SOTHEBY’S INTERNATIONAL REALTY®

2016 MARKETING PLAN

CONTINUED…

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECO N L I N E P R O P E R T Y D I S T R I B U T I O N

NEW YORK TIMES / INTERNATIONAL NEW YORK TIMES

WALL STREET JOURNAL

MANSION GLOBAL

DWELL

JAMES EDITION

PROPGOLUXURY

LUXURYESTATE

FINANCIAL TIMES

M O B I L E A D V E R T I S I N GNEW YORK TIMES

BLOOMBERG

ARCHIECTURAL DIGEST

MANSION GLOBAL

PROPGOLUXURY

FINANCIAL TIMES

ELLE DÉCOR

APPLE

O N L I N E B A N N E R SNEW YORK TIMES

WALL STREET JOURNAL

MANSION GLOBAL

BLOOMBERG

ARCHITECTURAL DIGEST

DWELL

FINANCIAL TIMES

ELLE DÉCOR

JAMES EDITION

PROPGOLUXURY

LUXURYESTATE

SCMP (NANZAO.COM/NANZAOCHINAN.COM)

B R A N D M A R K E T I N GNEW YORK TIMES

WALL STREET JOURNAL

MANSION GLOBAL

BLOOMBERG

ARCHITECTURAL DIGEST

DWELL

FINANCIAL TIMES

HEARST

JAMES EDITION

PROPGOLUXURY

P R O P E R T Y A D V E R T I S I N GWALL STREET JOURNAL

SOTHEBY’S ART & HOME

SOTHEBY’S PREFERRED

NEW YORK TIMES

ROBB REPORT COLLECTION

COUNTRY L IFE

INTERNATIONAL NEW YORK TIMES

INYT WRAP

LUXURY PROPERTIES MAGAZINE

FINANCIAL TIMES

BOSTON MAGAZINE

OCEAN HOME

RESIDE REGIONAL

BLOOMBERG MARKETS

THE SUNDAY TIMES

S E A R C H E N G I N E M A R K E T I N GGOOGLE

YAHOO!

BING.COM

YANDEX

YOUTUBE

SOTHEBY’S INTERNATIONAL REALTY®

2016 MARKETING PLAN

© MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECI N T E G R A T E D P A R T N E R S H I P S

NYTIMES .COM VIDEO INTEGRATION

NYTIMES .COM HERO CAROUSEL IN REAL ESTATE: F IND A HOME

NYTIMES .COM SPONSORED PROPERTY IN REAL ESTATE SEARCH SALES

NYTIMES .COM MOBILE IN-STREAM FEATURED PROPERTY

NYTIMES .COM CROSS-PLATFORM REAL ESTATE SL IDESHOW SPONSORSHIP

NYTIMES .COM INTERNATIONAL HOME PAGE REAL ESTATE MODULE

NYTIMES .COM PROPERTY L ISTINGS

NYTIMES .COM MOBILE FLEX FRAME

WSJ .COM EXCLUSIVE FRIDAY REAL ESTATE OWNERSHIP

WSJ .COM IPAD MANSION EXCLUSIVE SPONSORSHIP

WSJ .COM CUSTOM VIDEO SERIES “HOUSE GUEST”

WSJDN.COM GLOBAL NETWORK VIDEO

MANSIONGLOBAL.COM EXCLUSIVE FRIDAY HOMEPAGE OWNERSHIP

MANSIONGLOBAL.COM LIFESTYLE SEARCH OWNERSHIP

MANSIONGLOBAL.COM HOMEPAGE FEATURED PROPERTIES MODULE

MANSIONGLOBAL.COM HOMEPAGE HERO UNIT

FT CO-BRANDED PROPERTY PRINT PROMOTION 18X 1/4 PAGE

FT.COM DISTINCTIVE L IV ING CO-BRANDED BANNERS

FT.COM LAUNCH LISTINGS SPONSORSHIP

BLOOMBERG.COM LIVE TV AND VOD PRE-ROLL VIDEO

BLOOMBERG.COM HIGH NET & LUXURY CONSUMER INDIVIDUAL AUDIENCE TARGETING

AD.COM EXCLUSIVE HOMEPAGE TAKEOVER

AD.COM E-NEWSLETTER INTEGRATION

AD.COM EXCLUSIVE SPONSORSHIP OF CELEBRITY HOMES FOR SALE

AD.COM OWNERSHIP OF REAL ESTATE INDEX PAGE

AD.COM OWNERSHIP OF REAL ESTATE SUBCHANNEL

AD.COM NATIVE SL IDESHOW

DWELL.COM CUSTOM SPONSORED POSTS W/PROPERTY SL IDESHOW

DWELL.COM NATIVE POSTS W/VIDEO + SOCIAL PROMOTION

DWELL.COM SPONSORED COLLABORATIVE COLLECTION (5 ARTICLES)

DWELL.COM FIXED SEARCH TERM SPONSORSHIP

DWELL.COM SOCIAL PROMOTION (2X FB , 2X TWITTER)

DWELL.COM PINTEREST BOARD COLLABORATION

DWELL.COM LISTINGS PAGE

DWELL.COM REAL ESTATE PARTNER EXCLUSIVITY

JAMESEDITION.COM CUSTOM PROPERTY L ISTINGS

LUXURYESTATE.COM LISTINGS

LUXURYESTATE.COM EDITORIAL

PROPGOLUXURY L ISTINGS

PROPGOLUXURY EDITORIAL NEWS FEATURE

ELLE DÉCOR PROPERTY GALLERIES DESTINATION (L ISTINGS)

ELLE DÉCOR CROSS PLATFORM CONTENT ROADBLOCK

ELLE DÉCOR CUSTOM HERO UNIT

ELLE DÉCOR NATIVE TOUT

ELLE DÉCOR CONTENT IGNITION

ELLE DÉCOR HOMEPAGE SPONSORSHIP

ELLE DÉCOR CUSTOM MARQUEE

ELLE DÉCOR CELEBRITY HOMES SPONSORSHIP

S O C I A L M E D I AWALL STREET JOURNAL

DWELL

ELLE DÉCOR

SCMP (NANZAO.COM/NANZAOCHINAN.COM)

eGallerySIR Touch GalleryINTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS

B O R N F R O M T R A D I T I O N . B U I LT F O R I N N OVAT I O N .