2016  |  Sport  Fishing  Television    

S P O R T F I S H I N G T E L E V I S I O N ( S F T V )

SFTV’s new format for 2016 will immerse the viewer in a visceral salt water fishing experience, and brings a level of storytelling, cinematography and authenticity that sets a new high water mark in outdoor media.   The look: Fishing for tarpon under bridges in Biscayne Bay, the water illuminated by the Miami skyline; the iridescent, phosphorescent glow of redfish after dark in New Smyrna Beach: scenes like these are presented with the cinematic flair of a Hollywood blockbuster thanks to improved production quality (shot in high definition 24p), underwater and aerial photography, and immersive sound design. In the vein of the classic ‘Mutual of Omaha’ nature series, SFTV’s documentary-style storytelling interweaves the people, the species and the environment to tell the story of the featured destination.

S P O R T F I S H I N G T E L E V I S I O N ( S F T V )

The people: Guides, captains, mates, conservationists, ecologists, and local anglers: Meet the people who know the ins and outs of their home waters, and give each destination their own authentic personality.   The species: Offshore fishing in the Florida Keys; catching bonefish and permit in Biscayne Bay; following bait pods that are pursued by predators like tarpon and shark; reels screaming as anglers catch a monster tuna off Cape Cod: SFTV showcases the world’s most sough-after trophy fish and puts viewers in the middle of the action. The environment: The biodiversity and wildlife refuges of New Smyrna Beach, the labyrinthine mangroves where the Everglades meets the Atlantic, the conservation and ecological issues facing the Gulf of Mexico and Mississippi Delta, and more are explored in every episode with the help of world-renowned conservationists, ecologists and marine biologists.

S P O R T F I S H I N G T E L E V I S I O N ( S F T V )

The host/producer: The new season of SFTV is led by Graham Morton, award-winning director and cinematographer with 15 years experience in the fishing industry and 20 years in television production. A Florida native and life-long angler, Graham has fly fished in Idaho and Colorado, caught tarpon and permit in Cuba’s Gardens of the Queen, and bonefish in the Bahamas – he has traveled across the U.S. and the Caribbean to capture his passion and share it with TV, web and film festival audiences nationwide. His production company, Waterline Media in Orlando, FL, has worked with some of the most respected and well-known brands in the fish and marine industries including Simms, Yeti, Orvis, Hardy, Hatch, East Cape, Hells Bay, and IGFA.

2 0 1 6 S F T V ’s N e w L o o k

New Format •  Documentary style - A new way of looking at

fishing shows. •  More about the look and actual fishing

experience, by bringing a big screen look to the segments.

•  New award winning producer/host will be the viewers guide to this documentary style that can only be told through the eyes of the creative shooter/producer.

Networks •  Shows will air on Destination America and

Pursuit networks. Original airings will be in Q1 & Q2 with repeats for both networks.

•  Fox/Sun Sports will continue to show repeats throughout the year.

2 0 1 6 S F T V ’s N e w L o o k

SFTV Benefits •  Using some of the bests captains insures that

SFTV is using the latest product act as ambassadors to deliver the right message to the viewing audience.

•  SFTV has the most robust marketing plan to promote the show and the entire show time block.

Timeline/Locations •  SFTV’s Editorial and Driven to Fish shoot

schedule begins June 8th in Islamorada, and will continue through December of 2015.

•  12 shoot locations are tentatively set from Key West to Texas to North Carolina.

S F T V 2 0 1 6 S H O O T L O C AT I O N S

1. Key West* 2. Islamorada* 3. Key Largo or Marathon* 4. New Smyrna Beach* 5. Sitka AK Possible (possible two part show)* 6. St. Pete/Tampa Florida* 7. Louisiana Offshore* 8. Louisiana Inshore, or Mississippi Inshore* 9. Miami* 10. Sebastian Inlet, Florida 11. Boston* 12. Best Of   * Denotes these shows are locked in

  Alternate locations:

Chesapeake Bay Stripers Tropic Star Panama

Jacksonville Panhandle of FL

S F T V PA R T N E R B E N E F I T S

•  1x :30 second commercial in all airings on Destination America (52), Pursuit Channel (52), and Sun Sports (24)

•  1x Billboard in all airings as outlined •  1x :45 sec editorial segment on sponsors product, one original show and repeat on all

networks outlined •  Logo and Link back to their site on SportFishingTelevision.com website for 12 months •  Name/Logo inclusion in cobranded media, including 1x Custom Email to Salt Water

Sportsman, Sport Fishing, Marlin’s Opt-In lists •  Co-branded Social inclusions •  Misc product inclusion on product provided for use on SFTV YF 24 Ft. Bay Boat •  6x Logo inclusions in Print Ad for SFTV in Salt Water Sportsman, Sport Fishing, and Marlin

For more info, contact: Drew Townes 407-571-4730

drew.townes@bonniercorp.com

Bill Simkins 407-571-4865

bill.simkins@bonniercorp.com

MORE INFORMATION

T H A N K Y O U

2 0 1 6 N E T W O R K D I S T R I B U T I O N

Fox Sports Sun provides cable coverage to 6.6 million + subscribers in the State of Florida. SFTV is currently aired twelve (12) consecutive months on Fox Sports Sun, considered to be THE KEY strategic market for salt water fishing.

PURSUIT CHANNEL is the LARGEST and FASTEST GROWING outdoor sports network serving the 60 MILLION men with a passion for hunting, fishing, shooting sports and wildlife conservation. In addition to strategic cable system agreements, PURSUIT CHANNEL has secured basic carriage on both Direct TV and Dish Network, with both Sportsman Channel and Outdoor Channel residing only on paid tiers. Projecting 43 million households.

Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.

Viewer Demographics Median Age .................................. 43 Male............................................ 72% Married ...................................... 72% Household Income ....................$62K Source: Pursuit Channel media guide 2013 Airings

Airings 1st and 2nd Quarter - 26 consecutive weeks Sunday afternoon block with a weekday repeat. *Check Local Listings

52 Total Airings Primary Airings: 8:30 am Saturdays in 1st & 2nd Quarters

Secondary Airings: 5:00 am Sundays in 1st and 2nd Quarters