2017-2018 Academic Year Module Syllabus Toulouse … · Module Syllabus Toulouse Business School Barcelona ... Services Marketing ... • Process/ productivity-quality: servuction

2017-2018AcademicYearModuleSyllabus

ToulouseBusinessSchoolBarcelona

SEMESTER1–FALLSEMESTERBachelorCoreManagementCompetences

Module:FinancialAnalysis

CreditValue(ECTS)5ContactHours30ModuleOverview:

Thismoduleisanintroductiontocompany'seconomicandfinancialcharacteristics.Itallowsstudentstobecomefamiliarwiththemethodologyoffinancialanalysis.

IntendedLearningOutcomes(ILOs)

• Understandthevaluecreationprocess• Undertandthefinancialprocessofthefirm• Analyzethefinancialsituationofthefirm• Analyzethefinancialratiosandperformanceindicators• Analyzethefinancialandoperationalrisks

Pre-requisitesPrinciplesofaccounting,aglobalunderstandingofoperating,financialandinvestments

SubjectsStudied• Introductiontotheeconomicandfinancialperformanceofthecompany• Operatingactivitiesanalysis• Financialactivitiesanalysis• Impactofthefinancialdecisions.

ModuleLeader/AcademicTeam

Moduleleader:BKonanA.SENYKAN

Lecturer(s):DiegoRavenda,residentfacultyYvonSchollaert,affiliateprofessorHuguesDorison

FrançoiseRantetMarie-PascalePeltre

Module:HumanResourceManagement

CreditValue(ECTS)5ContactHours:30ModuleOverview:FocusingontheHRfunction,studentswillgetabetterunderstandingofthedifferentmissionsandactivitiesundertakenbymanagersandHRprofessionals,inthelightofCorporateSocialResponsibilityissues.Thiscourseisstructuredinsomewaythatenablesstudentstoputlearningintopracticethroughexercises,simulationgames,andcasestudies.ThisclassaimsatpresentingthemainHRactivitiesthatmayinvolvemanagersandHRprofessionalsinanycompany.ThedetailedpresentationofeachofthemwillbesourceofdiscussionsandsimulationgamessothatstudentsgetaclearunderstandingofhowHRpoliciescancontributetofirms’success.IntendedLearningOutcomes(ILOs)

• IdentifythemainHRactivitiesandpresentthemasanHRprocess• UnderstandtheroleofmanagersintheHRprocess• UnderstandhowHRMcancontributetofirmperformance• Putintopracticetheirknowledgeconcerningeachoneofthesepractices

includingjobinterviews• UnderstandhowHRMcancontributetoCorporateSocialResponsibility

objectives• ImprovetheirlevelinEnglish(oralandwrittencommunicationskills)• Workinpairsandinteamandunderstandtheirroleinthisteam

SubjectsStudied

• Introduction:HRMandjobanalysis• Workshop1:jobdescriptionanjobspecifications• Recruitmentandselection• Workshop2:Interviewguideandroleplays(jobinterviews)• Performancemanagement• Workshop3:Formulatingperformanceandlearningobjectives;preparinga

performanceappraisalinterview• Motivationaltheories• HRMandCorporateSocialResponsibility-mainconceptsandchallenges


Lecturer:BaşakCanboy

Module:TheHumanandCommericalDynamicsofBusiness

CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscoursewillprovidestudentswithin-depthinsightintothelegalframeworkinwhichindividualsandbusinessesoperate,enlargingonthebusinessactivityfundamentalsfromthepreviousyear.Itintroducesstudentstoemployment,theworkingrelationshipattheheartofanybusiness.Subject:strategicchoiceofbusinessstructure:extendingtheskillsacquiredinsemester2.Abilitytoanalysethereal-lifelegalsituationsencounteredineverydaybusinesstounderstandthepurposeofcompaniesandbusinessconcerns,theirgoalsandtheirimportancetoeconomiclife.Subject:individualworkrelationships:studyingtheessentialsoflabourandemploymentlaw,offeringaclearerviewandunderstandingoftherapiddevelopmentofthislegaldisciplinebeyondthechangesmadetoaccommodatetheprevailingeconomiccircumstances.IntendedLearningOutcomes(ILOs)• Understand,identifyanddefinecoremanagementconceptsandfundamental

tools• Understandlegalobligations• Demonstrateproficiencyintheuseoftheseconceptsandtoolsinorderto

implementanalyticalmethodstosolvebusinessproblems.• Demonstratecriticalthinkingcapabilitiesandproducecreativeoptionsin

addressingoperationalbusinessproblems.• Produceclear,analyticalandconcisewrittenbusinessdocuments.• Useappropriatevisualaidsandpresentationskillstospeakingroupsandin

frontofaprofessionalaudience,inaclear,concise,dynamic,convincingandinteractivemanner.

• Understandtheirrolesanddutiesasglobalcitizensfromasustainablebusinessperspective.

• Findalegalsolutiontobusinesssituations• Understandandimprovethesocialvaluesnecessarytooperateinabusiness

environmentinlinewiththeirfuturecareers.• Providehelptoentrepreneurstudents

Pre-requisitesExcellentknowledgeoffundamentallegalprinciples,formingasolidbasisforbuildingontheconceptsstudiedfromthepreviousyear.Analyticalcapacitysothatstudentscancomprehendtheeconomicimpactoftheruleoflaw.

SubjectsStudied• StrategicChoiceofBusinessStructure

1.Definitionofcompany2.Differenttypesofcompany3.Jointstockandlimitedliabilitycompanies:limitingassetexposuretoliability4.Companylegal,corporateandtaxobligations

• OrganisingaBusiness• IndividualWorkingRelationships

1.Recruitment2.Choiceofemploymentcontract3.Performinganemploymentcontract4.Workinghoursandtimeoff5.Terminatinganemploymentcontract


Lecturer(s):VázquezandHelenaYsàs

Module:ServicesMarketing

CreditValue(ECTS)5ContactHours30ModuleOverview:Thismoduleintroducesservicesmarketingandtheconceptofthe7Ps.Itisalsotheopportunitytoapplythenewlylearntconceptstoareal-lifeservicecompany.IntendedLearningOutcomes(ILOs)• Introduction:whatareservices,marketingstrategyinservices• Product:core&peripheralservices,flowerofservices,pricing,yield

management• Placeandtime:face-to-faceinteractionanddigitaldistribution,people:

managingstaffandconsumers• Physicalenvironment&serviscapewithaspecificfocusonmerchandising• Process/productivity-quality:servuction,blueprint,promotion/education• 4Projecttutorials• OralpresentationPre-requisitesMarketing:consumers&markets+Valuecreationinmarketing

SubjectsStudied• Introduction:whatareservices,marketingstrategyinservices• Product:core&peripheralservices,flowerofservices,pricing,yield

management• Placeandtime:face-to-faceinteractionanddigitaldistribution,people:

managingstaffandconsumers• Physicalenvironment&serviscapewithaspecificfocusonmerchandising• Process/productivity-quality:servuction,blueprint,promotion/education• 4Projecttutorials• OralpresentationModuleLeader/AcademicTeamLecturer(s):LourdesPérez

Module:SupplyChainManagement&Purchasing

CreditValue(ECTS)5ContactHours30ModuleOverview:Supply Chain Management defines all the resources, means, methods, tools andtechniques designed to control most effectively the suppliers, manufacturers,warehousesandstores.Thefirstmajorobjectiveofthismoduleistopresenthowcompaniescandesignandmanagetheirsupplychaininordertomatchsupplyanddemand,afundamentalprobleminthemanagementofanyorganization.Indeed,anon-answeredrequestimpliesalossofincomeforacompany.Atthesametime,asupply larger than the demand faced by the firm implies a wasteful use ofresources.Thereforethecontinuoussearchforabetteradjustmentofsupplyanddemand(inquantities, in delays, in features and functionality of products,...) is a significantsource of competitive advantages (cost, differentiation, reactivity,...). To achievethisobjective,companiesmustcontinuously implementasetofconcepts,modelsand rigorous methods in accordance with the operational strategies they havedefined.Thesearetheconcepts,modelsandmethodsthatwillbediscussedandstudiedinthiscourse.Theirobjectivesare,firstly,tohelpmanagersintheirdecisionmaking(egwhat toproduce,atwhatcost,howmuch tostock,whatproductioncapacityshould be established and when it should be used, which providers,...) and,secondly,toproduceinformationneededforthesystemcontrolandimprovement(eg average waiting time for customers, number of defective deliveries ...).Knowingwhenandhowtoapplytheseoperationsmanagementtoolsistheheartofknowledgethatyouwillacquireduringourlessons.The secondmajorobjectiveof thismodule is topresent themain issuesand theoperational purchasingmanagementmethods. The purchasing and supply chainmanagementdepartmentsarecloselyrelatedandcomplementaryto improvethecompanies’ performance. Purchasing management is defined as the overallmanagementoftheprocurementprocess:identificationofinternalneeds,supplierselection, contract, monitoring and supplier performance. Purchases are locatedupstream of the supply chain. In an environment where a larger and largerproportion of the production process is outsourced, the purchasesmanagementqualityisimpactingmoreheavilyontheperformanceofthesupplychainandmoregenerallyinthebusinesssuccess.

IntendedLearningOutcomes(ILOs)• Performaflowanalysis• Manageyourstock• Evaluateandchooseyoursuppliers• Evaluateandchooseaproductionplan• ApplyMRP

Pre-requisitesBasicstatisticknowledgeontheaverage,standarddeviationandnormaldistributionisrecommended

SubjectsStudied• Thesupplycompetitiveness(quantity,quality,delay,costandflexibility)and

itschallenges.• Flowanalysis• Processcapacity,capacitymanagement.• Inventorymanagement:theeconomicorderquantity,replenishmentpolicies,

thesafetystock.• PerformanceImprovement:LeanManufacturing.• Purchasingandthesupplychain• Purchasingactivities,analysisandsegmentation• MainPurchasingdecisions:make-or-buy,totalpurchasingcost,Supplier

selectionandevaluationmethods• Internationalpurchasing.ModuleLeader/AcademicTeam

Lecturer(s):MiguelUrdanozandSilviaLozano

Module:BusinessNegotiation

CreditValue(ECTS)5ContactHours30ModuleOverview:Onatheoreticalleveldiscoverthespecificexpectationsofbuyersandunderstandthechallengesofbusinessnegotiation.Masterthestepsofthenegotiationprocessandknowhowtorecruit,organise,facilitateandmanageasalesforce.Onanoperationallevelbeabletosellandnegotiate:frombeinganovicetoanexpert.Leaddifferentsituationsfromthefirstmeetinguntilthesigningofthecontractandnnowhowtousedigitaltoolsinacommercialcontext.Developatrustingrelationshipovertime.

IntendedLearningOutcomes(ILOs)• Facevariouschallengesspecifictoeachcustomer.• Analysethecustomercircumstancesinordertotailorone’sargumentstothem• Findeffectivesolutionstoconvicnethecustomers• Runacriticalanalysisofthesalessimulationsobserved

• Writtencommunication:• Puttogetheracomprehensivesalesfile• Devisesalessupporttools• Communicateinaprofessionalmanneronadigitalmedium• WriteasalesinterviewreportOralcommunication:• Understandtheimportanceofinterpersonalcommunication• Mastertheirbehaviouralattitudes• Runesalesinterveiwsimulations• Beabletoexpressthemselveseffectively• Workinteams• Takepartinotherstudents’salessimulations• Analysetheirpeers’performancesandgivingthemproductivefeedback• Contributingtothecontentandanimationofthecommondigitalplatform• Takepartinteamchallenges• Runaself-analysis• Takepartincollectivedebriefs• Workautonomouslyone-learningresources• Loo,forrelevantinformationonthededicatedsocialnetwork• Developone’sownsalesculturethankstoalltheinformationsupplied

Pre-requisitesKnowledgeofSales:Effectivemethodsandbehaviours

SubjectsStudied� Introduction,presentationofthecourse� Workandresearchingroups� FirstpublicationsontheSalesGatewaywillbeproduced.� Salesmanagement:Recruitment,salesforceorganisation,definitionof

posts,ofobjectives.� Businessnegotiation:1stmeeting:preparingthemeeting,creatingthe

customerfile,in-depthquestioning,conceptarguingandcorporatevalue-added

� Roleplayscenarios–marked–1stmeeting=1stmark� Negotiation:2ndcontact:reminderaboutthecontext,re-questioning,

presentingtheoffer,objectionsandnegotiating,surprisesandsetbacks,follow-up,loyaltybuilding,managingtheoffers.

� Roleplayscenarios


Lecturer(s):StevenGuest

1stSEMESTER–FALLSEMESTERFunctionalCompetences

Path:EmployerBrandingandNewChallengesinHRMPart1

CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseconsistsoftwocontinuousmodules.TheobjectiveofthiscourseistodeepenpreviouslyobtainedHRknowledgethatwillbeusefulnotonly for futureHR professionals but also for anymanagers in their day-to-daywork. Themainfocuswillbeonthe impactofHRpoliciesontheorganizations’EmployerBrand,which includes current challenges in people management not only from aninternationalperspectivebutalsointermsofsuccessful implementation,anduseofdigitalprocessesandtools.IntendedLearningOutcomes(ILOs)

• StudentswillacquirekeyconceptsandpracticesintheareasInternationalHRManagementandTalentManagement

• Studentswillhaveaglobalperspectivetounderstandthechangesandchallenges,whichcompanieshavetofaceintheirpeoplemanagementduetonewdigitalizationprocesses.

• StudentswillunderstandtheimpactofalltheabovementionedconceptsandpracticesontheEmployerBrandofanorganization

• Studentswillbeabletotransferthisknowledgetotheirpersonalsituationandusethiseffectivelyintheironrecruitmentprocesses.

Pre-requisitesOrganizationalBehaviourandCrossCulturalManagementandIntroductiontoHumanResourcesManagement.

SubjectsStudied• Module introduction: Employer Branding as an important leverage for

organizations.ThisconceptlooksathowHRpoliciesandpractices(inlinewiththeorganizations’valuesandcultures)shapetheinternalandexternalimageofthisorganizationasanemployer.Thisimageisstronglyrelatedtoemployeeengagement,loyalty,employerreputationandattraction.

• General and international HR policies (e.g. mobility, career and talentmanagement)

• Newwaysofworking:Theimpactofdigitalizationonworkprocessessuchasvirtualteams,homeofficesandnecessarycollaborativetools.

• Newwaysofrecruiting:digitalprocessesinrecruitmenttools.• Personal Branding: the art of creating, maintaining and improving one’s

own reputations, especially on the Internet, based on one’s style,communication and actions in a way that will be appealing to the targetorganizations.

ModuleLeader/AcademicTeamLecturer(s):BaşakCanboyandMariCarmenMartín

Path:EmployerBrandingandNewChallengesinHRMPart2

CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseconsistsoftwocontinuousmodules.TheobjectiveofthiscourseistodeepenpreviouslyobtainedHRknowledgethatwillbeusefulnotonly for futureHR professionals but also for anymanagers in their day-to-daywork. Themainfocuswillbeonthe impactofHRpoliciesontheorganizations’EmployerBrand,which includes current challenges in people management not only from aninternationalperspectivebutalsointermsofsuccessful implementation,anduseofdigitalprocessesandtools.IntendedLearningOutcomes(ILOs)

• StudentswillacquirekeyconceptsandpracticesintheareasInternationalHRManagementandTalentManagement

• Studentswillhaveaglobalperspectivetounderstandthechangesandchallenges,whichcompanieshavetofaceintheirpeoplemanagementduetonewdigitalizationprocesses.

• StudentswillunderstandtheimpactofalltheabovementionedconceptsandpracticesontheEmployerBrandofanorganization

• Studentswillbeabletotransferthisknowledgetotheirpersonalsituationandusethiseffectivelyintheironrecruitmentprocesses.

Pre-requisitesEmployerBrandingandNewChallengesinHRMPart1

SubjectsStudied• Module introduction: Employer Branding as an important leverage for

organizations.ThisconceptlooksathowHRpoliciesandpractices(inlinewiththeorganizations’valuesandcultures)shapetheinternalandexternalimageofthisorganizationasanemployer.Thisimageisstronglyrelatedtoemployeeengagement,loyalty,employerreputationandattraction.

• General and international HR policies (e.g. mobility, career and talentmanagement)

• Newwaysofworking:Theimpactofdigitalizationonworkprocessessuchasvirtualteams,homeofficesandnecessarycollaborativetools.

• Newwaysofrecruiting:digitalprocessesinrecruitmenttools.PersonalBranding:theartofcreating,maintainingandimprovingone’sownreputations,especiallyontheInternet,basedonone’sstyle,communicationandactionsinawaythatwillbeappealingtothetargetorganizations.


Lecturer(s):BaşakCanboyandMariCarmenMartín

Path:FINANCEPart1CreditValue(ECTS)5ContactHours30ModuleOverview:ThismoduleisthefirstpartoftwoFinancemodules.Itfocusesoncorporatefinance.Thesetwomodulesaimtoprovidestudentswithbothafundamentalandanoperationalgroundingincorporatefinanceandfinancialmarkets.Arigorousmethodforanalyzingeconomicandfinancialproblemswillbedeveloped,basedonastudyofthetheoreticalfoundationsofmodernmarketfinance.Thetheoreticalknowledgeacquiredbythestudentswillconstantlybecalledontosolvepracticalfinancialproblems.


• Studentswillunderstandthegeneralprinciplesandthemaintoolsofmodernfinance.

• Studentswilldemonstratetheiraptitudetouseoftheseprinciplesandtoolstotackleanalyticalandoperationalproblems.

• Learning-to-learncapabilitieswillbedevelopedthroughthepreparationoftheexercisestobesolvedintutorialsandthroughcomplementaryreading.Tutorialswillenablestudentstodeveloptheircapacityforcommunicationanddebate

Pre-requisitesSolidgroundinginmathematicsandstatisticsisstronglyrecommended.

SubjectsStudied• IntroductiontoFinance• CorporateGovernanceandJoint-stockCompanies• FinancialAnalysisReminders• TimeValueofMoneyandDiscountRate• RelevantCashFlowsIdentification• CapitalBudgetingDecisions:NPV,IRR• FinancialModelingusingExcel


Lecturer(s):Dr.ElieGRAYandDr.DavidLEBRIS

Path:FINANCEPart2

CreditValue(ECTS)5ContactHours30ModuleOverview:ThismoduleisthesecondpartoftwoFinancemodules.Itfocusesonfinancialmarkets.Thesetwomodulesaimtoprovidestudentswithbothafundamentalandanoperationalgroundingincorporatefinanceandfinancialmarkets.Arigorousmethodforanalyzingeconomicandfinancialproblemswillbedeveloped,basedonastudyofthetheoreticalfoundationsofmodernmarketfinance.Thetheoreticalknowledgeacquiredbythestudentswillconstantlybecalledontosolvepracticalfinancialproblems.


• Studentswillunderstandthegeneralprinciplesandthemaintoolsofmodernfinance.

• Studentswilldemonstratetheiraptitudetouseoftheseprinciplesandtoolstotackleanalyticalandoperationalproblems.

• Learning-to-learncapabilitieswillbedevelopedthroughthepreparationoftheexercisestobesolvedintutorialsandthroughcomplementaryreading.Tutorialswillenablestudentstodeveloptheircapacityforcommunicationanddebate

• Pre-requisitesFinancePart1:CorporateFinanceandasolidgroundinginmathematicsandstatisticsisstronglyrecommended.

SubjectsStudied• OverviewofFinancialMarkets:EfficiencyandHistoricalRiskPremium• RiskandReturn• PortfoliotheoryandRiskDiversification• CapitalAssetPricingModel(CAPM)• CostofCapital• AssetsValuation(Bonds,Stocks)• EquityFinancing• FinancialModelingusingExcel


Lecturer(s):Dr.ElieGRAYandDr.DavidLEBRIS

Path:MarketingPlan

CreditValue(ECTS)5ContactHours30ModuleOverview:Trainfuturemanagerstobeproductmanagersand/orassistantproductmanagers.Ourstudentswillbeabletodevelopproduct,serviceorexperienceoffersinlinewithconsumerexpectationsandtocreateoptimalconditionstosucceedontothemarket.Thispathwillgivestudentsthemarketingacademictoolsnecessarytosucceedprofessionallywhatevertracktheychoose(Wine,SpecialEvent,Tourism,Web,etc.)andwillstrengthentheiremployabilityinmarketingpositions.


• Marketingplan:Analyzing,Deciding,Recommending• Studentswillacquirethemethodologytobeabletodefineamarketing

plan.• Corecourseswillbecomplementedbytutorialsclasseswherestudentswill

beimmersedinconcretecorporateproblems.Theywilllearnhowtodiagnoseabrandsituationonamarket,howtodeviseobjectivesandamarketingstrategyinlinewithitsinternalandexternalenvironment,andhowtorecommendoperationalactions.

Pre-requisitesKnowledgeofproductsandservicesmarketingstrategy

SubjectsStudied• Marketingplan:Analyzing,Deciding,Recommending”• MarketingStrategy• Packaging• Above-the-lineCommunication• Below-the-lineCommunication• MarketingPlanMethodology• Tutorials

Path:RetailandFMCGMarketing

CreditValue(ECTS)5ContactHours30ModuleOverview:Trainfuturemanagerstobeproductmanagersand/orassistantproductmanagers.Ourstudentswillbeabletodevelopproduct,serviceorexperienceoffersinlinewithconsumerexpectationsandtocreateoptimalconditionstosucceedontothemarket.Thispathwillgivestudentsthemarketingacademictoolsnecessarytosucceedprofessionallywhatevertracktheychoose(Wine,SpecialEvent,Tourism,Web,etc.)andwillstrengthentheiremployabilityinmarketingpositions.


• Retailmarketingandconsumerproducts• Raiseawarenessamongstudentsaboutthenewretailingchallenges.First,

bygivingthemthenecessarytoolstounderstandabrand’skeyperformanceindicators,andsecond,byenteringthemintoaninnovationchallengeorganisedbyacompany.

• Ourstudentswillbeabletouseconsumer,retailerandaudiencepanelswhicharebecameessentialstoolsforamarketingproductmanager.

Pre-requisitesKnowledgeofproductsandservicesmarketingstrategy

SubjectsStudied• Retailmarketingandconsumerproducts• Retailinghistoryandevolution• TradeMarketingandMerchandising• RetailersPanels• ConsumersPanels• Audiencepanels• Applicationpanels• Challengemarketing

2ndSEMESTER–SPRINGSEMESTER

SocialInnovationandChange

Module:UnderstandingChange

CreditValue(ECTS)5ContactHours30ModuleOverview:Thepremiseinthiscourseisthateverythingchanges,thatis,theworldisimpermanent.Therefore,theaimofthiscourseisfirstofalltogivethestudentsabasicunderstandingofchange.Notonlyassomethingtobemanaged,ratherasanunderlyingmetaphysicsofeverything.Thismeansthatthecoursewillprovidethestudentswithmethodsofprocessphilosophy–“TheoryU”andmorephilosophicalapproachessuchas“PEACE”.Bothapproachescanhelpthestudentwithgettingfamiliarwithchanges.Anotherwayofsayingthisisthatthecourseaimsattrainingthestudent’sawarenesstowardsthemanyprocessesofchangesthathappensconstantly.Noticewhatisinthemidstofbecoming.Oncethisbasicunderstandingisestablished,thestudentswillbebetterequippedinordertoorganizeandmanagechangeprocesses,thatis,givecertainchangeadirectionorapush.Thedisciplineof“Understandingchange”isforstudents,whowanttobecomemoreinnovativeandcreative.Butalsoforstudents,whowouldliketopayattentiontowhatishappeningwithacriticalmindset.Thus,thecourseisusefulsupplementformorespecificcourseenentrepreneurship,projectmanagementandmarketing.IntendedLearningOutcomes(ILOs)

• Understandchangeasadynamicprocessincontrasttosomethingstatic1.Cultivateawarenessandcourage2.Analyzethesocietythroughthreelenses:ecological,socialandspiritual

• Reflectcriticallyonwhichchangestoaffirm• Socialawareness3.1dependingonthechangesthatyouwishtocultivate,notice

potentialobstaclesforpeopleinvolved3.2.Betterunderstandingofmanagingproblemsandemotions

• Createprototypeofideasorservicethatcanputemphasisonthechangeyouwishtolast

Pre-requisitesBasiclabelofcriticalthinkingandbasicleveloforganizationalandmanagerialskills.

SubjectsStudied• Definechange:Whatischange?• Cultivateskillssuchasawarenessandcourage• Experimentwiththeworld:Whatchangesareending?Whatchangesare

beginninginsocietyassuch?• LearntoworkwithTheoryUandPEACE–twomodelstofacilitatechange.• Analyzeandcontemplateonowncapacitytoseeandmanagechanges

• Produceprototypesthatcanmakeachangesustainable.

ModuleLeader/AcademicTeamLecturer(s):FinnJanning

Module:Fromideatoaction:strategiestoinnovate

CreditValue(ECTS)5ContactHours30ModuleOverview:Significantresourcesarecurrentlywastedonentrepreneurialideaswithoutanypre-planningevaluationactivitythatasksthesimplequestion-isitworthspendingeithertimeorhumanandmaterialresourcesonanentrepreneurialidea?Thismoduleusesa‘leanapproach’tocreateandevaluateteam-conceivedbusinessideasforasocialenterpriseasitisbroadlydefined,inadvanceofformalizingasignificantresource/investmentproposalThecourseisintendedtointroducethemajorthemesofrent/opportunity-seeking,themanagementofcreativity,andthechallengesofoperating“beyondtheresourcescurrentlycontrolled”—whichisonedefinitionofentrepreneurship(Stevenson,1985).Itfocusesonideageneration,testingthefeasibilityoftheideainthemarketplace,prototypetestingandassessingthroughreal-worldstakeholderengagementtheexperiencesoflookingtosecurethenecessaryresourcesinlaunchingasuccessfulsocialenterprise.


• Focusonparticipants’owncapabilitiesandskills,toestablishaframeworkforgeneratingnewideasIdentifyandinvestigatethemicromarketviabilityofanewbusinessideawithinasocialenterprisecontext.

• Summarisethekeyissuesforanewsocialenterpriseidea:identifythekeyexecutiveandoperationalteamrequirementsforthenewidea

• Identifypotentialresourcesandasupportnetworkforanewventure• Developtheabilitytoevaluateandexpandenterpriseideasintofeasible

proposalswithSocialEnterprises-socialworth(SROI)Pre-requisites1styearBachelorlevelofcriticalthinking.

SubjectsStudied• Participantswillworksinglyandparticipateinteamstoidentifyandassess

teamideas,andthentorefinetheseideasintoaprototypeandlargerinvestableproject.

• Numeroussmall-scaleandinteractiveactivitieswilldevelopopportunityidentificationskills,entrepreneurialmindsets,andpracticalfamiliaritywithpresenting,debating,deciding,rationalizing,communicatingandcustomerinterviewing.etc.

• Theprototypewillcombinealltheseotherskillswithintheframeworkofevaluatingthesocialandcompetitiveviabilityofanewventurebuiltaroundtheparticipant's’ownentrepreneurialidea.

• Overthespanofthemoduleteamswillgatherprimaryandsecondarydatatoassessandimplementtheattractivenessoftheiridea,usingthetools

andframeworkstaughtintheclass.• Participantswillbeexpectedtofollowupsuggestedreadings,andtouse

theirownresourcestoidentifyfurtherandsharesourcesofinformationonline,tocontributetoandcomplementtheirpeers’onlinestudyrepositoriesintheoverallCommunityofSyndicatedPractice.


Lecturer(s):FinnJanning

Module:Openinnovationandprototyping

CreditValue(ECTS)5ContactHours30ModuleOverview:Toapplyandlinktogetherthevarietyofconceptspresentedinthedifferentmodulesoftheprogram,helpingtobridgethestudentsfromproblemidentificationtoproblemsolving,fromproblemsolvingtoprototyping,andfromprototypingtotheimplementationofinnovativesocialsolutions.Themoduleisorganizedinthreeseparateinnovationchallengessetatallthreeinflectionpointsoftheprogram(fromproblemidentificationtoproblemsolving,fromproblemsolvingtoprototyping,andfromprototypingtotheimplementationofinnovativesocialsolutions).Thesechallengeswillhelpthestudentsquestion,reflectandreworkthedifferentpedagogicalcontributionsoftheprogramleadingtobettercontentconsolidation.Thiswillbedonewithanopen-innovationanddesignapproachtotheproblemsolvingprocess.


• Applyuser-centereddesigntoidentifyvaluesandopportunitiesforinnovation:Applyprototypethinkingdesigntechniquetovalidateideas,rapidly

• Transforminsightsintoproposalswitheconomic,social,cultural,territorial,andenvironmentalvalue.

• Explorenewwaysofenterprisingdesignknowledgethroughopeninnovationsystemsandglobalnetworksbasedonlocalexpertise.

• Defineandprioritizetheattributesoftheproduct,theprocess,andthepeople.

• Developprototypesofinterventionsintosituations;suchinterventionscanaffectanyoralloftheorganization’sfuturefirms:scale,scope,strategy,structure,andsocialposition.

• Welcomeandgivecriticalfeedbackoncreativeideagenerationwithingroup,understandingteamworkinacreativeenvironmentforinnovativeobjectives.

• Gainexposuretoawiderangeofdesignandinnovationmethodologiesandexistingonlinetools.

• Experimentandassumeapostureoflearningascollective• Developownsenseforhowbesttoleveragedesignthinkinginbusiness• Appreciatewhatmethodologiesarebestsuitedtodiverseproblems• GaincapacitytotransforminsightsintoinnovationframeworksCILO13:

Effectivelyleadandimplementinnovationprojectswithkeyinsightsandkeystakeholders

Pre-requisitesStudentsshouldhavecompleted1styearbachelorlevel.

SubjectsStudiedThreedifferentchallengesthatwillbringthestudenttoi.Understanding,ii.Engagement,iii.Prototyping.Eachchallengewillemphasizeoneofthesethreedifferentaspects.Thefinalityofthechallengewilli.VisualPitch,ii.OralPitch,iii.PrototypedProposal.



Module:ProjectManagement

CreditValue(ECTS)5ContactHours30ModuleOverview:Bytheendofthiscourse,studentswillbeabletofullydevelopaproject,notonlyfollowingitsstandardstep-by-stepprocessbutalsousingawiderangeoftools,methodsandtechniquesineveryoneofthem,allowthemtodetectaneedorproblem,diagnosethescenario,forgeaproposal,quantifyitinresources,timeandscopeanddeliverittoaclientorinvestor.


• DescribeaProjectManagementenvironment&listitsadvantages• Properlyuseawiderangeofanalysistoolstodiagnosescenariosand

markets• Properlyuseawiderangeofcreativitytoolstogiveshapetoanideaor

proposal• Designindicatorstomeasurethedegreeofaccomplishmentofgoals• Fullydevelopplanstoimplementaproposal

Pre-requisitesMethodologyniv.Bachelor1styearandCriticalthinkingniv.Bachelor1styear

SubjectsStudied

• Whatisaprojectandwhat’stheuseofitinmodernorganizations• Teamsandleadershipinaproject• Chronologyofaproject• Analysistools:SWOT,PESTEL,ProblemTree,Stakeholders’Analysis,

Porter’s5forces.• Creativitytechniques:Brainstorming,Mindmap,365method,Delphi,

Probleminversion,BBB,lateralthinking,etc.• Goalstructure• Indicators’design• Budgetelaboration• Howtoplanaproject(WorkBreakdownStructure,Gantt,PERT,10.CPM,

etc.)• Howtomonitortheimplementationofaplan

Module:SocialImpact

CreditValue(ECTS)5ContactHours30ModuleOverview:Bytheendofthismodulestudentswillbeabletoevaluatetheimpactoftheirsocialinnovationprojects.Theywillbeableto:

-giveanswertoaproblemtheyhavedetected,toasituationtheybelievedeservesachange.-Assessifchangehasreallyhappenedandtowhatexten,andwhatpartofthischangeisduetoouraction,onthebasisofaproject’sdesignandimplementation

-Describetheconceptualandpracticalbasesofprojectevaluation,theirmethods,toolsandprocesses.-Definesocialproblemsandthewaytheytranslateintosocialchallenges.-Designanevaluationplanandusedifferentmethodsandtechniquestoevaluate.


• Understandanddescribetheconceptofsocialproblemanditscomplexity.• Reviewdifferentsocialinnovationprojectsanddiscussabouttheir

characteristicsandsustainability.• Properlydefinetheobjectives,indicatorsandevaluationdimensionsofa

project.• Usearangeofevaluationmethodsandtechniques.• Explainthesocialimpactofyourproject.

Pre-requisitesMethodologyniv.Bachelor1styearandCriticalthinkingniv.Bachelor1styear

SubjectsStudied• Thedefinitionofasocialproblemandapublicissue• Reviewofsocialinnovationcases:fromdisastertosucess• ChoosinganddefiningaSocialChallenge• Translatingthechallengeintoaproject:objectives,actorsandmeans• Definingindicatorsandevaluationdimensions• Monitoring&Evaluationmethodologies,methodsandtechniques• Sustainabilityofthesocialprogramsandprojects• TheSROImethodology• IntegratedSocialValue(VSI)

2ndSEMESTER-SPRINGSEMESTERPopularBusinessConceptsandAnalysis

Module:MarketResearchandBigData

CreditValue(ECTS)5ContactHours30ModuleOverview:Studentswill use quantitativemarketingmodels tomake better decisions. Theywilllearnbydiscussingandusingdifferentmarketingmodelssuchas:

• IntroductiontoTimeSeriesModels• IntroductiontoCausal/RegressionModelling• StrategicMarketAnalysis• MarketResponseModels• CustomerLifeTimeValue• IdeaScreeningGateModels• ProductPortfolio• Diffusion,SubstitutionandDiscontinuanceofinnovations.• ForecastingusingPurchaseIntentionandRepeatPurchasingModels• EstimatingSalesPotential• PromotionalDecisions/AdvertisingDecisions• BrandingandPositioningAnaylsisandTools• Industryspecificmodels• Currentstateofmarketingscienceanditsvaluechainonmarketing.• ManagementofBigData

IntendedLearningOutcomes(ILOs)• Understandingcurrentmarketingmodelsandtheirroletoimprove

marketingdecisionmaking.• Understandingtheevolutionofmarketingmodelswithintheincreasingbig

datacontext.• ApplyperceptualMaps• NewproductDecisions• LearnSegmentation,TargetingandPositioning• IntroductiontoBigDataanalysisandmanagement• IntroductiontoScientificResearchanditsValueChainonmarketing

Pre-requisitesAclearunderstandingofbasicmarketingconcepts.SubjectsStudied• IntroductiontomarketingModels• AnalysisandPlanningusingBigdata• Project• Casestudies• ExercicesModuleLeader/AcademicTeamLecturer(s):JavierPalaciosFenech

Module:AdvancedCostAccounting

CreditValue(ECTS)5ContactHours30ModuleOverview:Thiscourseisintendedtoprovidethestudentswithanin-depthknowledgeofadvancedapproachesofCostAccountingtoenablethemtoapplycostingmethodsandtechniquestoassistmanagementfortakingappropriatedecisions.Thiscoursehighlytechnical,andisdesignedtoexpandupontheprinciplesofcostaccountinglearnedinabasiccourse.Thecoursealsoaimstotrainondecisionanalyses,whichwilloftenstresstheimportanceofthinkingbeyondthenumbers.IntendedLearningOutcomes(ILOs)

• Learncorecost/managementaccountingadvancedtools• Developcriticalthinkingregardingissuesincostaccounting• Linkstrategytomanagementaccountingtools• Developanawarenessoftheorganisational,socialandenvironmental

contextofmanagementaccounting

Pre-requisitesThiscourseisbasedonFinancialAccounting,CostandBudgeting,andFinancialAnalysis.

SubjectsStudied

• Managerialaccounting:environmentandethicmatter• Costingmethods(ABC,targetcosting,qualitycosting,servicecosting,

environmentalcosting)• Budgetingandvariancestatementsincomplexenvironments• StrategicmanagementtoolsandBalancedscorecard

Module:EuropeanIntegration

CreditValue(ECTS)5ContactHours30ModuleOverview:InMarch2017theEUcelebratedthe60thanniversaryof thethesignatureof theTreatyofRomethatpavedtheway,alongwiththepreviousTreatyofParisin1952tothestill-on-goingEuropeanregionalintegrationprocess.The European Union nowadays constitutes one of the most important actorswithin the International scenario inmanyarenas, including theworld trade.ThecurrentEuropeanUnionshapes,constraintsandfostersthedailyactivitiesof theover500millionEUcitizens,aswellasthatofthemanynationalandtransnationalcompaniesbasedintheEUterritory.Nonetheless, as Janus, this project has a second face. The Brexit, the increasingnumber of Eurosceptic voices across the EU, the tensions in the Eastern andSouthernborders,ortheproblemsinmanagingtherefugeescrisis,orthechangingpatterns of global trade, are only few among the many issues that bring intoquestiontheoriginaldesign,thepurposesandtheadequacyoftheEuropeanUniontoday.Thiscourseprimarilyseeks toprovidestudentswithaconceptualandanalyticaltool kit to understand the role of the European Union as a key economic andpoliticalactorinthe21stCentury,andalsotoassessitfuture.InsodoingthecoursewillfocusontheinstitutionalarchitectureoftheEuropeanUnion, and on some of the public policies delivered in the EU fabric and dailyapplied directly or through the intermediation of the Member States. EuropeanIntegrationdemands thereforeconsiderablereadingandcomprehensionprior tothe lectureclasses, andalsoa students’quiteopen-mindedattitude towards thisempiricalcontext,thatundoubtedlyliesatthecoreofthegeneralskillsrequiredtoanygraduatedinManagement.SubjectsStudied

• PolityandPoliticsintheEuropeanUnion• TheEUInstitutionalTriangle• Thedecision-makingprocess• TheEUInternalPolicies• TheInternalMarket• CompletingtheSingle(InfrastructuresandCompetitionintheEU)• TheEUExternalPolicies• TheEuropeanTradePolicy• TheEUExternalAction

ModuleLeader/AcademicTeamLecturer(s):JoanPerePlazaiFont

Module:InternationalBusiness

CreditValue(ECTS)5ContactHours30ModuleOverview:Thekeyobjectiveofthiscourseistoprovideanintroductiontotheopportunitiesandchallengesforbusinessintheglobaleconomy,inparticularinrelationtointernationaltrade.Thecourseaimstoensurethatstudentsunderstandthekeychallengesoftradinginternationally,aswellasintroducingthemtothemostimportanttoolswhichreduceriskanduncertaintyininternationaltransactions.Oncompletionofthecoursestudentsshouldbeabletoundertakebasicimportexportsupportfunctionsforcompaniesdealinginternationally.IntendedLearningOutcomes(ILOs)

• Understandingthekeycharacteristicsoftheinternationalbusinessenvironment.

• Understandingtradepolicyanditsimpactontradeflows.• Evaluatingthefirm’scapacitytointernationalize• Undertakingeffecitivemarketstudies• Understandingdifferententrymodesandtheiradvantagesand

disadvantages.• Understandingculturaldifferences• Evaluatingriskininternationaltransactions• Understandingthedifferenttoolsavailabletomanagerisk–insurance,

paymenttechniques...• Evaluatingexchangeraterisk• Managingexchangeraterisk• Understandingthekeyquestionsininternationallogistics• Understandinginternationaltransporttools(insurance,Incoterms)• Understandingkeycustomsprocedures(administrativerequirements,

tariffs..)Pre-requisitesNoparticularpriorknowledgeisrequiredforthecourse,apartfromareasonableunderstandingofkeycontemporarydevelopmentsintheglobaleconomy

SubjectsStudied• TheContextofInternationaltrade• FirststepsinInternationalmarketing• Managinginternationalrisk(1)• Managinginternationalrisk(2)• Logisticsandinternationaltransport


Lecturer(s):TomVanderHeydenandLilianaRodríguez

Module:PhilosophyofManagement

CreditValue(ECTS)5ContactHours30ModuleOverview:Atfirstlook,PhilosophyandManagementmightseemworldsapart.Managementisconcernedwithpracticaldecisions,thatis,howtoachieveanorganization´sobjectivesoperatinginachangingenvironment,madeundercompetitivepressurewithincompleteknowledgeandaneyeonthebottomline.Philosophyispreoccupiedwithquestionsaboutthemeaningoflifeandthenatureofvalues,thehumanconditionandnoparticularendinsight.ButthereareareaswhereManagementcanbecomestrongerbyabsorbingsomeofthelessonsofPhilosophy.Forexample,thereisnoneedtohaveadividebetweenProfitandValue.Also,Philosophycanhelpmanagersaddressnewproblemsinawaythatcanreleasethestrengthoftheorganization,forexample,byfacilitatingaculturethatservethegrowthofitsworkforce.ThemainassumptionistounderstandBusinessis“anideaofhumanfreedomandsatisfactionputintopractice”.Sothefocusshouldbeonfreedomandsatisfactionwhileprofitshouldbethereward.Thisapproachwillleadustoatrueandcoherentstyleofmanagement.Theobjectiveistowakeupeachperson’sawarenessandsocialresponsibilitybyunderstandingtheirrespectiveDisposition,SituationsandtheSysteminwhichthebusinessandthemanagersoperate.Oncethisisunderstood,thesessionswillaimatincorporatingnewconceptstoenhanceManagementoperations,(toachieveTrueManagement).Theconceptswillbeacquiredbyusingrealexperiencesfromallareasoflife.Experiencesthatareconsideredtobetrue,thatis,nonnegotiable.Theseideaswillthenbeappliedintoacurrentrealbusinesssituation.IntendedLearningOutcomes(ILOs)

• Understand the relationship between the context and the style ofmanagement

• Realizeone´struepotentialasamanager• Beabletoimplementlearningsinabusinesscontext• Seethingsfrommorethanoneperspective• AcquireabasicknowledgeofPhilosphy

Pre-requisites

Nophilosophicalprerequisite,butbasicknowledgeofmanagementandorganizationaltheoryisrequired.

SubjectsStudied• IntroductionandPEACE-model• ValuesandPlato• Aristotle,ethicsand(brieflypositivepsychology)• Mindfulnessandemotions• Grouppresentation(Fridaythe10th)• Workshop–Theclimate• TheoryU• Contemporaryphilosophy(orFeminism)• Individualpresentations(Thursdaythe3th)• Recapandexaminclass



1st-2ndSEMESTERFALL-SPRINGSEMESTERAdvancedStudyPaths

Path:DigitalMarketing

CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:Aswemovetowardsadigitalsinglemarket,businessesarerecognizingtheneedtointegratedigitalchannelsintoeveryaspectoftheirmarketingmix.Digitalmarketingisnolongeran“add-on”ornewcanneltoexploit-digitalISthestrategy.Thedigitalmarketingtrackemphasizesaholisticunderstandingofthedigitallandscape,includingsocialmedia,consumerbehavior,webanalytics,searchengineoptimization,onlineadvertisingandcreativestrategy.Everysinglecompanyintheworldwillrequiresomeformofdigitalcompetence,howeverthistrackisgearedspecificallyforSMEsof50ormoreemployeesandenterpriseorganizations.ManyoftheconceptswecoveraredesignedforpursuingexcellenceinB2Benterpriseenvironments(technology,communications,banking,advertising,logistics,andprofessionalservices.Inaddition,manyoftheseconceptsaretailoredfortheconsumer-orientedorganizations(ie:media,lifestyle,travel,retail,fashion,andconsumergoods).Wehavetailoredthistracktomeetthegrowingdemandsofthreemajoremployersinthisspace:EnterpriseMultinationals,Small&MediumBusinesses,andMarketingAgencies.Whileallthreecareertrackshaveoverlapsintheskillsrequiredbytheiremployees,eachcareertrackhasitsownuniquechallengesandopportunities.Forexample,enterprisecorporationsrequirethestudenttolearntoworkinmulti-disciplineenvironments,adheringtostrictbudgetsandastrongemphasisonpresentationskills.Eachproposedidea,campaignorstrategymustbeclearlydefined,communicatedandapprovedbyuppermanagement.StartupsandSME’srequirethestudenttodomorewithless,placingmoreemphasisoningenuity,atake-chargeattitudeandownershipovertheentiredigitalmarketingstrategywithintheorganization.Lastly,marketingagenciesplaceaclearpriorityonthecreativeprocessandeffectivecommunicationwiththeclient.Studentswillberequiredtounderstandallelementsoftheagencymodelandworkwithinthoseconstructstomeetclients’demandsunderbudgetandontime.IntendedLearningOutcomes(ILOs)Thecourseworkofthedigitalmarketingtrackwillfirstrequirethestudenttointerpret,summarizeandexplainthestrategicoptionsavailabletoorganizationsinanygivenindustry,environmentorcampaign.Throughdeepanalysisandevaluationofthemarketconditionsandtargetaudience,studentswillapplythesenewlyacquiredconceptstodevelopatacticalplantoaccomplishtheorganization’sobjectives,showcasingacoherentandlogicalapproachtodigitalmarketingstrategy.

Studentswillbeexpectedtofirstunderstandandclassifyanorganization’sobjectives,analyzethepotentialoptions,créateandlaunchacampaign,andfinallyevaluatetheresultswitharelentlessdriveforconstantimprovement.Justasimportantasthoughtfulanalysis,evaluationandmeasurementofdigitalmarketingstrategies,istheabilitytoeffectivelycommunicateandconvincecolleaguesandmanagementonyourstrategicplan.Thus,ahighprioritywillbeplacedonpresentationandpublicspeakingskillsdesignedtodefendandpersudeyourpeersofthelogicconnectingyourplanswiththeirintendedoutcome.Thedigitalmarketingpathfocusesoncreatingabalancebetweenthequalitativeandquantitativeaspectsofmarketing,suchasexperimentation,statisticalanalysisandcreativity.Thecourseworkisdesignedtohelpstudentsacquirespecializedabilitiesinorderto:•Define,targetandgrowtherightaudienceforyourbrand•Optimizemulti-channelmarketingcampaignsusingdataandwebanalytics•Createengagingandhigh-impactmarketingcontentUponcompletionoftheDigitalMarketingtrackatToulouseBusinessSchool,studentswillpossesstheknowledgeandskillsnecessarytoidentifythedemandforproductsandservicesinthemodernBusinessworldandaddvaluetotheircompaniesfromDay1.SubjectsStudied

• DigitalMarketingFramework&Overview• Business&CustomerStrategy•Data-drivenMarketing• SocialMediaMarketing&CommunityManagement• RelationshipBuilding•CustomerEngagement&ViralMarketing• Redypartners• ContentMarketing&Storytelling• InboundMarketing•ThoughtLeadership&PersuasionMarketing•Video

Marketing&ProductionFundamentals• WebAnalyticsandSearchEngineOptimization• Metrics,Sources&KPIs•GoogleAnalyticsOverview• Paid&SocialAdvertising• PaidSearch,Adwords&SEM•PaidSocial• E-CommerceFundamentals:Acquisition,Retention&ConversionRate

Optimization• LandingPages,UserExperienceandLeadGeneration•A/BTesting&

MarketingOptimization• MarketingAutomation&LeadNurturing• MarketingTechnologyPlatforms•CustomerSegments&BuyerPersonas•

DatabaseandCRMStrategy


Lecturer(s):ScottMackin

Path:Entrepreneurship

CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:TheEntrepreneurshippathisaresponsetothecurrentchangesinthelabourmarketandthedifferentEuropeangovernmentspoliciestopromotetheself-employmentandtheincreaseofdomesticstart-ups.Thecourseoffersaninterdisciplinaryapproachcoveringfinance,marketanalysisandresearch,operationsandhumanresourcesmodules.Itexploresalsodifferentsidesofentrepreneurship(Intrapreneur,socialentrepreneur,franchisee,etc.)Severalentrepreneurswithsuccessfulorfailureexperiencesintervene,aswellasagroupofacademicexperts.Finally,allalongthecourse,thestudentsdevelopanideathattheyneedtotransformintoabusinessopportunityandpresenttoanevaluationboard.ThebestpromisingbusinessplansareadvisedandmentoredbyTBSeedstobepushedintherealmarket.Theprogramisbalancedbetweenacademicclasses(70%)andconferences(30%)heldbySeniorEntrepreneursandProfessionalsinvolvedinthebusinessInnovationandEntrepreneurshipecosystem.ThepurposeoftheacademicclassesistoprovidethenecessarytoolsandknowledgetodeveloponeofthecareersdescribedabovewhiletheProfessionals’conferencesdeliverlessonslearnedandtestimoniesofbusinessexperiences.TheyaimalsoatillustratingtherisksthatresideinbeinganEntrepreneurandatsharinganoutstandingexperiencethatthestudentscanleveragetoavoidtorepeatthesameandusualerrors.Thisprogramgivesalsothechancetothestudentstodevelopanideaandtransformitinarealopportunityofbusiness.StudentsarementoredduringallthetrackbyBusinessManagersandareaskedtopitchtheirprojectattheend.ThebestpromisingprojectswillbeadvisedandmentoredbyTBSeeds.Moreover,theywillenjoyaphysicalco-workingspaceprovidedby“MastersofBarcelona”(MOB)tosupporttheirdevelopment.IntendedLearningOutcomes(ILOs)

• Tounderstandtheentrepreneurshipdisciplinewithitsdifferentfacets(socialentrepreneurship,intrapreneurship,franchisee,etc.),

• Toknowthedifferentformsofinnovationandtheprocesstoimplementit,

• Toacquirethetools,theknowledgeandskillsnecessarytocreate,plan,developanddefendanewprojectandfindfinancingsourcetolaunchit.

• TolearnontheHRaspects,challengesandrisksrelatedtothecreationofnewfirm

SubjectsStudied• BUSINESSCREATION.THEORYANDPRACTICE

Businesscreationishands-onapproachonentrepreneurshipwherestudentslearnthemethodsandtoolshowtobecomeandactasanentrepreneurthroughcreativity,prototyping,market&competitionanalysis.ThismoduleincludesasetofexperiencescomingfromProfessionalsandcurrentEntrepreneurs.Throughtheirtestimonies,studentslearnontheusualchallengesandmistakesthatareinherenttotheentrepreneurshipdisciplineandprocess.

• BUSINESSPLANNING.THEORYANDPRACTICE

Thiscoursecompletesthecourseof“BusinessCreation”byprovidingfinancialanalysisandbudgetforecastinganalysis.Theyexperimentwhattheyhavelearntdevelopingtheirownbusinessventureandproject.ThismoduleincludesalsoasetofexperiencescomingfromProfessionalsandcurrentEntrepreneurs.

• E-ENTREPRENEURSHIP

E-Entrepreneurshipisdescribingtheopportunitieslinkedtothedigitalareaandthetransformationoftheeconomy.Ithighlightshowdigitaltoolsmodifytheexistingbusinessmodels.TestimoniesfromProfessionalsprovideexamplesofsuccessstoriesandfailuresthathelpthestudentstounderstandthespecificforcesforthisformofentrepreneurshipandtheassociatedrisks.

• E-ENTREPRENEURSHIP

E-Entrepreneurshipisdescribingtheopportunitieslinkedtothedigitalareaandthetransformationoftheeconomy.Ithighlightshowdigitaltoolsmodifytheexistingbusinessmodels.TestimoniesfromProfessionalsprovideexamplesofsuccessstoriesandfailuresthathelpthestudentstounderstandthespecificforcesforthisformofentrepreneurshipandtheassociatedrisks.

• SOCIALENTREPRENEURSHIPANDINNOVATION

Socialentrepreneursaimtoimprovesociety,seizeopportunitiesorapproachestocreatesustainablesolutionstochangesocietyforthebetter.Socialentrepreneursfocusfirstongeneratingsocialvalueinsteadofmaximizingprofitforshareholdersandotherstakeholders.ThecoursepresentdifferentSocialEntrepreneurshipinitiativesthroughtestimoniesofProfessionalsandanalysestheroleofeachstakeholder,theconditionstopreservetheinitial(social)objectiveandthetaxonomyofbusinesstype.

• MANAGINGINNOVATION&CREATIVITY

Innovationisincreasinglythesourceofsustainablecompetitiveadvantageforfirmsaroundtheworld.However,buildinganorganizationto

successfullyandrepeatedlybringtechnologicalinnovationstomarketisadauntingmanagerialchallenge.Inthiscourse,wefocusonthepracticesandprocessesthatmanagersusetomanageinnovationeffectively.Weworkonahumanperspective,understandingyourowncreativityandskillsaswellasthoseofusers;andastrategicperspective,lookingattools,techniques,andprocessestocreateandmanageinnovation.Weusedifferentcreativityworkshopstohelpstudentstothinkout-of-the-box.

• HUMANRESSOURCESCHALLENGESFORENTREPRENEURS

ThereisaquestionthathauntseveryonewhowanttobeanEntrepreneurregardinghisnecessaryhumanandpersonalityskills.Thecoursedescribesthecompetenceseveryentrepreneurmusthavetobesuccessfulanddealswiththedelicatesubjectofhowtohire,motivateandmanageemployeesallalongthecreationofthenewfirm.Itshowsinnovativetechniquesofrecruitmentandformanagingpeople.

• NEWPROJECTMENTORINGANDINCUBATION

Thestudentsfromthefirstmoduleareinvitedtodevelop,proposeandcarryoutaninnovativeprojectandtotransformitintoasustainablebusinessventure.Differentsessionsofcoachingareorganizingduringthecoursetosupportthestudentsinthedevelopmentoftheirbusinessopportunity.Finally,attheendofthecourse,allthestudentspitchtheirbusinessopportunityinfrontofaselectedboardofprofessionalsandinvestors(Seed&Clickanda2bInvestments).ThebestpromisingbusinessplanswillbementoredbyTBSeedsandwillenjoyaphysicalco-workingspacetosupporttheirlaunchintherealmarket.

Path:LuxuryandFashionManagement

CreditValue(ECTS)35(5permodule)ContactHours210ModuleOverview:Thestudypathaimstodevelopthenewgenerationofmanagersintheluxury&fashionsectorprovidingacomprehensiveandpracticalapproachtofulfillthemarketdemandforhighlyqualifiedprofessionals.Withaglobalappeal,itisalsointendedforthosewhowanttoevolveinaninternationalcontext.Thepathwillhelpstudentsbetterunderstandthespecificitiesofmanagementwithinluxury&fashioncompanies.Frombackgroundtopresentday,theprogramwillprovideadeepcomprehensionofthesemarketsandthestrategiesandtoolsforasuccessfuladministration.Classeswillprovideaframeworkregardingluxury&fashionmanagementwiththeory,specificknow-howaboutkeysectors,trendsbutalsowithapragmaticapproach(teacherswhoareexpertsofthesector)&practicalapplicationwithcasestudiesandconferences.IntendedLearningOutcomes(ILOs)Theskillsacquiredwillmatchwithneedsofthefirms:

• Specific&in-depthknowledgeofluxury&fashionoSenseofluxury,abilitytomakethedistinctionbetweenluxury&premium

• Know-howtodealwithcreativity,understandtheinnovationinordertotakeoverthecultureofcreationasakeysuccessfactor

• Businessorientation&leadership• Retailfocus

SubjectsStudied

• TheWorldofLuxury-Background:history&evolution-Definitionandconcepts-Positioningofluxuryinourpresent-daysociety-BusinessModelsoGeographicaloriginsanddevelopingmarketsoSectorperspectives

• FashionOverview-Background:history&evolution-Specificitiesofthefashionindustry-Trendprediction-Theroleoftechnology-Fashionindustryinthe21stcentury

• MarketingStrategicApproach

-IndustryStrategicFrame-MarketAssessment-ConsumerProfilesandBehaviours-ThePoweroftheBrandoBrandManagement

• MarketingTacticalApproach-Advertising-Promotion-PublicRelations-Events-Socialresponsibility

• ManagingCreation,InnovationandDesign-Designersandtheirinfluence-CustomizedClothingoProductionProcessand“Madein”Considerations-SourcingandPurchasing-RawMaterialsSuppliersmanagementStrategicrelationshipsLegal,ethical,andsocialresponsibilityissuesforbuyingMerchandise

• Distribution-CrossandMultiChannelstrategy-Distributionalternatives-DigitalStrategyandManagement-WebscopeandwebdesignE-commerceSocialnetworks-InternationalExpansion

• StoreBasedRetail-StoreLocation-StoreConceptandDesign-MerchandisingandCustomerin-storeBehaviour-PricingTechniques-TeamManagement-SalesTechniquesforLuxuryandFashionBrandsoLoyaltyandRelationshipBuilding


Lecturer(s):MaudBerthelot

Languages1stSEMESTER–FALLSEMESTER

Module Spanishintensive

CreditValue(ECTS) 4

Hours40

CourseObjectives

Descriptionandobjectivesdependonthelevelofthecoursethestudentisabletofollow.TherewillbeaLeveltesttodecidethelevelofthestudent.

Module Spanish

CreditValue(ECTS) 2

ContactHours 20

CourseObjectives


Module English

CreditValue(ECTS) 2

ContactHours

20

CourseObjectives


Module Chinese

CreditValue(ECTS) 2

ContactHours20

CourseObjectives


Module

French

CreditValue(ECTS) 2

ContactHours 20

CourseObjectives


Module German

CreditValue(ECTS) 2

ContactHours

20

CourseObjectives


Languages2ndSMESTER–SPRINGSEMESTER

Module German

CreditValue(ECTS) 2

ContactHours20

CourseObjectives


Pre-requisites

RequiresGermanS1orpreviousknowledge

Module Chinese

CreditValue(ECTS) 2

ContactHours 20

CourseObjectives


Pre-requisites

RequiresChineseS1orpreviousknowledge

Module French

CreditValue(ECTS) 2

ContactHours

20

CourseObjectives


Pre-requisites

RequiresFrenchS1orpreviousknowledge

Module English

CreditValue(ECTS) 2

ContactHours20

CourseObjectives


Pre-requisites

RequiresEnglishS1orpreviousknowledge

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2017-2018 Academic Year Module Syllabus Toulouse … · Module Syllabus Toulouse Business School Barcelona ... Services Marketing ... • Process/ productivity-quality: servuction