2016 MEDIA KIT - Carolina Parentcarolinaparent.com › 2016_CP_MediaKit_NR.pdf · 2016. MEDIA . KIT. We are moms. At . Carolina Parent, we understand the importance of parenting

2016 MEDIA KIT

We are moms. At Carolina Parent, we understand the importance of parenting. We care about kids and making life easier for moms. That’s why we focus on sharing information that is fresh, current and targeted to household decision-makers — moms! We understand the Triangle region and the parenting journey. We dig deep to bring our audience local stories, current events and up-to-date parenting information, and share the real-life struggles and triumphs of families in our area. Our finger is firmly placed on the pulse of the Triangle’s cities and towns, allowing us to shine a spotlight on the most comprehensive list of things to do, kid-friendly places to eat, health care facilities, neighborhoods to live in and schools to attend. Our content is expansive and ever changing, not unlike the families and communities we serve. We reach parents when and where they need us the most. That’s why we connect with our readers daily through various social media platforms and regularly at local events, It’s also why Carolina Parent is available in print, online and via mobile devices. We are moms and dads who understand the parenting journey from an infant’s first sleepless nights to a teenager’s hectic schedule. And, we are passionate about enriching children’s lives with culture and opportunities for exploration, focusing on their health and wellness, and providing educational opportunities for a promising future. From the suburbs to the center cities, we cover everything that makes living in the Triangle special to families.

We are Carolina Parent.

Carolina Parent Magazine • 5716 Fayetteville Road, Suite 201, Durham, NC 27713 • 919-956-2430 • fax 919-956-2427 • CarolinaParent.com

WHY ADVERTISE IN

Carolina Parent?Carolina Parent magazine is today’s leading parenting resource for families in the Triangle area, as it has been for more than 25 years. Parents rely on us for timely and informative features on important issues such as child care, education, family life, parenting, pregnancy, health and teens. With a distribution of 35,000 monthly magazines and up to 50,000 for our annual guides, Carolina Parent is a powerful business partner.

REACHFrom Raleigh to Durham and everywhere in between, Carolina Parent magazine is found in highly visible family-centered locations including Harris Teeters, Krogers, daycare centers, dance and gymnastics studios, public and private schools, hospitals and pediatrician offices, public libraries and YMCAs. We reach further with our dedication to community events and partnerships with local charities. And through our digital editions, we connect with even more mom and dads online and on-the-go, where they need us most.

QUALITY CONTENTWe’ve won numerous awards for our editorial and design excellence over the past two decades, and continue bringing home the gold each year because our editorial and design teams are committed to bringing the very best to our audience.

ADVERTISERS As a trusted member of the Triangle community, we build strong relationships with the best and brightest – from Fortune 500 businesses to local entrepreneurs – who want to be a part of the fabric of family life in the Raleigh-Durham area. By aligning your brand with us, you are placing yourself in the company of the top local products and services available for families. Join our family of advertisers and associate your business with the #1 parenting magazine in the market.

Carolina Parent magazine is the only local parenting publication that is a member of the Parenting Media Association (PMA). Our membership in this prestigious organization guarantees that we meet PMA’s quality of standards regarding editorial content, design and advertising.


// BRAND POWER

Our investment in relevant content, technology and digital delivery of our monthly magazines and annual publications means the number of affluent, educated, influential parents that we reach grows every day.

13,738followers

50,000unique visitors

per month

WEBSITE

EVENTS

91,818print + digital

readers per monthREADERSHIP

SOCIALMEDIA

E-NEWS-LETTERS

11,108subscribers

mommatters

CAROLINA PARENT

172,537TOTAL MONTHLY

AUDIENCE

delivering an estimated 873,815 impressions per month

SOURCES: GOOGLE ANALYTICS, SILVERPOP, CVC AUDIT

OUR READERS

SOURCE: 2015 MEDIA AUDIT

51%

89%FEMALE

11%MALE

AVERAGE HOUSEHOLD INCOME

$115,08498% COLLEGE EDUCATED

22% COMPLETED A MASTER’S DEGREE OR HIGHER

36%AGES 35-44

2%AGES 21-24

22%AGES 45-54

6%AGES 55+

35%AGES 25-34

READER AGES

Carolina Parent Magazine • 919-956-2430 • fax 919-956-2427 • CarolinaParent.com


// BUYING POWERAs the CEO of the household, our readers make and influence daily purchasing decisions large and small. They are women. They are moms. They have incredible buying power.

Our affluent and influential readers are loyal and engaged. They are college-educated, stay-at-home moms as well as working professionals who manage a household and full family life.

WOMEN HAVE A MULTIPLIER EFFEC T—THE Y ARE MULTIPLE MARKETS IN ONE. WOMEN SERVE AS PRIMARY CAREGIVERS

FOR CHILDREN AND THE ELDERLY IN VIRTUALLY E VERY SOCIET Y IN THE WORLD. (FORBES.COM)

More than half of our readers plan to make these purchases in the next 12 months:

• Women’s apparel• Children’s apparel• Men’s apparel• Automobile Accessories (tires, brakes, service)• Vacations/Travel• Education/Classes• Tax Services• Cleaning Services• Dining & Entertainment• Pharmacist/Prescription Services

78% OF OUR READERS

FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM

ADS SEEN IN CAROLINA PARENT.

SOURCE: 2015 MEDIA AUDIT 73% OF HOUSEHOLD

COMSUMPTION IS CONTROLLED OR

INFLUENCED BY WOMEN.(CATALYST )

WOMEN ACCOUNT FOR 85% OF ALL CONSUMER

PURCHASES, FROM AUTOS TO HEALTH CARE.

(SHE- CONOMY.COM)


// CIRCULATION + DISTRIBUTION

Our award-winning monthly magazine can be picked up in more than 500 locations in the Triangle area.

Circulation: 35,000Audited Readership: 95,000

We take our distribution seriously.Our distribution is audited by Circulation Verification Council, a third-party audit company specializing in community newspapers and magazines. Media decision-makers know CVC is an impartial and trusted source for information regarding market penetration and readership.

DISTRIBUTION BREAKDOWN

4%

10%

49%

7%10%

20%

ENTERTAINMENT // libraries + venues

RETAIL // retail + grocery

HEALTH // doctors, therapists + hospitals

EDUCATION // schools, daycares + tutors

ACTIVITIES // YMCA + rec centers

OTHER // realtors + family services

2016 PLANNING CALENDAR

DEADLINE EDITORIAL SPECIAL ADVERTISING SECTIONS

JANUARY Dec. 7 Healthy Families

FEBRUARY Jan. 7 Camps Camp Guide

MARCH Feb. 5 Tweens and Teens

APRIL March 4Food + NutritionExceptional Child

MAY April 5 Family Travel

GPS April 25 Navigating family life in the Triangle

JUNE May 5Summer FunParties

JULY June 3PregnancyBabies + Toddlers

AUGUST July 5Back to SchoolEnrichment

SEPTEMBER Aug. 5 Work and Parenting

OCTOBER Sept. 6Fall FunWomen’s Health

EDUCATION GUIDE Sept. 26The definitive guide to local schools and academic resources

NOVEMBER Oct. 5Family TogethernessHolidays

DECEMBER Nov. 4 Holidays

IN EVERY ISSUE: Things to Do • Community • Education • Health • Style • Technology

5716 Fayetteville Road, Suite 201, Durham, NC 27713 • 919-956-2430 • fax 919-956-2427 • CarolinaParent.com


ANNUAL PUBLICATIONS

ad type size 12+ 12x 6x 3x 1x

full page 7.125 x 9.25

full page bleed 8.875 x 11.125 trim size 8.375 x 10.625

1/2 page (H) 7.125 x 4.5(V) 3.475 x 9.25

1/4 page 3.475 x 4.5

1/8 page 3.475 x 2.187

1/9 page/BD* 2.2625 x 2.875

GPS {GO. PLAY. SEE} • June • 50,000 copiesGPS {Go. Play. See} is our annual guide for navigating family life in the Triangle. This magazine connects parents to 500-plus recommendations for places to play and things to do. GPS delivers the inside scoop on Triangle-area neighborhoods and all the best family-friendly places to eat, play and shop in our annual Readers’ Favorites list.

EDUCATION GUIDE • November • 40,000 copiesThis comprehensive guide is packed with everything parents need to know to navigate more than 500 education options and resources in the Triangle, including area preschools, private schools, public school systems, charter schools, boarding schools and academic resources.

Distribution: Distributed throughout the year at our regular distribution drops as well as in newcomer packages at:

• Real estate offices• Relocation offices• Corporate campuses • Select special events

ad type size 12+ 12x 6x 3x 1x


full page bleed 8.875 x 11.125 trim size 8.375 x 10.625

1/2 page (H) 7.125 x 4.5(V) 3.475 x 9.25

1/4 page 3.475 x 4.5

1/8 page 3.475 x 2.187

1/9 page/BD* 2.2625 x 2.875

Distribution:Distributed throughout the year at our regular distribution drops as well as:

• Back-to-School events• Education fairs• College fairs• Corporate campuses• Select special events

*Business Directory

CONTACT US FOR RATES



MONTHLY RATES full runad type 1x 3x 6x 9x 12x 12+

full page

1/2 page

1/3 page

1/4 page

1/6 page

1/8 page

1/9 page BD

2016 PRINT RATES

Back cover +25%Full page required, bleed recommended.

IFC or IBC +20%Priority given to full pages. Full or ½ page accepted.

Page 1 or Opposite TOC +15%Priority given to full pages. Full or ½ page accepted.

Far Forward (first 1/3 of book) +10%*Min. ¼ page. Specific page or location not guaranteed.

2016 PREMIUM POSITIONS• Rates are per insertion.

• All rates include full color.

• All rates are net. Agencies should add commission to standard rates, if applicable.

• Unfulfilled contracts will be billed a short rate.

• Artwork created by and for Carolina Parent magazine cannot be used in another publication.

MONTHLY RATES



ACCEPTED IMAGE FORMATS• PDF, EPS, TIFF, JPEG, BMP formats are acceptable. (Adobe Acrobat 6 PDFs or newer versions

preferred.) • Resolution should be 300 dpi. All files must be CMYK. (4-color process)• All fonts should be embedded or converted to outlines, unless font files are submitted with

your creative.

ACCEPTED PROGRAM FILES• Adobe InDesign CS6 or earlier.• Photoshop CS6 or earlier. All files must be CMYK.• Adobe Illustrator CS6 or earlier. Convert type to outlines or supply fonts. All files must be CMYK.

COVER & INTERIOR ADSCover ads are printed on enamel coated paper. Materials should be provided at 240 line screen and 300 dpi. Interior ads are printed on newsprint and should be 240 line screen.

COLOR: CMYKAll color must be composed of only CMYK variables. We print using 4-color process therefore cannot print any spot colors. Please convert your spot colors to CMYK to ensure the closest possible match.

BLACK-AND-WHITE ADSBlack-and-white (grayscale mode) ads must be built using black ink only. Printing will appear muddy when color is in the ad. Check all logos, art, photos, etc. to be certain they have been stripped of any color (RGB, CMYK, or Spot) and are grayscale only.

TOTAL INK DENSITYTotal Ink Density is the amount of ink allowed to accumulate in a given area. This limit should not be higher than 240%. Dark reproduction and smudging may occur if the limit is set higher.

SMALL TEXTTo preserve legibility, small type (smaller than 10 pt.) should not be composed of multiple colors. Small text also should not be reversed on a four-color or black background. Serif fonts are not recommended for 10 pt. type or smaller.

BLEEDSBleeds are available for full-page ads only. Check with your account representative for specs.

AD SPECIFICATIONS

AD TYPE SIZE (W x H, INCHES)


full page bleed 8.875 x 11.125 (includes bleed)trim size (8.375 x 10.625)

1/2 page (H) 7.125 x 4.5 1/2 page (V) 3.475 x 9.251/3 page (H) 7.125 x 2.951/3 page (V) 3.475 x 6.0931/4 page 3.475 x 4.51/6 page 3.475 x 2.951/8 page 3.475 x 2.187

business directory (6x min.)

1/9 page 2.2625 x 2.875

WE ARE NOT RESPONSIBLE FOR

THE REPRODUCTION QUALITY OF ADS

RECEIVED THAT DO NOT CONFORM TO OUR SPECIFICATIONS.

1/2 V 3.475 x 9.25

1/8 3.475 x 2.187

1/4 3.475 x 4.5

1/2 H7.125 x 4.5

1/8 3.475 x 2.187

Full Page 7.125 x 9.25

full page bleed 8.875 x 11.125

document trim size: 8.375 x10.625

1/3 V3.475 x 6.093

1/63.475 x 2.95

1/3 H 7.125 x 2.95

1/6 3.475 x 2.95

SPECS + REQUIREMENTS

Email ad materials and camera ready ads directly to your sales rep or [email protected].


50,000unique visitors per month

155,000pageviews per month

11,100e-newsletter subscribers

7,500facebook followersfacebook.com/carolinaparent

4,900twitter followerstwitter.com/carolinaparent

1,100pinterest followerspinterest.com/carolinaparent

650instagram followersinstagram.com/carolinaparent

// DIGITAL AUDIENCE

MOMS ARE MOBILE. MORE THAN 65% OF OUR READERS USE MOBILE DEVICES TO ACCESS OUR WEBSITE.

CarolinaParent.com

SOURCE: GOOGLE ANALYTICS AND SILVERPOP AS OF FEB. 2016


mobile ad: 300 x 50

mediumrectangle300 x 250

leaderboard // 728 x 90

large rectangle300 x 600

DIGITAL ADS

DIGITAL ADSsize

(W x H, pixels)1x 3x 6x 12x

leaderboard* 728 x 90

large rectangle** 300 x 600

medium rectangle** 300 x 250

Rates are per month. Guaranteed placement is available. Ask your media representative for details.

PRODUCTION INFORMATIONSupported Ad Types: Static Ads: .GIF, .JPG, .PNG // Animated Ads: .GIF, .SWF*

Deadlines: 72 hours for a ‘camera-ready’ ad, 5-7 business days for builds

Delivery: Send all ad materials and camera-ready ads to [email protected]. Submit creative according to position specs at 72dpi. Banner ad hyperlink URL must be submitted with artwork.

*May not display on mobile devices

*Includes mobile delivery ad sized at 300 x 50**Displays on mobile

FILES SUBMITTED AFTER THE DEADLINE ARE NOT GUARANTEED TO POST ON TIME AND WILL STILL BE CHARGED IN FULL.



DIGITAL ENHANCEMENTS

PREMIUM and FEATURED DIRECTORY LISTINGSOur guides and directories at CarolinaParent.com are one of the top reasons parents visit our website. These directory listings include hundreds of camps, schools, healthcare professionals, day trips, party planning services and business listings from A-Z. Your business will stand out as the best of the best with a Premium or Featured Directory listing.

PREMIUM LISTING: When you purchase a Premium Directory listing, your business is highlighted at the top of the list with your logo, a 100-word description and a website hyperlink, plus all these additional optional enhancements: up to five images; a coupon; brochure; email; video/audio; and Facebook, Twitter and Pinterest page links.

FEATURED LISTING:A Featured Directory listing upgrade includes all of the features of a Premium listing, but has priority placement above Premium listings. It also includes a secondary link and logo under a map for increased visibility. Featured listings are extremely limited, guaranteeing visibility on page one of the directory of choice.

FEATURED CALENDAR EVENTCarolinaParent.com is the place to plan family outings and activities. That’s why our calendar is the most visited page on CarolinaParent.com, where parents land to search by a specific day or date range, and by category (i.e. festival, educational, storytime and more). Your event or activity will rise above the rest as a Featured Calendar Event displayed at the top of the event date.

Featured Calendar Events include top placement on date of event, highlighted text, an image, map, a live hyperlink and an expanded description. Availability is limited.




DEDICATED E-NEWSLETTERS

E-NEWSLETTERS

E-NEWSLETTER ADSsize 1x 3x 6x 12x

leaderboard 728 x 90

double tile 180 x 300

tile 180 x 150

PRODUCTION INFORMATIONSupported Ad Types: Static .GIF, .JPG, or .PNG

Deadlines: 72 hours for a ‘camera-ready’ ad, 5-7 business days for builds

Delivery: Send all ad materials and camera-ready ads to [email protected]. Submit creative according to position specs; submit artwork at 72dpi. Ad hyperlink URL must be submitted with artwork.

Our e-newsletters are delivered weekly and monthly. Rates are per ad.

e-newsletter title description distribution

Monthly Helpful tips, links to parenting stories and our best features in print and web, plus exclusive contests and offers.

8,000 subscribers monthly on first Tuesday

Monday Update A weekly newsletter featuring weekday events and parenting news.

6,500 subscribers weekly on Monday

Weekend Family Fun Planner

A weekly newsletter featuring editors’ picks of weekend calendar events and parenting topics. For families and children of all ages.

7,500 subscribers weekly on Thursday

The Bib A quarterly newsletter with tips for parents of babies and toddlers.

1,500 subscribers quarterly

Looking for a way to send your special event details directly into Mom’s inbox? Would you like to share a special offer with over 2,000 moms in the Triangle? Carolina Parent’s Dedicated Newsletters are the perfect platform to help you reach this desirable target market. Your 600x800 message is sent to our opt-in subscribers in an exclusive email with a hyperlink that helps them click directly to you.

size 1x

dedicated newsletter 600 x 800

doubletile ad

180 x 300

tile ad180 x 150


double tile ad

180 x 300

tile ad180 x 150



parentCAROLINA

GET IN TOUCH: Call 919-956-2430 or email [email protected].

Documents

2016 MEDIA KIT - Carolina Parentcarolinaparent.com › 2016_CP_MediaKit_NR.pdf · 2016. MEDIA . KIT. We are moms. At . Carolina Parent, we understand the importance of parenting