2016 MEDIA KIT - PBJ - Online | Pocono Business Journal · Search Engine Optimization Our techniques are “White Hat” in the industry to create “search engine friendly” sites

2016 MEDIA KITAbout PBJ 2Business Opportunities 3The Power of Online 4Effective Online Advertising 5Demographics 6Online Ad Sizes 7Online Ad Placement 8Email News Placement 9Mobile Ad Placement 10Online Ad Specs 11Online Rate Card 12M3Internet Marketing 13Additional Publications 14

PoconoBusinessJournal.com

M3InternetMarketing.com

570 431 9725 [email protected] 1124 Woodlyn Lane, Honesdale, PA 18431

http://www.poconobusinessjournal.com

http://www.M3InternetMarketing.com

mailto:Publisher%40PoconoBusinessJournal.com?subject=Interested%20in%20Advertising%20Options%20w/PBJ

PoconoBusinessJournal.com 2

(570) 431-9725

1124 Woodlyn Lane Honesdale, PA 18431

ABOUT PBJ

Pocono Business Journal is an online resource written expressly for individuals who own, manage, administer and assist the existing and growing community of business and industry in the Pocono region. Devoted solely to reporting the business news of the area, Pocono Business Journal focuses exclusively on the business and industry environment unique to the Pocono Mountains including Wayne, Pike, Monroe, Carbon and surrounding counties in Northeast PA.

Devoted to reporting the economic news of the region, Pocono Business Journal focuses exclusively on the business and industry environment unique to the Poconos, and balances that with relevant news of the region, nation and world.

Pocono Business Journal will provide established business leaders, areaprofessionals, regional managers, new entrepreneurs and all area businesspersonnel a forum to share news and events about regional business andindustry, be informed about changes in the local economic climate and keep up to date with area colleagues and competitors.

Advertisers are provided with an opportunity to effectively and professionally get their message to a distinct and targeted readership who are specifically interested in news of the Pocono business community.

Pocono Business Journal pledges to provide readers with a valuable resource of regional business information, enlightening editorial content and a chance to feel connected to the changing and thriving community of business and industry in the Poconos.



(570) 431-9725


OPPORTUNITIES for BUSINESSES with PBJ

NEWS Has your company found an innovative way to run the business? Do you have an interesting story to tell about how the company was formed? Are you offering a new product line? How is your company dealing with a specific business issue/trend?

BUSINESS BRIEF Is your company expanding? Has your firm merged? New hires? Promotions? Attending seminars? Received an industry or community award?

CALENDAR OF EVENTS Are you offering a business event or seminar?

PROFESSIONAL PROFILE What’s the story of your company? What does your firm bring to the Pocono business community? Is your product or service unique?

COLUMNIST Can you offer expert advice on a specific subject to PBJ readers?

LETTER TO THE EDITOR Do you have something to say to the business community in the Poconos? Can you offer a solution to a pressing issue in the region affecting business?

If you need help submitting a press release, please contact Pocono Business Journal.

Send email to: [email protected]



(570) 431-9725


THE POWER OF ONLINE

With the growth of the Internet, research confirms that today’s consumers arespending a greater amount of time online. Decision-makers of all types look tothe Web for immediate access to product information, corporate knowledge androutine facts on the goods and services they utilize every day.

With such a large number of potential customers adopting a single media outlet,shouldn’t you position your marketing message where it’s going to be most effective?

Online advertising is one of the most powerful components of any mediacampaign, and Pocono Business Journal is the perfect fit for companies of all sizes.

When you want to reach a large, highly-qualified audience of executive leveldecision-makers, there is no better choice than Pocono Business Journal.

“ Our experienced Interactive Media consultants can help you create an

effective online marketing campaign. Reach your potential customers where

they go, reading content they choose at the time that’s convenient to them.

We’re online 24 hours a day, 365 days a year. ”

570 470 8013



(570) 431-9725


EFFECTIVE ONLINE ADVERTISING

HAVE A GOOD MESSAGEThe advertising message needs to be proactive; prompting a reader to take action by emailing, visiting a Web site or making a phone call.

REMEMBER CONTACT INFORMATIONMake sure the print advertisement includes a clear call to action with a contact point, description of product or service and logo, if you have one. Graphics also enhance the ad by capturing the imagination or attention of the reader.

ATTRACT YOUR TARGET MARKETDecide who the target market is and design an ad that will attract your ideal client or customer.

PLAN FOR PROPER ADVERTISINGWhen calculating your advertising budget consider frequency, placement, ad size, and content for effective Search Engine Optimization. Keep in mind that larger ads are much more visible, but properly designed smaller ads with a strong message can have significant impact.

EDITORIAL CALENDARSReview the editorial calendar of the publication. Even online publications (like PBJ, which provides wrap-around news) will schedule some portion of its content around a theme or topic. This may be a consideration when discussing placement of advertising.

USE ALL YOUR OPTIONSFrequency, consistency and the use of various marketing media are critical to the success of any advertising campaign.

NOTE: PBJ offers ad design for an additional fee.



(570) 431-9725


DEMOGRAPHICS

CIRCULATIONPocono Business Journal is available free of charge and enjoys significant Web traffic. Details on the extent of our readership throughout the Poconos and well beyond are available upon request.

DISTRIBUTIONPocono Business Journal works closely with the regional Chambers of Commerce and selected organizations which support the business community in order to maximize exposure for those who benefit most. As an online publication it has the potential to immediately reach and impact an unlimited number of market sectors.

STATISTICS/READERSHIPCurrent Web traffic, banner ad impression and click-through-rates available upon request.

EMAILAvailable upon request.

MOBILEAvailable upon request.



(570) 431-9725


ONLINE AD SIZES1. We offer a variety of sizes to fit your online advertising needs.

2. All of our advertising positions accept rich media.

3. (A, B, C, D & E) can be applied to home page and targeted content pages

4. (F) is for in-post placement only.

5. Our graphics department offers creative ad design for an additional fee.

6. Maximum file size = 40KB.

(A)

340 x 340

(B)

160 x 350

(C)

160 x 500

(E)

160 x 160

(D)

340 x 125

(F) - in post and email news placement only.

570 x 100



(570) 431-9725


AD PLACEMENTHome page placement.

Note: Ad positioning may vary.

Targeted content page placement.



(570) 431-9725


EMAIL NEWS PLACEMENT

Pocono Business Journal email news updates are generated via RSS feed directly from the Web site.

Email blasts are typically sent out 1-2 times per week depending on the number of new posts in that week.

Recipients are double opt-in verified to prevent being tagged as spam. The delivery rate is currently 99.9%.

(F)

(F)

(F2)(F2) (F2) (F2)Email news

placement only.

170 x 100



(570) 431-9725


HEADER

FOOTER

HEADER (M) FOOTER (M2)mobile browsing only

300 x 75

MOBILE WEBSITE

Pocono Business Journal mobile website is optimized for smartphone screens and slower load times.

We are currently offering 2 placement options and are available for either the same advertiser if they desire run of the site or 2 different advertisers. Based on first come first serve basis.



(570) 431-9725


ONLINE AD SPECS

All artwork submitted must include advertiser branding (i.e. companyname, product name or logo) and must be accompanied by a technicalcontact name, e-mail address and phone number. In addition, all artworkmust include instructions, such as linking URL and rotation specifications.Ad materials must be submitted a minimum of five business days prior tocampaign start date. All ad contracts are irrevocable once signed.

Supported Ad Types*Web: •GIForJPG •AnimatedGIF •Flash •Maximumfilesize=40KB

E-mail: •StaticGIF,PNGorJPGonly

Mobile: •StaticGIF,PNGorJPGonly

FlashFileSpecifications

•AllSWFFlashfilesmustbesubmittedalongwithaback-upGIF/JPGfile.

•Also,allSWFFlashfilesmustcontainaclickTagandshouldbepublished

for FlashPlayer10.0oranearlierversion.



(570) 431-9725


ONLINE PUBLICATION RATE CARDRates* are per calendar month

Call or email with questions or to arrange a time to meet and discuss advertisingopportunities. 570-431-9725 or email [email protected]

* Rates are effective 1/1/16

** Discounts are available for 3, 6, 9 & 12 month options.

NOTE: PBJ offers banner ad design for an additional fee. Please inquire.

Size Home Page Targeted Content Email Mobile

(A) 340 x 340 $300 $350 N/A N/A

(B) 160 x 350 $200 $250 N/A N/A

(C) 160 x 500 $240 $290 N/A N/A

(D) 340 x 125 $150 $200 N/A N/A

(E) 160 x 160 $50 $75 N/A N/A

(F) 570 x 100 N/A $220 $100 N/A

(F2) 170 x 100 N/A N/A $75 N/A

(M) 300 x 75 N/A N/A N/A $100

(M2) 300 x 75 N/A N/A N/A $75



(570) 431-9725


Pocono Business Journal is owned and operated by M3 Internet Marketing, LLC. M3 Internet Marketing is a full service online marketing company that

provides Sponsored Link Marketing, Search Engine Optimization (SEO), Website Analytics, Email Marketing, Website Design and Consulting Services for website planning and development for small, medium and large companies around the country.

If you are looking to improve your online presence, M3 Internet Marketing will develop a comprehensive search engine marketing plan to deliver as much qualified traffic to your website to achieve your online marketing goals. We will spend the time to conduct thorough keyword research, competitive website analysis and website optimization to improve your website position in the search engines.

Sponsored Links Programs Monthly management of bids, adding/deleting keywords, building ads, adjusting keyword budgets and reporting of performance for Google, Yahoo, Bing, and others.

Monthly Search Engine Report Always know how your site is doing against the keywords or phrases you want your site to rank for in the search engines.

Competitive Site Analysis We can compare your site rankings to your competitors and let you know how to improve your site.

Email Marketing Programs We work with Constant Contact and Mailchimp email marketing programs and follow all “CAN SPAM” requirements. Reporting of click through rates, subscribers and un-subscribers are provided.

Tracking and ReportingWe track a variety of “call-to-actions” in the site analytics. Reporting includes building traffic funnels to see what steps in the conversion process need to be addressed.

Search Engine Optimization Our techniques are “White Hat” in the industry to create “search engine friendly” sites.

Website analytics analysisWe review your site analytics to see what problem areas need to be addressed.

Press Release ServicesWe can distribute your press release through the Associated Press to top US newspapers; reach top publications like USA Today; get readers to interact with your release by adding a video; track where your release was sent, the sites that republished it, and reader interaction.

570 470 8013CALL



(570) 431-9725


Visit our additional brands and online publications.

M3 Internet Marketing is a full service online marketing company that provides Sponsored Link Marketing, Search Engine Optimization (SEO), Website Analytics, Email Marketing, Website Design

and Consulting Services for website planning and development for small, medium and large companies around the country. Visit m3internetmarketing.com for more info.

The site VistPoconos.com is a tourist and local’s handbook on activities, attractions, lodging and events in the Pocono region. This website encompasses the essence of the Pocono Mountains and all it has to offer to everyone who lives in or visits the Poconos from around the world. What makes VisitPoconos.com different from other websites? The site is not affiliated with a

government agency, CVB or Chamber of Commerce. The site is flexible to promote your business and tell your story in ways that other sites are not capable of doing. VisitPoconos.com is supported by a team of contributors who are passionate about promoting the Poconos history, lodging, events, attractions and more through articles, reviews and tips about the area.

PoconoWaterparks.com launched in June 2015 to help promote the area waterparks in the Poconos. The site will promote articles, press, reviews, specials, tips and advice to help visitors plan their waterpark getaway. PoconoWaterparks.com is supported by a team

of contributors who are passionate about promoting the area waterparks, lodging, events, attractions and more.


http://www.m3internetmarketing.com

http://www.VisitPoconos.com

http://www.PoconoWaterparks.com

Documents

2016 MEDIA KIT - PBJ - Online | Pocono Business Journal · Search Engine Optimization Our techniques are “White Hat” in the industry to create “search engine friendly” sites