20160218-Sales-Deck CCOLLET GOOD

CONFIDENTIAL PROPERTY S4M © 2016

SUCCESS FOR MOBILE


CORE VALUES

Inspired advertising

You get what you pay for

Transparency through

technology

PEOPLE FIRST GUARANTEE PEACE OF MIND

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WHY S4M

Impression viewed +1 sec

Premium context – App/Site list, Ad moment, Location

Mind blowing formats

TRUE IMPRESSIONS

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WHY S4M

MRC accreditation (pending)

Full access in real time

KPI+1 optimization

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REAL METRICS


WHY S4M

Save +30% CPM

Committed to delivering best user experience

Data - ownership & key learning

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ABSOLUTE VALUE


INDEPENDENT TECHNOLOGY

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BRANDS& MEDIAAGENCIES

CUSTOMERDSP

BIDDERCREATIVE

FRAMEWORK3RD PARTY

ADSERVING TRACKING ANALYTICS

DMPFIRST PARTY REPORTS

& ALGORITHMS


S4M DELIVERS MILLIONS OF MOBILE EXPERIENCES EVERY

DAY

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MOBILE MEDIA

AUDIENCE CREATIVE BUYING MODELTARGETING

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SMART DATA


AUDIENCE

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500+ PREMIUM PRIVATE DEALS

NEWS

ENTERTAINMENT

HIGH TECH

SPORT AND LEISURE

AB+

LIFESTYLE

CELEBRITY & GOSSIP

FOOD

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International Publishers

Local Publishers

Regional Publishers


GRANULAR AUDIENCE CLUSTERS

PUBLISHER

LOCATION

DEVICE / OS

FAST FOOD EATERS

HOLIDAY GOERS

OVER 650 CLUSTERS AND SUB CLUSTERS AVAILABLE

DATA COLLECTION

SHOPPER MUMS

BUSINESS TRAVELLERS

CAR ENTHUSIASTS TOURISTS

STUDENTSHOME

BUYERS

‒ Ad Interaction‒ Conversions‒ Carrier/WiFi‒ Site & Publisher‒ GPS location‒ Device‒ Handset region

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PUBLISHER

LOCATION

DEVICE / OS

UNIQUE ID

DMP


CREATIVE

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WORLD CLASS CREATIVE EXPERIENCES3D CUBE VIDEO2STORE SENSORS

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WORLD CLASS CREATIVE EXPERIENCESWATCH CLICK TO CALENDAR 360°

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TARGETING

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TARGETING CAPABILITIES

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Device

Operating System

Model

Language

Premium sites

Publisher categories

Site list

App list

Sites visited

Apps visited

Location history

MOBILE CONTEXTUAL BEHAVIOURAL

Weather

Sports events

Finance

Live TV

RT SIGNALS


BUYING MODELS

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GUARANTEED BUYING MODEL

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TRADITIONALMODELS

S4M GUARANTEEDMODEL

KPI +1 EXAMPLES

100% Viewable Impression Engagements / Visits100% Loaded

+1 SecondCPM



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TRADITIONALMODELS

S4M GUARANTEEDMODEL

KPI +1 EXAMPLES

Bots detectionQualifiedClick CPC Visits, Avg pages

per session



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TRADITIONALMODELS

S4M GUARANTEEDMODEL

KPI +1 EXAMPLES

100% Loaded+1 Second

Confirmed Visit / Open CP VISIT Dwell time, Avg pages

per session


SMART DATA

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SMART DATA

M o b ile C u s to m e r S to rie s A d v e rific a tio n s c o re

B id d in g s tra te g y

B ra n d a lg o rith m

L iv in g c lu s te rs

C u s to m e r p e rs o na s

P e o p le firs t

Mobile customer stories AdVerification score

Bidding strategy

Brand algorithm

Living clusters

Customer personas

People first

SMART QUESTIONS ROI FROM INSIGHTS PROFILING

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MEASURE THE USER ENGAGEMENT

FROM TRUE IMPRESSION TO LANDING PAGE

THE 3D CUBE EXPERIENCE

Request

Face 1100% Display

Total swipes(Face 2 to Face 6)

3 567 899 2 854 319 456 754 123 211 569 987 199 890 345 324 1 695 166

Viewableimpressions

-21%

Face 2Nb of display

Face 3 Face 4 Face 5


MOBILE CUSTOMER STORIES

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RUNNING KPIsEngagement KPIs by device & formats along the campaign.

BEST MOMENTSBest moments of engagement by hours of the days of the week.

https://s4m.bime.io/query/3E60D34EAFF47077D19DA2715A8452E3 https://s4m.bime.io/query/4C75A14830BB97CE296232A076A4F8F1



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TOPICS OF INTERESTEngagement by categories & top publishers.

STORE PROXIMITYStore proximity of the impressions & the clicks.

https://s4m.bime.io/query/628AB502A6E9A8E392E154D9CB1C45D4 https://s4m.bime.io/query/F85789DC9A8D4DEA371A8D5F022BD488



26https://s4m.bime.io/query/A98CBF0C94EB48AF77EC4BA2ADF16344 https://s4m.bime.io/query/573BE3F0588180DF5E35196ACEF66282

LIVING CLUSTERSRetargeting potential by level of engagement.

ARE YOU EXPERIENCED ?Brand experience by format & device & publisher.

DRIVE TRAFIC TO MOBILE SITE & STORES

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BACKGROUND & OBJECTIVE:

Drive traffic to restaurant with a special offer during slack periods:1 DRINK PAID / 1 DRINK FREE

Generate qualified mobile traffic on mobile- friendly store locator.

OUR APPROACH:• Premium Publishers• Geo fencing around Mc Donald’s restaurants (+/-200m)• Contextualize with Rich Media Interstitial format• Dynamic creative based on two criteria : Real time hour/weather conditions for a better

personalization of the offer and a relevant drive to store experience

Results:

CLICKS

250 000

HITS

4 000 000

CTR 6,19%**Vs 3,68% average on this campaign

CPC : 0,08€ (Vs 0,13€average on this campaign)

CPV : 0,30€ (Vs. 0,41€average on this campaign)

69 080

VISITS

CVR 28% Delivery : 138% à + 19 080 visits = 5 724€earned media

AWARENESS ON STUDENT LOAN

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Communicate on 2 bank offers for 15/24 years old people.How to reach young people in a specific context to be more relevant and creat a word of mouth?

OUR APPROACH:• Premium Publishers• Specific Targeting:

• Geo-targeting COLLEGE/UNIVERSTITY• Smartphone in 3G/4G to guarantee people in mobility• Time between 8:30 AM to 6PM

• Retargeting and message sequencing with static and Html5 format to engage

Results:

CLICKS

362 100

HITS

Impressions + 1sec

10 305 303

CTR 3,51%**Vs 3,68% average on this campaign

105 392

VISITS

29,10%

DRIVE TO STORE

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Starbucks: #1 Worldwide Coffee chainDrive audience to coffee shop with special drinks of the moment Generate qualified mobile traffic on the store locator and let Mobile Users find the closest store

OUR APPROACH:• Premium Publishers• Geo-targeting +/- 200m around Starbucks• Smartphone in 3G/4G to guarantee people in mobility• Campaing optimization in real time, based on the time spent on the mobile page• Static format to improve the ROI

Results:

*Vs 3,68% average on this campaign

Impressions 100%

loaded+1sec

CLICSNet of bots, fraudulent

clicks

0,66%

36 8125 511 187 13 274

VISITS LPFully Loaded

+1 sec

38%

7 698

TIME SPENT > 10 SEC

58 %

DRIVE TO STORE

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Expose Brazilian tourists at their departure points (Rio and SP airports), target them while on holidays in Miami and retarget them once they are back to generate exposure to a special Polo Red offer.

OUR APPROACH:• BrandFormance campaign in the US, dealt from Brazil.• Global coordination to target moving travelers from Sao Paulo and Miami Airports• Geo-targeting• Retargeting with sequence messaging

Results:

Impressions 100%

loaded+1sec

CLICSNet of bots, fraudulent

clicks

1,26%

95 2687 546 683 33 814

VISITS LPFully Loaded

+1 sec

35%

2 724

Subscriptions

8 %

Documents

20160218-Sales-Deck CCOLLET GOOD