2016 MEDIA KIT - PA Media Group · PERRY CUMBERLAND ADAMS YORK FRANKLIN LANCASTER LEBANON DAUPHIN Harrisburg CENTRAL PA DEMOGRAPHICS Monthly unique visitors1 Weekly readership 2 College

THEPAMEDIAGROUP.COM 1

2016MEDIAKIT

THEPAMEDIAGROUP.COM [email protected]


Grow Your Businessthrough tailored advertising solutions to reach

your perfect customers.PA Media Group offers a full range of marketing opportunities for businesses large and small. Whether it’s a customized digital program on social media or search, a strategic ad campaign in one of our award-winning publications, or a combination of the two, we’ll find the perfect way to make your business stand out.

Find your audience wherever they are.

Our people make us the best in the business.

We work with the best to bring you the best.

What sets PA Media Group apart as an advertising partner is our ability to find your audience, wherever they are online. Because we are a publisher of online content on PennLive, we are able to collect extensive 1st-party data about our visitors’ online behaviors and characteristics. We then categorize these groups into audiences.

Combined with 1st-party data from our sister media groups in major markets around the country as well as additional 3rd-party data, we benefit directly from the news services we provide. These resources allow us to target new customers for your business anywhere they go online.

We are a hard-working and fast-moving group of advertising experts, social media gurus, and data junkies. We’re always sharing ideas, keeping up with best practices, and monitoring campaigns to ensure your campaign’s success.

As a true partner, we use a consultative sales process to ensure we understand your business as well as your unique challenges and opportunities. We’ll work together to develop a customized package that fits your budget and goals.

Our team members are Google Analytics certified individuals and use their expertise to create the perfect campaign for your business.

Our company has been recognized for three years in a row as the Microsoft Digital Advertising Partner of the Year for providing outstanding services and solutions in digital advertising.

We are a Google Adwords Premier SMB Partner, representing a group of only 18 companies who have been recognized by Google as experienced Adwords providers and as experts in creating and managing online advertising campaigns.


3.7 MILLION

33 MILLION

365,876

Monthly Unique Visitors2

Monthly Page Views2

Weekly Readership1

THE

PATRIOT-NEWS

REACHES

MORE THAN

67% OF ALL

CENTRAL

PENNSYLVANIA

RESIDENTS

EVERY MONTH.3

1. Source: 2015 Release 2, Nielsen Scarborough Report.2. Source: Adobe Omniture data, June - November 2015.3. Source: AAM Quarterly Data Report, Q3 2015. Harrisburg-Lancaster-Lebanon-York DMA print readership. *Subject to audit.

OUR AUDIENCE

HarrisburgCentral

Pennsylvania’s Hub

As the capital city of Pennsylvania, Harrisburg represents the hub of a diverse region. Major industries in Harrisburg range from government, medicine, and hospitality to manufacturing, agriculture, and distribution.

Spanning 10 counties with a population of 1,548,548 adults, Central Pennsylvania is the third-largest metro area in the commonwealth.1


Central Pennsylvania

Reaching the Central Pennsylvania audience

Central PA is home to state government, Hersheypark, Fortune 500 companies, Civil War battlefields, the beautiful Susquehanna River, farms, businesses, and a booming healthcare industry.

Often called the “snack food capital of the world,” central PA boasts an abundance of chocolate, potato chip and pretzel companies. This friendly and growing area has a bright future that the industries and individuals of central Pennsylvania will define in the years to come.

PA Media Group publishes PennLive.com, The Patriot-News, and Central PA Magazine. With more than 3.7 million monthly unique visitors and over 33 million monthly page views, PennLive provides digital-first news online and reaches one out of every four adults in the region.1

The Patriot-News is a 6-time PA Newspaper of the Year winner and was awarded the 2012 Pulitzer Prize for Local Reporting.Central PA Magazine is sent to donors of public radio and targeted through income-based criteria to other high-value households in the region.

Advertising in our publications helps you reach a local audience that is well educated and with spending power above the average for the region.

PennLive readers are college-educated, work in steady jobs, and have disposable income. Patriot-News readers are passionate about and deeply connected to Central Pennsylvania.

Central Pennsylvania is connected2

of households have computers

of households have tablets

of central PA residents spend at least 1 hour on social media every day

of households have smartphones

of central PA residents spend 5 or more hours online each week

adults use social media

More than

1. Source: Adobe Omniture Data, June - November 2015.2. Source: 2015 Release 2, Nielsen Scarborough Report.

JUNIATA

MIFFLIN

PERRY

CUMBERLAND

ADAMSYORK

FRANKLIN

LANCASTER

LEBANONDAUPHIN

Harrisburg

CENTRAL PA DEMOGRAPHICS

Monthly unique visitors1

Weekly readership2

College educated2

Own their homes2

Employed

Married

Median household income

Average in current home

3.7 MILLION

365,876

73%

90% 51% 29%

60% 52% 900,000

82%

71%

61%

$80,915

18 YEARS


DIGITAL ADVERTISING SOLUTIONS

Through our unique audience targeting capabilities, we can identify and target your audience wherever they are online. We combine our 1st-party data about online user behavior with 1st-party data from our sister media groups and additional 3rd-party data and categorize these groups into audiences.

Let’s work together to get your message to your ideal audience, using the right digital solutions for your business.

“Over the years, I have placed advertisements with most of the major media outlets in Central Pennsylvania. Never have I seen such immediate, direct impact from a campaign as I did this year with PA Media Group’s online advertising. Through this product, I am confident that I am not only reaching, but strategically re-messaging to the people most interested in the product my organization is offering. Simply put, online advertising with PA Media Group provides me with measurable results and specific campaign outcome metrics—I feel it is by far the best value for my advertising dollar.”

— Director of Communications, Education Industry

Display Advertising

Search EngineMarketing

Social Media

Search EngineOptimization

ContentMarketing

Digital Advertising SolutionsSee results from

that fit your business



Display Advertising

Email Marketing

Search Engine Marketing

Social Media Marketing

Search Engine Optimization

Web Development

Reach your ideal customers through targeted marketing, narrowing your audience by behavior, geography, and more. We’ll deliver your message to your audience wherever they are online: desktop, mobile, tablet, and video.

Targeted email campaigns can help you directly reach customers for your business, but sometimes your email list isn’t big enough. Our database of opt-in subscribers allows you to target specific behaviors or criteria to make your message heard.

SEM, or paid advertising on search engine results pages, can help move your business to the top of the search results. We use the industry’s leading bid management platform and offer consistent reporting to ensure campaign success.

Reaching your audience where they already are through social media platforms is both an effective and daunting marketing strategy. We can set up your social media accounts, take over posting to engage consumers on your existing accounts, or a little of both. We can also target advertising on social networks to reach your customers.

Our SEO team will work with you to provide on-site and off-site optimization that aligns with your website and goals. We work with your developer or with you directly to increase the credibility of your site in search engine rankings.

In today’s digital age, a clear website that helps visitors find what they need quickly is crucial to doing business. We utilize best practices and SEO strategies to create a website that will function well across all devices and will be a site you’re proud to promote.

Advertising Solutionsreaches your target customers wherever they are

The most comprehensive suite of digital

We also offer:• High-impact or content-targeted display advertising on PennLive

• Reputation monitoring to track customer ratings and encourage response as needed

• Directory listings to help consumers find your business

• Advertising in daily or weekly PennLive content newsletters

Content MarketingConnect with your customers and prove your thought leadership through a content marketing strategy that suits your business. We’ll help you find the right mix of sponsor content articles, blogs, infographics, videos, social media, and more to communicate your message.


The best local news source

The news Central PA needs

Reach the online audience you want

PennLive is Central Pennsylvania’s #1 news and information website, attracting over 3.7 million unique monthly visitors and over 33 million monthly page views.1 PennLive is a results-driven advertising platform, helping you reach your marketing goals and objectives with an affluent audience, whether launching a new product or service, driving traffic to your store or website, or building brand awareness.

PennLive delivers consistent information about breaking news, weather, and events, plus boasts an extensive sports team, covering high school, college, and pro level sports in Pennsylvania.

With a great food & dining section, entertainment, outdoors, gardening, business listings, event calendars, and more, PennLive provides the news consumers need. The results prove our success, as PennLive reaches far more unique visitors in the local area than any other online news source.

Campaigns can be targeted around specific content on PennLive, as well as behavioral or geographic targeting. Interested in high school sports fans in Hershey, or all the foodies in the area? We can target your ads to the right audience for you.

When visitors to PennLive go elsewhere online, we can continue to target your audience to serve your ad messages, making sure that your brand and business are visible to the right consumers.


ATTENDED SOMECOLLEGE OR MORE

51%$80,915 49%

67%

73%R E A D E R S

MedianHousehold Income

of PennLiveReaders 80%

MARRIED

HOMEOWNERS

1. Source: Adobe Omniture data, June-November 2015.2. Source: 2015 Release 2, Nielsen Scarborough Report.3. Source: comScore, 3-month average of monthly unique visitors in local market. Oct-Dec 2015 for HLLY DMA.

AUDIENCE PROFILE2

AUDIENCE BY AGE GROUPMILLENIALS 18-24.....8.6% 25-34...19.1%GEN XERS 35-49...27.6%BOOMERS 50-69...38.8% 70+........5.7%

MILLENIALS 18-24.....0.8% 25-34.....4.6%GEN XERS 35-49...11.8%BOOMERS 50-69...52.8% 70+......30.0%

MILLENIALS 18-24.....8.6% 25-34...19.1%GEN XERS 35-49...27.6%BOOMERS 50-69...38.8% 70+........5.7%



l FINAL EDITION

$3.00

$291WORTHOFCOUPONS INSIDETODAY

BREAKING NEWS AND VIEWS, PENNLIVE.COM2012 PULITZER PRIZE FOR LOCAL REPORTING

SUNDAY, JANUARY 10, 2016

8

113493 00700

Classified...............................F1Crosswords...........................P1How to reach us..................A2

Sunday Living...................... D1Lotteries .................Back pageObituaries .................... A14-19

Sunday Opinion................... C1Saving Money.......................B1Health ...............................D4-5

For home delivery, 800-692-7207 | Have a tip? Call 255-8176

Volume 67, No. 39 | Copyright © 2016, The Patriot-News Co.

56°24°

Morning rainWeather Watch, BACK PAGE

SUNDAY OPINIONCreatingopportunitiesLocal business, academicand civic leaders will gatheron Martin Luther King Jr.Day, Jan. 18, to discussways to make our workforcemore diverse. PAGE C1

Not asingle badmemoryAdam Brenemanleaves Penn Statewith positivefeelings about hisfootball career.SPORTS

PENN STATEFOOTBALLShoop headsto Tennessee

David Jones: Lions’defensive coordinatoropts for security whereno one else on the PSUstaff has it. SPORTS

PENNSYLVANIA FARMSHOW2016C E L E B R A T I N G 1 0 0 Y E A R SThrills chills

PHOTOS BY MARK PYNES, PennLiveWiththe unveiling ofthe butter sculptureand the announce-ment of the newmilkshake flavor,the 100th Pennsyl-vania Farm Show is in full swing.

More than 10,000competitive and com-mercial exhibits arefeatured in whatorganizers billsas “the nation’slargest indoor ag-ricultural event.”Visitors areexpected to con-sume thousandsof milkshakes, po-tato doughnuts andwhoopie pies before theshow ends Saturday. Morethan 50 businesses and com-modity groups are selling Pennsylvania productssuch as snack foods, candy, spices andmeats.And every day includes events that appeal

to a variety of ages and interests. Today, localchefs will compete against local media person-alities in an “Iron Chef”-style cook-off.

INSIDE» Scenes from the first dayof the Farm Show. A3»What you should check out eachday at the Farm Show. LIVING D1» Parking and shuttle information, alook at the butter sculpture and newmilkshake flavor. D6» The must list: What youshould make sure youdo. D6

THE PENNSYLVANIA FARM SHOW» When: 8 a.m.-9 p.m. today to Friday; 8 a.m.-5 p.m. Saturday» Where: Farm Show Complex, 2300 N. Cameron St.,Harrisburg» Cost: Free admission; parking $15 per vehicle» Info: www.farmshow.state.pa.usDAILY COVERAGE:WWW.PENNLIVE.COM/FARMSHOW

RECORD POWERBALL DRAWINGAre you the midstate’s new multimillionaire?BY IVEY [email protected] takes your breath away:

Nearly $950 million. Nearly$1 billion, about as much as it tookto make it onto last year’s Forbes400 list of wealthiest Americans.The remaining question afterSaturday night’s drawing waswhether you or anyone else hasjoined the 2016 list as a result ofthe largest Powerball jackpot.Texas state lottery spokeswom-

an Kelly Cripe told The Associat-ed Press shortly before midnightthat the jackpot’s final size for Sat-urday night’s drawing was $949.8million. As of The Sunday Patriot-News’ press time, there was noword on whether there was a

winner. Cripe told the AP that ifno one won on Saturday that thejackpot for the next drawing wasexpected to soar to $1.3 billion.To win the Powerball jackpot,

16 19 32 34 57

THE WINNING NUMBERS

» Lotteries,Back Page» Annuity orcash? A2

STUNNINGWINFOR STEELERS

Please see LOTTERY on Page A2

ABOVE: Benton Smith, 4, of Dillsburg, shareshis milkshake with his brother, Myles.TOP: The high school rodeo Saturday.

&&s&c&BY WALLACE [email protected] charges aside, the most

urgent threat to Attorney GeneralKathleen Kane is an arcane remov-al clause last used in another head-line-grabbing scandal 125 years ago.The constitutional provision, re-

ferred to as Senate or direct address,would allow Gov. Tom Wolf to re-move Kane from office after a two-thirds vote in favor by the Senate.That vote could come as soon asnext month, after a hearing Tuesday.“One of the underlying difficul-

ties with this whole situation is howunprecedented it is,” said BruceAntkowiak, a law professor at SaintVincent College in Latrobe. “It’s notlike there’s a lot of history to look ator law that’s on the books.”While Kane isn’t expected to at-tend the hearing, she can send awritten statement to the panel orappoint counsel to speak on her be-half. The seven-member committeewill have 15 days after the hearing

Harrisburg officials say the sponsoringNRA reneged on a promised $50,000donation. The cash will go to areagroups, including the Civil War museum.BY CHRISTINE [email protected] l City officials havebarred police officers from off-dutywork at the Great American Out-door Show next month after nego-tiations collapsed over a donationfrom the National Rifle Association,the show’s sponsor.Although Mayor Eric Papenfusecited the donation as one of sever-al reasons the city is not supportingthe show, he admits he’s “no fan ofthe NRA.” He noted that the group“explicitly worked against the city’sinterests” in promoting a Pennsyl-vania gun law that opened the cityup to expensive lawsuits.

City won’t allowits police to workoff-duty at gun show

Please see GUN SHOW on Page A6

THEPLEDGEThe NRA wona five-yearcontract to takeover the annualshow in 2014after a previouspromoter raninto problems.As part of theNRA’s bid, thegroup pledgedto keep a portionof its fundraisingproceeds in theregion. The Na-tional Civil WarMuseum willreceive $25,000of this year’saward. A6

DAN GLEITER, PennLive

ATTORNEY GENERAL’S OFFICE

Will Kane’sfate hingeon little-usedprovision?

A Senate hearing this week will start the clock tickingtoward a possible vote next month on the attorneygeneral’s removal. Her office, meanwhile, maintains thatthe Senate doesn’t have authority to oust her.

KANETHEPROCESSSenate or directaddress is a pro-cess by whichan elected stateofficial can be re-moved from officeafter a two-thirdsvote in favor bythe Senate. Thefinal step in theprocess wouldbe action by thegovernor to effectthe removal.

Please see KANE on Page A6

Bengals’mistakes open doorfor field goal in finalseconds and an18-16 victory.SPORTS

PRINT ADVERTISING SOLUTIONS

53%$52,406 47%

R E A D E R S


of Patriot-NewsReaders

AUDIENCE PROFILE2

Readership1

Circulation2

1. Source: 2015 Release 2, Nielsen Scarborough Report.2. Source: AAM Quarterly Data Report, Q3 2015. Harrisburg-Lancaster-Lebanon-York DMA. *Subject to audit.

Central PA’s strongest print medium2012 Pulitzer Prize Winner

2012 PA Newspaper of the Year2014 PA Newspaper of the Year

The Patriot-News is Central Pennsylvania’s largest newspaper and has served the 10-county Central Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where you’re reading us, know there’s a shared history in every word.

The Patriot-News is printed on Tuesday, Thursday, and Sunday, and is available through home delivery and on newsstands throughout central Pennsylvania. An e-Edition is published each day that the paper is printed, and is available to print subscribers.

More than just newsprintIn addition to in-paper advertising campaigns, you can reach our audience with an array of custom print solutions, including pre-printed inserts, front page notes and polybags. We also offer affordable, targeted direct mail campaigns.

232,775

82,016

95,569

40,974

365,876Sunday Average Readership

Average Sunday Circulation

Weekday Average Readership

Average Weekday Circulation

Weekly Average Readership


ATTENDED SOMECOLLEGE OR MORE

61%

52%82%

MARRIED

HOMEOWNERS

AUDIENCE BY AGE GROUP






ATTENDEDSOME

COLLEGE OR MORE

HAVE APOST-GRADUATE

DEGREE

59%$83,754 41% 67%78%19%R E A D E R S


of Central PA MagazineReaders

92%

MARRIED

HOMEOWNERS

PRINT ADVERTISING SOLUTIONS

Exclusivity and spending power

Compelling topics and themed editions

Central PA Magazine spotlights the area’s lifestyle, arts, and culture, exploring the local food scene, upcoming events, and cultural and social issues.

Each edition includes a print run of 36,000, including 18,000 donors to local public radio.2 The rest are sent to a targeted high-income households from a mailing list managed by PA Media Group. 1,500 copies are sold on select newsstands or placed at high-end businesses throughout the region.

Central PA Magazine readers tend to be homeowners, with a household income far above the average for the region. This is a perfect way for businesses to reach customers who have disposable income and who are interested in entertainment and the arts.

Central PA Magazine publishes five times per year and includes a special August issues focused on Arts and Entertainment. The 2016 publication schedule is listed below.

Publication Date Theme

Winter 2016 January Food (includes results of Restaurant Survey)

Spring 2016 March Home & Garden

Summer 2016 June Leisure & Travel

A&E August

Arts & Entertainment (includes calendar of events)

Holiday November Holiday Content

1. Source: 2015 Release 2, Nielsen Scarborough Report.2. Source: Internal Circulation Data, January 2016.

AUDIENCEPROFILE1


DIGITAL AD SPECS • PENNLIVE.COM

Ad Size (pixels) Common Name File Size Animation File Format

728 x 90 Leaderboard 40k max Yes, 15 secs jpg, gif, swf, png

300 x 600 Half Page 40k max Yes, 15 secs jpg, gif, swf, png

300 x 250 Rectangle 40k max Yes, 15 secs jpg, gif, swf, png

160 x 600 Slider OR Skyscraper 40k max Yes, 15 secs jpg, gif, swf, png

120 x 60 Badge Section Sponsor 6k max No jpg, gif, png

1680 x 1024 Wallpaper Single 100k max No jpg, gif

200 x 200 Wallpaper Tile 10k max No jpg, gif

800 x 600* Corner Peel 200k max Yes, 15 secs jpg, gif, swf, png

125 x 100* Corner Peel Teaser 40k max Yes, 15 secs jpg, gif, swf, png

320 x 50 Mobile Web Banner 40k max Yes, 15 secs jpg, gif, swf, png

980 x 300* Sliding Billboard Panel 90k max Yes, 15 secs jpg, gif, swf, png

980 x 30* Sliding Billboard Pencil 40k max No jpg, gif

120 x 600 eNewsletter Ad 40k max Yes jpg, gif, swf, png

Ad Size Common Max Initial Max Polite Max User Max Video Expand (pixels) Name File Size File Size Initiated File Size Length Size

728 x 90 Leaderboard 40k 100k 2.2 Mb 30s 728 x 315

300 x 600 Half Page 40k 100k 2.2Mb 30s 600 x 600

300 x 250 Rectangle 40k 100k 2.2Mb 30s 600 x 250

160 x 600 Slider 40k 100k 2.2Mb 30s 600 x 600

Standard Ad Unit Specifications*

Flash Ad Unit Specifications**

FILE SIZE LIMIT STRICTLY ENFORCED.All of our specifications can be found here: www.thepamediagroup.com/ad-specs * Both ad units are required for Corner Peel and Sliding Billboard ad unit.** Additional rich media and video placements are also available.

Sliding Billboard - Panel and PencilCorner Peel Leaderboard

Wallpaper -Single Image

Rectangle


PRINT AD SPECS • THE PATRIOT-NEWS

Final trim size: 8.375”w x 10.875”d

Type safety margin: .25”

(live image area 8.125”w x 10.625”d)

Full bleed allowance: .25”

White space between ads: .25”

Gutter space between columns: .25”

Full Page Bleed: 8.875”w x 11.375”d

Head, face and foot margins: .4375”

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Modular Ad DimensionsBroadsheet


PRINT AD SPECS • THE PATRIOT-NEWS









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Modular Ad DimensionsTabloid


PRINT AD SPECS • CENTRAL PA MAGAZINE









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1/3

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9.00” x 9.75” 4.44” x 9.75” 9.00” x 4.75” 4.44” x 6.50”

1/3

Page

B

9.00” x 3.00”

1/8

Page

2.16” x 4.75”

1/12

Pag

e

2.16” x 3.00”

1/24

Pag

e

2.16” x 1.50”

1/4

Page

4.44” x 4.75”

1/6

Page

4.44” x 3.00”

1/6

Page

B

9.00” x 1.50”

Full

Page

2/3

Page

V

1/2

Page

V

1/3

Page

V

7.5” x 10 ” 4.917” x 10” 4.917” x 4.875”

2.334” x 10”

1/3

Page

Sq

4.917” x 4.875”

1/2

Page

H

7.5” x 4.875”

1/6

Page

H

4.917” x 2.313”

1/6

Page

V

2.334” x 4.875”

1/12

Pag

e Sq

2.334” x 2.313”

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2016 MEDIA KIT - PA Media Group · PERRY CUMBERLAND ADAMS YORK FRANKLIN LANCASTER LEBANON DAUPHIN Harrisburg CENTRAL PA DEMOGRAPHICS Monthly unique visitors1 Weekly readership 2 College