2016 MSU Internet and Technology User Experience Survey ... · Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93

2016 MSU Internet and Technology User Experience Survey

Results and Analysis

October 7, 2016

Graham L. Pierce, Senior Accessibility Specialist

Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93 East Lansing, MI 48824 [email protected]; 517-353-8977

mailto:[email protected]

2016 MSU Internet and Technology User Experience Survey: Results and Analysis 2

Table of Contents

Overview ..................................................................................................... 3 Availability and Use of Data and Supporting Materials ............................................................................................3 Questions and Feedback ....................................................................................................................................3 Acknowledgments .............................................................................................................................................3

Solicitation ................................................................................................... 4 Email Text ........................................................................................................................................................4 Responses By Time ...........................................................................................................................................4

Survey Text ................................................................................................. 6 2016 Results .............................................................................................. 11

Sample Size ................................................................................................................................................... 11 1. MSU Alumni ................................................................................................................................................ 12 3. International Status ..................................................................................................................................... 12 4. Live During Academic Year ........................................................................................................................... 12 5. Technology Expertise ................................................................................................................................... 13 6. Technology Usage ....................................................................................................................................... 14 7. Technology Used to Access MSU Content ........................................................................................................ 15 8-9. Satisfaction with MSU's Online Presence ...................................................................................................... 15 10-11. Access MSU from Mobile Device .............................................................................................................. 16 12. Social Media Usage .................................................................................................................................... 17 13. MSU Social Media ...................................................................................................................................... 18 14. Online MSU Activities ................................................................................................................................. 18 15. Difficulty Determining Official MSU Content ................................................................................................... 19 16. Mobile MSU Importance .............................................................................................................................. 20 17-18. Online Content & Mobile Devices in Classroom .......................................................................................... 21

2016 Charts ............................................................................................... 22 5. Technology Expertise ................................................................................................................................... 23 6. Technology Usage ....................................................................................................................................... 25 7. Technology Used to Access MSU Content ........................................................................................................ 27 8. Satisfaction with msu.edu ............................................................................................................................. 28 9. Satisfaction with MSU Social Media ................................................................................................................ 29 10. Access msu.edu from Mobile Device ............................................................................................................. 30 11. Access MSU Social Media from Mobile Device ................................................................................................ 31 12. Social Media Usage .................................................................................................................................... 32 13. MSU Social Media ...................................................................................................................................... 33 14. Online MSU Activities ................................................................................................................................. 34 15. Difficulty Determining Official MSU Content ................................................................................................... 35 16. Mobile MSU Importance .............................................................................................................................. 36 17. Online Content in Classroom ....................................................................................................................... 38 18. Mobile Devices in Classroom ....................................................................................................................... 39

Change Over Time (2011-2016) ................................................................... 40 Technology Expertise ....................................................................................................................................... 41 Technology Usage ........................................................................................................................................... 43 Technology Used to Access MSU Content ............................................................................................................ 45 Satisfaction with MSU's Online Presence ............................................................................................................. 47 Access MSU from Mobile Device ........................................................................................................................ 48 Social Media Usage .......................................................................................................................................... 49 Online MSU Activities ....................................................................................................................................... 51 Difficulty Determining Official MSU Content ........................................................................................................ 52 Mobile MSU Importance ................................................................................................................................... 53 Online Content & Mobile Devices in Classroom .................................................................................................... 55


Overview In the spring of 2016, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the fourth Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey and the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011, 2012, and 2015, and it is hoped that the survey will be conducted annually in the future, to monitor changes in technology use and opinions in the MSU community.

Availability and Use of Data and Supporting Materials Raw data collected from this survey, tables and charts presented in this report, open-ended responses, additional data and analyses, the original survey instrument, and this report are freely available to the public at http://usability.msu.edu/techsurvey/ (identifying information and duplicate responses have been removed). While this report presents basic findings from the survey, it is hoped that others will conduct analyses and generate reports, presentations, and other materials that meet their particular needs. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as the survey is properly cited. The author appreciates being notified when results of the survey are used (though doing so is not required), in order to gauge its usefulness to the community.

Direct references to this report (including use of any charts, tables, etc. provided herein) should cite it as follows:

Pierce, G. L. (2016). 2016 Michigan State University Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from http://usability.msu.edu/techsurvey/

Any research, publications, presentations, or other work based on supplemental materials or raw data should cite it as follows:

Pierce, G. L. (2016). 2016 Michigan State University Internet and Technology User Experience Survey [Data file and supplemental materials]. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from http://usability.msu.edu/techsurvey/

Questions and Feedback Any questions about this report or the survey should be directed to Graham L. Pierce, Senior Accessibility Specialist, Michigan State University Usability/Accessibility Research and Consulting at [email protected]. Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments Thanks to Sarah J. Swierenga, Jennifer Ismirle, Katherine Ball, Brenda Hill, Danielle Fowler, and members of the MSU Web Development CAFE for their assistance and feedback.

http://usability.msu.edu/techsurvey/

mailto:[email protected]?subject=2016%20MSU%20Internet%20and%20Technology%20User%20Experience%20Survey%20Feedback


Solicitation The survey was emailed to 69,630 individuals at Michigan State University (all MSU faculty, staff, and students) on April 19, 2016. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. A callout ("Take the 2016 MSU Internet and Technology User Experience Survey now! The results of prior rounds are available here.") was posted on the UARC homepage on April 22, 2016. MSU International Studies and Programs unit and center communicators (31 individuals) were emailed on May 6, 2016 and asked to share the survey. Data collection continued through July 11, 2016. In all, 1,797 responses were collected, not including duplicate and incomplete submissions.

Email Text Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its fourth MSU Internet and Technology User Experience Survey! This anonymous survey will help us understand how the MSU community uses technology and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit http://usability.msu.edu/uxsurvey/

Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using https://goo.gl/L7DkeB

Results from our prior surveys are available at http://usability.msu.edu/techsurvey/ and the results of the 2016 survey will be published there later this year.

For more information, please contact Graham L. Pierce, Senior Accessibility Specialist, MSU UARC at [email protected]

Thank you, Michigan State University Usability/Accessibility Research and Consulting Phone: (517) 353-8977 Fax: (517) 432-9541 Email: [email protected]

Responses By Time

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2016

-04-

18

2016

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25

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04

2016

-07-

11

Survey Responses

http://usability.msu.edu/uxsurvey

http://usability.msu.edu/uxsurvey

http://usability.msu.edu/techsurvey


Period Responses % of Total One day 998 56% Two days 1429 80% One week 1660 92% One month 1784 99% 84 days 1797 100%


Survey Text A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found in the supporting materials.

MSU Internet and Technology User Experience Survey

You are invited to participate in our fourth survey of the MSU community regarding Internet and technology usage. This 5 minute survey will provide you with the opportunity to tell us how you use technology, and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham Pierce, Senior Accessibility Specialist, MSU Usability/Accessibility Research and Consulting at [email protected].

1. Are you a Michigan State University alumnus? *[Required] [Radio buttons] • Yes • No

2. Which of the following describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes] � Enrolled Freshman � Enrolled Sophomore � Enrolled Junior � Enrolled Senior � Enrolled Grad Student � Current MSU Staff � Current MSU Faculty or Visiting Scholar � Prospective Student (currently in high school, considering MSU for college) � Not currently employed by or enrolled at MSU

3. Which of the following best describes your international status? *[Required] [Radio buttons] • US citizen/permanent resident currently living in the US • Citizen/permanent resident of another country currently living in the US (e.g.,

international student, work visa, etc.) • US citizen/permanent resident currently living outside the US (e.g., study abroad,

sabbatical, etc.) • Citizen/permanent resident of another country currently living outside the US

4. Where do you live during the academic year? *[Required] [Radio buttons] • On campus • Off campus, in the Lansing area • Off campus, outside the Lansing area


5. Rate your level of expertise with the following: [Radio buttons for each item: Helpless, Below average, Average, Above average, Expert] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Wearable device (e.g., smart watch, Google Glass, etc.) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

6. Rate your usage of the following: [Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Wearable device (e.g., Apple Watch, Google Glass, etc.) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

7. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes] � Desktop computer � Laptop computer � Tablet (e.g., iPad, etc.) � Smartphone (e.g., iPhone, etc.) or phablet � Feature phone (cell phone without Internet) � Wearable device (e.g., Apple Watch, Google Glass, etc.) � Computer mouse or trackball � External/physical keyboard on touchscreen device � Touchscreen � Trackpad or touchpad � Voice input (e.g., Siri, etc.)

8. How satisfied are you with official msu.edu sites and pages? [Radio buttons] • Not at all satisfied • Below average • Average • Above average • Extremely satisfied

Why? __________


9. How satisfied are you with MSU's online presence, outside of msu.edu (social media)? [Radio buttons] • Not at all satisfied • Below average • Average • Above average • Extremely satisfied

Why? __________

10. How often do you access official msu.edu sites and pages from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

11. How often do you access official MSU social media content from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

12. What social media sites do you regularly use? (Check all that apply.) [Checkboxes] � Ello � Facebook � Flickr � Google+ � Instagram � Koofers/allMSU � LinkedIn � Pinterest � Reddit � Snapchat � Tumblr � Twitter � Vine � Yik Yak � YouTube � WhatsApp � Other: __________


13. What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)

[Checkboxes] � Facebook � Flickr � Google+ � Instagram � LinkedIn � Pinterest � Twitter � YouTube � Other: __________

14. What online activities related to MSU do you regularly engage in? (Check all that apply.) [Checkboxes] � Find contact information for people or departments at MSU � Find out about events on MSU's campus (excluding sports) � Look up administrative information/use administrative systems (e.g., Human

Resources, Contracts and Grants, IRBs, etc.) � Look up information about MSU athletics/sports � Look up MSU admissions information � Look up MSU course information/schedules � Look up MSU department or program information � Look up MSU maps or directions � Online class activities (e.g., Desire2Learn, etc.) � Read news about MSU � Other: __________

15. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons] • Never • Rarely • Sometimes • Often • All the time

16. Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important] • Campus bus schedules and information • Campus dining hall information (menus, etc.) • Class and academic information • Directory (contact info/person search) • Library information (catalog, etc.) • Maps, location information, and GPS wayfinding • Off-campus businesses and restaurants


17. To what degree should MSU classes rely on or make use of online content? [Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should it be used? __________

18. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should they be used? __________

[Submit button]

2012 MSU Internet Use and Opinion Survey: Results and Analysis 11

2016 Results While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "student" (enrolled freshmen, sophomore, junior, senior, and graduate/professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all students (sum of the first five columns), current staff, and current faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of students, staff, and faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the "other" category was too small to conduct reliable analyses, and was therefore not broken out separately.

Duplicate/identical responses and substantially incomplete/unfinished surveys were removed from the dataset, and were not included in any analyses. The original versions of all tables can be found in the supporting materials.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Table cells are colored to make it easier for readers to quickly see patterns, but color does not present unique information, and tables can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar above demonstrates the color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

Sample Size

Fresh Soph Junior Senior Grad Student Staff Faculty Total

Survey respondents 149 115 133 110 345 852 614 260 1797


1. MSU Alumni "Are you a Michigan State University alumnus?"


MSU Alumnus or former student 16.8% 13.0% 9.0% 13.6% 27.0% 18.8% 39.4% 33.5% 29.1%

3. International Status "Which of the following best describes your international status?"

International Status Fresh Soph Junior Senior Grad Student Staff Faculty Total US citizen/permanent resident currently living in the US 91.9% 91.3% 97.0% 95.5% 86.1% 90.7% 98.7% 94.6% 94.2% Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) 4.7% 7.0% 1.5% 3.6% 12.2% 7.4% 1.1% 5.0% 4.8% US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) 0.7% 0.0% 0.8% 0.0% 1.2% 0.7% 0.0% 0.0% 0.3% Citizen/permanent resident of another country currently living outside the US 2.7% 1.7% 0.8% 0.9% 0.6% 1.2% 0.2% 0.4% 0.7%

4. Live During Academic Year "Where do you live during the academic year?"

Living Location Fresh Soph Junior Senior Grad Student Staff Faculty Total

On campus 97.3% 80.0% 41.4% 24.5% 9.9% 41.4% 0.5% 3.5% 20.9% Off campus, in the Lansing area 2.0% 20.0% 50.4% 69.1% 51.3% 40.6% 57.8% 69.2% 51.7% Off campus, outside the Lansing area 0.7% 0.0% 8.3% 6.4% 38.8% 18.0% 41.7% 27.3% 27.4%


5. Technology Expertise "Rate your level of expertise with the following"

Above average or greater

Device Fresh Soph Junior Senior Grad Student Staff Faculty Total

Desktop Computer 61.5% 72.2% 71.4% 84.5% 80.8% 75.3% 75.8% 77.3% 76.2% Laptop Computer 74.5% 78.3% 79.5% 84.5% 82.2% 80.2% 70.7% 77.4% 76.7% Smartphone/Phablet 81.1% 76.5% 77.1% 77.3% 68.4% 74.2% 51.9% 49.2% 62.9% Feature Phone 50.0% 45.2% 48.9% 57.4% 53.3% 51.5% 42.0% 29.5% 45.1% Tablet 55.4% 53.9% 56.2% 55.5% 56.1% 55.6% 46.0% 46.7% 51.0% Touchscreen 74.3% 73.0% 74.4% 72.7% 66.9% 70.9% 56.5% 52.9% 63.7% Voice Input 44.2% 46.1% 35.3% 33.6% 33.3% 37.3% 30.3% 25.5% 33.6% Pen & Paper 89.9% 89.6% 85.7% 81.8% 86.0% 86.6% 87.4% 89.6% 87.1% External Keyboard on Touchscreen Device 58.8% 67.0% 66.2% 64.5% 63.8% 63.8% 60.2% 56.2% 61.9% Computer Mouse 75.0% 75.7% 77.4% 81.8% 77.3% 77.3% 75.9% 76.4% 76.9% Wearable Device 16.9% 17.4% 12.8% 12.7% 12.2% 13.9% 8.2% 6.2% 10.9% Trackpad or Touchpad 63.8% 67.0% 62.4% 70.6% 61.4% 63.9% 48.4% 47.1% 56.4%

Helpless




6. Technology Usage "Rate your usage of the following"

Often or more



Never




7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"


Desktop Computer 32.2% 43.5% 42.1% 66.4% 60.6% 51.2% 80.5% 69.2% 64.6% Laptop Computer 95.3% 98.3% 97.0% 96.4% 95.9% 96.4% 74.6% 91.2% 88.0% Smartphone/Phablet 94.0% 93.0% 91.7% 92.7% 78.6% 87.1% 69.7% 71.5% 78.8% Feature Phone 1.3% 0.0% 1.5% 0.0% 0.6% 0.7% 2.0% 0.0% 1.0% Tablet 16.1% 24.3% 28.6% 32.7% 42.6% 32.0% 41.9% 45.0% 37.5% Touchscreen 38.3% 43.5% 51.9% 54.5% 33.6% 41.3% 28.0% 31.5% 35.1% Voice Input 6.0% 1.7% 0.8% 3.6% 2.3% 2.8% 4.6% 4.6% 3.7% External Keyboard on Touchscreen Device 14.8% 11.3% 16.5% 25.5% 20.3% 18.2% 25.6% 25.8% 21.9% Computer Mouse 20.8% 24.3% 28.6% 42.7% 31.0% 29.5% 43.0% 43.5% 36.4% Wearable Device 2.0% 0.0% 0.8% 0.9% 0.3% 0.7% 0.5% 1.2% 0.7% Trackpad or Touchpad 28.9% 32.2% 37.6% 43.6% 27.2% 31.9% 17.1% 23.1% 25.7%

8-9. Satisfaction with MSU's Online Presence "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"


Content Fresh Soph Junior Senior Grad Student Staff Faculty Total

msu.edu 55.0% 42.6% 39.4% 44.0% 47.1% 46.3% 46.8% 51.9% 47.7% MSU social media 44.6% 40.2% 34.8% 30.0% 40.7% 39.0% 38.7% 34.0% 38.1%

Not at all




10-11. Access MSU from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more



Never


msu.edu 1.3% 0.9% 0.0% 1.8% 5.2% 2.7% 10.4% 12.3% 6.8% MSU's online presence outside of msu.edu 6.0% 8.7% 12.0% 11.0% 25.9% 16.0% 27.3% 34.6% 22.8%


12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 86.6% 87.8% 89.5% 89.1% 86.7% 87.6% 80.6% 66.9% 82.1% Twitter 64.4% 58.3% 49.6% 41.8% 30.4% 44.6% 28.8% 31.9% 36.8% Google+ 12.1% 11.3% 12.0% 13.6% 15.4% 13.5% 27.5% 23.5% 20.0% Pinterest 30.2% 33.9% 34.6% 23.6% 25.8% 28.8% 35.7% 16.2% 29.0% LinkedIn 19.5% 25.2% 26.3% 46.4% 34.8% 31.0% 44.5% 44.6% 38.6% Koofers/allMSU 33.6% 35.7% 30.8% 25.5% 1.7% 19.5% 0.2% 1.2% 9.9% Instagram 72.5% 66.1% 57.1% 47.3% 35.1% 50.8% 22.6% 14.2% 35.5% Tumblr 20.8% 26.1% 27.8% 20.0% 5.8% 16.4% 5.2% 2.7% 10.3% Reddit 14.8% 19.1% 12.8% 21.8% 10.7% 14.3% 6.2% 3.5% 10.5% Yik Yak 41.6% 26.1% 15.0% 10.9% 2.0% 15.4% 1.0% 2.7% 8.5% Vine 12.8% 14.8% 8.3% 2.7% 2.6% 6.9% 2.3% 0.8% 4.3% Ello 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% 0.4% 0.2% Snapchat 76.5% 80.9% 68.4% 68.2% 27.8% 55.0% 11.7% 6.9% 32.9% YouTube 71.8% 73.0% 67.7% 62.7% 63.8% 66.9% 56.7% 55.0% 61.5% WhatsApp 6.7% 9.6% 6.8% 7.3% 14.8% 10.4% 5.2% 6.2% 8.0% Flickr 0.7% 0.0% 0.8% 1.8% 1.7% 1.2% 5.7% 4.2% 3.2% Other 2.0% 3.5% 1.5% 1.8% 2.6% 2.3% 2.6% 5.8% 3.1%


13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 75.2% 74.8% 75.9% 76.4% 55.9% 67.6% 54.9% 43.5% 59.3% Twitter 44.3% 47.0% 36.8% 31.8% 22.6% 33.1% 18.4% 17.7% 25.6% Google+ 4.7% 0.9% 3.0% 2.7% 4.9% 3.8% 8.3% 8.1% 5.9% Pinterest 1.3% 0.0% 1.5% 0.0% 2.6% 1.5% 2.6% 0.8% 1.7% LinkedIn 5.4% 4.3% 7.5% 13.6% 10.7% 8.8% 15.3% 10.8% 11.5% Instagram 32.2% 34.8% 22.6% 17.3% 13.9% 21.7% 8.8% 5.0% 14.7% Flickr 0.0% 0.0% 0.0% 0.0% 0.6% 0.2% 0.8% 0.0% 0.4% YouTube 6.7% 5.2% 6.8% 6.4% 7.5% 6.8% 12.2% 9.6% 9.3% Other 3.4% 0.9% 3.8% 1.8% 4.3% 3.3% 6.7% 7.7% 5.1%

14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

Activity Fresh Soph Junior Senior Grad Student Staff Faculty Total

Contact info for people or departments 59.5% 65.2% 72.9% 70.9% 69.8% 68.0% 89.2% 91.5% 79.1% Maps or directions 61.5% 69.6% 72.9% 60.9% 50.6% 59.9% 65.2% 65.3% 62.6% Department or program information 56.8% 67.0% 69.2% 68.2% 63.1% 64.1% 54.1% 74.9% 62.1% Course information/schedules 90.5% 91.3% 96.2% 92.7% 83.4% 88.9% 20.9% 60.6% 61.0% Read news 21.6% 21.7% 23.3% 26.4% 24.1% 23.5% 54.9% 42.1% 37.6% Information about athletics/sports 50.0% 52.2% 48.1% 46.4% 28.8% 40.9% 44.1% 38.2% 41.5% Find out about events on campus (non-sports) 66.2% 70.4% 59.4% 60.9% 37.2% 53.3% 63.6% 62.5% 58.6% Admissions information 31.8% 25.2% 27.1% 22.7% 15.7% 22.5% 10.1% 9.7% 16.2% Admin info/systems (HR, CGA, IRB, etc.) 33.8% 29.6% 39.8% 34.5% 50.6% 41.1% 79.9% 82.6% 60.9% Online class activities 84.5% 88.7% 91.0% 89.1% 75.3% 82.9% 16.0% 51.7% 55.0% Other 2.0% 0.9% 1.5% 1.8% 3.2% 2.2% 7.4% 6.2% 4.7%


15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Never


Difficulty determining official MSU content 35.1% 37.7% 31.3% 40.6% 39.8% 37.5% 33.4% 40.2% 36.2%

Often or more


Difficulty determining official MSU content 1.4% 3.5% 1.5% 1.9% 2.7% 2.3% 1.7% 0.4% 1.8%


16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 76.4% 74.8% 80.9% 76.4% 60.4% 70.4% 52.8% 54.0% 62.3% Campus dining hall information (menus, etc.) 79.6% 80.0% 57.6% 64.5% 41.4% 58.9% 51.1% 40.2% 54.0% Class and academic information 85.7% 92.2% 93.9% 87.3% 85.6% 88.0% 56.6% 72.0% 74.8% Directory (contact info/person search) 56.1% 57.4% 59.2% 54.5% 67.8% 61.3% 75.5% 78.6% 68.8% Off-campus businesses and restaurants 33.8% 33.0% 23.7% 30.6% 17.2% 25.0% 23.2% 17.1% 22.9% Library information (catalog, etc.) 45.6% 46.1% 47.3% 50.9% 68.5% 55.9% 43.3% 62.5% 52.4% Maps, location information, and GPS wayfinding 75.3% 70.4% 75.6% 79.6% 68.0% 72.3% 74.6% 71.1% 73.2%

Not important

Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 6.1% 10.4% 5.3% 4.5% 15.1% 10.0% 20.3% 21.8% 15.1% Campus dining hall information (menus, etc.) 0.7% 0.9% 4.5% 4.5% 19.9% 9.5% 13.3% 20.7% 12.4% Class and academic information 0.0% 0.0% 0.0% 1.8% 2.1% 1.1% 15.0% 9.8% 7.0% Directory (contact info/person search) 1.4% 1.7% 1.5% 3.6% 2.7% 2.3% 3.5% 2.8% 2.7% Off-campus businesses and restaurants 4.8% 7.0% 8.4% 10.2% 22.8% 13.6% 19.4% 30.1% 18.3% Library information (catalog, etc.) 5.4% 3.5% 4.6% 3.6% 3.8% 4.2% 12.3% 6.8% 7.2% Maps, location information, and GPS wayfinding 1.4% 0.0% 0.8% 2.8% 7.7% 3.8% 5.2% 5.9% 4.5%


17-18. Online Content & Mobile Devices in Classroom "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 36.5% 50.4% 43.9% 42.2% 49.3% 45.4% 50.8% 51.0% 48.1% Encourage use of mobile devices during classes 18.9% 19.1% 8.4% 11.8% 16.8% 15.5% 16.4% 15.0% 15.9%

Not at all

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 1.4% 0.9% 2.3% 0.9% 0.3% 0.9% 1.4% 0.4% 1.0% Encourage use of mobile devices during classes 15.5% 17.4% 19.8% 34.5% 24.7% 22.6% 18.3% 21.1% 21.1%


2016 Charts The charts below graphically present selected data from the prior section. Charts are provided for all questions except questions 1-4, which are considered demographic. Each chart is accompanied by a brief description of the general patterns that can be seen as well as the data table from which it was built (using the same cell coloration convention as 2016 Results), in order to accommodate the needs of all users of this document. The original versions of all charts and tables can be found in the supporting materials.


5. Technology Expertise "Rate your level of expertise with the following"


Little variation is seen between groups for most technologies, however students were more likely to report higher levels of expertise than staff or faculty with Smartphone, Feature Phone, Tablet, Touchscreen, Voice Input, Wearable Device, and Trackpad. Approximately half or more of respondents in all groups report "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, Computer Mouse, and Trackpad. Feature Phone and Voice Input are between approximately 20% and 50% for all groups, and less than 15% of each group report "Above Average" or greater expertise with Wearable Devices.

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Students 75.3% 80.2% 74.2% 51.5% 55.6% 70.9% 37.3% 86.6% 63.8% 77.3% 13.9% 63.9%

Staff 75.8% 70.7% 51.9% 42.0% 46.0% 56.5% 30.3% 87.4% 60.2% 75.9% 8.2% 48.4%

Faculty 77.3% 77.4% 49.2% 29.5% 46.7% 52.9% 25.5% 89.6% 56.2% 76.4% 6.2% 47.1%

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Helpless

Little variation is seen between groups for most technologies. Less than 5% of each group reports being "Helpless" with all technologies except Wearable Device, which is around 10% for all groups. Voice Input was the next highest, at around 3-5% for all groups.

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Students 0.1% 0.1% 0.6% 1.2% 0.1% 0.4% 2.8% 0.4% 0.8% 0.5% 11.2% 1.4%

Staff 0.0% 0.2% 1.8% 0.0% 1.8% 0.7% 4.4% 0.0% 0.5% 0.2% 11.3% 1.8%

Faculty 0.0% 0.0% 1.5% 0.8% 1.2% 0.4% 4.6% 0.0% 0.4% 0.0% 13.6% 0.4%

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Series1 Series2 Series3


6. Technology Usage "Rate your usage of the following"

Often or More

Over 75% of each group reports using Laptops, Smartphone, and Pen & Paper "Often" or more, and less than 25% of each group say the same for Feature Phone, Voice Input, or Wearable Devices. Desktop, Tablet, External Keyboard, and Computer Mouse usage are lower for students than other groups, while Smartphone, Touchscreen, and Trackpad usage is higher.

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Students 37.3% 96.0% 94.0% 7.2% 33.6% 75.6% 17.8% 88.1% 40.2% 55.4% 7.6% 62.7%

Staff 81.0% 75.5% 83.4% 12.8% 48.1% 57.5% 23.0% 85.3% 56.5% 89.8% 6.7% 37.9%

Faculty 67.2% 88.3% 80.6% 7.4% 49.4% 54.8% 17.4% 81.9% 56.4% 87.5% 8.6% 45.3%

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Never

Over 50% of each group reports "Never" using Feature Phone or Wearable Device, and 10-30% for Tablet, Voice Input, External Keyboard, and Trackpad. All other technologies are below 10% for all groups. All groups are similar for most technologies, however students were less likely to report "Never" using Smartphone, Touchscreen, and Trackpad, and more likely to report External Keyboard.

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Students 7.2% 0.2% 1.9% 60.1% 13.2% 4.0% 19.6% 0.6% 22.0% 5.7% 72.7% 12.1%

Staff 3.6% 3.1% 8.3% 55.3% 13.5% 9.4% 24.8% 0.3% 14.2% 2.1% 79.3% 23.5%

Faculty 8.9% 1.2% 8.1% 65.8% 14.9% 7.3% 26.7% 1.2% 14.8% 3.9% 82.4% 18.1%

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7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Desktops, Laptops, and Smartphones are reported to be used by at least 50% of all groups to access MSU content. Desktop usage is highest for staff and lowest for students, while Laptops are used most by students and faculty. Smartphones are used more by students than other groups, and are second only to Laptops for students and faculty. Tablets, Touchscreens, and Computer Mouse are used by about a third of all groups to access MSU, with Tablets and Computer Mouse lower for students and Touchscreens higher for students than other groups. External Keyboards are used by around a quarter of each group to access MSU content, but was lower for students than other groups. Feature Phones, Voice Input, and Wearable Devices are below 5% for each group.

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Students 51.2% 96.4% 87.1% 0.7% 32.0% 41.3% 2.8% 18.2% 29.5% 0.7% 31.9%

Staff 80.5% 74.6% 69.7% 2.0% 41.9% 28.0% 4.6% 25.6% 43.0% 0.5% 17.1%

Faculty 69.2% 91.2% 71.5% 0.0% 45.0% 31.5% 4.6% 25.8% 43.5% 1.2% 23.1%

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8. Satisfaction with msu.edu "How satisfied are you with official msu.edu sites and pages?"

All groups had distributions that skewed toward higher satisfaction, with similar numbers for "Average" and "Above average." Faculty were slightly more likely to report "Above average" than the other groups (and peaked at that value), while staff and faculty peaked at "Average."

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 1.1% 6.9% 45.7% 38.4% 7.9%

Staff 0.3% 5.6% 47.3% 39.1% 7.7%

Faculty 0.4% 6.2% 41.5% 45.0% 6.9%

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9. Satisfaction with MSU Social Media "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

All groups had distributions that skewed toward higher satisfaction. Faculty were slightly more likely to report "Average" than the other groups and slightly less likely to report "Extremely satisfied." All groups peaked at "Average."

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 1.2% 5.5% 54.4% 30.6% 8.3%

Staff 0.8% 4.9% 55.5% 31.3% 7.4%

Faculty 0.4% 5.0% 60.5% 29.8% 4.2%

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Not at allsatisfied

Below average Average Above average Extremelysatisfied



10. Access msu.edu from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?"

All groups had distributions that skewed slightly toward more frequent usage, with similar numbers for "Sometimes" and "Often." Students were more likely to report "Often" than the other groups (and peaked at that value), while staff and faculty peaked at "Sometimes." Students were also more likely to say "All the time" than other groups, and less likely to say "Never" or "Rarely."

Never Rarely Sometimes Often All the time

Students 2.7% 10.2% 33.8% 38.1% 15.2%

Staff 10.4% 20.3% 34.2% 28.2% 6.9%

Faculty 12.3% 17.7% 33.1% 30.8% 6.2%

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11. Access MSU Social Media from Mobile Device "How often do you access official MSU social media content from a mobile device?"

All groups had distributions that skewed slightly toward less frequent usage. Students reported slightly higher usage than other groups.


Students 16.0% 26.7% 29.1% 21.1% 7.2%

Staff 27.3% 26.4% 25.2% 15.4% 5.7%

Faculty 34.6% 29.2% 21.8% 12.1% 2.3%

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12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Facebook is the most commonly used social media site for all groups, and YouTube ranks second for all groups. LinkedIn ranks third for staff and faculty but lower for students, while Snapchat, Instagram, and Twitter are third through fifth among students. The greatest disparity between groups is seen for Snapchat and Instagram, which are used by more than 50% of students, but less than 25% of staff and faculty. Usage of Koofers/allMSU, Tumblr, Reddit, and Yik Yak was between 15% and 20% for students, but less than 10% for staff and faculty. Vine and WhatsApp usage was higher for students than other groups, but was at 10% or less for all groups, while Flickr and Other showed the opposite pattern (less used by students, but below 10% for all groups). Google+ and Pinterest are generally between 10% and 30% for all groups, with Google+ usage lowest for students and Pinterest usage lowest for faculty.

Facebook Twitter Google+ Pinterest LinkedIn Koofers/ allMSU Instagram Tumblr

Students 87.6% 44.6% 13.5% 28.8% 31.0% 19.5% 50.8% 16.4%

Staff 80.6% 28.8% 27.5% 35.7% 44.5% 0.2% 22.6% 5.2%

Faculty 66.9% 31.9% 23.5% 16.2% 44.6% 1.2% 14.2% 2.7%

Reddit Yik Yak Vine Ello Snapchat YouTube WhatsApp Flickr Other

Students 14.3% 15.4% 6.9% 0.0% 55.0% 66.9% 10.4% 1.2% 2.3%

Staff 6.2% 1.0% 2.3% 0.5% 11.7% 56.7% 5.2% 5.7% 2.6%

Faculty 3.5% 2.7% 0.8% 0.4% 6.9% 55.0% 6.2% 4.2% 5.8%

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13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Facebook is used most by all groups to engage with official MSU social media, with usage highest for students (around 70%) and lowest for faculty (around 45%). Twitter is the next highest for all groups, and is higher for students (around 33%) than staff and faculty (around 20%). Students reported using Instagram to engage with MSU more than twice as much as staff or faculty, and slightly less for LinkedIn, YouTube, and Google+. Pinterest and Flickr were reported to be used the least for all groups.

Facebook Twitter Google+ Pinterest LinkedIn Instagram Flickr YouTube Other

Students 67.6% 33.1% 3.8% 1.5% 8.8% 21.7% 0.2% 6.8% 3.3%

Staff 54.9% 18.4% 8.3% 2.6% 15.3% 8.8% 0.8% 12.2% 6.7%

Faculty 43.5% 17.7% 8.1% 0.8% 10.8% 5.0% 0.0% 9.6% 7.7%

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14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

The most common activity reported by faculty and staff was looking for Contact information (around 90%), with fewer students reporting it (around 70%). Administrative information ranked second for faculty and staff (around 80%), with students again lower (around 40%). Students most frequently looked for Course information (around 90%), with faculty reporting it less (60%), and staff much less (20%). Online class activities ranked second for students (around 80%), with faculty again reporting it less (around 50%), and staff again much less (around 15%). Department/program information, maps/directions, and events on campus were all between 50% and 75% for all groups. Staff were least likely to report looking for department/program information (around 55%), and faculty were most likely (around 75%). News was most sought by staff (around 55%) and least for students (around 25%). Around 40% of each group reported looking for athletics information regularly. Admissions information was the activity least reported by faculty and staff (around 10%) and second-least by students (around 20%).

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Students 68.0% 59.9% 64.1% 88.9% 23.5% 40.9% 53.3% 22.5% 41.1% 82.9%

Staff 89.2% 65.2% 54.1% 20.9% 54.9% 44.1% 63.6% 10.1% 79.9% 16.0%

Faculty 91.5% 65.3% 74.9% 60.6% 42.1% 38.2% 62.5% 9.7% 82.6% 51.7%

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15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

All groups had distributions that skewed toward less frequent difficulty. Staff reported slightly more difficulty than other groups.


Students 37.5% 46.5% 13.7% 2.0% 0.2%

Staff 33.4% 48.7% 16.2% 1.5% 0.2%

Faculty 40.2% 45.7% 13.8% 0.4% 0.0%

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16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Students most frequently reported that Class/academic information was of above average importance or greater for mobile devices (around 90%), though it was not the most common for faculty (around 70%) or staff (around 55%). Directory information was most frequently reported by faculty and staff (around 75%), but less by students (around 60%). Maps/GPS were reported by around 70% of all groups. Bus schedules were reported by around 55% of faculty and staff, and around 70% of students (the second most common by that group). Library information was reported by 45-65% of all groups, and less by staff than other groups. Dining hall information was reported by 40-60% of each group, and less by faculty than other groups. Off-campus business information was reported the least often by all groups (around 20%).

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Students 70.4% 58.9% 88.0% 61.3% 25.0% 55.9% 72.3%

Staff 52.8% 51.1% 56.6% 75.5% 23.2% 43.3% 74.6%

Faculty 54.0% 40.2% 72.0% 78.6% 17.1% 62.5% 71.1%

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Not important

Off-campus businesses were rated "Not important" most often by faculty (30%) and students (around 15%), and second-most by staff (20%). Bus schedules were the second most likely to be rated "Not important" by faculty (20%) and students (10%), and most likely by staff (around 20%). Dining hall information ranked third for faculty (20%) and students (10%), but fourth for staff (around 15%). Class/academic information was ranked "Not important" by 10-15% of faculty and staff), but almost no students. Library information was ranked "Not important" by just over 10% of staff, but around 5% of students and faculty. Maps/GPS was ranked "Not important" by around 5% of all groups, and Directory information by less than 5% of all groups.

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Students 10.0% 9.5% 1.1% 2.3% 13.6% 4.2% 3.8%

Staff 20.3% 13.3% 15.0% 3.5% 19.4% 12.3% 5.2%

Faculty 21.8% 20.7% 9.8% 2.8% 30.1% 6.8% 5.9%

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17. Online Content in Classroom "To what degree should MSU classes rely on or make use of online content?"

All groups responded "A moderate amount" or "A lot" more often than any other category (30-45%), followed by "To the greatest extent possible" (around 15%), "A little" (5-10%), and almost none responded "Not At All." Little difference was seen between groups, though students were slightly less enthusiastic than other groups.

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 0.9% 8.8% 44.9% 30.9% 14.6%

Staff 1.4% 4.9% 43.0% 33.6% 17.1%

Faculty 0.4% 6.4% 42.2% 36.1% 14.9%

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Not at all A little A moderateamount

A lot To the greatestextent possible



18. Mobile Devices in Classroom "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

All groups responded "To the greatest extent possible" less than any other category (around 5%). The most common response for all groups was "A moderate amount," with students less enthusiastic than other groups (around 33% vs. 40%). "A little" and "Not at all" were higher than "A lot" for all groups. Little difference can be seen between groups, with the exception of students being more likely to say "A little" than staff or faculty and less likely to say "A moderate amount."

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 22.6% 29.6% 32.2% 11.1% 4.4%

Staff 18.3% 25.0% 40.2% 10.7% 5.7%

Faculty 21.1% 21.5% 42.3% 9.3% 5.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all A little A moderateamount

A lot To the greatestextent possible



Change Over Time (2011-2016) Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience and for which data was collected in 2016 and at least one prior year. Each set of charts is preceded by a brief summary and each chart is followed by a description of the general trends that can be seen and the corresponding data table (using the same cell coloration convention as 2016 Results). The original versions of all charts and tables can be found in the supporting materials.

In order to compare change over time, each dataset was weighted to match the proportion of full-time enrolled freshmen, sophomores, juniors, seniors, graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses.


Technology Expertise The majority of the MSU community reported having above average or greater expertise with most of the technologies listed in the survey, and only Wearable Devices and Voice Input were noticeably below 50%. Feature Phones have been trending downwards, and just dipping below that mark in 2016. The MSU community has also reported being less helpless with technology, with all but two technologies (Wearable Devices and Voice Input) remaining at or decreasing to the point where 1% or less of respondents said that they are "Helpless" using them.

• 2011-2016 question text: "Rate your level of expertise with the following"


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

Ext. Keyboard with Touchscreen

Computer Mouse

Wearable Device

• Stable: Desktop, Laptop, Pen & Paper, and Tablet showed only minor variation over time. • Increase: Smartphone and Touchscreen both increased from 2011-2015, and then leveled

off. A slight increase was seen for Wearable Device from 2015-2016, though it remained far below all other technologies.

• Decrease: Feature Phone was stable from 2011-2012, but decreased dramatically from 2012-2015, and then slightly dropped from 2015-2016. Slight drops were seen in External Keyboard, Voice Input, and Computer Mouse from 2015-2016 (they were not included in prior surveys).

Technology 2011 2012 2015 2016

Desktop Computer 76.2% 79.8% 77.5% 74.8% Laptop Computer 77.1% 82.7% 78.8% 78.6% Smartphone/Phablet 43.1% 55.1% 68.2% 69.9% Feature Phone 76.7% 75.9% 51.2% 47.2% Tablet 54.2% 53.2% Touchscreen 51.4% 60.9% 69.7% 68.3% Voice Input 41.9% 36.1% Pen & Paper 88.1% 89.5% 87.4% 87.1% Ext. Keyboard with Touchscreen 68.3% 63.0% Computer Mouse 82.8% 77.3% Wearable Device 10.8% 12.7%


Helpless

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device

• Stable: Desktop, Laptop, Feature Phone, and Pen & Paper all remained near 0% across all years. Voice Input remained around 3% from 2015-2016.

• Decrease: Smartphone and Touchscreen both decreased steadily from 2011-2015, and remained near 0% from 2015-2016. Wearable Device decreased slightly from 2015-2016, but remained substantially higher than any other technology.

Technology 2011 2012 2015 2016



Technology Usage Smartphone and Feature Phone usage trends have mirrored each other with respect to the percentage of the MSU community reporting using them often or more: Both started near 50% in 2011, Smartphones climbed to over 90% by 2016, and Feature Phones dropped to under 10%. The percentage reporting that they never use Feature Phones has climbed to 60%, but remains lower than might be expected. Reported Touchscreen usage has increased over time, but less than would be expected, given the prevalence of Smartphones. Over three-fourths of the MSU community still report never using Wearable Devices. Smartphones have joined Laptop Computers in being used often or more by the MSU community more frequently than Pen & Paper.

• 2011-2016 question text: "Rate your usage of the following"

Often or more

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device

• Stable: Desktop, Laptop, and Pen & Paper show little variation across years. External Keyboard remained stable from 2015-2016.

• Increase: Smartphone and Touchscreen both increased from 2011-2015 and then remained stable through 2016. A slight increase is seen for Wearable Device from 2015-2016.

• Decrease: Feature Phone decreased across all years, with a smaller drop from 2015-2016, as it nears the floor. Slight decreases are seen for Computer Mouse, Tablet, and Voice Input from 2015-2016.

Technology 2011 2012 2015 2016



Never

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device

• Stable: Desktop, Laptop, and Pen & Paper all remained relatively stable over time. External Keyboard, Voice Input, and Tablet remained stable from 2015-2016.

• Increase: Feature Phone increased across all years, with a larger jump from 2012-2015. • Decrease: Touchscreen and Smartphone decreased from 2011-2015, and then remained

stable from 2015-2016 (near the floor). Wearable Device decreased slightly from 2015-2016.

Technology 2011 2012 2015 2016



Technology Used to Access MSU Content Laptop Computers continue to be the most common technology used to access MSU content, and little change can be seen over time. The use of Smartphones to access MSU content has increased substantially over time, and while they haven't reached the level of Laptops, they are not far off. Tablets use increased steadily from 2011-2015, but that trend did not continue in 2016, as there was a slight decrease. The use of a Computer Mouse has dropped below the use of Touchscreens for the first time in 2016, though they are still used to access MSU content by around a third of respondents. Voice input has not taken off in usage, dropping slightly below 5%.

• 2011-2012 question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply."

• 2015-2016 question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input


Computer Mouse

Wearable Device

Trackpad or Touchpad

• Stable: Desktop and Laptop remained relatively unchanged across all years, though Desktop has decreased very slightly since 2011. Touchscreen increased from 2011-2012, but remained stable from 2012-2016. Feature Phone and Wearable Device remained near 0% from 2015-2016.

• Increase: Tablet and Smartphone increased from 2011-2015 and then remained relatively stable.

• Decrease: Computer Mouse decreased from 2011-2016. Slight decreases are seen for External Keyboard, Wearable Device, and Voice Input from 2015-2016. Trackpad decreased very slightly from 2011-2012, but dropped considerably by 2016 (it was not included in the 2015 survey).


Technology 2011 2012 2015 2016

Desktop Computer 58.5% 57.9% 53.7% 55.2% Laptop Computer 93.8% 93.0% 93.1% 93.2% Smartphone/Phablet 35.1% 50.2% 83.4% 85.5% Feature Phone 0.6% 0.8% Tablet 7.3% 18.9% 35.7% 32.3% Touchscreen 34.4% 43.6% 41.1% 41.2% Voice Input 5.0% 3.2% Ext. Keyboard with Touchscreen 22.6% 19.5% Computer Mouse 58.0% 55.7% 41.7% 32.8% Wearable Device 0.5% 0.8% Trackpad or Touchpad 55.1% 53.4% 30.7%


Satisfaction with MSU's Online Presence There has been little change over time in satisfaction with MSU's online presence. While satisfaction with MSU social media increased from 2011-2012, it has remained extremely stable since that time, with 38% reporting above average or greater satisfaction. Above average or greater satisfaction with msu.edu dropped slightly from 2011-2015, but rebounded somewhat in 2016.

• 2011-2012 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, email announcements)"

• 2015-2016 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Above avg or greater satisfactionwith msu.edu

Not satisfied with msu.edu

Above avg or greater satisfactionwith MSU social media

Not satisfied with MSU socialmedia

• Stable: "Not satisfied with msu.edu" and "Not satisfied with MSU social media" both remained near 0% across all years.

• While "Above average or greater satisfaction with MSU social media" increased from 2011-2012, it remained stable from 2012-2015.

• "Above average or greater satisfaction with msu.edu" gradually decreased from 2011-2015, then increased slightly in 2016.


Satisfaction 2011 2012 2015 2016

Above avg or greater satisfaction with msu.edu 48.9% 46.1% 41.6% 46.1% Above avg or greater satisfaction with MSU social media 29.1% 37.7% 38.2% 37.9%

Not at all

Satisfaction 2011 2012 2015 2016

Not satisfied with msu.edu 0.9% 1.3% 2.2% 0.9% Not satisfied with MSU social media 1.9% 1.4% 1.6% 1.0%


Access MSU from Mobile Device While there has been a slight drop in the number of people reporting that they never access MSU social media from mobile devices, those reporting accessing msu.edu and MSU social media from mobile devices often or more has not changed.

• 2015-2016 question text: "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Access msu.edu frommobile often or more

Never access msu.edu frommobile

Access MSU social mediafrom mobile often or more

Never access MSU socialmedia from mobile

• Stable: "Access msu.edu from mobile often or more," "Access MSU social media from mobile often or more," and "Never access msu.edu from mobile" remained stable from 2015-2016.

• Decrease: "Never access MSU social media from mobile" decreased slightly from 2015-2016.


Frequency 2011 2012 2015 2016

Access msu.edu from mobile often or more 51.9% 52.5% Access MSU social media from mobile often or more 26.8% 26.7%

Not at all

Frequency 2011 2012 2015 2016

Never access msu.edu from mobile 4.3% 4.0% Never access MSU social media from mobile 21.4% 16.9%


Social Media Usage Facebook continues to dominate social media usage, with little change over time. A general upward trend is seen for most sites, but Yik Yak and Vine usage dropped slightly, Google+ dropped back to 2012 levels in 2016, and Koofers/allMSU appears to have made a slight resurgence, after dropping from 2011-2015.

• 2011-2012 question text: "What social media sites do you regularly use? Check all that apply."

• 2015-2016 question text: "What social media sites do you regularly use? (Check all that apply.)"

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Facebook

Twitter

Google+

Pinterest

LinkedIn

Foursquare

Koofers/allMSU

Instagram

Tumblr

Reddit

Yik Yak

Vine

Ello

Snapchat

YouTube

• Stable: Facebook and Foursquare usage remained generally stable across all years, though Foursquare decreased slightly to reach 0% in 2016. Tumblr, Reddit, and Ello were stable from 2015-2016.

• Decrease: Yik Yak and Vine usage decreased slightly from 2015-2016. • Koofers/allMSU usage decreased from 2011-2015, then increased in 2016. • Google+ usage remained similar from 2012-2016, but was slightly higher in 2015. • Increase: All other social media sites increased in usage during the years in which they were

included in the survey.


Site 2011 2012 2015 2016

Facebook 85.6% 86.2% 82.7% 84.7% Twitter 21.8% 34.2% 43.6% 44.6% Google+ 16.0% 19.3% 15.9% Pinterest 20.4% 25.0% 29.2% LinkedIn 18.9% 21.8% 30.5% 33.7% Foursquare 1.6% 4.0% 1.1% 0.0% Koofers/allMSU 25.6% 17.1% 8.0% 19.9% Instagram 40.1% 46.9% Tumblr 15.8% 16.7% Reddit 13.9% 13.3% Yik Yak 21.4% 14.8% Vine 10.8% 6.7% Ello 0.3% 0.1% Snapchat 41.5% 51.8% YouTube 60.1% 65.0%


Online MSU Activities Most online activities related to MSU have been relatively stable over time, with only Administrative Information and Events on Campus showing marked increases, and slight decreases in Maps/Directions, Department/Program Information, and Course Information/Schedules.

• 2011-2012 question text: "What online activities related to MSU do you regularly engage in? Check all that apply."

• 2015-2016 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Contact info

Maps or directions

Dept. or program info

Course info/sched

Read news

Athletics/sports

Events on campus

Admissions

Admin

Online class activities

• Stable: Little overall change can be seen for Contact Info and Course Info from 2011-2016, though Contact Info was higher in 2015 than other years.

• Increase: Events on Campus and Admin both remained stable from 2011-2012, and then increased from 2012-2016. Athletics increased slightly from 2011-2016.

• Decrease: Dept. or Program Info and Read News both decreased slightly from 2011-2016. Online Class Activities decreased very slightly from 2015-2016. Maps was stable from 2011-2012 and 2015-2016, but decreased from 2012-2015.

Activity 2011 2012 2015 2016

Contact info 76.2% 76.6% 79.8% 73.4% Maps or directions 73.7% 72.9% 63.9% 64.2% Dept. or program info 71.4% 67.4% 64.0% 64.9% Course info/sched 77.7% 79.6% 78.6% 78.7% Read news 34.0% 34.3% 33.1% 29.6% Athletics/sports 41.3% 40.1% 44.4% 44.5% Events on campus 37.0% 36.7% 55.6% 60.3% Admissions 16.4% 17.2% 24.1% 21.1% Admin 35.0% 33.3% 47.6% 48.0% Online class activities 74.6% 73.3%


Difficulty Determining Official MSU Content There was a very slight increase in the number of people reporting that they never had difficulty determining when they were using official MSU content, and no change was seen in the number that had difficulties often or more.

• 2015-2016 question text: ""How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?""

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Never difficultydetermining official MSUcontent

Often or more difficultydetermining official MSUcontent

• Stable: "Often or more difficulty determining official MSU content" remained stable from 2015-2016.

• Increase: "Never difficulty determining official MSU content" showed a very slight increase from 2015-2016.

Never

2011 2012 2015 2016

Never difficulty determining official MSU content 34.5% 1.9%

Often or more

2011 2012 2015 2016 Often or more difficulty determining official MSU content 2.0% 36.7%


Mobile MSU Importance The demand for MSU providing mobile access to Dining Hall Information and Class/Academic Information has increased over time, while the reverse is true for information about Off-Campus Businesses/Food. Bus Schedules are divisive, showing increases in the number of people who think that they are important for MSU to provide mobile access to, as well as increases in those who believe that it is not important for MSU to provide mobile access.

• 2011-2012 question text: "Rate the importance of having the following information on an MSU mobile site."

• 2015-2016 question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices."


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS

• Stable: Library Info and Directory remained relatively stable from 2011-2016. • Increase: Class Info, Bus Schedules, and Dining Hall Info all showed overall increases from

2011-2016. • Decrease: Maps decreased slightly from 2011-2016. Off-Campus Businesses was stable

from 2011-2012 and 2015-2016, but decreased from 2012-2015.

Information 2011 2012 2015 2016

Bus schedules/info 62.4% 63.3% 71.2% 70.1% Dining hall info 50.3% 56.5% 63.0% 61.3% Class/academic info 70.2% 73.4% 81.9% 84.6% Directory 64.4% 66.5% 68.2% 63.6% Off-campus businesses/food 37.0% 38.8% 25.9% 26.2% Library info 51.3% 56.3% 50.3% 52.1% Maps/GPS 77.8% 79.1% 75.1% 74.1%


Not important

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS

• Stable: Library Info, Directory, and Maps remained relatively stable from 2011-2016. • Increase: Off Campus Businesses and Bus Schedules increased from 2011-2016. • Decrease: Dining Hall Info decreased from 2011-2016, and Class Info showed a slight

overall decrease in that timeframe.

Information 2011 2012 2015 2016

Bus schedules/info 6.4% 6.8% 10.4% 11.3% Dining hall info 10.3% 9.4% 9.1% 8.4% Class/academic info 4.4% 4.2% 4.4% 3.5% Directory 2.3% 2.6% 3.0% 2.4% Off-campus businesses/food 9.2% 10.3% 13.5% 13.8% Library info 5.0% 5.8% 5.1% 5.5% Maps/GPS 2.1% 2.8% 2.3% 3.1%


Online Content & Mobile Devices in Classroom There has been very little change over time in opinions on the use of online content in classes and the use of mobile devices in the classroom.

• 2011-2016 question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016

Should use online content alot or more

Should not use onlinecontent

Should use mobile devicesin class a lot or more

Should not use mobiledevices in class

• Stable: "Should use mobile devices in class a lot or more" remained stable from 2011-2016. "Should not use online content" remained around 1% in all years.

• Decrease: "Should use online content a lot or more" decreased very slightly from 2011-2016. "Should not use mobile devices in class" decreased slightly from 2011-2015, but increased slightly in 2016.

A lot or greater

MSU classroom technology 2011 2012 2015 2016

Should use online content a lot or more 49.3% 48.1% 48.8% 46.6% Should use mobile devices in class a lot or more 15.8% 16.2% 16.9% 15.2%

Not at all

MSU classroom technology 2011 2012 2015 2016

Should not use online content 1.2% 0.9% 1.3% 1.1% Should not use mobile devices in class 28.5% 24.7% 20.1% 22.0%

Documents

2016 MSU Internet and Technology User Experience Survey ... · Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93