in rate becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.
Position Policy: The Publisher guarantees no position request unless contracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Minimum rate holder: 1/4 page square.
Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at the Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094
Short Rates and Credits: Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.
Cancellations: No cancellations will be accepted after space reservation closing date.
Mechanical SpecificationsPrinted Web offset, SWOP standards, with saddle stitch binding. Trim size: 8 7/8" W x 10 7/8" HBleed: 9 1/8" W x 11 1/8" HSpread: 17 3/4" W x 10 7/8" HSpread w/bleed: 18 1/4" W x 11 1/8" HAllow 3/8" safety for all live copy. Fractional ads should be supplied with crop marks at least 1/8” outside the image area.Issuance: 15th of the month of issue. Digital Specifications/PDF File Requirements PDF/X1-a is the required file format for Technology Integrator. Sending your ad as a PDF/X1-a protects the integrity of your ad file and ensures that it will print properly. Technology Integrator is now using a web based ad portal called SendMyAd for display ad submission. It is easy to use and can be accessed using a standard web browser on any computer, anywhere in the world. Just use one of the following browsers: Firefox 3.0 (or higher), Safari 3.0 (or higher), or Internet Explorer7 (or higher). You will also need Adobe Flash Player 9 (or higher).With SendMyAd your display ad materials can be uploaded, preflighted, approved and delivered to us all within min-utes. Advertisers can access the portal by logging on to
https://napco.sendmyad.com to setup your account. Upon logging in you will be asked to set up a username and password. This account can be used for any publication using the SendMyAd portal. Please send all display print ad materials to the SendMyAd portal, NOT to the publication production manager. Simply log on to https://napco.sendmyad.com to setup your account and upload/approve your print ad.
Please upload your ad to the SendMyAd portal as a PDF/X-1a file created with Acrobat Distiller 7.0 or higher. If you need assistance please do not hesitate to call the Production Manager at the number below. Please Note:• Scanned images for both display and marketplace ads
must be high resolution (minimum 200 dpi), saved as CMYK (no RGB or JPG graphics) as a TIFF or EPS.
• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250” outside trim• All PDFs must be high res/press optimized (PDF/X-1a Compliant)• Files must be Right Reading, Portrait Mode only 100% size, no rotations.• If color is critical please provide us with a composite
SWOP-certified color proof (with color bars) and send to the production manager at the address below. To see a list of SWOP-certified proofs we accept, please visit http://www.swop.org/certification/systemList.asp. We cannot grant makegoods for poor color reproduction unless a SWOP-certified color proof is supplied with your digital file.
• Ad files must be uploaded to the SendMyAd portal. Log on to https://napco.sendmyad.com.
Call the Production Manager if you have questions.
Please Note: Advertisers or Ad Agencies that do not comply with these specifications and/or procedures waive all claims to make-goods or refunds and hold harmless Technology Integrator in any and all production disputes. Send contract proofs (pre-paid) to:
Production Manager, Technology Integrator North American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094(215) 238-5300
InsertsPublication trim: 8 7/8" W x 10 7/8" H Minimum size insert: 3 1/2" W x 5" H (binding edge) Maximum size insert: 9 1/8" W x 11 1/8" H (which will trim down to 8 7/8" W x 10 7/8" H in the book)
NOTE: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the head and require an additional 1/8" head trim. Allow 3/8" safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Four-page inserts also require a 1/4" high pick-up lip on the high folio side. Review inserts greater than four pages or with unusual shapes or folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert. Quantity Required For Full Run Insertion Contact production manager for quantities needed for full run, regional or demographic inserts.
The USPS has set strict standards regarding size, weight, content and/or formatting of inserts, onserts and outserts that will qualify for periodicals rate postage with a peri-odicals-class magazine. Some examples of items that will not qualify include, but are not limited to, items that are consdered to be product samples or items that include the word “catalog”. Because of the scrutiny the USPS applies to every insert it is important that you supply us in advance with an actual sample of the item you wish to insert into our magazine so that we may have it evaluated for USPS compliance. If a printed sample is not available you may provide a dummy of the item.
Additional postage will be assessed and passed along to you if you do not provide a sample or dummy in advance for USPS compliance evaluation and the insert is later deemed
by the USPS to be non-compliant with periodicals-class requirements”.
Insert Shipping Instructions Send six insert samples to: Production Manager, Technology Integrator, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094.
Ship Inserts Pre-Paid ToRR Donnelley-Kansas City, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Tiffany Jay, 816.792.6346.
Deliveries accepted 8:00 a.m. to 3:30 p.m. Monday through Friday.Inserts should be shipped pre-paid, in cartons, on skids, clearly marked Technology Integrator*. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Only one version per skid should be sent. Affix a sample of the insert to the outside of each carton. Cartons may not exceed 40lbs. Cartons weighing over 40lbs could incur additional costs for repacking. Clearly indicate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons, facing the same direction. Four page inserts need to be supplied folded and within the sizes indicated above. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specified requirements. Please do not ship inserts more than 90 days in advance of issue.
Advertisers or Ad Agencies that do not comply with the above insert specifications and/or procedures waive all claims to make-goods or refunds and hold harmless Technology Integrator in any and all production disputes. Advertisers or Agencies may also incur additional produc-tion charges if they do not comply with the above insert specifications and/or procedures.
*Inserts must arrive at the printer at least four days prior to publication bind date and a sample of the insert must be sent to the production manager no later than four days prior to publication bind date for postal compliance and machineability evaluation.
Website Advertising Specifications Accepted formats: GIF, JPG, HTML, Flash and other Rich MediaAll major third-party ad serving acceptedFrames and looping restrictions: Maximum four frames with three loopsAnimation length: Maximum 30 secondsFile size: Maximum 45 KBResolution: 72 dpiAn active click URL must be submitted with all creative filesAdditional Flash Specifications: Maximum 25 fps, maximum 100 KB file size, must include SWF with proper click tag that opens target URL in a new browser window Additonal Rich Media specifications: Audio must be user-initiated with pause/stop/play controls and sound on/off controls must be present, video must be FLV with a maximum 1.2 MB file size and it may auto-play or display via a user-initiated sub-load
E-Newsletter Advertising SpecificationsAccepted formats: GIF, JPG and Text (No Flash or Rich Media)Third-party ad server re-directs and 1x1 GIFs allowedFrames and looping restrictions: Maximum four frames with three loopsFile size: Maximum 45 KBResolution: 72 dpiAn active click URL must be submitted with all creative filesAdditional Text specifications: 50-75 words (approximately 350 characters including a 50-character bolded headline, 120x90 px logo (GIF or JPG) is optional, Arial font
Mobile Ad SpecificationsSize: 320 x 50 pixelsWeight: 25K or lessStatic or animated GIF/JPG accepted
23
MEDIA KIT
dealerscope.com
Gain exposure and hit BIG with CES’s Show Directory and Show Guide & Maps.
Eric Schwartz215-238-5420
Carol Campbell323-871-1990
Maryellen Oswald951-677-9189
Tony Monteleone718-216-2046
OFFICIAL SHOW PUBLICATIONS PRODUCED BY:
Your Exposure at CES®
DoubleDouble DIRECTORY
The Show Directory is the single publication available on-site that contains detailed information regarding official CES® exhibitors. Feedback from both our attendees and exhibitors reveal many take this book back to the office and refer to it throughout the year to make contacts, connections and business deals. Ad Close: 11.18.15 Materials Due: 11.25.15
SHOW GUIDE & MAPS
NEW for 2016, you’ll find your complete on-site resource in one streamlined publication. The Show Guide & Maps is your navigational tool for all things CES®. You’ll find listings of all events and experiences, Marketplaces, conference program, show services, international services, hotel and travel, as well as exhibitor listings, show locations maps and floor plans.
Ad Close: 11.25.15 Materials Due: 11.30.15
CES® 2016 JAN. 6-9TECH EAST • TECH WEST • TECH SOUTHLAS VEGAS, NV
CESweb.org
Produced by
#CES2016
CES® 2016 JAN. 6-9TECH EAST • TECH WEST • TECH SOUTHLAS VEGAS, NV
CESweb.org
Produced by
#CES2016
CES
24
Eric Schwartz215.238.5420
Carol Campbell323.871.1990
Maryellen Oswald951.677.9189
Tony Monteleone718.216.2046
To keep the family of HTSA members united in the quest to offer the finest products and installation anywhere. To create a forum for interaction and education with our vendor partners.
M I SS I O N : R AT E S : Full-Page, 4C — $1,000Half-Page, 4C — $500
Brought To You By:
In Association With:
“ The magazine reaches everyone in our member’s organization and provides them with interesting and educational information pertinent to what’s happening in our industry today. HTSA Insight will be mailed to every
vendor partner and employee in every company that’s part of the HTSA.”
JON ROBBINSExecutive Director
SPRING >
Ad Close: 3.18.16
Materials Due:3.23.15
Bonus Distribution:HTSA Spring Meeting
< FALL
Ad Close: 8.12.16Materials Due:8.17.15Bonus Distribution:HTSA Fall Meeting, CEDIA Expo
< WINTER
Ad Close: 12.2.16Materials Due:12.7.16Bonus Distribution:2017 International CES®
MEDIA KIT
A1301087
SUMMER >
Ad Close: 6.10.16
Materials Due:6.15.16
NOW in its 14 thYear!
INSIGHT
25dealerscope.com
TONY MONTELEONE215.238.5364
CAROL CAMPBELL323.871.1990
MARYELLEN OSWALD951.677.9189
RATESOne-time charge for two issues.
Full-Page | $2,400
Half-Page | $1,200IN ASSOCIATION WITH:
“ “ The purpose of the ProSource® Insider custom publication is to share ideas from our members and with our members and vendors alike. This powerful new tool is yet another opportunity to learn from one another and to keep the lines of communication open within our growing professional family.
Dave WorkmanBROUGHT TO YOU BY:
Both issues are mailed to ProSource member companies leadership and all employees of member companies receive a digital edition.
A CUSTOM PUBLICATION CONNECTING THE MEMBER COMPANIES OF PROSOURCE™
FALLPre- 2017 CES®
This issue of ProSource Insider covers the people, the processes and the programs of the ProSource organization and provides a sneak peek at the 2017 ProSource Summit.
AD CLOSE: 11.7.16MATERIALS DUE: 11.10.16
2016 ProSource SummitFeaturing highlights from the 2016 ProSource Summit, this issue of ProSource Insider will also provide a planning guide to CEDIA EXPO 2016.
AD CLOSE: 5.27.16MATERIALS DUE: 6.1.16
SPRING
PROSOURCEMEDIA KIT
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CE WEEK 2016MEDIA KIT
The industry’s official, annual New York event, CE Week brings together media, analysts and technology thought-leaders for product debuts, dynamic conference programming and networking events all focused on innovation . It's the right time (mid-year) in the location (midtown Manhattan) to offer industry influencers a chance to be the first to experience the latest technology products and trends . From major tech companies to start-ups, CE Week showcases all the important new tech products that will be hitting store shelves in the fall .
You’ll find the largest concentration of media and analysts, retailers, investors and tech thought leaders outside of International CES . For 2016, CE Week Exhibits will be returning to the Metropolitan Pavilion and Altman Buildings in NYC with even more conference programs, product debuts and networking opportunities -- all captured for a world audience with our own dedicated public relations and social media program and global CE Week TV .
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MARKETING SERVICES MEDIA KIT
SHORT ON MARKETING RESOURCES? LET US HELP! Our Marketing Services Division acts as an extension of your marketing team. We know and understand the markets you serve and will help you identify and attain your goals.
CUSTOM PUBLICATIONSInterested in content-rich and aesthetically pleasing coffee table-type publications to help your clients better visualize your products and services? Our team of experienced design and production staff ensure that your custom publication is produced to the highest standards.
INFOGRAPHICS Do you have a lot of statistics that just aren’t pretty on paper? Let our graphic design team help you put the content into an unique infographic that better grabs the attention of your clients and puts more eyes on your content.
LIST RENTALS Looking to take your marketing campaigns to the next level? We offer access to our postal and e-mail list rentals. Our lists are filled with quality names that will get you a high response rate. They are especially great for catalog mailings.
CREATIVE SERVICES Need excellent design & creative? NAPCO Marketing Services provides first-rate graphic design, production and purchasing departments to help you design and produce your ads and marketing collateral from copy and concept that you provide.
OUR SERVICES INCLUDE:
Ink on Paper:+ Catalogs+ Brochures+ Sell Sheets+ Postcards+ Full Page Print Ads
Digital Design: + Logos+ HTML E-mails+ Web banner ads in the following formats: • Animated GIFs • Flash+ Social Media • Avatars, icons • Twitter background • Facebook landing page
+ White papers+ Custom research
reports+ Magazines
+ Catalogs+ Newsletters+ Calendars+ Posters
+ Direct mail+ Digital-only “flip book”
versions of collateral and marketing materials
Projects requiring the use of 3rd party services to be quoted on a per project basis (e.g. copywriting, printing, mailing, postage, etc)
Cross Channel Marketing:
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WEBINARSMEDIA KIT
Contact Your Sales Representative Today!Carol Campbell
Tony Monteleone215.238.5364
Maryellen Oswald951.677.9189
Eric Schwartz215.238.5420
Live, hour-long educational sessions that feature some of the most renowned experts in technology. Sponsorship provides a
unique opportunity to align your brand with our editorial content.
Short, pre-recorded webinars available to busy professionals on-demand. Work with an editor to put your presentation
together or provide your own content.
TRADITIONAL WEBINARS WEBINAR EXPRESS
Webinars are Accessible from Attendees’ Desktop, Tablet or Smart Phone!
Lead Generation & Thought Leadership at its Best
Every Consumer Technology Publishing Group (CTPG) webinar is a full-service, turnkey marketing solution that generates leads, enhances your brand and identifies your company as a thought leader.
When we create a CTPG webinar, we fuse your message with the current interests and needs of our audience (your targets!), and when all is said and done, you’ll have an online event that’s on target, expertly marketed, flawlessly produced and delivers a solid return on investment. Average Webinar Registrants
300
Noteworthy Extras:
HIGHLIGHT REEL Work with our team to create a short video featuring the highlights of your event.
This video will be posted on our site as content and used to encourage registrants that have not viewed the webinar to check out the full-length session!
WHITE PAPER SPOTLIGHT Give us a resource to feature on the event console,
post-event emails. Ask your sales rep about this option.
WEBINAR RECORDING Use these video files as content on your
own site! Included in all webinar packages.
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VIDEO SERVICESMEDIA KIT
John P. GeletyDirector of Video Servicesjgelety@napco .com | 215 .238 .5097
CHECK OUT SAMPLE VIDEOS AT NAPCOVIDEO.COM
Product Videos Build the Buzz
CATEGORIES:
● Events/Tradeshows● Product Videos● Testimonials● Company Profiles● Commercials● Website Tours and Tutorials● Training Videos● And so much more!
SERVICES INCLUDE:
● Video production, from pre to post . Our capabilities include production, producing, writing, storyboarding, cinematography, editing, sound design and motion graphics .
● Encoding, streaming and delivery .● Social media and optimized online video strategy to
determine the life and interactivity of your video after the final cut.
The spotlight’s on you.
NEED HIGH QUALITY VIDEOS?
We support business development
and create brand loyalists through original
HD and UHD video that inspires, provokes
and excites. What’s YOUR story?
MEDIA KIT
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THOUGHT LEADERSHIP | BRAND AWARENESS | AUDIENCE ENGAGEMENT DRIVEN BY THE TECHCONNECT VIDEO PLATFORM
SPONSORSHIP LEVELSLAUNCH PARTNER SPONSORSHIP OPPORTUNITIES
EXCLUSIVE ENGAGE $36,000 per channel (100% Share of Voice--Full Year 2016)
• 728x90 Ad • 300x250 or 300x600 banner filmstrip• Powered by Logo• 4 Original Videos (Annually)• 6 Additional Video Uploads (Annually)• 12 Resource Uploads (Annually)
NON-EXCLUSIVE ENGAGE $21,600 (33% Share of Voice--Full Year 2016)
• 728x90 Ad • 300x250 or 300x600 banner filmstrip• Powered by Logo• 2 Original Videos (Annually)• 3 Additional Video Uploads (Annually)• 5 Resource Uploads (Annually)
2015 CHANNELS• TechConnect News Week in Review with
Joe Paone, Katie Nale and Rob Stott• C-Suite Visionaries--A Conversation with
Eric Schwartz• Managing Your Business--guest experts• First Person Point of View with
Contributing Editors and their guests• Training Center
ATTENTION TECHCONNECT SPONSORSTechConnect is a first-of-its kind video-based platform in the consumer technology industry. TechConnect is designed to support your video strategy delivering engaging educational information and provides a content format that encourages an industry dialogue. TechConnect reaches senior level decision makers in the CE Retailer, e-tailer, specialty retailer and home technology professional integrator market sectors. Sponsorship of a channel provides a unique and powerful opportunity to achieve thought leadership and influence purchasing decisions.
The TechConnect video platform is organized within five content channels (News Week in Review, C-Suite Visionaries, First Person Point of View, Managing Your Business and Training Center) designed to seamlessly merge brand awareness with audience engagement.
Join the Community and educate them by sharing your video stories. Sponsor a channel that aligns with your specific solution and drive thought leadership, brand awareness and leads! Desktop, laptop, tablet or smart phone, TechConnect is there with a responsive design to deliver your message regardless of the device.
CONTACT YOUR SALES REPRESENTATIVE TODAY FOR MORE INFORMATION!
Tony Monteleone215-238-5364
Carol Campbell323-871-1990
Eric Schwartz215-238-5420
Maryellen Oswald951-677-9189
Video Impressions
51,973Minutes Watched
10,748Engaged Users
2,6482015 Video Stats from a single channel on Dealerscope.com and TechnologyIntegrator.net.