2 0 1 6 M E D I A K I T

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Mobile Marketing Watch readers are deeply involved with organizations that are ready to dive into the mobile channel to leverage the unique capabilities mobile marketing and advertising can provide.

Research and staying up-to-date on the latest news, insight and commentary is vital to the decision-making proacess, and many of those decision-makers choose Mobile Marketing Watch as their number one source for industry news.

Established in 2007, Mobile Marketing Watch (MMW) is a respected digital media property with a large global readership loyal to MMW's always accurate and insightful news reporting and commentary from the front lines of mobile marketing.    Our broad readership base is comprised of mobile industry leaders, entrepreneurs, business decision-makers, and purchase influencers throughout the global advertising, marketing, e-commerce, healewethcare, retail, gaming, and technology ecosystems.

We provide highly focused, engaged content on a daily basis. If you aim to reach highly targeted audiences within the mobile industry, there’s simply no better choice.

who are our readers?

Mobile Marketing Watch readers are deeply involved with organizations that are ready to dive into the mobile channel to leverage the unique capabilities mobile marketing and advertising can provide.

Research and staying up-to-date on the latest news, insight and commentary is vital to the decision-making process, and many of those decision-makers choose Mobile Marketing Watch as their number one source for industry news.

INDUSTRY

Advertising / Marketing / PR / AgencyArchtiecture / DesignAutomotiveBanking / Finance / BrokerageConsultingEducationEntertainment / MediaFood / Beverage

Information TechnologyInternet / eCommerce / Web PortalNon-ProfitRetailTravelWeb Design / DevelopmentOther / Not Listed

41%

1.6%

1.6%

3.3%

2.5%

3.3%

4.1%

1.6%10.7%

3.3%

1.6%

6.6%

4.1%

1.6%3.3%

MANAGEMENTLEVEL

C-Level ManagementMid-Level ManagementFirst Tier ManagementNon-Management24.2%

22.1%

40%

35.8%%

PURCHASEINVOLVEMENT

Not at allResearch and discoveryAnalysis and recommendationInvolved in purchase decisionsFinal purchase decision maker

19%

10%

16%

28%

27%

58.3%

20.9%

0.9%12.2%6.1%

HI-TECHINDUSTRY

MNO / MNVOService ProviderMobile MarketingAnalyst / InvestorMedia / Journalist / BloogerOther Mobile Industry Services

comScore: 197.4 Million Americans Own Smartphones (79.3 percent mobile market penetration as of December 2015)

how to reach them?

Over 75% of our audience has read Mobile Marketing Watch on a daily basis.

More than 50% of readers are at the mid-level management to C-level executive status. 91% of our readers are purchase influencers, with 47% participating in the research and recommendation phases, and 43% making or being involved in final purchase decisions.

The majority of our audience plans to increase their usage of mobile marketing in 2016 and beyond, with over 70% already having tried a mobile strategy such as branded mobile apps, mobile Web display, SMS, etc.

FUTUREUSAGE

81%

9.5%

increase usage of mobile campaignsIncrease usage of mobile campaigns

COMPANYSIZE

40%

18.9%

3.3%

12.3%

28.7%

0 - 2020 - 100101 - 499500 - 9991000 +

USAGE

36.8%

12.3%

27.4%

3.3%

NeverA few (1-3) timesOften (at least half of campaigns havemobile component)Always (campaigns always have amobile components

READERSHIPFREQUENCY

35.8%

22.1%

40%

2.1%

HourlyDailyWeeklyMonthly

eMarketer: Mobile Will Account for 72 Percent of US Digital Ad Spend by 2019

advertising opportunities

In the last twelve months, MMW has enjoyed record traffic and published more daily, weekly, and monthly original content than any other online news platform dedicated to mobile marketing.

With eMarketer projecting that mobile will account for 72% of all U.S. digital ad spend by 2019, mobile marketing and advertising news is now in demand like never before by marketing professionals and business leaders in a diverse spectrum of industries. And you can reach them all on MMW.

Premium Banner Space - Header (468x60) • Run of the Site (RoS) • No more than 3 sponsors at any given time • $2,500 per month (3 mo. minimum)

  Premium Banner Space - Sidebar (300x250) • Run Of the Site (RoS) • No more than 3 sponsors at any given time • $1,750 per month (3 mo. Minimum)

Guest contributed post • Up to 1,000 words, written by you and your

brand (with byline), exhibiting your voice as an industry authority. • Posted to the homepage of MMW in a

"Featured" section for one week and shared throughout MMW's robust social media networks. Permanently available and searchable in MMW's archives. • $1,000 per guest contributed post

For more information about dedicated email blasts, whitepaper syndication, MMW podcast interviews, sponsored social media posts and more, please contact MMW at Michael@mobilestorm.com

68% of Companies Have Now Integrated Mobile Marketing into their Overall Marketing Strategy

MMW NEWS NETWORK