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Venue : Ventura Lambrate, Milan, ItalySupported by : Thailand Institute of Design and Innovation Promotion,
Department of International Trade Promotion( DITP), Ministry of Commerce in collaboration with Mitr Phol Group Company Limited
2016's Slow Hand Design:Bar Crops & PropsCurated and designed by : Eggarat Wongcharit
Thai design industry against Asian and Global consumer's trends The global economy sees forth very slow growth at present, the design industry is still �nding its path with a new paradigm shift. The year of the monkey is leading Asia to a new core context. Innovative technologies will shape a new scenario of urban living while tourism leads global travelers to the new dimension of thoughts. Food balances health and stress as it is most a�ordable for the time being. Foodies growth becomes more developed and design relies on the passions of the locals and global travelers who are seeking new ventures. Creativities rely on social IT network. Personal preferences of taste will be e�ected on IT media in�uences and will play an important role in compulsive online buying. For Thailand, the country's income derives from agriculture. The economy evolves via food exports while positioning Thailand as kitchen of the world who o�ers varieties of the best creative gastronomical products. Meanwhile, wastes from food production has o�ered more opportunities for local designers to create ranges of products that are environmentally friendly. From Crops to Props, a new Thai design, evolves with the local context of agricultural ecology. A new design generation is rising up and gaining more attraction among global consumers whilst Thai design roots are heading towards global practicalities.
Slow Hand Design 2016 : Bar Crops and Props Thailand Institute of Design and Innovation Promotion, Department of International Trade Promotion (DITP) in collaboration with Mitrphol company. a global sugar manufacturing enterprise proudly presens “Slow Hand Design 2016 : Bar Crops and Props” an exhibition by Thai designers that showcases design collections based on the idea of crop cycling and its by-products that are further developed into lifestyle objects.With a support from Mitr Phol Group, a private enterprise who deliver its sustainable sugar products worldwide and a curatorship of Eggarat wongcharit, a pioneer in Thai design industries, the exhibition has ful�lled its purpose to re�ect the agricultural crop-cycles and its by-products which are extended into design objects commonly used by global consumers. The exhibition comprises of 24 design enterprises who will showcase their products that express Thai design DNA via global functionalities.
Slow Hand Design, Thailand’s �rst design roadshow.Debuting as a curatorial design roadshow project of Institute of Design and Innovation Promotion, Department of International Trade Promotion (DITP), Slow Hand Design �rst showcased the storytelling of Thai design DNA to re�ect a better understanding towards Thailand's design industries and to create brand value on export lifestyle products on a global level. Thereafter, lifestyle products from Thailand have gained recognition with positive feedback among international public and media. The �rst Slow Hand Design show was launched in 2011 at Spazio X-Ansaldo (Museum of Culture at present) in Milan during the International Design Week under the curatorship of Eggarat Wongcharit, a pioneer of Thailand’s design industry whose exhibition's content has featured the development of Thai design DNA since prehistoric period until present. After the successful launch, Thailand is able to create the country's brand image across global market channel gradually. In the same year, Slow Hand Design exhibition won the international award of best exhibition category among international participants during the IDA (International Design Alliance) congress in Taipei, Taiwan. Then DITP has continued to supports and promote Slow Hand Design at Superstudio piu with di�erent thematic contents such as Interweaving the Spirit of Thai Design in 2012, Thai•a•spice in 2013, Thai Craftology in 2014 and Eco•a•mano in 2015. For 2016, the new exhibition's content of Bar Crops & Props will be presented at a di�erent venue at Ventura Lambrate in Milan to create a new perception for Thailand's next design wave.
Institute of Design and Innovation PromotionThe Thailand Institute of Design and Innovation Promotion was established in 1991(originally called the Design Service Center), under the Department of International Trade Promotion (DITP), Ministry of Commerce. The Institute was given the task of undertaking the government’s policy of creating value for Thai export products so as to better compete in the ever changing global market. The government’s strategy of introducing design and creativity in product development in the Thai export industry was to strengthen its foundation and its capabilities in maintaining and expanding its global market share, as exports contributed to over half of all foreign revenue into Thailand.
The initial phase of work focused on building awareness and recognition of value creation through design and creativity, as well as incorporating brand building strategies. This proved quite challenging as Thailand was predominantly a production base or OEM (Original Equipment Manufacturing). It was relying heavily on competitive labor and production costs as well as its reputation on high quality manufacturing. Thus the need for research & development, design and designer was still very low. However, as Thailand entered a new era of global trade competition, with the emergence of regional manufacturing competitors coupled with the 1997 economic crisis, as well as an ever demanding consumer market, many within the industry have had to re-think their trade strategies. Value creation was thus given a greater role in raising the competitiveness of Thai products and services to the international market. Thus, the Institute’s work in the support and promotion of value creation is of paramount importance to the Thai export industry. Many projects undertaken have resulted in the development of over 400 professional Thai designers and designer brands. Many Thai SMEs now employ these designers both freelance and in-house. Many designers have successfully become entrepreneurs with their own design brands and have started to look toward the international market, The Talent Thai Project, for example was �rst launched in 2004 as an initiative to intro-duce young Thai lifestyle product designers to the international trade arena. It is aimed at giving an opportunity to talented designers, elevating the designs of furniture, home decorative items, jewelry and gifts, and therefore improving the potential of Thai lifestyle industry as a whole. Former participants of Talent Thai have become role models for the next generation designers. By adding value to the products through design and branding. Another very important initiate of the Institute is the establishment of Thailand’s Design Excellence Award or DEmark in 2008, which is a symbol of Thai design excellence. It is used to promote Thai designed product to the international market.
Recently, the Institute has expanded its area of work to include brand promotion and commercialization of new Thai innovations particularly with eco-friendly and food products. The Thailand Innovation and Design Expo (TIDE) was thus launched in 2013 to showcase Thailand’s potential in this area.
The Thailand Institute of Design and Innovation Promotion continues to have a vital role in maintaining Thailand’s competitiveness in the global trade arena, and continues its mission of establishing Thailand as one of the world leaders in the area of design and creativity, as well as raising the image of Thailand as a ‘trusted’ source of the highest quality products and services Through its Thailand Trust Mark project. The Mark is a assurance of quality Thai products and services with special focus on standards of Social Corporate Responsibility and environmental concerns.
Demark Excellence Award (DEmark) at Ventura Lambrate The Design Excellence Award (DEmark) was established to give recognition to outstanding Thai product design. It is in conjunction with the Prime Minister's Export Award (PM’s Export Award) which is presented annually by the Prime Minister under the auspices of Thailand Institute of Design and Promotion, Department of International Trade Promotion, Ministry of Commerce, Royal Thai Government. The winning product receives the DEmark logo for outstanding design, which can be used to promote well-designed Thai products in the international market. It is hoped that this award will help promote development of domestic products, which will in turn better the quality of life of both domestic and international consumers. The Slow Hand Design 2016 exhibition under the DEmark project presents Bar Crops & Props, a thematic exhibition curated by Eggarat Wongcharit, a renown Thai designer which showcases best of the best 24 designer's products from Thailand to be presented at Ventura Lambrate venue.
DITP's Thailand Institute of Design and Innovation Promotion has recruited DEmark award's best of Thailand's top 24 designers to present their design objects at Ventura lambrate venue during
Milan's International design week to show the best of design creations from Thailand. This year, the 24 exhibitors have re�ected their creativities with higher craft-techno approaches
although the simplicity of Thainess is still retained and expressed its sensation via diversi�ed materials especially, the agricultural by-products.
THE HOT 24
Nakkhid Design Studio was established since 2015 by Mr. Supachai Keawthanong with 15 years’experience on product design, graphic design and packaging design. He collaborates his work with Banyan Tree Holding PTE company, Thailand’s renown hospitality and retail business developer. Many pieces of his works are displayed at the Banyan Tree gallery in Bangkok. Nakkhid Design Studio provides product design, graphic design and packaging design services whilst, producing range of product items under TIMA brand which applies Southern handicraft techniques into the process of Technocraft production.
NAKKHID DESIGN STUDIO CO., LTD.
Website : www.timacraft.comFacebook: TIMAE-mail : [email protected]
Inspired by simplicity of nature, Labrador products are elaborately craft-made under the concept of “Truth to materials”. To expose the senses of real feeling, touching, and look; we believe that the nature of materials should not be hidden.
The materials used are particularly selected, the full grain aniline leather at its best quality, which enable us to maximize the use of the materials and cause less waste. The materials’ premium quality re�ects on its durability and beautifully aged.
Labrador, we love creating. The design begins with the way we look at the environment and life balancing. This identity makes our design bold yet simple, natural however unique. We wish the design of Labrador product somehow implied that life should be simple.
labrador
Website : www.labradorfactory.netE-mail : [email protected]
WK group is a well-known ceramic manufacturer in Lampang prov- ince, Northern Thailand who persues on the legend of its production for more than 45 years. The old days of O.E.M production are gone and now WK group now has shifted against design based man- ufacturing whereby its company’s new product line was created under the brand “ FEM “ that sells its product lines across global market.
W.K.TILES (THAILAND) CO., LTD.
Website : www.fem-ceramics.comE-mail : [email protected]
Fat Cat Decor Co., Ltd. was established in 2014 with the aim of creating furniture for creative and stylish living space. With Krit Phutphim of DOTS as design director, “Filobula” furniture range was put together and debuted at Thailand International Furniture Fair in March 2015. Since then, Filobula’s products have been marketed in Thailandand exported other market in Asia.
FAT CAT DECOR CO., LTD.
Website : www.facebook.com/�lobulaE-mail : sakaruth@�lobula
DOTS design and combines the knowledge from marketing perspective and design perspective. We are team of designers, communication designer, interior and strategist, which can have a broader view in any project. Our design approach is mainly focused on experimental process of various materials, such as metal, wood, etc. We are enthusiastic in pushing them beyond their limitation both conceptually and functionally in order to achieve our aspiration of creating new design dialect. At Dots, we deliver tangible solutions with marketing strategy by deeply understanding the consumer’s needs in order to create the most e�ective impact on design solution. Branding is also considered part of our vision, we aim to further develop and elaborate our client’s insights to synthesize strategies for their own brand creation.
DOTS CO., LTD.
Website : www.dotsobject.com E-mail : [email protected]
SARRAN studio was established in 2008 by Sarran Youkongdee with the concept of using Thaland’s rich heritage and the diver- sive Asian cultures to create a various design works that re�ects the stemming of innovative craft roots and its material development.For Sarran, a glimpse of history gives a passionate touch to his products. With a strong believe in roots, the"Asian Elegance" collection was created to apply the wisdom of Asian crafts into a fsensual and yet functionable lifestyle products.
SARRAN
Website : sarranyoukongdee.comE-mail : [email protected] , [email protected]
Pich Tripasai received his PhD in Architecture from University Politecnico di Milano. After his 10 years of professional experience in Italy as senior architect, in 2012, he founded a multi-disciplinary design studio, TRIPASAI ARCHITECT, in Bangkok. He designed an exclusive furniture collection, “Living Boutique”, for the brand TRIPASAI x DEESAWAT. The collection has won many prestigious international design awards, namely the RADO STAR PRIZE 2015 at Paris Design Week, the Design Excellence Award (DEmark) 2015 in Thailand, and the Good Design Award (G-mark) 2015 in Japan.
PICH TRIPASAI
Website : www.tripasai.comE-mail : [email protected]
EASE is an embroidery design studio based in Bangkok, Thailand. In 2014,the studio was established through the development of a 30 year family embroidery business. It aims to combine the process of industrial embroidery production, art and craftsmanship to create new experiences in embroidered products.EASE recreates ordinary yet meaningful objects that re�ect in ordinary people’s living routine.Functionalities are what EASE concerns most. Exploration, observation and experimentation are EASE’s practise to discover their new product lines’ expression.
EASE EMBROIDERY DESIGN STUDIO
Website : www.ease-studio.com | www.facebook.com/ease.embE-mail : [email protected]
“Everyday studio” was founded by Wuthichai Leelavoravong and Siriporn Kobnithikulwong, who share the same background in interior architecture. Pursuing his passion in Furniture Design, Wuthichai has interest in material exploration, details, and functions. Siriporn puts her focus on creative design ideas and user behavior. With their skills and talents, they design furniture and products to be simple, functional, creative, and user-friendly. “Everyday studio” intends to o�er designs that do not only �t within space,but also re�ects a story of the furniture user via its practical functionalities.
EVERYDAY STUDIO
Website : www.everyday-studio.com E-mail : [email protected]
CCC OBJECTS is interested in objects that shape up the living environment, another words, design that upgrades better living for all mankinds. CCC OBJECTS’s design development direction focuses on the use of local,contemporary, and noble materials, aiming to innovate natural composites that help sustaining global’s environments. CCC OBJECTS steer towards design objects that cope along with life experiences.
OUK STUDIO
Website : www.cccobjects.comE-mail : [email protected]
Union Galvanizer is a dynamic, innovative and customer-focused company and we pride ourselves on our ability to respond to our clients’ needs. With more than 30 years in hot dip galvanizing business, we o�er professional and competitive services. Established in November 2014, Galvanii was created by a combination of visionary entrepreneur, passionate home furnishing individual, and enthusiastic designer in Thailand.
UNION GALVANIZER
Website : www.galvanii.comE-mail : [email protected]
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6. GOLFJC.STUDIOWebsite : www.gol�c.comE-mail : gol�[email protected]
7. SIGN OF SIAMWebsite : facebook.com/signofsiamE-mail : [email protected]
8. EQOLOGISTWebsite: www.eqologist.com E-mail: [email protected]
9. AMAZING MUAY THAIWebsite : www.amazingmuaythai.comE-mail : [email protected]
3. SILAPANIMIT CO., LTD.Website : www.nimited.com E-mail :[email protected]
2. LUKYANGWebsite : www.lukyang.com E-mail : [email protected]
1. S.K.POLYMER CO., LTD.Website : www.polymate.co.thE-mail : [email protected], [email protected]
4. CLC, THAKSIN UNIVERSITYWebsite : www.clc.in.thE-mail : [email protected]
5. SRINLIM DESIGN STUDIOWebsite : www.srinlim.comE-mail : [email protected], [email protected]
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10. NEW ARRIVA CO., LTD.Website : www.qualydesign.comE-mail : [email protected]
11. STUDIOBOWebsite: http://www.themillimade.comE-mail : [email protected]
12. PDM BRANDWebsite : www.pdmbrand.com E-mail : [email protected]
13. PERFORMAX INTERTRADE CO., LTD.Website : www.pformax.comE-mail : [email protected]
Thailand Institute of Design and Innovation Promotion, Department of international Trade Promotion
44/100 Nonthaburi 1 Rd., Bangkrasor, Nonthaburi, 11000, Thailand
Tel. 66-2507-8268 Fax. 66-2547-4235-7Email : [email protected]
www.ditp.go.th/designwww.demarkaward.net
Main O�ce
Via Albricci 820122 Milano, Italy
Tel +39 02 89011467 Fax +39 02 89011478
Email : [email protected] [email protected]
Director : Wanasri Jotikabukkana
Thai Trade Center, Milano
Viale Erminio Spalla 4100142 Rome, Italy
Tel +39 06 5030804-5Fax +39 06 5035225
Email : [email protected],Director : Patama Singhara Na Ayudhaya
Thai Trade Center, Rome
Website : slowhanddesign.demarkaward.netVIA G. VENTURA,15
