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www.ResidentialLighting.com
Scranton Gillette Communications
STYLE AND SUBSTANCE FOR LIGHTING PROFESSIONALS
2016 MEDIA KIT
WHAT MAKES US UNIQUE• Audited circulation
• Online and live CEU education
• Dedicated showroom awards program
• Crossover reach to related industries
• Custom content services
• Award-winning publication
and social media pages
• Randall Whitehead,
industry expert
20,029 AUDITED, EMPOWERED SUBSCRIBERS* THE ONLY AUDITED INDUSTRY REACH IS ALSO THE LARGEST INDUSTRY REACH!
LED UNIVERSITYResidential Lighting’s online campus, www.lededu.com,
offers accredited education opportunities on the
latest solid-state lighting technologies with
live and archived webinars, case studies,
white papers and tech briefs.
LED University Live brings CEU
education to major cities and
venues, including LEDucation.
SHOWROOM OF THE YEAR AWARDS Residential Lighting partners with the Dallas Market Center
each year to present the annual Showroom of the Year
Awards, the only awards program dedicated to honoring
top-flight lighting retailers. Residential Lighting now also
proudly sponsors DMC’s Market Choice Awards, and we
continue to sponsor the ARTS Awards in Dallas.
CUSTOM CONTENT CREATIVE TEAM Residential Lighting’s
dedicated team of award-
winning designers and writers
can deliver custom content for
your website, including videos,
blogs, white papers or even a
rehabbed website itself. Need
company collateral, market
research, ad materials? We do
that, too. What can we do for you?
Lighting designer, author
and renowned expert Randall Whitehead, IALD,
contributes a popular column to every Residential Lighting issue. We also sponsored his keynote presentation at the first-ever Lightovation at Dallas Market
Center.TRUTH IN NUMBERS
When you buy into an audited publication,
you know exactly who is receiving your
message in verified numbers. It’s our guarantee.
Circulation .......................................... 20,029*
Total qualified within 1-2 years ................ 100%*
Direct request by recipient or company .... 84.8%*
Top-tier management (president/owner/VP, GM/store
or branch manager, sales manager) ............. 75.2%*
*December 2015 Alliance for Audited Media Publisher’s Statement
1,538AVERAGE
REGISTRANTS FOR EACH LED UNIVERSITY
WEBINAR.
Residential Lighting’s total circulation of 20,029 encompasses not only the lighting showroom market, but also decision-makers with buy/spec authority in the residential building and remodeling markets, and the commercial architectural specification channel. Every one of these qualified subscribers has been validated by a third-party audit, which makes Residential Lighting your best ROI advertising investment.
Our leadership in content across print, digital and social media, plus live and online events, is unrivaled in the industry. No wonder Residential Lighting was recently named to The Big 95 list of top trade publications worldwide by Trade Association Business Publications International (TABPI).
EDITORIAL AND DESIGN HONORS
2015O N L I N E
rese
th
r
CROSSOVER REACH Only Residential Lighting provides its advertisers with access to influential audiences
in related industries through sister Scranton Gillette/SGC Horizon publications:
Home Fashion Forecast, Home View, Building Design+Construction, Professional Builder
and Professional Remodeler. These are established, respected brands among home
furnishings retailers, interior designers, builders, remodelers, architects and specifiers.
Advertising in any combination of these media qualifies for frequency discounts
that make comprehensive, multichannel programs more affordable.
SUBSCRIBER SEARCH PREFERENCES AND HABITSWhat resources do residential lighting industry professionals
prefer? Which one(s) do they regularly use to find relevant industry
news and product information? Here’s what the respondents to a
2016 readership survey** revealed:
66% Receive only one industry publication — Residential Lighting
99% Read Residential Lighting regularly (3 out of 4 issues)
86% Find Residential Lighting to be the most useful publication
86% Say Residential Lighting is their most preferred publication
Clearly, Residential Lighting’s audience is purchase-influential,
connected, and engaged with Residential Lighting content and
products. This is your market! Qualified and verified!
*December 2015 Alliance for Audited Media Publisher’s Statement
**SGC Readership Survey, Jan. 2016
THE RIGHT AUDIENCE
A GROWING MARKETAs the construction industry rebounds,
the demand for lighting fixtures
in the United States is predicted
to total $32.5 billion by 2018,
increasing 7.7 percent annually from
the current $22.4 billion U.S. lighting
fixture industry, of which residential
lighting is a major sector.
Source: Freedonia Group
8,027OF RESIDENTIAL
LIGHTING SUBSCRIBERS PURCHASE OR SPECIFY
LED LIGHTING.*
More than three-quarters of Residential Lighting’s 20,029-member* audience
have directly requested to receive the publication. They choose to receive it.
They qualify to receive it. They prefer to receive it.
325,000+TOTAL CROSSOVER REACH
BETWEEN SHOWROOM, DESIGNER, BUILDER,
REMODELER, ARCHITECTAND SPECIFIER MARKETS.
Source: Publisher’s Data
17,000+RESIDENTIAL LIGHTING
SOCIAL MEDIA FOLLOWERS.
H I G H P O I N T M A R K E T
Spring 2016 Scranton Gillette Communications www.HomeFashionForecast.com
dramatic
momentsdramatic
CONCEALED COSTS COULD SINK YOUR SHINY NEW CLOSE RATE
Hidden Danger
DECEMBER 2015 / proremodeler.com
2014 + 2015 JESSE H. NEAL AWARD WINNER Tower at PNC Plaza Pittsburgh, Pa.
GAMECHANGERSPNC’s ‘Breathing’ Tower, Tesla’s Gigafactory, and Four More Pacesetting Projects
24
BUCKLING RESTRAINED BRACES40AIA CES DISCOVERY COURSECOATINGS AND SEALANTS47
2014 + 2015 JESSE H. NEAL AWARD WINNER
CONCEALED COSTS COULD SINK YOUSHINY NEW CLOSE RATE
HiddeHiddeHidden Dann Dann Dan ergergerUR
20114 + 2JESSSE HAAWWARD W
BUCKLING RESTRAINEDDD BRACES40AIA CES DISCOVEERYRY CCOATINGS AND SEALANTTSS47
ALSO IN THIS ISSUE50 Homebuyer Must-Haves / 79Winning Projects from BALA / 92Best Apps for Builders / 133
2012 JESSE H. NEAL AWARD WINNER
January 2016 | ProBuilder.com
THE WAYS
WWW.RESIDENTIALLIGHTING.COMChannel sponsorships and online ads increase your brand’s
awareness with our engaged website visitors. A recent survey*
reveals that www.ResidentialLighting.com is the preferred resource
for Residential Lighting’s audience of lighting professionals.
97% Visit www.ResidentialLighting.com
95% Visit www.ResidentialLighting.com at least once a week
86% Consider it the most useful magazine website
80% Find it their most preferred magazine website
SOCIAL MEDIA ENGAGEMENTResidential Lighting is actively engaged on Facebook, Twitter, Pinterest,
Google+, YouTube, LinkedIn and Instagram, amplifying the reach
and relevance of our content, and driving traffic to www.Residential
Lighting.com. Real-time posts from industry events notify followers of
news as it’s happening and new products as they are introduced. For the
past three years, Residential Lighting has captured numerous national,
international and regional awards for social media engagement.
eNEWSLETTERS Fully responsive for optimum viewing on any device, our
eNewsletters position your ad among timely, relevant
content for top performance. Want 100% share of
voice? We can create custom messaging that’s all
about you and expand your reach to an opt-in audience.
All of our eNewsletters and customized
transmissions generate lead reports, so you
know exactly who clicked on your message,
not just the numeric metrics.
For a digital media kit detailing all of our
integrated marketing opportunities, contact your
Residential Lighting Integrated Media Consultant.
INTEGRATED MARKETINGResidential Lighting’s integrated opportunities blanket every avenue of your
customers’ search options so that you are front and center, however they
choose to find you. Integrated opportunities deliver real, trackable results.
TRAFFIC REPORT
Residential Lighting’s website
averages nearly 32,000
visitors** per month and more
than 700,000 page views.
**Google Analytics
UNSURPASSED INDUSTRY DATABASE Our unified audience database combines detailed
demographic information that not only includes readers
across all of our company’s media brands, but also
participants in related events, webinars and digital
interactions. This buying influence data and audience
behavior analysis allows you to target your message in
ways not offered anywhere else in the industry.
THE MEANS
*SGC Readership Survey, Jan. 2016
EDITORIAL CALENDAR 2016Month Main Features Special Opportunity Bonus Distribution
Editorial Deadline
Ad Material Due/Final Closing
JANUARYLas Vegas Preview
New Catalogs/Supplements
Connected Home/Controls
Catalog Marketplace Las Vegas Market (Jan. 24-28) 11/17/2015 12/3/2015
FEBRUARYCeiling Fans
LED 2016
Lamp Shades
LED 2016 MarketplaceLEDucation (March 3-4) 12/22/2015 1/6/2016
MARCHHigh Point Preview
Portable Lamps
Canadian Market
Canadian Marketplace High Point Market (April 16-21) 1/28/2016 2/8/2016
APRILLightfair Preview
Kitchen & Bath
Outdoor
Kitchen & Bath Marketplace Lightfair Intl. (April 26-28) 2/25/2016 3/8/2016
MAYShowroom of the Year Finalists
Ceiling Fans
ALA Conference Preview
Showroom of the Year Section
ALA Section/Industry Leadership Award
Dallas Select Showroom Program
Showroom of the Year Section at Dallas Market 3/25/2016 4/7/2016
JUNEDallas Market Preview
Fixtures/Chandeliers
Color & Finish Trends
Dallas Select Showroom Program Dallas Market (June 22-28) 4/28/2016 5/5/2016
JULYLas Vegas Preview
Contemporary Design
Best Sellers
Best Sellers Digital Marketplace
Dallas Select Showroom ProgramLas Vegas Market(July 31-Aug. 4) 5/26/2016 6/6/2016
AUGUSTCeiling Fans
New Catalogs/Supplements
LED Architectural Lighting
Catalog Marketplace 6/29/2016 7/11/2016
SEPTEMBEREnergy-Efficient Lighting
LED Leaders
Lighting for Tomorrow Winners
LED Leaders Marketplace 7/28/2015 8/8/2016
OCTOBERHigh Point Preview
Portable Lamps
Interior Design Trade
Designer Marketplace High Point Market (Oct. 15-20) 8/19/2016 9/2/2016
NOVEMBERSpotlight
Ceiling Fans
LED Outdoor
Spotlight Marketplace
Dallas Select Showroom Program9/29/2016 10/11/2016
DECEMBERDallas Market Preview
Fixtures/Chandeliers
ARTS Finalist Profiles
Dallas Select Showroom Program
Profiles for ARTS Finalists Dallas Market (Jan. 18-22, 2017) 10/21/2016 11/4/2016
HOME FASHION FORECAST
FOR MARKETING SOLUTIONS, CONTACT US:
Upload editorial submissions to: www.scrantongillette.com/PR
MEMBER: AFFILIATE: International
Association of Lighting Designers
RISING STARManaging Editor Nicole Bowling
was named to the 2014 list of FOLIO:’s
20 in Their 20s, an annual recognition of
rising stars who are executing some of the
media industry’s most innovative ideas.
Bowling is also an active member of the
American Lighting Association Young
Executives group and drives Residential
Lighting’s award-winning
social media efforts.
Our leadership and knowledge base in the residential lighting industry is unparalleled.
LAURA VAN ZEYL Publisher/Editorial Director • 847.391.1026 • [email protected]
SHERWIN HOROWITZ Integrated Media Consultant • 847.391.1041 • [email protected]
ANDREJA SLAPSYS Integrated Media Consultant - LED University • 847.954.7984 • [email protected]
NICOLE BOWLING Managing Editor • 847.391.1013 • [email protected]
HOME FASHION FORECAST
HOME FASHION FORECAST
HOME FASHION FORECAST
HOME VIEW
HOME VIEW
HOME VIEW
HOME VIEW
RESIDENTIAL LIGHTING RATES*
COVER AND PREFERRED POSITION RATES*
GENERAL INSTRUCTIONS AND TERMSTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1.5% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Frequency Determination: To select the proper frequency for calculating your basic advertising rate for Residential Lighting, add together total number of insertions of one-fourth page or more in size that you plan to schedule in Residential Lighting and Home Fashion Forecast magazines within a 12-month period.
Premium Charges: Cover and preferred position rates listed above. Upcharge for other preferred positions is $515 per page.
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.
Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
MAILING INSTRUCTIONSAdvertising material, space contracts, insertion orders, correspondence and copy should be addressed to: Traffic Department, Residential Lighting, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. 847.954.7968. Fax: 847.390.0408
AD ART UPLOAD INSTRUCTIONSTo upload print ad art and additional ad information, go to: www.scrantongillette.com/adart
ACCEPTED DIGITAL FORMATSPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.
Unless SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
MECHANICAL DATAPublication Trim Size: 7 7⁄8” x 10 ¾”
Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect bound.Mechanical Requirements: SWOP specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown at right.
Magazines are trimmed to 7 7⁄8” x 10 ¾” by trimming 1 ⁄8” off the head, face and foot.
Live matter should be kept at least 3 ⁄8” from the trimmed sides.
Ad Size 1x 4x 6x 12x 24x
Spread $5,880 $4,685 $4,590 $4,325 $3,720
Full Page $3,525 $3,425 $3,365 $3,170 $2,780
2⁄ 3 Page $2,940 $2,855 $2,805 $2,640 $2,275
1⁄ 2 Page Island $2,175 $2,115 $2,065 $1,940 $1,675
1⁄ 2 Page $2,040 $1,975 $1,940 $1,825 $1,575
1⁄ 3 Page $1,755 $1,700 $1,670 $1,565 $1,345
1⁄ 4 Page $1,580 $1,520 $1,490 $1,405 $1,215
* Rates include bleed charges where applicable
Position 12x
Inside Front Cover $3,885
Facing Inside Front Cover (“Page 1”)
$3,525
Back Cover $4,185
Inside Back Cover $3,705
Position Upcharge $515
2” Deep $210
3” Deep $265
4” Deep $315
5” Deep $365
6” Deep $415
7” Deep $465
8” Deep $525
9” Deep $575
* Cover rates are non-cancelable.
CLASSIFIED RATES
Minimum ad size:
1 column (2¼” wide) x 2” deep
RATE CARD 2016
SPECIFICATION ( WIDTH x HEIGHT )
Space Unit Non-bleed Bleed
Spread 15¼” x 10” 16¼” x 11”
Full Page 7” x 10” 81 ⁄8” x 11”
2⁄ 3 -Page Vertical 4½” x 10” 5” x 11”
½-Page Island 4½” x 73 ⁄8” —
½-Page Vertical 33 ⁄8” x 10” 4” x 11”
½-Page Horizontal 7” x 47⁄8” 81 ⁄8” x 5½”
1⁄ 3-Page Vertical 23 ⁄8” x 10” —
1⁄ 3 -Page Square 49⁄16” x 47⁄8” —
¼ Page 33 ⁄8” x 47⁄8” —
AD SIZESTrim Size: 7 7⁄8” x 10 ¾”
CONNECTING BUYERS AND SELLERS WITH EXCEPTIONAL CONTENT AND DATA
EDITORIAL & PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201
Arlington Heights, IL 60005
847.391.1000 · F: 847.390.0408
www.ResidentialLighting.com · www.scrantongillette.com
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